Mannu Brieskorn
Marketing and Communications Director
Experience
Dec 2023 - Jun 2024
7 months Munich, Germany
Head of Marketing & Communications
STABL Energy GmbH
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Jan 2022 - Present
2 years 6 monthsFreelance Marketing Strategy Consultant
- Develop brand awareness and engagement strategies driving increased visibility and customer interaction
- Recommend comprehensive growth strategies for B2B clients, enhancing market positioning and competitive edge
Apr 2021 - Dec 2022
1 year 9 months Munich, Germany
Head of Marketing & Communications
ysura GmbH
- Led the marketing team and budget, creating the strategic roadmap and recruiting key personnel and agencies
- Designed and rolled out marketing campaigns to strengthen brand presence in EMEA and launch new digital solutions
- Achieved a 50% increase in social media engagement via thought-leadership content and collaboration with KOLs
- Optimised email marketing, resulting in a 25% increase in open rates and a 15% increase in click-through rates
Feb 2020 - Jan 2021
1 year Munich, Germany
Consultant, Digital Marketing Strategy
adamicus GmbH
- Analysed market trends to develop retention, acquisition, and customer engagement strategies to meet client goals
- Increased website traffic by 40% through SEO, SEA and content marketing strategies for Strellson, a fashion client
Jan 2016 - Jan 2020
3 years 1 month Munich, Germany
Freelance Marketing & Communications Consultant
adamicus Consulting GmbH
- Optimised positioning and messaging to build awareness and affinity among target audiences for various B2B clients
- Wrote, edited, and translated copy for presentations, marketing collateral, and websites to attract prospects
May 2013 - Aug 2015
2 years 4 months Toronto, Canada
Director - Brand, Communications & Events
Rogers Communications Inc.
- Achieved growth in all KPIs, including a 6x increase in web traffic and a 5x surge in lead generation and conversions
- Managed $4M budget and led marketing strategy including SEO, SEM, content management, and social media
- Collaborated with agencies to develop brand strategies, ensuring consistent communication of corporate values, strategic positioning, and increasing brand awareness
- Planned corporate presence at industry events; trained brand ambassadors to execute regional product launches
May 2012 - Apr 2013
1 year Toronto, Canada
Project Manager, Business Solutions
TD Bank Group
- Led a high-profile digital transformation project to develop and deliver a self-serve web-based B2B application
Jun 2009 - Apr 2012
2 years 11 months Toronto, Canada
Senior Product Marketing Manager
WIND Mobile Corp.
- Monitored customer engagement to optimise customer life cycle and to identify cross-sell and upsell opportunities
Jan 2005 - May 2009
3 years 5 months Toronto, Canada
Go-to-Market Manager
Bell Canada Inc.
- Built GTM strategies for two new products, generating $2M in revenue by aligning the marketing mix elements of product, price, promotion, and place with market research
Oct 2003 - Dec 2005
2 years 3 months Toronto, Canada
Product Marketing Manager, Security Software
Bell Canada Inc.
- Oversaw a $1.5M project to develop security software and launch it as a subscription model, drove 450k subscribers and turned it into the most profitable VAS for the company
Jul 2000 - Sep 2003
3 years 3 months Ottawa, Canada
Supply Chain Engineer
Alcatel-Lucent Canada Inc.
May 1999 - Jun 2000
1 year 2 months Brockville, Canada
Process Improvement Engineer
Nortel Networks Inc.
Summary
15+ years of professional international experience in North America and Europe, serving various industries, in addition to consulting for diverse digital marketing agency clients
Three leadership roles with the responsibility of hiring and managing direct reports, contractors, and agencies, while handling marketing budgets of up to $4M
Developed marketing strategies, driving buyer journeys across the marketing funnel in B2B/C environments, and implementing go-to-market plans for new product launches
Managed global and regional digital marketing activities, including content marketing, Social Media, SEO, and webinars to enhance brand awareness and generate leads
Native English speaker with German fluency, adept at crafting compelling messaging and skilled in positioning to drive market differentiation and engage target audiences
Languages
English
Native
Punjabi
Native
German
Advanced
Hindi
Advanced
Education
Oct 1995 - Jun 1999
Queen’s University
Bachelor of Applied Science · Mechanical Engineering · Canada
Certifications & licenses
Professional Agile Leadership
Scrum.org
Professional Scrum Master
Scrum.org
Professional Scrum Product Owner
Scrum.org
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