Julia K.
Interim Head of Marketing
Experience
Apr 2024 - Aug 2024
5 monthsInterim Head of Marketing
FUNQ’
- Repositioning the brand including setting up the online shop, developing a content strategy across all touchpoints, SEO-optimized copywriting, creating marketing activities, building newsletters & flows (including operational implementation), and developing ad strategy including content creation.
- 400% revenue growth in D2C e-commerce.
Jan 2024 - Present
1 year 10 monthsFreelancer / Startup Mentor
Founders League
- As a startup mentor, I am part of the experts team of the FOUNDERS LEAGUE startup accelerator program.
- My live workshops on brand development, market positioning, strategic communication, and e-commerce growth hacking have already helped over 30 startups attract more customers and increase revenue.
Jan 2022 - Dec 2024
3 yearsCo-Founder
The Snaccidents
- Successfully built and scaled the startup to 600% growth in online shop revenue within 8 months.
- Reset the online shop including SEO-relevant content, brand and CI development, implemented all marketing and PR measures, planned product launches, and managed campaigns across all touchpoints.
- Developed company structures and processes, led a team of 5 employees.
Jan 2021 - Dec 2023
3 yearsSenior Brand Strategy Consultant
Blackeight
- Independently managed clients and projects in brand strategy, organizational development, and personal branding.
- Created proposals, managed budgets, designed and delivered workshops for clients such as Knauf, Osram, Palfinger, Skoda, and AOK.
- Led a team of 4 employees.
Jan 2021 - Dec 2021
1 yearSenior Marketing Manager
Pumpkin Organics
- Repositioned the brand, developed a communication strategy in close collaboration with management, led marketing, managed partnerships, and oversaw social media activities.
- Led a team of 4 employees.
Jan 2016 - Dec 2020
5 yearsGermany
Marketing Consultant
AVIA
- Development and concept of a shop-in-shop brand, defining the assortment, interdisciplinary project management (15 partner companies, 46 project staff), promoting the concept in a 4-part roadshow including trade fair and event management in Germany, training concept, rollout responsibility for over 200 sites in Germany.
- Budget management of 46 million EUR.
Jan 2015 - Dec 2016
2 yearsHead of Marketing
SFCC
- Brand repositioning, leading marketing and product management, category management, PR work for new openings, assortment pricing.
- Close collaboration with senior management.
- Managing a team of 2 employees.
Jan 2014 - Dec 2015
2 yearsBrand Strategy Consultant
KMS
- Supporting brand strategy projects for repositioning, market analysis, customer journey mapping and redesign of client projects.
- Including work for Audi, Jins, Hofstatt.
Jan 2009 - Dec 2014
6 yearsGermany
Marketing Manager
McDonald's Germany
- Responsible for all McCafé marketing including agency management, campaign planning, interdisciplinary project management.
- Planning and execution of product tests and national product launches in 1,300 McCafés.
Summary
As a Brand & Marketing Strategist, I help founders develop their vision into a functioning business. I bring my learnings from collaborating with 30+ startups into your company so we can make better decisions together and avoid mistakes. This covers strategy in brand building, product and shop (re)launches, and scaling your revenue with the right marketing actions suited to your startup phase. I bring operational expertise from successfully building my own startup, so you can benefit twice. I look forward to achieving great things together with you.
Languages
German
NativeEnglish
AdvancedEducation
Oct 2016 - Jun 2020
IBA
BA · Business Administration / Gastronomy & Culinary Management · Munich, Germany
Oct 2015 - Jun 2016
FH Weihenstephan
Industrial Engineering · Freising, Germany
Oct 1991 - Jun 2004
Freiherr-vom-Stein Gymnasium
High School Diploma · Berlin, Germany
Certifications & licenses
Systemic Business Coach
Change Manager
Competence on Top
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