Katharina M.

Consultant

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Berlin, Germany

Experience

Jan 2023 - Present
3 years

Consultant

BRANCHES

  • Strategy, positioning and creative concepts for companies in eCommerce, sustainability, AI, consulting, sports retail and car manufacturing
  • Leadership of teams of 2 to over 30 people, developing team members from trainee into leadership positions
  • Transformation of three brands from square one to 360° performance, defining brand strategy and customer journeys, team development, and infrastructure for data-driven marketing along the entire funnel
Jan 2019 - Dec 2023
5 years

VP Marketing

BuildingMinds

  • Brand, communication & creative strategy driven marketing along the entire funnel
  • Corporate values and employer branding
  • Commercial intelligence and data-driven marketing
  • Day-to-day campaigns, direct marketing, events, PR strategies
  • Devotion to vision and team, translating business strategies into creative concepts, impactful actions and joy
Jan 2011 - Dec 2019
9 years

Director Marketing

A. Lange & Söhne

  • Brand relaunch, digital transformation
  • Marketing lead for over 60 countries
  • ‘New work’ introduction, cultural transformation
Jan 2008 - Dec 2011
4 years

Senior Consultant / Design Manager

Interbrand / Brand Office

Jan 2001 - Dec 2008
8 years

Manager BMW Golfsport Communication

BMW Group

Jan 2001 - Dec 2008
8 years

Manager Communication Strategy

BMW Group

Jan 2001 - Dec 2008
8 years

Manager Design Communication

BMW Group

Skills

  • Brand Strategy
  • Creative Concepts
  • Design
  • Integrated Marketing
  • Performance
  • Team Empowerment
  • Mentoring

Languages

German
Native
English
Advanced

Education

Media Design Academy

Communication Design

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