Heike Jungjohann
Project Manager
Experience
Project Manager
AstraZeneca GmbH / DocCheck GmbH
- Leave cover as project manager on Forxiga (physicians) in the pharma (B2B) sector.
Interim Trade Marketing Manager + Event Manager
Dim Brands International / Nur Die Germany
- Led project management and had budget responsibility for the 360° campaign "Nur Die bringt Farbe in dein Leben" from concept to realization.
- Managed POS, online, social media, PR and 13 festivals, including staff recruitment, training and on-site event supervision.
- Managed interfaces between stakeholders, departments, staff, trades and agencies.
- Prepared business reviews and reports for management and executive levels.
- Developed concepts and oversaw artwork for activating shopper POS ideas to boost sell-in and sell-out (e.g. "Smart gaming & driving e-mobility" and "Shopping & pocketing gadgets").
- Led the live communication for Holi Festivals 2024 in 13 cities with 3 live events and 1 million visitors.
Creative Concept & Copy
IhreApotheken.de / Zukunftspakt Apotheke
- Creative concept & copy for IhreApotheken and the Zukunftspakt Apotheke in the pharma (B2B/C) sector.
Interim Change Management
Smartin Advertising
- Interim change management for the POS agency smartin Brand Activation.
Project Management Unity / Postbank Sales Support
Deutsche Bank / Ksw Kommunikation
- Project management on the client side for the mandatory Unity customer communication regarding Deutsche Bank AG's 2023 IT migration.
- Served as interface between departments and direct marketing agency.
- Provided sales support to Postbank on lead management, change and omnichannel strategy.
- Created concepts, market research, processes and sales presentations.
- Designed PowerPoint masters and developed online training booklets.
- Developed naming, logo design and the B2E communication concept "Lead Management" in close collaboration with sales and marketing.
Creative Concept & Copy, Project Management
Smartin Advertising
- Creative Concept & Copy and project management for Harry Brot (FMCG) and Xiaomi IoT (POS/trade marketing).
Project and Event Manager
S-Bahn Hamburg GmbH
- Project and event management for InnoTrans 2022 in Berlin as well as for the S-Bahn, the Ideenzug and the Digital S-Bahn.
- Communication and stakeholder management including press relations.
- Communication project lead for the ATL campaign "Digital Passenger Information Program (DFI)" including planning, coordination and budget responsibility for the launch, the #betterwithyou campaign, shoots, reels and the new website.
- Organization of a VIP PR event for 24 top media representatives at Factory Hammerbrooklyn including concept, design, production management and digital guest management.
Brandutainment + Launch Project Management
Zum Goldenen Hirschen
- Project management for OBI and Create! by OBI in brandutainment and launch.
- Complete project coordination of the 360-omnichannel campaign "OBI Wunschgarten 2022" in 6 countries and 6 languages including briefing, concept, client consulting and interface management for CE countries and channel units.
- Management of 3D animations, influencer marketing, 180 digital assets and paid media.
- Format development and concept for the branded entertainment format "Wunschgarten 2.0" with Knossi.
- Project management for the product launch "Lieblingsfarben" of the lifestyle brand Create! by OBI from naming to the UX web concept.
Project and Event Manager Marketing + Communication
S-Bahn Hamburg GmbH / DB Konzern / Hamburger Hochbahn AG
- Project and event management for marketing and communication in the public transport sector for S-Bahn, Ideenzug, Digital S-Bahn and Digital Rail.
- Focus on Digital Passenger Information for stakeholders and press.
- Planning, organization and realization of the exhibition appearance (mock-up) at the ITS World Congress Hamburg including the Future Rail Experience Tour.
Brandutainment Project Management
Zum Goldenen Hirschen
- Brandutainment project management for OBI, MMMO and Create! by OBI.
- Project and interface management for the multi-channel content campaign "Get Involved with OBI" on YouTube for Gen Z and Alpha, including script, props, casting, shoots and channel management.
Creative Concept & Copy: Shopper Activation
Reinboldrost GmbH
- Creative concept and copy for shopper activation, retail and sales marketing (POS/POE/POI), as well as live communication for top FMCG brands (e.g., August Storck to Whiskas).
