Recommended expert
Julia Korner
Startup Mentor
Experience
Jan 2024 - Present
2 years 1 monthStartup Mentor
Freelancer / Startup Mentor
- Part of the expert team of the FOUNDERS LEAGUE startup accelerator program
- Running live workshops on brand development, market positioning, strategic communication, and e-commerce growth hacking
- Supporting over 30 startups in customer acquisition and revenue growth
Apr 2023 - Aug 2023
5 monthsInterim Head of Marketing
FUNQ’
- Repositioning the brand, including building an online shop
- Developing the content strategy across all touchpoints
- SEO-optimized copywriting
- Developing and implementing marketing measures
- Building newsletters and flows
- Developing ad strategies including content creation
- 400% increase in e-commerce revenue in D2C
Jan 2022 - Dec 2024
3 yearsCo-Founder
the SNACCIDENTS
- Successfully building and scaling the startup with 600% growth in online shop revenue within 8 months
- Setting up the online shop including SEO-relevant content
- Developing the brand and corporate identity
- Executing all marketing and PR measures
- Planning product launches and managing campaigns across all touchpoints
- Developing company structures and processes
- Leading a team of 5 employees
Jan 2021 - Dec 2023
3 yearsSenior Brand Strategy Consultant
Blackeight
- Independently managing clients and projects in brand strategy, organizational development, and personal branding
- Preparing proposals and managing budgets
- Designing and running workshops for Knauf, Osram, Palfinger, Skoda, and AOK
- Leading a team of 4 employees
Jan 2021 - Jun 2021
6 monthsSenior Marketing Manager
Pumpkin Organics
- Repositioning the brand
- Developing a communication strategy in close collaboration with management
- Leading marketing and partnership management
- Overseeing social media activities
- Managing a team of 4 employees
Jan 2016 - Dec 2020
5 yearsMarketing Consultant
AVIA
- Development and design of a shop-in-shop brand
- Definition of the product range
- Cross-functional project management with 15 partner companies and 46 project staff
- Marketing of the concept in a 4-part roadshow with trade fair and event management in Germany
- Training concept and rollout responsibility for over 200 locations in Germany
- Budget management of EUR 46 million
Jan 2015 - Jun 2015
6 monthsHead of Marketing
SFCC
- Brand repositioning
- Leadership in marketing and product management
- Category management
- PR work for new openings
- Pricing of the product range
- Close collaboration with the executive team
- Team leadership of 2 employees
Jan 2014 - Jun 2014
6 monthsBrand Strategy Consultant
KMS
- Support for brand strategy projects for brand repositioning
- Market analysis and customer journey mapping
- Redesign of client projects for Audi, Jins and Hofstatt
Jan 2009 - Dec 2014
6 yearsMarketing Manager
McDonald’s Germany
- Responsibility for all McCafé marketing including agency management
- Campaign planning and cross-functional project management
- Planning and execution of product tests and national product launches in 1,300 McCafés
Summary
Hi, I'm Julia. As a Brand & Marketing Strategist, I help founders turn their vision into a working business. I bring my learnings from working with 30+ startups into your company to make better decisions together and avoid mistakes. Whether it’s strategic brand building, product and shop (re)launches, or scaling your revenue with the right marketing measures matching your startup phase. I also bring hands-on expertise from building my own startup successfully, so you get double the benefit. I'm excited to achieve great things with you.
Skills
- Brand Building & Brand Strategy
- E-commerce Scaling
- Digital Marketing
- Seo Content Copywriting & Communication Strategy
- 15+ Years Food & Beverage Market
Languages
German
NativeEnglish
AdvancedEducation
Oct 2009 - Jun 2012
IBA
Bachelor of Arts · Business Administration / Gastronomy & Culinary Management · Munich, Germany
Oct 2004 - Jun 2009
FH Weihenstephan
Industrial Engineering · Freising, Germany
Oct 1991 - Jun 2004
Freiherr-vom-Stein Gymnasium
High School Diploma · Berlin, Germany
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