Christian Schneider
AI Marketing Strategist
Experience
Oct 2024 - Present
6 months Canada
Partner and AI Transformation Guide
AI Market Dynamics & AI Content Excellence
Aug 2014 - Sep 2024
10 years 2 months Canada
Partner and Digital Transformation Consultant
Project DDIAM LP
- Customer contact on management level
- Active initiation of new and follow-up business
- Creation of project offers and pitch presentations
- Implementation of a customer engagement effectiveness KPI framework for global acting pharma company
- Development and implementation of a customer experience concept as an external supplementary tool to an existing CRM initiative as part of an integrated customer engagement initiative (Building Blocks: Build aspiration and purpose, Transform the business, Enable the transformation)
- Development and introduction of a pyramidal customer experience measurement system
- Process inventory with identification of potential customer pain points and customer journey development for various products including the generation of qualitative and quantitative insights
- Developing and supporting the digital transformation which included digitizing all core e2e customer journeys, launching new digital value propositions and driving digital adoption across the marketing organization
- Developing and implementing a 3 voices KPI framework for digital initiatives covering voice of customer, voice of business and voice of employees
- Developing a mobile strategy identifying key technologies, developing go to market strategies under different scenarios, and identifying implementation requirements
- Driving a customer centric digital strategy and added value product development, advanced analytics development and large-scale agile transformation
- Internet business concept for the field of mobile information and traffic telematics
- Synchronization of brand, customer and campaign planning as part of a multichannel go to market strategy
- Implementing a Digital Asset Management system
- Developing and supporting the implementation of a comprehensive sourcing approach that reduces costs, introduces new capabilities, and increases speed of development through optimizing the mix of internal and external resources
- Radically reducing costs throughout the business, developing new cross functional processes, and remaking the experience of customers through new digital capabilities
- Inventory and presentation of operating and cost models for the digital archiving and digital use of research data
- Developing a concept Archive 2025 covering long term preservation aspects and digital-based archive business processes
Apr 2010 - Jul 2014
4 years 4 months Baku, Azerbaijan
CIM/giz Capacity Building Expert
National Confederation of Employers Organization of Azerbaijan Republic
- Project of the German economic development cooperation
- Analysis and optimization of business processes of the association
- Development of a member database and implementation of Microsoft Dynamics CRM
- Conception, implementation and evaluation of a member survey
- Development of business services based on the member survey
- Development business concept Training Institute Baku 2012
Sep 2001 - Mar 2010
8 years 7 months Germany
Founder and Managing Director
ct Consulting Solution & Service GmbH
- Customer contact on management level
- Active initiation of new and follow-up business
- Creation of project offers and pitch presentations
- Implementing a Customer Relationship Management system
- Development of strategies and concepts in the context of digital marketing and sales
- Development of IT-concepts and architecture proposals for e-commerce solutions
- Development and calculation of business cases with high complexity
Jan 1998 - Aug 2001
2 years 8 monthsAccount Director and Practice Manager
USWeb/CKS Mitchell Madison Group
- Customer contact on management level
- Active initiation of follow-up business
- Creation of project offers and pitch presentations
- Conception and implementation of first and second-generation e-business solutions (front end/front end -back-end integration)
- Economic and personnel leadership of the projects, close collaboration with technical project management
- Establishment of a competence center for mobile business solutions as consulting service
Summary
- More than twenty years’ experience in management consulting with emphasis on corporate and e-business strategies, digital transformation, operations, supply chain optimization and sales force effectiveness, five years in other professional functions
- Expertise among the entire consulting value chain, deep insights into digital transformation, organizational effectiveness and marketing and sales force organization and restructuring
- Experience in developing & executing brand strategy through integrated & innovative customer interaction models and leading cross-functional teams to catalyze organizational change and deliver business impact
- Deep expertise in developing and operationalizing transformative digital strategies
- Background in Pharma (PM), Retail Banking, Insurance, Telecommunication, Retail and Manufacturing, Business Member Organizations and Chamber of Commerce
- Experience from more than 15 projects in e-business, digital transformation and marketing
- Structured and result-driven work style, skilled at seeing the big picture and identifying issues and tasks to facilitate in time and budget, commercial awareness
- Ability to simplify complex project requirements and find viable team-based solutions
- Confident and concise communicator, able to present on different levels
- Strong leader and team player, adept at supporting team members to achieve personal and professional goals, flexible and open-minded nature
Languages
German
Native
English
Advanced
Russian
Intermediate
Dutch
Elementary
Education
Oct 1998 - Jun 2001
Rotterdam School of Business
Master of Business Administration · Business Administration · Rotterdam, Netherlands
Oct 1995 - Jun 1999
International Business School Venlo
Bachelor of Business Administration · Business Administration · Venlo, Netherlands
Oct 1991 - Jun 1994
Chamber of Commerce
Certified Insurance Merchant · Insurance Merchant · Aachen, Germany
Certifications & licenses
Certified Ibm Solution Advisor For E-Business
IBM, Brussels, Belgium
Certified Insurance Merchant
Chamber of Commerce, Aachen, Germany
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