Selina F. - Head of People & Culture

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Berlin, Germany

Experience

Apr 2024 - Present

1 year 9 months

Head of People & Culture

Relaxound GmbH

Strategic and operational overall responsibility for all HR topics in a growing retail company (60 employees)
Led a company-wide restructure on the HR side, including realigning structures, communicating with leaders, and guiding change
Built and established a high-performing People & Culture team (5 members), with a focus on ownership and development
Introduced a feedback system that supports long-term employee engagement and performance development
Developed values-based employer branding including new company values and communication
Promoted an employee-centered, trusting company culture – even under pressure

Apr 2022 - Mar 2024

2 years

Interim HR Manager & Freelance Coach for Working Moms

Self-Employed

Took on HR leadership as interim Head of HR (including at Verimi GmbH) during growth and transition phases
Optimized and implemented scalable HR processes in agile business environments
Guided leaders through change and transformation processes with a clear strategic focus
Developed the coaching brand "#HappyWorkingMom" – including a podcast, online formats, and building a community
Helped working moms create lasting career clarity, self-leadership, and work-life balance

Jun 2021 - Present

4 years 7 months

Coach & Mental Trainer for Working Moms

Self-Employed

Founded part-time in June 2021, continuously building the #HappyWorkingMom brand
Conducted one-on-one coaching, group programs & online workshops around career clarity, self-leadership & work-life balance
Built a podcast, newsletter, freebies, and social media presence
Developed mental tools & coaching materials for working mothers

Sep 2016 - Mar 2022

5 years 7 months

Regional HR Manager

Parfümerie Douglas GmbH

Strategic HR responsibility for 150 stores (2000 employees) in the North/East sales region
Managed restructurings and performance optimization based on business KPIs
Worked closely with works councils: developed and negotiated sustainable works agreements
Built and implemented new personnel structures across the region – including succession planning
Led transformation projects as part of the nationwide HR leadership team

Sep 2012 - May 2016

3 years 9 months

Director of Human Resources

Hotel Adlon Kempinski

Overall HR responsibility for 500 employees in one of Europe's most renowned luxury hotels
Implemented a new leadership structure and modern HR tools for employee development
Led a multi-person HR team including workforce planning and managing a €12M budget
Advised the executive board and department heads on strategic and labor law matters
Actively participated in international HR projects for the Kempinski Group

Dec 2010 - Sep 2012

1 year 10 months

HR Manager & Executive Assistant to Management

Steigenberger Hotels Zingst

Implemented professional HR structures for two hotels with 90 employees
Implemented a sustainable training strategy and managed the recruiting process
Advised management and leaders on labor law and operational HR issues

Summary

Strategic HR leader with a hands-on mentality and coaching DNA.

I shape company culture, guide through change, and support leaders with a systemic view of people.

Whether restructuring, culture development, or modern leadership – I combine solid HR expertise with emotional intelligence, coaching skills, and a clear set of values.