Recommended expert
Katharina Mack
Consultant
Experience
Jan 2023 - Present
3 years 2 monthsConsultant
BRANCHES
- Strategy, positioning and creative concepts for companies in eCommerce, sustainability, AI, consulting, sports retail and car manufacturing
- Leadership of teams of 2 to over 30 people, developing team members from trainee into leadership positions
- Transformation of three brands from square one to 360° performance, defining brand strategy and customer journeys, team development, and infrastructure for data-driven marketing along the entire funnel
Jan 2019 - Dec 2023
5 yearsVP Marketing
BuildingMinds
- Brand, communication & creative strategy driven marketing along the entire funnel
- Corporate values and employer branding
- Commercial intelligence and data-driven marketing
- Day-to-day campaigns, direct marketing, events, PR strategies
- Devotion to vision and team, translating business strategies into creative concepts, impactful actions and joy
Jan 2011 - Dec 2019
9 yearsDirector Marketing
A. Lange & Söhne
- Brand relaunch, digital transformation
- Marketing lead for over 60 countries
- ‘New work’ introduction, cultural transformation
Jan 2008 - Dec 2011
4 yearsSenior Consultant / Design Manager
Interbrand / Brand Office
Jan 2001 - Dec 2008
8 yearsManager BMW Golfsport Communication
BMW Group
Jan 2001 - Dec 2008
8 yearsManager Communication Strategy
BMW Group
Jan 2001 - Dec 2008
8 yearsManager Design Communication
BMW Group
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (11 years), Manufacturing (9 years), Real Estate (5 years), Advertising (4 years), Professional Services (4 years), and Information Technology (3 years).
Automotive
Manufacturing
Real Estate
Advertising
Professional Services
Information Technology
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (25 years), Strategy (7 years), and Business Intelligence (5 years).
Marketing
Strategy
Business Intelligence
Skills
- Brand Strategy
- Creative Concepts
- Design
- Integrated Marketing
- Performance
- Team Empowerment
- Mentoring
Languages
German
NativeEnglish
AdvancedEducation
Media Design Academy
Communication Design
Profile
Created
Last Update
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Katharina based?
Katharina is based in Berlin, Germany.
What languages does Katharina speak?
Katharina speaks the following languages: German (Native), English (Advanced).
How many years of experience does Katharina have?
Katharina has at least 25 years of experience. During this time, Katharina has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 4 years and 7 months. Note that Katharina may not have shared all experience and actually has more experience.
What roles would Katharina be best suited for?
Based on recent experience, Katharina would be well-suited for roles such as: Consultant, VP Marketing, Director Marketing.
What is Katharina's latest experience?
Katharina's most recent position is Consultant at BRANCHES.
What companies has Katharina worked for in recent years?
In recent years, Katharina has worked for BRANCHES and BuildingMinds.
Which industries is Katharina most experienced in?
Katharina is most experienced in industries like Automotive, Manufacturing, and Real Estate. Katharina also has some experience in Advertising, Professional Services, and Information Technology (IT).
Which business areas is Katharina most experienced in?
Katharina is most experienced in business areas like Marketing, Strategy and Planning, and Business Intelligence.
Which industries has Katharina worked in recently?
Katharina has recently worked in industries like Real Estate, Automotive, and Information Technology (IT).
Which business areas has Katharina worked in recently?
Katharina has recently worked in business areas like Marketing, Business Intelligence, and Strategy and Planning.
What is Katharina's education?
Katharina attended Media Design Academy for Communication Design.
What is the availability of Katharina?
Katharina is immediately available for suitable projects.
What is the rate of Katharina?
Katharina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Katharina?
To hire Katharina, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 800-960 €
Market avg: 800-960 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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