Jana Bergmann-Franke
Freelance Marketing Consultation
Experience
Freelance Marketing Consultation
Lobster Data GmbH
- Conceptualization and project management of Lobster's first customer conference "Lobster Data Hero Summit".
- Leading into a unique event experience with +1,000 attendees, +45 speakers and 4 stages in only 14 weeks.
Freelance Marketing Consultation
SoSafe GmbH
- Project management and production of SoSafe's third edition of "Human Firewall Conference" with +5,000 hybrid attendees.
Head of Event Marketing
SoSafe GmbH
- Cyber Security (CSAT) SaaS scale-up (B2B): global strategic planning and implementation of leadgen event & media initiatives, driving MQL revenue growth and building brand awareness. Focus on cyber security events (it-sa, DigitalX, Smart Country Convention).
- Leading a team of 3 Event Marketers
- Management of +140 event activities annually resulting in +9M Euro inbound event pipeline
- Creation of SoSafe's own event brand "Human Firewall Conference" including project leadership, scaling the conference to +5,000 hybrid attendees in 3 years.
- Budget responsibility over 3.5M Euro
- Global marketing management in collaboration with growth & content marketing
- Optimization of lead funnel flow and MQL to SAO rates with sales leadership & partner management
Account Manager
Smartology Ltd.
- Creation, execution and optimization of digital paid ad campaigns including customer reporting and customer service for clients such as Citi, HSBC or Axa.
Event Manager
190a GmbH
- Management of events with up to 10,000 guests, including budget, contract and stakeholder management.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (4 years), Professional Services (3.5 years), and Advertising (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (7.5 years), Marketing (5.5 years), Operations (3.5 years), Procurement (3.5 years), and Customer Service (1.5 years).
Summary
B2B Marketing Lead with a proven track record in planning, developing and executing strategic marketing initiatives. Skilled in leading teams and driving demand generation. Passion for events, fast paced environments and parallel projects.
Skills
- Event Mangement
- Sales Enablement
- Brand Building
- B2b Demand-gen
Languages
Education
Baden-Württemberg Cooperative State University
Bachelor of Arts, Dual Studies Business Administration · Business Administration · Ravensburg, Germany · 1.8
Certifications & licenses
IHK AEVO Trainer Certification
Profile
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