- Creating ideas, concepts, PowerPoint designs, and client presentations.
- Developing roadshows and tailor-made events for Reemtsma myblu, including location scouting, tour planning, and KPI funnel.
Project Management
Saatchi & Saatchi
- Project management for the Renault Group and Dacia in the automotive sector.
- Concept development and presentation design for the launch of the Sony Xperia Z roadshow, including dealer communication and POS promotional material packages.
Creative Concept & Copy: Shopper Activation
Reinboldrost GmbH
- Creative concept and copy for shopper activation, retail and sales marketing, and live communication for FMCG retail chains (food and non-food).
Project Management
Smartin Advertising GmbH
- Project management for LG Electronics, Targobank, and the Renault Retail Group.
- Creating multilingual B2B sales materials, fact sheets, brochures, and trade show equipment for LG Solar.
- 360° campaign management for the headquarters of Renault Retail Group Germany and 13 branches for the brands Dacia, Renault, and Renault Pro+.
- Planning, execution, and monitoring of all marketing activities, including web, digital, social media, out-of-home, radio spots, and open-door events.
Creative Concept & Copy + Project Management
Landesbetrieb Wald und Holz NRW
- Creative concept and copy plus project management for the Wood Competence Center NRW.
- Realization of the Mobile Wood Expo NRW, including idea, concept development with architects, budgeting, design, copy, layout, and production management.
ATL + BTL Project Management
Kapacht / Lemon Group / DDB Worldwide Creation Center
- ATL + BTL project management for Telekom in the private and business customer segments.
- Managing brochures, magazines, pack inserts, flyers, direct mailings, and digital signage for Telekom shops.
- Creating briefing receptions, re-briefings, creative briefs, schedules, and budget estimates (KVA).
- Developing OOH concepts, direct mails, and radio spots.
- Coordinating 360-degree launch communication and guerrilla actions for the Munich Marienplatz flagship shop.
Creative Concept & Copy, Project and Event Management
DPD Deutschland GmbH
- Creative concept & copy as well as project and event management in transport and logistics.
- Organizing trade show appearances, management conferences, and sales conferences.
- Running World Cup contests (online/offline) for customers and employees, as well as employee events at the Aschaffenburg headquarters.
- Creating brand brochures, process booklets, 3D installations, ads, and direct mails.
- Leading a nationwide staff promo tour across 63 DPD depots.
Creative Concept & Copy, Marketing Consulting
TNT Innight Europe GmbH
- Creative concept & copy and marketing consulting for the full after-sales logistics account.
BTL Project Management
Fsw Dialog One
- BTL project management for Telekom Germany.
Creative Concept & Copy
Reindesign
- Creative concept & copy for POS/retail marketing and events (AOK, Aral fuels, opticians).
Creative Concept & Copy and Marketing Consultant
TNT Express Holdings Germany GmbH
- Creative concept & copy and marketing consulting in the transport and logistics sector.
Creative Concept & Copy
B+D Agenturgruppe
- Creative concept & copy for POS/trade marketing and events (Wella, Weihenstephan, Camel Active).
Summary
My name is JJ, and I am a freelance concept designer, project and event manager in marketing and communications.
ATL/BTL/TTL, B2B/B2C/B2E, POS/POI, FMCG/SMCG, touchpoint marketing, face-to-face promotion, live communication, dialogue and literature – I bring extensive industry, agency and corporate experience, I am extremely flexible and up for almost any project.
Upon request, I can also provide conceptual and production support.
I also love corporate presentation design in PPT, Google Slides, Keynote and InDesign.
A selection of best practices can be found on the following slides.
Best regards, Heike Jungjohann (JJ) #feel free to be on a first-name basis
Skills
- Skills: Project Management, Account Management, Marketing Management, Trade Marketing Management, Brand Management, Event Management, Creative Concept & Copy, Powerpoint + Template Design
- Tools: Microsoft Office, Microsoft Teams, Creative Suite, Pmo Tools, Chart Design, Surveys, Whiteboards; I Learn Other Tools Quickly As Needed.
- Areas Of Expertise: Atl, Btl, Ttl, B2c, B2b
- Soft Skills: Hands-on, Plug & Play, Stress-resistant, Confident Presenter
Languages
Profile
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