Melanie Siegemund

Lübeck, Germany

Experience

Nov 2024 - Jan 2025

3 months

Microsoft Dynamics 365 CRM-Expert

VIER.AI

Bug fixing in the CRM (Microsoft Dynamics 365)
Creation of automation nurturings
Creation of multi-step digital email sequences along the customer journey
Content creation and design
Modeling the lead generation process

Jul 2024 - Present

1 year 7 months

Marketing Manager

Lebensfreude Messen

Development of marketing plans
Execution of marketing measures, e.g. digital mailings (newsletters)
Management of Meta Business Suite
Design of advertising materials
Advancement of new marketing approaches
Digitization of manual processes

Apr 2024 - Jul 2024

4 months

Campaign & Trade Marketing Manager

AIDA Cruises

Coordination of key account marketing activities for travel agencies
Compiling content for newsletters, ads, etc.
Restructuring the tool media library
Coordination of advertising campaigns

Apr 2024 - Jul 2024

4 months

Marketing Activation Manager

Essity GmbH

Full project planning, concept development and implementation of a webinar
Support with individual tasks, e.g. creating a company presentation, producing a corporate video
Support with to-dos for events and conferences
Concept for internal product placement of the TENA brand

Apr 2024 - Jun 2024

3 months

Change Manager

Buntstift GmbH

Digitization of manual document processes
Automation of filing processes
Implementation of a cross-company appointment booking tool
Training on new workflows

Jan 2024 - Apr 2024

4 months

Lecturer for Project & Change Management

Learning Digital GmbH

Delivering lectures
Independently preparing course sessions
Creating and grading exams
Contact person for learners

Jan 2024 - Mar 2024

3 months

Marketing and Sales Assistant

Bold & Epic GmbH

Presenting software demos to prospects
Creating related materials and proposals

Oct 2023 - Oct 2025

2 years 1 month

Marketing Manager & Web Development

COMMON Germany e.V.

Relaunching the i-FutureKit.de website on WordPress using the Divi theme
Designing the blog section with a professional, high-quality layout
Promoting the 'future and I' podcast
Executing placement and SEO measures for the blog section

Oct 2023 - Mar 2024

6 months

Senior Project Manager

mogic GmbH

Leading and coordinating simultaneous web, software, and app projects
Coordinating interdisciplinary teams of developers and software testers
Recording project stages in JIRA
Moderating technical and professional discussions, especially in automation projects
Conducting workshops with clients

Sep 2023 - Oct 2023

2 months

Project Lead Event

Pushfire GmbH

Planning, coordinating, and overseeing all aspects of roadshows in 8 shopping malls
Staging 10 retailer events
Coordinating the various trades and overall project management

Jun 2023 - Present

2 years 8 months

Interim Manager & Freelancing

Self-employed full-time
Available for up to 35 hours per week

Jun 2023 - Oct 2023

5 months

Senior Project Manager

VOON Werbeagentur GmbH

Coordination of advertising materials and marketing activities
Ensuring on-time, on-budget and high-quality project execution
Created CRM campaign processes with HubSpot
Designed mailings and built and monitored automation funnels along the customer journey
Launched newsletter distribution

Jun 2023 - Aug 2023

3 months

Social Media Project Manager

Agentur EProfessional

Coordination and monitoring of advertising campaigns across all channels
Clear and effective communication of briefs for creative content
Cost control of advertising activities

Feb 2023 - Mar 2023

2 months

Marketing Concept Development for Dance Show

Reset Production GmbH

Targeting families as the audience for an Irish dance tribute show
Marketing activities for digital channels and interactive content
Incentives for partnerships and use of print media
Achieved increased ticket demand

Jun 2022 - Nov 2022

6 months

Account Manager / Project Manager

Agentur Rotwild GmbH

Monitoring advertising campaigns and projects across various channels
Intensive client consulting
Handling postal mailings
Support in creating sales materials for insurance brokers

