Selina F.
Head of People & Culture
Experience
Apr 2024 - Present
1 year 8 monthsHead of People & Culture
Relaxound GmbH
- Strategic and operational overall responsibility for all HR topics in a growing retail company (60 employees)
- Led a company-wide restructure on the HR side, including realigning structures, communicating with leaders, and guiding change
- Built and established a high-performing People & Culture team (5 members), with a focus on ownership and development
- Introduced a feedback system that supports long-term employee engagement and performance development
- Developed values-based employer branding including new company values and communication
- Promoted an employee-centered, trusting company culture – even under pressure
Apr 2022 - Mar 2024
2 yearsInterim HR Manager & Freelance Coach for Working Moms
Self-Employed
- Took on HR leadership as interim Head of HR (including at Verimi GmbH) during growth and transition phases
- Optimized and implemented scalable HR processes in agile business environments
- Guided leaders through change and transformation processes with a clear strategic focus
- Developed the coaching brand "#HappyWorkingMom" – including a podcast, online formats, and building a community
- Helped working moms create lasting career clarity, self-leadership, and work-life balance
Jun 2021 - Present
4 years 6 monthsCoach & Mental Trainer for Working Moms
Self-Employed
- Founded part-time in June 2021, continuously building the #HappyWorkingMom brand
- Conducted one-on-one coaching, group programs & online workshops around career clarity, self-leadership & work-life balance
- Built a podcast, newsletter, freebies, and social media presence
- Developed mental tools & coaching materials for working mothers
Sep 2016 - Mar 2022
5 years 7 monthsRegional HR Manager
Parfümerie Douglas GmbH
- Strategic HR responsibility for 150 stores (2000 employees) in the North/East sales region
- Managed restructurings and performance optimization based on business KPIs
- Worked closely with works councils: developed and negotiated sustainable works agreements
- Built and implemented new personnel structures across the region – including succession planning
- Led transformation projects as part of the nationwide HR leadership team
Sep 2012 - May 2016
3 years 9 monthsDirector of Human Resources
Hotel Adlon Kempinski
- Overall HR responsibility for 500 employees in one of Europe's most renowned luxury hotels
- Implemented a new leadership structure and modern HR tools for employee development
- Led a multi-person HR team including workforce planning and managing a €12M budget
- Advised the executive board and department heads on strategic and labor law matters
- Actively participated in international HR projects for the Kempinski Group
Dec 2010 - Sep 2012
1 year 10 monthsHR Manager & Executive Assistant to Management
Steigenberger Hotels Zingst
- Implemented professional HR structures for two hotels with 90 employees
- Implemented a sustainable training strategy and managed the recruiting process
- Advised management and leaders on labor law and operational HR issues
Summary
Strategic HR leader with a hands-on mentality and coaching DNA.
I shape company culture, guide through change, and support leaders with a systemic view of people.
Whether restructuring, culture development, or modern leadership – I combine solid HR expertise with emotional intelligence, coaching skills, and a clear set of values.
Languages
German
NativeEnglish
AdvancedEducation
Apr 2006 - Jun 2010
Freie Universität Berlin
Diploma in Business Administration, specializing in personnel policy, marketing, and business law · Berlin, Germany
Jan 2001 - Jun 2003
Grand Elysée Hotel Hamburg
Hotel Management Specialist · Hamburg, Germany
Oct 1993 - Jun 2000
Friedrich-List-Gymnasium Berlin
High School Diploma · Berlin, Germany
Certifications & licenses
Mental Trainer (ILS)
ILS
Personal & Business Coach (ILS)
ILS
Trainer Certification (AEVO)
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