Katharina M. - Consultant | FRATCH

en
de

Berlin, Germany

Experience

Jan 2023 - Present

2 years 8 months

Consultant

Branches

Strategy, positioning and creative concepts for companies in eCommerce, sustainability, AI, consulting, sports retail, and car manufacturing.
Development of team members from trainee into leadership positions.
Transformation of three brands from square one to 360° performance.
Defining brand strategy and customer journeys.
Team development and infrastructure for data-driven marketing along the entire funnel.

Jan 2019 - Dec 2023

5 years

VP Marketing

BuildingMinds

Brand, communication, and creative strategy.
Corporate values and employer branding.
Commercial intelligence and data-driven marketing.
Day-to-day campaigns, direct marketing, events, PR actions.
Helping to translate business strategies into creative concepts and impactful actions.

Jan 2011 - Dec 2019

9 years

Director Marketing

A. Lange & Söhne

Brand relaunch and digital transformation.
Marketing lead for over 60 countries.
'New work' introduction and cultural transformation.

Jan 2008 - Dec 2011

4 years

Senior Consultant / Design Manager

Interbrand / Brand Office

Work at branding agencies with responsibilities in design and consultancy roles.

Jan 2001 - Dec 2008

8 years

Manager BMW Golfsport Communication

BMW Group

Communication strategy and design communication roles.

Jan 2001 - Dec 2008

8 years

Manager Communication Strategy

BMW Group

Creating strategies for effective communication across projects.

Jan 2001 - Dec 2008

8 years

Manager Design Communication

BMW Group

Managing design communication strategies.

Summary

Brand strategy, creative concepts, design, integrated marketing performance, team empowerment, mentoring.

Momentum: I'm 1000% devoted to the vision and my team, helping to translate business strategies into creative concepts, impactful actions, and joy.

Languages

German

Native

English

Advanced

Education

Media Design Academy

Communication Design

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