Katharina Mack
Consultant
Experience
Jan 2022 - Present
2 years 7 monthsConsultant
Branches
- Strategy, positioning and creative concepts for companies in eCommerce, sustainability, AI, consulting, sports retail, and car manufacturing.
- Development of team members from trainee into leadership positions.
- Transformation of three brands from square one to 360° performance.
- Defining brand strategy and customer journeys.
- Team development and infrastructure for data-driven marketing along the entire funnel.
Jan 2019 - Dec 2023
5 yearsVP Marketing
BuildingMinds
- Brand, communication, and creative strategy.
- Corporate values and employer branding.
- Commercial intelligence and data-driven marketing.
- Day-to-day campaigns, direct marketing, events, PR actions.
- Helping to translate business strategies into creative concepts and impactful actions.
Jan 2010 - Dec 2020
9 yearsDirector Marketing
A. Lange & Söhne
- Brand relaunch and digital transformation.
- Marketing lead for over 60 countries.
- 'New work' introduction and cultural transformation.
Jan 2008 - Dec 2011
4 yearsSenior Consultant / Design Manager
Interbrand / Brand Office
- Work at branding agencies with responsibilities in design and consultancy roles.
Jan 2001 - Dec 2009
8 yearsManager BMW Golfsport Communication
BMW Group
- Communication strategy and design communication roles.
Jan 2001 - Dec 2009
8 yearsManager Communication Strategy
BMW Group
- Creating strategies for effective communication across projects.
Jan 2001 - Dec 2009
8 yearsManager Design Communication
BMW Group
- Managing design communication strategies.
Summary
Brand strategy, creative concepts, design, integrated marketing performance, team empowerment, mentoring.
Momentum: I'm 1000% devoted to the vision and my team, helping to translate business strategies into creative concepts, impactful actions, and joy.
Languages
German
Native
English
Advanced
Education
Media Design Academy
Communication Design
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