Recommended expert

Mannu Brieskorn

Head of Marketing & Communications

Mannu Brieskorn
Munich, Germany

Experience

Dec 2023 - Jun 2024
7 months
Munich, Germany

Head of Marketing & Communications

STABL Energy GmbH

  • Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
  • Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
  • Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
  • Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Jan 2023 - Present
3 years 2 months

Marketing Strategy Consultant

Freelance

  • Develop brand awareness and engagement strategies driving increased visibility and customer interaction
  • Recommend comprehensive growth strategies for B2B clients, enhancing market positioning and competitive edge
Apr 2021 - Dec 2022
1 year 9 months
Munich, Germany

Head of Marketing & Communications

ysura GmbH

  • Led the marketing team and budget, creating the strategic roadmap and recruiting key personnel and agencies
  • Designed and rolled out marketing campaigns to strengthen brand presence in EMEA and launch new digital solutions
  • Achieved a 50% increase in social media engagement via thought-leadership content and collaboration with KOLs
  • Optimised email marketing, resulting in a 25% increase in open rates and a 15% increase in click-through rates
Feb 2020 - Jan 2021
1 year
Munich, Germany

Consultant, Digital Marketing Strategy

adamicus GmbH

  • Analysed market trends to develop retention, acquisition, and customer engagement strategies to meet client goals
  • Increased website traffic by 40% through SEO, SEA and content marketing strategies for Strellson, a fashion client
Jan 2017 - Jan 2020
3 years 1 month
Munich, Germany

Freelance Marketing & Communications Consultant

adamicus Consulting GmbH

  • Optimised positioning and messaging to build awareness and affinity among target audiences for various B2B clients
  • Wrote, edited, and translated copy for presentations, marketing collateral, and websites to attract prospects
May 2013 - Aug 2015
2 years 4 months
Toronto, Canada

Director - Brand, Communications & Events

Rogers Communications Inc.

  • Achieved growth in all KPIs, including a 6x increase in web traffic and a 5x surge in lead generation and conversions
  • Managed $4M budget and led marketing strategy including SEO, SEM, content management, and social media
  • Collaborated with agencies to develop brand strategies, ensuring consistent communication of corporate values, strategic positioning, and increasing brand awareness
  • Planned corporate presence at industry events; trained brand ambassadors to execute regional product launches
May 2012 - Apr 2013
1 year
Toronto, Canada

Project Manager, Business Solutions

TD Bank Group

  • Led a high-profile digital transformation project to develop and deliver a self-serve web-based B2B application
Jun 2009 - Apr 2012
2 years 11 months
Toronto, Canada

Senior Product Marketing Manager

WIND Mobile Corp.

  • Monitored customer engagement to optimise customer life cycle and to identify cross-sell and upsell opportunities
Jan 2006 - May 2009
3 years 5 months
Toronto, Canada

Go-to-Market Manager

Bell Canada Inc.

  • Built GTM strategies for two new products, generating $2M in revenue by aligning the marketing mix elements of product, price, promotion, and place with market research
Oct 2003 - Dec 2005
2 years 3 months
Toronto, Canada

Product Marketing Manager, Security Software

Bell Canada Inc.

  • Oversaw a $1.5M project to develop security software and launch it as a subscription model, drove 450k subscribers and turned it into the most profitable VAS for the company
Jul 2000 - Sep 2003
3 years 3 months
Ottawa, Canada

Supply Chain Engineer

Alcatel-Lucent Canada Inc.

May 1999 - Jun 2000
1 year 2 months
Brockville, Canada

Process Improvement Engineer

Nortel Networks Inc.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Telecommunication (15 years), Professional Services (6 years), Information Technology (1.5 years), Advertising (1 year), Banking and Finance (1 year), and Energy (0.5 years).

Telecommunication
Professional Services
Information Technology
Advertising
Banking and Finance
Energy

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (19.5 years), Strategy (4 years), Project Management (3 years), Operations (3 years), Supply Chain Management (3 years), and Product Development (2 years).

Marketing
Strategy
Project Management
Operations
Supply Chain Management
Product Development

Summary

  • 15+ years of professional international experience in North America and Europe, serving various industries, in addition to consulting for diverse digital marketing agency clients
  • Three leadership roles with the responsibility of hiring and managing direct reports, contractors, and agencies, while handling marketing budgets of up to $4M
  • Developed marketing strategies, driving buyer journeys across the marketing funnel in B2B/C environments, and implementing go-to-market plans for new product launches
  • Managed global and regional digital marketing activities, including content marketing, social media, SEO, and webinars to enhance brand awareness and generate leads
  • Adept at crafting compelling messaging and skilled in positioning to drive market differentiation and engage target audiences

Skills

  • Multichannel Marketing Strategy
  • Team Building & Leadership
  • Brand Awareness & Management
  • Digital Marketing & Optimisation
  • Corporate Communications & Pr
  • Performance & Data Analytics
  • Product Marketing & Positioning
  • Customer Segmentation & Targeting
  • Product Launch & Go-to-market
  • Content Design & Production

Languages

English
Native
Punjabi
Native
German
Advanced
Hindi
Advanced

Education

Oct 1995 - Jun 1999

Queen’s University

Bachelor of Applied Science · Mechanical Engineering · Canada

Certifications & licenses

Professional Agile Leadership™

WIND Mobile Corp., Toronto, Canada

Professional Scrum Master™

WIND Mobile Corp., Toronto, Canada

Professional Scrum Product Owner™

WIND Mobile Corp., Toronto, Canada

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Mannu based?

Mannu is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Mannu speak?

Mannu speaks the following languages: English (Native), Punjabi (Native), German (Advanced), Hindi (Advanced).

How many years of experience does Mannu have?

Mannu has at least 25 years of experience. During this time, Mannu has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 2 years and 1 month. Note that Mannu may not have shared all experience and actually has more experience.

What roles would Mannu be best suited for?

Based on recent experience, Mannu would be well-suited for roles such as: Head of Marketing & Communications, Marketing Strategy Consultant, Consultant, Digital Marketing Strategy.

What is Mannu's latest experience?

Mannu's most recent position is Head of Marketing & Communications at STABL Energy GmbH.

What companies has Mannu worked for in recent years?

In recent years, Mannu has worked for STABL Energy GmbH, Freelance, and ysura GmbH.

Which industries is Mannu most experienced in?

Mannu is most experienced in industries like Telecommunication, Professional Services, and Information Technology (IT). Mannu also has some experience in Advertising, Banking and Finance, and Energy.

Which business areas is Mannu most experienced in?

Mannu is most experienced in business areas like Marketing, Strategy and Planning, and Operations. Mannu also has some experience in Supply Chain Management, Project Management, and Product Development.

Which industries has Mannu worked in recently?

Mannu has recently worked in industries like Professional Services, Information Technology (IT), and Energy.

Which business areas has Mannu worked in recently?

Mannu has recently worked in business areas like Marketing and Strategy and Planning.

What is Mannu's education?

Mannu holds a Bachelor in Mechanical Engineering from Queen’s University.

Does Mannu have any certificates?

Mannu has 3 certificates. These include: Professional Agile Leadership™, Professional Scrum Master™, and Professional Scrum Product Owner™.

What is the availability of Mannu?

Mannu is immediately available full-time for suitable projects.

What is the rate of Mannu?

Mannu's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Mannu?

To hire Mannu, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 910-1070 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.