Verena K.
Global Marketing Leader | Growth & Brand Stategist | Thought Leadership | Author & Lecturer
Experience
Sep 2025 - Present
4 monthsCologne, Germany
Lecturer
IU International University of Applied Sciences
- Lecturing on Growth Hacking in the Marketing department of the university
May 2025 - Present
8 monthsLinz am Rhein, Germany
Founder & Consultant
VKG Consulting
- Provide brand audits, messaging strategy, and positioning frameworks for startups and scale-ups
- Help teams navigate early-stage growth with lean structure, clear direction, and hands-on support
Aug 2024 - Present
1 year 5 monthsBoard Member
Wild at Life
- Leading brand strategy, crisis comms, and founder positioning during international rescue operations
- Support organizational storytelling and donor engagement through values-based content and structure
Nov 2021 - May 2024
2 years 7 monthsDirector of Advocacy
Turnitin
- Led cross-functional teams and drove post-M&A brand integration following Turnitin’s acquisition of PlagScan GmbH
- Led post-merger brand and product integration, aligning messaging and operations across legacy platforms
Dec 2020 - Nov 2021
1 yearStockholm, Sweden
Chief Marketing Officer
Ouriginal
- Tripled company valuation through brand strategy, international growth, and market positioning
- Developed and launched a new global brand within 3 months of company merger
- Drove 20% ARR growth with stable churn
Nov 2018 - Aug 2020
1 year 10 monthsCologne, Germany
Chief Marketing Officer
PlagScan
- Built and led a high-performing marketing team, contributing to 35% YoY revenue growth
- Aligned marketing with sales goals and introduced KPI-driven processes
- Positioned PlagScan as EMEA market leader and industry thought leader
Jan 2016 - Dec 2018
3 yearsBrand Manager, Operators & Premium Products
devolo
Jan 2014 - Dec 2015
2 yearsNetherlands
Senior Global Market Manager
QIAGEN
Jan 2011 - Dec 2014
4 yearsGermany
Marketing Communications Manager
DICOM
Jan 2009 - Dec 2011
3 yearsTaiwan, Province of China
Marketing Specialist
ASUS
Jan 2006 - Dec 2009
4 yearsTaiwan, Province of China
Marketing Specialist
CyberLink
Summary
Global marketing and brand leader with long-standing experience building and scaling B2B tech and SaaS marketing across Europe and Asia.
Skilled at turning complex technologies like AI-driven products into clear, compelling positioning and full-funnel marketing that drives growth.
Independent consultant for cross-market marketing strategy, lecturer in Growth Marketing, and graduate of the UC Berkeley Executive Program in AI for Business.
Languages
German
NativeEnglish
AdvancedChinese
AdvancedItalian
ElementaryJapanese
ElementaryEducation
Sep 2025 - Nov 2025
University of California, Berkeley, Haas School of Business
Executive Program · Artificial Intelligence: Business Strategies and Applications
Aug 2005 - Jul 2006
National Taiwan University
Taipei, Taiwan, Province of China
University of Tübingen / Peking University
BA, Chinese & Japanese Studies · Chinese & Japanese Studies · Tübingen, Germany
...and 1 more
Certifications & licenses
Certified CQ® Facilitator
Cultural Intelligence Center
Member - DVPJ (German Press Journalists Association)
German Association of Press Journalists
Member - Sietar Germany (Society for Intercultural Education, Training, and Research)
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