Recommended expert
Selina Furter
Head of People & Culture
Experience
Apr 2024 - Present
1 year 11 monthsHead of People & Culture
Relaxound GmbH
- Strategic and operational overall responsibility for all HR matters in a growing retail company (60 employees)
- Led a company-wide HR restructuring, including realignment of structures, communication with leadership, and change management
- Built and established a high-performing People & Culture team (5 members), focusing on autonomy and development
- Introduced a feedback system that supports long-term employee engagement and performance growth
- Developed value-based employer branding, including new company values and communication
- Promoted an employee-centered, trust-based culture – even under pressure of change
Apr 2022 - Mar 2024
2 yearsHR Interim Manager & Freelance Coach for Working Moms
- Took on HR leadership as Interim Head of HR (including at Verimi GmbH) during growth and transformation phases
- Optimized and implemented scalable HR processes in agile environments
- Guided leaders through change and transformation with a clear strategic focus
- Developed the coaching brand "#HappyWorkingMom" – including podcast, online formats, and community building
- Supported working moms in achieving career clarity, self-leadership, and work-life fit for the long term
Jun 2021 - Present
4 years 9 monthsCoach & Mental Trainer for Working Moms
- Founded part-time in June 2021, continuously building the #HappyWorkingMom brand
- One-on-one coaching, group programs & online workshops around career clarity, self-leadership & work-life fit
- Built podcast, newsletter, freebie series, and social media presence
- Developed mental tools & coaching materials for working mothers
Sep 2016 - Mar 2022
5 years 7 monthsRegional HR Director
Parfümerie Douglas GmbH
- Strategic HR responsibility for 150 stores (2000 employees) in the North/East sales region
- Managed restructurings and performance optimization based on business KPIs
- Worked closely with works councils: developed and negotiated effective company agreements
- Built and implemented new HR structures across the board – including succession planning
- Led transformation projects as part of the nationwide HR leadership team
Sep 2012 - May 2016
3 years 9 monthsDirector of Human Resources
Hotel Adlon Kempinski
- Overall HR responsibility for 500 employees in one of Europe’s most prestigious luxury hotels
- Implemented a new leadership structure and modern HR tools for employee development
- Led a multi-person HR team including workforce planning and managed a 12 million EUR budget
- Advised the executive board and department heads on strategic and labor law issues
- Actively participated in international HR projects of the Kempinski Group
Dec 2010 - Sep 2012
1 year 10 monthsHR Manager & Executive Assistant
Steigenberger Hotels Zingst
- Introduction of professional HR structures for two hotels with 90 employees
- Implementation of a sustainable training strategy and management of the recruiting process
- Advising management and leaders on labor law and operational HR matters
Summary
Strategic HR leader with a hands-on approach and a coach mindset. I shape company culture, lead through change, and support leaders with a systemic view of people. Whether it’s restructuring, culture development, or modern leadership – I combine solid HR expertise with emotional intelligence, coaching skills, and a clear set of values.
Skills
- Ms Office
- Sap
- Personio
- Leapsome
- Atoss
- Ppe
- Filosof
- Mpc
- Pathfinder
Languages
German
NativeEnglish
AdvancedEducation
Apr 2006 - Jun 2010
Freie Universität Berlin
Diploma in Business Administration (Personnel Policy, Marketing, Business Law) · Business Administration · Berlin, Germany · 2.1
Jan 2001 - Jun 2003
Grand Elysée Hotel Hamburg
Hotel Management Specialist · Hamburg, Germany
Aug 1993 - Jun 2000
Friedrich-List-Gymnasium Berlin
High School Diploma · Berlin, Germany
Certifications & licenses
Mental Trainer (ILS)
ILS
IHK Seminar: Working with the Works Council
IHK
Personal & Business Coach (ILS)
ILS
Leadership Skills
NEMEA Business School
Trainer Qualification According to AEVO
AEVO
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Selina based?
Selina is based in Berlin, Germany.
What languages does Selina speak?
Selina speaks the following languages: German (Native), English (Advanced).
How many years of experience does Selina have?
Selina has at least 14 years of experience. During this time, Selina has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 2 years and 5 months. Note that Selina may not have shared all experience and actually has more experience.
What roles would Selina be best suited for?
Based on recent experience, Selina would be well-suited for roles such as: Head of People & Culture, HR Interim Manager & Freelance Coach for Working Moms, Coach & Mental Trainer for Working Moms.
What is Selina's latest experience?
Selina's most recent position is Head of People & Culture at Relaxound GmbH.
What companies has Selina worked for in recent years?
In recent years, Selina has worked for Relaxound GmbH and Parfümerie Douglas GmbH.
Which industries is Selina most experienced in?
Selina is most experienced in industries like Retail, Beauty and Cosmetics, and Tourism and Hospitality. Selina also has some experience in Professional Services.
Which business areas is Selina most experienced in?
Selina is most experienced in business areas like Human Resources (HR), Project Management, and Marketing. Selina also has some experience in Product Development.
Which industries has Selina worked in recently?
Selina has recently worked in industries like Retail, Beauty and Cosmetics, and Professional Services.
Which business areas has Selina worked in recently?
Selina has recently worked in business areas like Human Resources (HR), Project Management, and Marketing.
What is Selina's education?
Selina holds a Master in Business Administration from Freie Universität Berlin.
Does Selina have any certificates?
Selina has 5 certificates. Among them, these include: Mental Trainer (ILS), IHK Seminar: Working with the Works Council, and Personal & Business Coach (ILS).
What is the availability of Selina?
Selina is immediately available for suitable projects.
What is the rate of Selina?
Selina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Selina?
To hire Selina, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1200
900
600
300
Market avg: 860-1020 €
Market avg: 860-1020 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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