Daniel Börnert
Brand Strategist and Neuro-Systemic Coach
Experience
Jan 2020 - Present
4 years 7 months Großweil, Germany
Brand Strategist and Neuro-Systemic Coach
Daniel Börnert mindfulbranding
- Brand evaluation, strategy, positioning and communication (concept, workshops, mentoring)
- Development of holistic value systems for leaders, teams and corporate brands
- Employer branding, digital recruiting
- Storytelling, copywriting, design, social media, campaigns
- Support for team culture processes
- Brand-strategic support for change processes on project, communication and culture development levels
- Establishment of a common good accounting system (sustainability)
- VALUES RETREATS for leaders
- Representative of the Values Academy, Cologne
- Non-fiction author for Gabler-Springer Verlag and speaker
- Clients: DaVinci3000 GmbH, Internationaler Bund, NOA GmbH, Pallottiner KdöR, qbees GmbH, Regens Wagner Foundations, Stiftung s' Münchner Herz, Summacon, TBits.net GmbH, The Grow by SalsUp GmbH, Werkules GmbH, Franziskuswerk etc.
Jan 2020 - Dec 2020
1 year Munich, Germany
Brand and Image Consultant
Dietrich Identity
- Strategic brand conception (vision, mission, values, identity, positioning) including project management
- Design and execution of brand, image and fundraising campaigns
- Media conception and planning (analog and digital)
- New client acquisition (networking, lectures, presentations)
- Clients: kbo Kliniken des Bezirks Oberbayern, kbo Kinderklinik München, Franziskuswerk
Nov 2016 - Apr 2019
2 years 6 months Munich, Germany
Marketing Director of Germany's Largest Organic Bakery
Ludwig Stocker Hofpfisterei
- Team leadership, member of the management circle, seven-figure budget responsibility
- Responsible for corporate identity, brand protection, market research and sustainability communication
- Planning and executing cross-media marketing campaigns (analog and digital / B2B and B2C)
- Trade fairs, networking and partnership management
- Building public relations and online marketing departments
Sep 2013 - Jul 2014
11 months Stuttgart, Germany
Freelance Lecturer for Project Management
Marcomedia Hochschule
May 2009 - Dec 2016
7 years 8 months Schwäbisch Gmünd, Germany
Culture and Event Manager
Schönblick Gästezentrum
- Concept, project management and communication for 150 annual events (conferences, seminars, concerts and cultural events, exhibitions, corporate events)
- Editing the “Schönblick Annual Program” and managing external agencies
- Brand and website relaunch for the 100th anniversary
- Press work, sponsorship and partnership management
Nov 2007 - Apr 2009
1 year 6 months Alfdorf, Germany
Commercial Management and Organizational Development
TBits.net GmbH
Summary
As an empathetic character developer and brand strategist, I inspire leaders and teams to grow their human character within companies. Holistically from the confident LEADER BRAND through the collective CORPORATE BRAND to a character-strong TEAM CULTURE and COMMUNICATION. Based on truly lived character values. For clear brand positioning and leadership that shines.
Languages
German
Native
English
Advanced
Education
May 2009 - Dec 2016
Schönblick Gästezentrum
Culture and Event Manager · Schwäbisch Gmünd, Germany
Uni Nürnberg-Erlangen
Dipl.-Kfm. · Germany
Certifications & licenses
Common Good Economy Consultant
Gemeinwohlökonomie e.V.
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