Daniel B.

Brand Strategist and Neuro-Systemic Coach

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Großweil, Germany

Experience

Jan 2021 - Present
5 years
Großweil, Germany

Brand Strategist and Neuro-Systemic Coach

Daniel Börnert mindfulbranding

  • Brand evaluation, strategy, positioning and communication (concept, workshops, mentoring)
  • Development of holistic value systems for leaders, teams and corporate brands
  • Employer branding, digital recruiting
  • Storytelling, copywriting, design, social media, campaigns
  • Support for team culture processes
  • Brand-strategic support for change processes on project, communication and culture development levels
  • Establishment of a common good accounting system (sustainability)
  • VALUES RETREATS for leaders
  • Representative of the Values Academy, Cologne
  • Non-fiction author for Gabler-Springer Verlag and speaker
  • Clients: DaVinci3000 GmbH, Internationaler Bund, NOA GmbH, Pallottiner KdöR, qbees GmbH, Regens Wagner Foundations, Stiftung s' Münchner Herz, Summacon, TBits.net GmbH, The Grow by SalsUp GmbH, Werkules GmbH, Franziskuswerk etc.
Jan 2020 - Dec 2020
1 year
Munich, Germany

Brand and Image Consultant

Dietrich Identity

  • Strategic brand conception (vision, mission, values, identity, positioning) including project management
  • Design and execution of brand, image and fundraising campaigns
  • Media conception and planning (analog and digital)
  • New client acquisition (networking, lectures, presentations)
  • Clients: kbo Kliniken des Bezirks Oberbayern, kbo Kinderklinik München, Franziskuswerk
Nov 2016 - Apr 2019
2 years 6 months
Munich, Germany

Marketing Director of Germany's Largest Organic Bakery

Ludwig Stocker Hofpfisterei

  • Team leadership, member of the management circle, seven-figure budget responsibility
  • Responsible for corporate identity, brand protection, market research and sustainability communication
  • Planning and executing cross-media marketing campaigns (analog and digital / B2B and B2C)
  • Trade fairs, networking and partnership management
  • Building public relations and online marketing departments
Sep 2013 - Jul 2014
11 months
Stuttgart, Germany

Freelance Lecturer for Project Management

Marcomedia Hochschule

May 2009 - Dec 2016
7 years 8 months
Schwäbisch Gmünd, Germany

Culture and Event Manager

Schönblick Gästezentrum

  • Concept, project management and communication for 150 annual events (conferences, seminars, concerts and cultural events, exhibitions, corporate events)
  • Editing the “Schönblick Annual Program” and managing external agencies
  • Brand and website relaunch for the 100th anniversary
  • Press work, sponsorship and partnership management
Nov 2007 - Apr 2009
1 year 6 months
Alfdorf, Germany

Commercial Management and Organizational Development

TBits.net GmbH

Summary

As an empathetic character developer and brand strategist, I inspire leaders and teams to grow their human character within companies. Holistically from the confident LEADER BRAND through the collective CORPORATE BRAND to a character-strong TEAM CULTURE and COMMUNICATION. Based on truly lived character values. For clear brand positioning and leadership that shines.

Languages

German
Native
English
Advanced

Education

May 2009 - Dec 2016

Schönblick Gästezentrum

Culture and Event Manager · Schwäbisch Gmünd, Germany

Uni Nürnberg-Erlangen

Dipl.-Kfm. · Germany

Certifications & licenses

Common Good Economy Consultant

Gemeinwohlökonomie e.V.

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