Recommended expert
Annekatrin Buhl
Freelance Employer Branding Consultant
Experience
Sep 2018 - Present
7 years 7 monthsBerlin, Germany
Freelance Employer Branding Consultant
Freelance Employer Branding Consultant
- Guiding employers on their path to an attractive employer brand
- Advising 40+ clients across various mid-sized industries
- Awards for supported consulting projects: Shortlisted for HR Excellence Awards 2019, Gold Stevie Award 2019, 3rd place Trendence Awards 2023, Marketing Prize Leipzig 2023, Gold Stevie Award 2023
Apr 2014 - Aug 2018
4 years 5 monthsBerlin, Germany
Head of PR & Marketing, Press Officer
Trendence Institut GmbH
- Strategic planning and hands-on implementation of corporate communications
- Media relations for market research results on employers, employer branding and personnel marketing
- Website, social media, events, stakeholder communication, brand development, corporate design, evaluation
May 2008 - Mar 2014
5 years 11 monthsUnterföhring, Germany
Communications Consultant, Employer Branding Project Manager
wbpr Kommunikation GmbH
- Advising mid-sized companies and state and federal ministries on strategic communication, employer branding, storytelling, stakeholder management and media relations
Aug 2005 - Dec 2005
5 monthsBerlin, Germany
PR Intern
wbpr Public Relations GmbH
Aug 2003 - May 2004
10 monthsLeipzig, Germany
Intern in Press Relations and Production Management; Acting Head of Press Relations
LOFFT Verein zur Förderung des Leipziger OFF-Theaters
- Acting head of press relations (from January 2004)
- Press relations and production management (intern)
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (18 years), Government and Administration (6 years), Arts and Crafts (1 year), and Media and Entertainment (0.5 years).
Professional Services
Government and Administration
Arts and Crafts
Media and Entertainment
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (19 years), Human Resources (13.5 years), Strategy (6 years), and Production (1 year).
Marketing
Human Resources
Strategy
Production
Languages
German
NativeEnglish
AdvancedEducation
Jan 2006 - May 2006
Jyväskylän Yliopisto
Organizational Communication and PR · Jyväskylä, Finland
Oct 2002 - Mar 2008
University of Leipzig
Magistra Artium, Communication and Media Studies, focus on Public Relations/PR · Communication and Media Studies · Leipzig, Germany · 1.5
Oct 2001 - Sep 2002
University of Bayreuth
Bachelor of Arts · English Studies; Economics · Bayreuth, Germany
...and 3 more
Certifications & licenses
Systemic Organizational Consulting (swf)
NLP Master (DVNLP) (Neures Academy)
NLP Practitioner (DVNLP) (Neures Academy)
Instructor Qualification according to AEVO (IHK)
Content Marketing Manager (sma)
Project Management – Leadership and Team Development (VHS)
Project Management – Basics of Project Work (VHS)
Storytelling (scm)
Communication Concept: Planning and Designing PR Concepts (UMC Potsdam)
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Annekatrin based?
Annekatrin is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
What languages does Annekatrin speak?
Annekatrin speaks the following languages: German (Native), English (Advanced).
How many years of experience does Annekatrin have?
Annekatrin has at least 19 years of experience. During this time, Annekatrin has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 9 months. Note that Annekatrin may not have shared all experience and actually has more experience.
What roles would Annekatrin be best suited for?
Based on recent experience, Annekatrin would be well-suited for roles such as: Freelance Employer Branding Consultant, Head of PR & Marketing, Press Officer, Communications Consultant, Employer Branding Project Manager.
What is Annekatrin's latest experience?
Annekatrin's most recent position is Freelance Employer Branding Consultant at Freelance Employer Branding Consultant.
What companies has Annekatrin worked for in recent years?
In recent years, Annekatrin has worked for Freelance Employer Branding Consultant.
Which industries is Annekatrin most experienced in?
Annekatrin is most experienced in industries like Professional Services, Government and Public Administration, and Arts and Crafts. Annekatrin also has some experience in Media, Entertainment and Publishing.
Which business areas is Annekatrin most experienced in?
Annekatrin is most experienced in business areas like Marketing, Human Resources (HR), and Strategy and Planning. Annekatrin also has some experience in Production/Manufacturing.
Which industries has Annekatrin worked in recently?
Annekatrin has recently worked in industries like Professional Services.
Which business areas has Annekatrin worked in recently?
Annekatrin has recently worked in business areas like Human Resources (HR) and Marketing.
What is Annekatrin's education?
Annekatrin holds a Master in Communication and Media Studies from University of Leipzig and a Bachelor in English Studies; Economics from University of Bayreuth.
Does Annekatrin have any certificates?
Annekatrin has 9 certificates. Among them, these include: Systemic Organizational Consulting (swf), NLP Master (DVNLP) (Neures Academy), and NLP Practitioner (DVNLP) (Neures Academy).
What is the availability of Annekatrin?
Annekatrin is immediately available part-time for suitable projects.
What is the rate of Annekatrin?
Annekatrin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Annekatrin?
To hire Annekatrin, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 670-830 €
Market avg: 670-830 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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