Jana Bergmann-franke - Freelance Marketing Consultation

Cologne, Germany

Experience

Jan 2025 - Jun 2025

6 months

Freelance Marketing Consultation

Lobster Data GmbH

Conceptualization and project management of Lobster's first customer conference "Lobster Data Hero Summit".
Leading into a unique event experience with +1.000 attendees, +45 speakers and 4 stages in only 14 weeks.

Sep 2024 - Nov 2024

3 months

Cologne, Germany

Hybrid

Freelance Marketing Consultation

SoSafe GmbH

Project management and production of SoSafe's third edition of "Human Firewall Conference" with +5.000 hybrid attendees.

Apr 2021 - Aug 2024

3 years 5 months

Cologne, Germany

Head of Event Marketing

SoSafe GmbH

Cyber Security (CSAT) SaaS scale-up (B2B): global strategic planning and implementation of leadgen event & media initiatives, driving MQL revenue growth and building brand awareness. Focus on cyber security events (it-sa, DigitalX, Smart Country Convention).
Leading a team of 3 Event Marketers
Management of +140 event activities annually resulting in +9M Euro inbound event pipeline
Creation of SoSafe's own event brand "Human Firewall Conference" including project leadership, scaling the conference to +5.000 hybrid attendees in 3 years.
Budget responsibility over 3.5M Euro
Global marketing management in collaboration with growth & content marketing
Optimization of lead funnel flow and MQL to SAO rates with sales leadership & partner management

Aug 2019 - Feb 2021

1 year 7 months

London, United Kingdom

Account Manager

Smartology Ltd.

Creation, execution and optimization of digital paid ad campaigns including customer reporting and customer service for clients such as Citi, HSBC or Axa.

Jan 2016 - Apr 2019

3 years 4 months

Cologne, Germany

Event Manager

190a GmbH

Management of events with up to 10,000 guests, including budget, contract and stakeholder management.

Summary

B2B Marketing Lead with a proven track record in planning, developing and executing strategic marketing initiatives. Skilled in leading teams and driving demand generation. Passion for events, fast paced environments and parallel projects.