Recommended expert

Jana Bergmann-Franke

Freelance Marketing Consultation

Jana Bergmann-Franke
Cologne, Germany

Experience

Jan 2025 - Jun 2025
6 months

Freelance Marketing Consultation

Lobster Data GmbH

  • Conceptualization and project management of Lobster's first customer conference "Lobster Data Hero Summit".
  • Leading into a unique event experience with +1,000 attendees, +45 speakers and 4 stages in only 14 weeks.
Sep 2024 - Nov 2024
3 months
Cologne, Germany
Hybrid

Freelance Marketing Consultation

SoSafe GmbH

  • Project management and production of SoSafe's third edition of "Human Firewall Conference" with +5,000 hybrid attendees.
Apr 2021 - Aug 2024
3 years 5 months
Cologne, Germany

Head of Event Marketing

SoSafe GmbH

  • Cyber Security (CSAT) SaaS scale-up (B2B): global strategic planning and implementation of leadgen event & media initiatives, driving MQL revenue growth and building brand awareness. Focus on cyber security events (it-sa, DigitalX, Smart Country Convention).
  • Leading a team of 3 Event Marketers
  • Management of +140 event activities annually resulting in +9M Euro inbound event pipeline
  • Creation of SoSafe's own event brand "Human Firewall Conference" including project leadership, scaling the conference to +5,000 hybrid attendees in 3 years.
  • Budget responsibility over 3.5M Euro
  • Global marketing management in collaboration with growth & content marketing
  • Optimization of lead funnel flow and MQL to SAO rates with sales leadership & partner management
Aug 2019 - Feb 2021
1 year 7 months
London, United Kingdom

Account Manager

Smartology Ltd.

  • Creation, execution and optimization of digital paid ad campaigns including customer reporting and customer service for clients such as Citi, HSBC or Axa.
Jan 2016 - Apr 2019
3 years 4 months
Cologne, Germany

Event Manager

190a GmbH

  • Management of events with up to 10,000 guests, including budget, contract and stakeholder management.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (4 years), Professional Services (3.5 years), and Advertising (1.5 years).

Information Technology
Professional Services
Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (7.5 years), Marketing (5.5 years), Operations (3.5 years), Procurement (3.5 years), and Customer Service (1.5 years).

Project Management
Marketing
Operations
Procurement
Customer Service

Summary

B2B Marketing Lead with a proven track record in planning, developing and executing strategic marketing initiatives. Skilled in leading teams and driving demand generation. Passion for events, fast paced environments and parallel projects.

Skills

  • Event Mangement
  • Sales Enablement
  • Brand Building
  • B2b Demand-gen

Languages

German
Native
English
Advanced
Spanish
Elementary
French
Elementary

Education

Oct 2012 - Oct 2015

Baden-Württemberg Cooperative State University

Bachelor of Arts, Dual Studies Business Administration · Business Administration · Ravensburg, Germany · 1.8

Certifications & licenses

IHK AEVO Trainer Certification

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Jana based?

Jana is based in Cologne, Germany.

What languages does Jana speak?

Jana speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary).

How many years of experience does Jana have?

Jana has at least 9 years of experience. During this time, Jana has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 2 years and 9 months. Note that Jana may not have shared all experience and actually has more experience.

What roles would Jana be best suited for?

Based on recent experience, Jana would be well-suited for roles such as: Freelance Marketing Consultation, Head of Event Marketing, Account Manager.

What is Jana's latest experience?

Jana's most recent position is Freelance Marketing Consultation at Lobster Data GmbH.

What companies has Jana worked for in recent years?

In recent years, Jana has worked for Lobster Data GmbH, SoSafe GmbH, and Smartology Ltd..

Which industries is Jana most experienced in?

Jana is most experienced in industries like Information Technology (IT), Professional Services, and Advertising.

Which business areas is Jana most experienced in?

Jana is most experienced in business areas like Project Management, Marketing, and Operations. Jana also has some experience in Procurement and Purchasing and Customer Service.

Which industries has Jana worked in recently?

Jana has recently worked in industries like Information Technology (IT) and Advertising.

Which business areas has Jana worked in recently?

Jana has recently worked in business areas like Marketing, Project Management, and Customer Service.

What is Jana's education?

Jana holds a Bachelor in Business Administration from Baden-Württemberg Cooperative State University.

Does Jana have any certificates?

Jana has 1 certificate: IHK AEVO Trainer Certification.

What is the availability of Jana?

Jana is immediately available for suitable projects.

What is the rate of Jana?

Jana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Jana?

To hire Jana, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800
600
400
200
Market avg: 620-780 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.