Julia Korner
Interim Head of Marketing
Experience
Apr 2024 - Aug 2024
5 monthsInterim Head of Marketing
FUNQ’
- Repositioned the brand including building the online shop, developed a content strategy across all touchpoints, SEO-optimized copywriting, created marketing measures, set up newsletters and automated flows (including hands-on implementation), developed ad strategy and created content. - Achieved 400% revenue growth in D2C e-commerce.
Jan 2024 - Present
1 year 7 monthsFreelancer / Startup Mentor
Founders League
- As a startup mentor, I’m part of the expert team for the FOUNDERS LEAGUE accelerator program. - My live workshops on brand development, market positioning, strategic communication, and e-commerce growth hacking have helped over 30 startups gain more customers and increase revenue.
Jan 2021 - Dec 2025
3 yearsCo-Founder
The Snaccidents
- Successfully built and scaled the startup to 600% growth in online shop revenue within 8 months. - Relaunched the online shop including SEO-relevant content, developed the brand and corporate identity, executed all marketing and PR measures, planned product launches, and managed campaigns across all touchpoints. - Developed company structures and processes, led a team of 5 employees.
Jan 2020 - Dec 2023
3 yearsSenior Brand Strategy Consultant
Blackeight
- Managed clients and projects independently in brand strategy, organizational development, and personal branding. - Prepared proposals, handled budgets, and designed and led workshops for clients like Knauf, Osram, Palfinger, Škoda, and AOK. - Led a team of 4 employees.
Jan 2020 - Dec 2021
1 yearSenior Marketing Manager
Pumpkin Organics
- Repositioned the brand, developed a communication strategy in close collaboration with management, led marketing and partnership management, and oversaw social media activities. - Led a team of 4 employees.
Jan 2015 - Dec 2020
5 years Germany
Marketing Specialist
AVIA
- Developed and designed a shop-in-shop brand, defined the product range, managed an interdisciplinary project team (15 partner companies, 46 team members), marketed the concept in a four-part roadshow including trade show and event management in Germany, created training concepts, and oversaw rollout for over 200 locations in Germany. - Managed a budget of €46 million.
Jan 2015 - Dec 2016
2 yearsHead of Marketing
SFCC
- Repositioned the brand, led marketing and product management, handled category management, managed PR for new openings, and set pricing for the product range. - Worked in close collaboration with management. - Led a team of 2 employees.
Jan 2014 - Dec 2015
2 yearsBrand Strategy Consultant
KMS
- Supported brand strategy projects for repositioning, market analysis, customer journey mapping, and redesign for clients. - Worked for clients including Audi, JINS, and Hofstatt.
Jan 2009 - Dec 2015
6 years Germany
Marketing Manager
McDonald’s Deutschland
- Responsible for all McCafé marketing including agency management, campaign planning, and interdisciplinary project management. - Planned and executed product tests and national product launches in 1,300 McCafés.
Summary
As a Brand & Marketing strategist, I help founders turn their vision into a functioning business. I bring my insights from working with over 30 startups into your company so we can make better decisions together and avoid mistakes. I cover everything from brand building and product and shop (re)launches to scaling your revenue with the right marketing measures for your startup phase. I also bring hands-on operational experience from building my own startup, so you get double the benefit. I look forward to achieving great things with you.
Languages
German
Native
English
Advanced
Education
Oct 2016 - Jun 2020
IBA
BA · Business Administration / Gastronomy & Culinary Management · Munich, Germany
Oct 2015 - Jun 2016
FH Weihenstephan
Industrial Engineering · Freising, Germany
Oct 1991 - Jun 2004
Freiherr-vom-Stein Gymnasium
High School Diploma · Berlin, Germany
Certifications & licenses
Systemic Business Coach
Change Manager
Competence on Top
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