Mannu Brieskorn
Head of Marketing & Communications (Contract position)
Experience
Dec 2023 - Jun 2024
7 months Munich, Germany
Head of Marketing & Communications (Contract position)
STABL Energy GmbH
- Greentech firm specialised in industrial energy storage solutions
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Jan 2022 - Present
2 years 6 months Munich, Germany
Freelance Marketing Strategy Consultant
- Marketing Strategist for B2B healthtech and greentech firms
- Develop brand awareness and engagement strategies driving increased visibility and customer interaction
- Recommend comprehensive growth strategies for B2B clients, enhancing market positioning and competitive edge
Apr 2021 - Dec 2022
1 year 9 months Munich, Germany
Head of Marketing & Communications
ysura GmbH
- SaaS firm providing B2B cloud solutions for healthcare industry
- Led the marketing team and budget, creating the strategic roadmap and recruiting key personnel and agencies
- Designed and rolled out marketing campaigns to strengthen brand presence in EMEA and launch new digital solutions
- Achieved a 50% increase in social media engagement via thought-leadership content and collaboration with KOLs
- Optimised email marketing, resulting in a 25% increase in open rates and a 15% increase in click-through rates
Feb 2020 - Jan 2021
1 year Munich, Germany
Consultant, Digital Marketing Strategy (Contract position)
adamicus GmbH
- Digital marketing agency with various B2C clients
- Analysed market trends to develop retention, acquisition, and customer engagement strategies to meet client goals
- Increased website traffic by 40% through SEO, SEA and content marketing strategies for Strellson, a fashion client
Jan 2016 - Jan 2020
3 years 1 month Munich, Germany
Freelance Marketing & Communications Consultant
adamicus Consulting GmbH
- Optimised positioning and messaging to build awareness and affinity among target audiences for various B2B clients
- Wrote, edited, and translated copy for presentations, marketing collateral, and websites to attract prospects
May 2013 - Aug 2015
2 years 4 months Toronto, Canada
Director - Brand, Communications & Events
Rogers Communications Inc.
- Incubator with an online platform for the real estate industry
- Achieved growth in all KPIs, including a 6x increase in web traffic and a 5x surge in lead generation and conversions
- Managed $4M budget and led marketing strategy including SEO, SEM, content management, and social media
- Collaborated with agencies to develop brand strategies, ensuring consistent communication of corporate values, strategic positioning, and increasing brand awareness
- Planned corporate presence at industry events; trained brand ambassadors to execute regional product launches
May 2012 - Apr 2013
1 year Toronto, Canada
Project Manager, Business Solutions (Contract position)
TD Bank Group
- Multinational banking and financial service firm, $30B+ revenue
- Led a high-profile digital transformation project to develop and deliver a self-serve web-based B2B application
Jun 2009 - Apr 2012
2 years 11 months Toronto, Canada
Senior Product Marketing Manager
WIND Mobile Corp.
- Startup, grew to Canada´s 4th largest mobile services provider
- Monitored customer engagement to optimise customer life cycle and to identify cross-sell and upsell opportunities
Jan 2005 - May 2009
3 years 5 months Toronto, Canada
Go-to-Market Manager
Bell Canada Inc.
- Canada´s largest telecom company with 17B+ annual revenue
- Built GTM strategies for two new products, generating $2M in revenue by aligning the marketing mix elements of product, price, promotion, and place with market research
Oct 2003 - Dec 2005
2 years 3 months Toronto, Canada
Product Marketing Manager, Security Software
Bell Canada Inc.
- Oversaw a $1.5M project to develop security software and launch it as a subscription model, drove 450k subscribers and turned it into the most profitable VAS for the company
Jul 2000 - Sep 2003
3 years 3 months Ottawa, Canada
Supply Chain Engineer
Alcatel-Lucent Canada Inc.
May 1999 - Jun 2000
1 year 2 months Brockville, Canada
Process Improvement Engineer
Nortel Networks Inc.
Summary
- Developed marketing strategies, driving buyer journeys across the marketing funnel in B2B/C environments, and implementing go-to-market plans for new product launches
- Managed global and regional digital marketing activities, including content marketing, Social Media, SEO, and webinars to enhance brand awareness and generate leads
Languages
English
Native
Punjabi
Native
German
Advanced
Hindi
Advanced
Education
Oct 1995 - Jun 1999
Queen’s University
Bachelor of Applied Science · Mechanical Engineering · Canada
Certifications & licenses
Professional Agile Leadership™
Scrum.org
Professional Scrum Master™
Scrum.org
Professional Scrum Product Owner™
Scrum.org
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