Annekatrin Buhl - Freelance Employer Branding Consultant | FRATCH

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de

Recommended expert

Berlin, Germany

Experience

Sep 2018 - Present

7 years 5 months

Berlin, Germany

Freelance Employer Branding Consultant

Freelance Employer Branding Consultant

Guiding employers on their path to an attractive employer brand
Advising 40+ clients across various mid-sized industries
Awards for supported consulting projects: Shortlisted for HR Excellence Awards 2019, Gold Stevie Award 2019, 3rd place Trendence Awards 2023, Marketing Prize Leipzig 2023, Gold Stevie Award 2023

Apr 2014 - Aug 2018

4 years 5 months

Berlin, Germany

Head of PR & Marketing, Press Officer

Trendence Institut GmbH

Strategic planning and hands-on implementation of corporate communications
Media relations for market research results on employers, employer branding and personnel marketing
Website, social media, events, stakeholder communication, brand development, corporate design, evaluation

May 2008 - Mar 2014

5 years 11 months

Unterföhring, Germany

Communications Consultant, Employer Branding Project Manager

wbpr Kommunikation GmbH

Advising mid-sized companies and state and federal ministries on strategic communication, employer branding, storytelling, stakeholder management and media relations

Aug 2005 - Dec 2005

5 months

Berlin, Germany

PR Intern

wbpr Public Relations GmbH

Aug 2003 - May 2004

10 months

Leipzig, Germany

Intern in Press Relations and Production Management; Acting Head of Press Relations

LOFFT Verein zur Förderung des Leipziger OFF-Theaters

Acting head of press relations (from January 2004)
Press relations and production management (intern)

Languages

German

Native

English

Advanced

Education

Jan 2006 - May 2006

Jyväskylän Yliopisto

Organizational Communication and PR · Jyväskylä, Finland

Oct 2002 - Mar 2008

University of Leipzig

Magistra Artium, Communication and Media Studies, focus on Public Relations/PR · Communication and Media Studies · Leipzig, Germany · 1.5

Oct 2001 - Sep 2002

University of Bayreuth

Bachelor of Arts · English Studies; Economics · Bayreuth, Germany

...and 3 more

Certifications & licenses

Systemic Organizational Consulting (swf)

NLP Master (DVNLP) (Neures Academy)

NLP Practitioner (DVNLP) (Neures Academy)

Instructor Qualification according to AEVO (IHK)

Content Marketing Manager (sma)

Project Management – Leadership and Team Development (VHS)

Project Management – Basics of Project Work (VHS)

Storytelling (scm)

Communication Concept: Planning and Designing PR Concepts (UMC Potsdam)

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