Verena Kunz-Gehrmann - Marketing & Brand Expert

Q: Where is Verena based?

Verena is based in Linz am Rhein, Germany .

Q: What languages does Verena speak?

Verena speaks the following languages: German (Native), English (Advanced), Chinese (Advanced), Italian (Elementary), Japanese (Elementary) .

Q: How many years of experience does Verena have?

Verena has at least 20 years of experience. During this time, Verena has worked in at least 9 different roles and for 11 different companies . The average length of individual experience is 2 years and 9 months . Note that Verena may not have shared all experience and actually has more experience.

Q: What is Verena's latest experience?

Verena's most recent position is Lecturer at IU International University of Applied Sciences .

Q: What companies has Verena worked for in recent years?

In recent years, Verena has worked for IU International University of Applied Sciences , VKG Consulting , Wild at Life , Turnitin , and Ouriginal .

Q: Which industries is Verena most experienced in?

Verena is most experienced in industries like Information Technology (IT) , Education , and Banking and Finance . Verena also has some experience in Telecommunication , Biotechnology , and Government and Public Administration .

Q: Which business areas is Verena most experienced in?

Verena is most experienced in business areas like Marketing , Strategy and Planning , and Sales .

Q: Which industries has Verena worked in recently?

Verena has recently worked in industries like Information Technology (IT) , Education , and Government and Public Administration .

Q: Which business areas has Verena worked in recently?

Verena has recently worked in business areas like Marketing and Strategy and Planning .

Recommended expert

Linz am Rhein, Germany

Experience

Sep 2025 - Present

7 months

Cologne, Germany

Lecturer

IU International University of Applied Sciences

Lecturing on Growth Hacking in the Marketing department of the university.

May 2025 - Present

11 months

Linz am Rhein, Germany

Founder & Consultant

VKG Consulting

Supporting companies at the intersection of AI, culture, and global growth.
Focus on building brand clarity, narrative consistency, and strategic readiness for international expansion.
Provide brand audits, messaging strategy, and positioning frameworks for startups and scale-ups.
Help teams navigate early-stage growth with lean structure, clear direction, and hands-on support.

Aug 2024 - Present

1 year 8 months

Board Member

Wild at Life

Global NGO focused on wildlife rescue and conservation.
Lead brand strategy, crisis communications, and founder positioning during international rescue operations.
Support organizational storytelling and donor engagement through values-based content and structure.

Nov 2021 - May 2024

2 years 7 months

Northgate, Australia

Director of Advocacy

Turnitin

Led cross-functional teams and drove post-M&A brand integration following Turnitin’s acquisition of PlagScan GmbH.
Led post-merger brand and product integration, aligning messaging and operations across legacy platforms.
Developed and executed the mission critical global AI thought leadership strategy.
Built scalable event strategy, delivering 30% cost savings and stronger campaign ROI.
Managed multicultural teams with top employee engagement scores in post-acquisition feedback.

Dec 2020 - Nov 2021

1 year

Stockholm, Sweden

Chief Marketing Officer

Ouriginal

Tripled company valuation through brand strategy, international growth, and market positioning.
Developed and launched a new global brand within 3 months of company merger.
Drove 20% ARR growth with stable churn.

Nov 2018 - Aug 2020

1 year 10 months

Cologne, Germany

Chief Marketing Officer

PlagScan

Built and led a high-performing marketing team, contributing to 35% year-over-year revenue growth.
Aligned marketing with sales goals and introduced KPI-driven processes.
Positioned PlagScan as EMEA market leader and industry thought leader.

Jan 2016 - Dec 2018

3 years

Germany

Brand Manager, Operators & Premium Products

devolo

Jan 2014 - Dec 2015

2 years

Netherlands

Senior Global Market Manager

QIAGEN

Jan 2011 - Dec 2014

4 years

Germany

Marketing Communications Manager

DICOM

Jan 2009 - Dec 2011

3 years

Taiwan, Province of China

Marketing Specialist

ASUS

Jan 2006 - Dec 2009

4 years

Taiwan, Province of China

Marketing Specialist

CyberLink

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (11 years), Education (5 years), Banking and Finance (4 years), Telecommunication (3 years), Biotechnology (2 years), and Government and Administration (1.5 years).

Information Technology

Education

Banking and Finance

Telecommunication

Biotechnology

Government and Administration

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (19.5 years), Strategy (5 years), and Sales (2 years).

Marketing

Strategy

Sales

Summary

Global marketing and brand leader with long-standing experience building and scaling B2B tech and SaaS marketing across Europe and Asia. Skilled at turning complex technologies like AI-driven products into clear, compelling positioning and full-funnel marketing that drives growth. Independent consultant for cross-market marketing strategy, lecturer in Growth Marketing, and graduate of the UC Berkeley Executive Program in AI for Business.

Skills

Brand Positioning
Cross-market Campaigns
Go-to-market Strategy
Demand Generation
Content & Thought Leadership
Ai-driven Storytelling
Performance Analytics
Team Leadership

Languages

German

Native

English

Advanced

Chinese

Advanced

Italian

Elementary

Japanese

Elementary

Education

Aug 2005 - Jul 2006

National Taiwan University

Taipei, Taiwan, Province of China

University of Tübingen / Peking University

BA · Chinese & Japanese Studies · Tübingen, Germany

New Asia University

Chinese Language Studies · China

Certifications & licenses

Certified CQ® Facilitator

PlagScan

Member - DVPJ (German Press Journalists Association)

Member - SIETAR Germany (Society for Intercultural Education, Training, and Research)

Profile

Created

December 2025

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Verena based?

Verena is based in Linz am Rhein, Germany.

What languages does Verena speak?

Verena speaks the following languages: German (Native), English (Advanced), Chinese (Advanced), Italian (Elementary), Japanese (Elementary).

How many years of experience does Verena have?

Verena has at least 20 years of experience. During this time, Verena has worked in at least 9 different roles and for 11 different companies. The average length of individual experience is 2 years and 9 months. Note that Verena may not have shared all experience and actually has more experience.

What roles would Verena be best suited for?

Based on recent experience, Verena would be well-suited for roles such as: Lecturer, Founder & Consultant, Board Member.

What is Verena's latest experience?

Verena's most recent position is Lecturer at IU International University of Applied Sciences.

What companies has Verena worked for in recent years?

In recent years, Verena has worked for IU International University of Applied Sciences, VKG Consulting, Wild at Life, Turnitin, and Ouriginal.

Which industries is Verena most experienced in?

Verena is most experienced in industries like Information Technology (IT), Education, and Banking and Finance. Verena also has some experience in Telecommunication, Biotechnology, and Government and Public Administration.

Which business areas is Verena most experienced in?

Verena is most experienced in business areas like Marketing, Strategy and Planning, and Sales.

Which industries has Verena worked in recently?

Verena has recently worked in industries like Information Technology (IT), Education, and Government and Public Administration.

Which business areas has Verena worked in recently?

Verena has recently worked in business areas like Marketing and Strategy and Planning.

What is Verena's education?

Verena holds a Bachelor in Chinese & Japanese Studies from University of Tübingen / Peking University.

Does Verena have any certificates?

Verena has 3 certificates. These include: Certified CQ® Facilitator, Member - DVPJ (German Press Journalists Association), Member - SIETAR Germany (Society for Intercultural Education, Training, and and Research).

What is the availability of Verena?

Verena is immediately available full-time for suitable projects.

What is the rate of Verena?

Verena's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.