Heike Jungjohann
Marketing Consultant (m/f/d)
Experience
Freelance Account Management Pharma
DocCheck GmbH
Support in account management for Forxiga® from AstraZeneca for the target groups doctors and sales for all 3 indications
» Type 2 Diabetes » Heart Failure » Kidney Disease
Project planning, resource planning, briefing medical science, copy, creative, proofreading, layout/proof & QR check, production research, handling and control as holiday cover
Freelance Creative Concept & Copy and Event Management Retail Fashion
Fashion - SRY NDA
Live Communication: » Concept, planning, execution and support of a 300 pax employee gala
» Including coordination of venue, show acts, sound/tech/directing, catering and program development
» Idea, concept, copy and creative direction during the announcement phase – invitation and internal communication, digital guest management
» Idea, concept and production management of all event equipment and decoration
» Budget management
» Packaging Concept & Design
» Brand Management & Corporate Designs
» Creative concept for trade show appearance, design and incentives
Freelance Trade Marketing and Event Manager Retail Fashion
NUR DIE Germany GmbH
» Project and event management of trade marketing measures, conferences/sales events, public events/festival sampling
» Partnerships, management and training of assistants and juniors in POS and trade marketing
» Budget responsibility, planning and control
» Direct reports at management level. Idea, concept and copy for POS marketing activities and events
» Communication interface for stakeholders, departments, agencies (online, social media, PR, POS marketing, traditional, event, PR)
Freelance Creative Concept & Copy HealthCare
IhreApotheken
Concept and copy for B2B/B2C communication for email marketing, customer magazines in pharmacies, POS materials and mailings
Freelance Interim Management Change
smartin Advertising GmbH
Follow-up booking and continuation of the interim management project from February 2023.
Freelance Project Management Finances
Deutsche Bank Group
Project management on the client side for mandatory customer communication on the 2023 IT migration with rapid-response support for departments and the Deutsche Bank AG direct marketing agency.
Concept, copy and project management in close collaboration with Postbank sales and marketing.
Deutsche Bank AG UNITY customer communication IT migration 2023 » Mandatory direct mails » Homepage and subsites
Postbank sales support Support for topics: new lead management, change and omnichannel strategy » Concepts » Market research » Processes » Sales presentations » PowerPoint master » Online training booklet, naming, logo design and B2E communication concept “Lead Management”
Freelance Interim Management Change
smartin Advertising GmbH
Support for the management board and executive team in the agency’s change process:
Restructuring Processes, workflows Headcount planning Personnel database Positioning Brand identity Self-marketing New business Corporate design – web, agency reels, master PPT, templates Training and workshops
Project Manager Communication & Marketing Public Transport
S-Bahn Hamburg GmbH
Project manager for the Idea Train S-Bahn Hamburg | InnoTrans 2022 | Berlin
Idea, design, project/event execution, budget management, partnership marketing, interface management
Project Manager Marketing Communication DIY Retail "Home & Garden"
Zum Goldenen Hirschen Group
Exciting multichannel project management in brandutainment for a major European DIY retail chain on behalf of the Cologne Hirschen.
Project Manager Communication & Marketing Public Transport
S-Bahn Hamburg GmbH
Project manager for the innovative program: digital passenger information for public transport B2B, B2C, B2E, stakeholders 360° campaign management including shoots, PR event and ITS trade fair 2021.
All projects in the program aim at one goal: improving passenger information and thus customer satisfaction. Hamburg’s groundbreaking digital information system for S-Bahn is a win for the mobility transformation, benefiting all Hamburgers. Public transport in Hamburg becomes even simpler, more attractive and more reliable.
[link] Bahn-Hamburg--6539852
Creative Concept & Copy FMCG | POS Marketing | Shopper Activation
ReinboldRost GmbH
Freelance work as concept designer and presentation designer for FMCG food and non-food shopper activation, POS and trade marketing
Well-known FMCG and SMCG brands from A to Z
Creative Concept & Copy, Project & Event Management | Agrar & Forestry
Landesbetrieb Wald und Holz, Land NRW
Idea, concept and implementation of the “mobile Wood Expo NRW” – an interactive exhibition in a converted horse trailer on “sustainable wood from regional forests” and “modern wood use” on behalf of the Forestry and Timber Authority of North Rhine-Westphalia.
Including naming, vehicle branding and invitation communication.
Concept phase in cooperation with Lüderwaldt Architects, realized with Quarta Karosserie- und Fahrzeugbau GmbH (trailer construction) and Go Exhibitions GmbH (interior fit-out).
Creative Concept & Copy, Account & Event Management | Transport & Logistics
DPD Deutschland GmbH
Idea, concept, calculation, implementation and monitoring of the full marketing + event budget for DPD Germany and 65 branches.
» Trade show appearances » Management conferences (250 pax) » Sales conferences with day and evening sessions (450 pax) » World Cup contests (on/offline including app) for customers + staff » World Cup staff event at HQ in Aschaffenburg » Direct mails (on- and offline) » Nationwide staff promo tour in 63 DPD depots » Brand brochures, staff magazine, process booklets, 3D installations » Sales materials and incentives » Advertisements
B2C, B2E
Marketing & Communication Manager B2B | Transport & Aftersales Logistics
TNT Innight Management (Europe) GmbH KG (now: nox), Langenfeld
Consultancy contract with German marketing for internal/external communication, sales and customer service in close coordination with the General Manager European Marketing and executive board.
Strategy, concept, copy, design and execution of all B2B marketing activities for Germany.
Marketing & Communication Manager B2B | Transport & Aftersales Logistics
TNT Innight GmbH & Co. KG - now NOX
Overall budgets: marketing, external/internal communication, sales, customer service, HR and events.
New brand positioning, brand identity, brand claim and communication strategy. Development, concept, copy, design, implementation and production of all B2B marketing activities for Germany, including:
» International ad campaign » HR logo development » All direct marketing measures » Mobile trade show booths » Trade show appearances » Dialogue marketing activities » Sales materials and presentations » Employee magazines and newsletters » Customer events » Staff events » Site redesigns, relocations and new openings including internal and external communication » Social sponsorship activities, e.g. “TNT Innight donates warmth” – nationwide support for selected homeless aid organizations
Freelance Marketing & Communication Manager + Creative Concept & Copy | Transport & Aftersales Logistics B2C
TNT Express Holdings Germany GmbH
» Freelance support for TNT marketing and event teams in the B2B area » Concept and execution of social sponsorship activities and staff events » Development and execution of multi-stage agency tenders in close cooperation with procurement for marketing, internal communication and PR departments
More milestones from recent years can be found in the PDF “Milestones” ;-).
Summary
Hello!
Are you looking for a flexible, experienced, and creative freelancer for your next communications or marketing project? Or someone who can step in ad hoc when resources are tight, plug & play, brings plenty of hands-on mentality, learns as fast as AI, and works just as well in a team as on solo projects?
Perfect! Then feel free to ask for "JJ" – that’s me! 🌟
As a freelance project and event manager with concept and production know-how in my blood 💞, I’ve already worked for many well-known clients, brands, and industries from A to Z on both the agency and industry sides ✨.
I love
- Brand Activation
- POS Marketing & Shopper Activation FMCG + SMCG
- Campaign Management
- Partnership Marketing
- Brandutainment
- Live Communication
- Literature
- Dialogue Marketing
- Design Thinking (Miro or other digital whiteboards)
- PowerPoint Design (PPTX master & templates, corporate designs, pitch decks, company presentations, reports) and much more.
I speak B2B, B2C, and B2E. Does that match? Perfect! 🚀 I look forward to a first date with you. #happytoDU
Languages
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