Katharina Mack
BRAND-TO-EXECUTION STRATEGY, CONTENTxCHANNEL COMMUNICATION SET-UP, CREATIVE DIRECTION
Experience
Jan 2022 - Present
2 years 2 monthsConsultant
Strategy, positioning and creative concepts for companies in eCommerce, sustainability, AI, consulting, sports retail and car manufacturing
Jan 2019 - Dec 2023
5 yearsVP Marketing
BuildingMinds
- Brand, communication & creative strategy
- Corporate values and employer branding
- Commercial intelligence and data-driven marketing
- Day-to-day campaigns, direct marketing, events, PR
Jan 2010 - Dec 2020
9 yearsDirector Marketing
A. Lange & Söhne
- Brand relaunch, digital transformation
- Marketing lead for over 60 countries
- 'New work' introduction, cultural transformation
Jan 2008 - Dec 2011
4 yearsSenior Consultant / Design Manager
Interbrand / Brand Office
Jan 2001 - Dec 2009
8 yearsManager BMW Golfsport Communication
BMW Group
Jan 2001 - Dec 2009
8 yearsManager Communication Strategy
BMW Group
Jan 2001 - Dec 2009
8 yearsManager Design Communication
BMW Group
Summary
Branches: Corporates, start-ups, strategy & branding agencies in the car/ luxury/ tech / sports /eCom business
Leadership: Teams of 2 to over 30 people, development of team members from trainee into leadership positions
Achievements: Transformation of three brands from square one to 360° performance, defining brand strategy and customer journeys, team development, and infrastructure for data-driven marketing along the entire funnel
Momentum: I'm 1000% devoted to the vision and my team, helping to translate business strategies into creative concepts, impactful actions and joy
Languages
German
Native
English
Advanced
Education
Oct 2008 - Jun 2009