Sandra F.

Head of Talent

Munich, Germany

Experience

Oct 2024 - May 2025
8 months
Germany

Head of Talent

Octopus Energy GmbH

  • Responsible for innovative sourcing and recruiting strategies to attract A-players
  • Managing the entire recruiting process (excluding tech) for blue- and white-collar roles
  • Leading a 14-person team
  • Building an AI-powered HR tech stack
  • Driving employer branding, active sourcing, and data-driven process optimization
Oct 2023 - Present
2 years 3 months
Munich, Germany

Founder

Itsatalent.business

  • Freelance and interim support for SMEs, startups & scale-ups
  • Talent attraction
  • Employer branding
  • Talent sourcing
  • Social recruiting
  • Talent acquisition
  • HR strategy
Mar 2022 - Feb 2024
2 years
Germany

Global Talent Campaign Manager

Scandit AG

  • Developing and managing employer branding, active sourcing, and social recruiting campaigns for targeted talent acquisition
  • Creating candidate personas and analyzing the best channels
  • KPI reporting and A/B testing for optimization
  • Building talent pools, encouraging referrals, and promoting diversity
  • Training the sourcing team on best practices
  • Tools used: Greenhouse, Personio, Hunter, Lever, Resource.io, Sourcewhale, Gem, Jobin, HeyFlow, Persepctive, Meta Business Ads
Apr 2021 - Mar 2022
1 year
Germany

Talent Attraction Manager

Scandit AG

  • Upskilling a 10-person sourcing team and 35 RPOs to strengthen the sourcing profession
  • Introducing innovative tools and processes for scaled, automated, and hyper-personalized outreach
  • Developing EVP and ABM-based employer branding campaigns
  • Data-driven optimization through A/B testing, heat mapping, and KPI reporting
  • Tools used: Phantombuster, Captain Data, Dripify, Outhire.ai, DataMiner, Instant Data Scraper
Nov 2018 - Mar 2020
1 year 5 months
Germany

Talent Acquisition Manager EMEA Sales

Scandit AG

  • Responsible for rapid growth post-Series C: scaling from 185 to 450 employees by end of 2021
  • Focused on recruiting sales talent in the EMEA region to achieve ambitious growth targets
  • Tools used: Otter.ai, Crunchbase, Lusha, Textblaze, Multihighlight, amazinghiring, docsend, heyama
  • Content creation tools: Canva, MixCaptions, CapCut, Videoleap, Instagram, TikTok, Vidyard
Germany

HR Manager

klarx GmbH

  • Built an 8-member management team and scaled from 23 to 80 employees in 12 months (35% referrals, 65% active sourcing)
  • Led a team of 5 with budget responsibility
  • Tech recruiting and implementation of efficient HR processes
  • Strong employer branding and social media initiatives

Summary

14 years of experience in international sourcing & recruiting: building EVPs, data-driven employer branding and social recruiting campaigns, community building, referrals, training hiring managers, high-volume recruiting, KPI tracking, and AI-powered tools.

Languages

German
Native
English
Advanced
Spanish
Elementary
French
Elementary

Education

Oct 2010 - Jun 2011

DBS Dublin Business School

Master Human Resources Mgmt · Human Resources Mgmt · Dublin, Ireland

Oct 2005 - Jun 2010

LMU München

Magister in Law, Psychology, American Studies · Law, Psychology, American Studies · Munich, Germany

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