Apr 2022 - May 2023

1 year 2 months

Senior Marketing Manager

GS1 Germany GmbH

Development of marketing strategies for the B2B congress "ECR Tag"
Leading marketing campaigns and coordinating the creation of promotional materials
Monitoring budgets and analyzing marketing performance
Implementing Microsoft Dynamics 365 CRM software in marketing
Creating digital mailings from funnel building to delivery

Apr 2022 - May 2023

1 year 2 months

Interim Manager & Freelancing

Melanie Siegemund

Self-employed part-time
Permanent part-time position

Apr 2018 - Mar 2022

4 years

Hybrid

Marketing Manager

Toyota & Lexus Insurance Services

Leading a marketing team (4 people)
Leading 360° campaigns for the launch of hybrid and telematics insurance (40% conquest rate)
Managing a six-figure budget
Creating KPI reports and representing business interests internationally
Designing and integrating incentives for top-performing insurance agents
Stakeholder management in the dealer network
Coordinating IT implementation projects

Dec 2017 - Mar 2018

4 months

Project Manager/Account Manager

K3 Pool GmbH Agentur Ateliers

Organizing a roadshow and coordinating the required promotional materials
Detailed planning and execution to increase brand presence and customer loyalty

Feb 2017 - Nov 2017

10 months

Marketing Specialist

Autohaus Rolf Horn GmbH

Developing and executing sales-promoting online and offline campaigns for BMW, MINI, Alpina, Vespa
Developing and implementing digital and print media (banners, ads, flyers, mailings)
Maintaining and continuously improving the company websites
Analyzing initiatives and reporting to management
Event management and coordination of external service providers
Applying for and monitoring advertising subsidies

Aug 2015 - Apr 2016

9 months

Project Manager

netzwerk P Produktion GmbH

Organization and execution of various projects
Documentation and controlling of processes, costs, and schedules
Customer support and co-development of POS materials (shelf presentations, secondary placements)
Preparing offers and coordinating graphics with quality control

Aug 2010 - Jul 2015

5 years

Marketing Communications Specialist

Karlsruher Bädergesellschaft mbH

Overall responsibility for marketing of 8 swimming pools
Launch of a kids' club as an innovative marketing tool
Conceptualization, planning, and execution of large events with over 5,000 guests
Graphic design and implementation of personnel marketing activities

Mar 2010 - Jul 2010

5 months

Web Product Management Assistant

Manpower GmbH & Co. KG

Writing SEO-optimized product descriptions
Maintaining and updating products in the web shop to optimize online presence and user-friendliness

Aug 2008 - Aug 2009

1 year 1 month

Marketing Manager and Client Liaison

mbs Studios Pforzheim GmbH

Setting up a marketing department with three staff members and training two apprentices
Organizing and managing trade show appearances
Customer service and project coordination
Designing catalogs, selecting photos, and booking models

Jun 2008 - Jul 2008

2 months

Marketing Communications Specialist

2k kreativkonzept GmbH

Scheduling, coordinating, and executing marketing projects
Purchasing print products, promotional items, and services with a focus on quality, timelines, and cost efficiency

Summary

With my optimistic and open personality, I view life as an exciting journey where every change brings a great opportunity. With this positive mindset, I keep a bird's-eye view in my day-to-day work, allowing me to quickly recognize new possibilities. This perspective helps me develop innovative solutions and optimize existing processes effectively. As a result, I always respond agilely and purposefully to changing demands.

Driven by motivation and expertise, I add value as a freelancer in both tactical and operational projects. Likewise, as an interim manager, I take on assignments with a strategic approach, enhanced decision-making authority, and responsibility for personnel.

In both roles, I remain open to new challenges and have earned a reputation for successfully delivering projects with passion and a strong hands-on mentality.

With modern platforms and tools, I execute projects efficiently, resourcefully, and transparently, always keeping the customer's needs, timing, and budget in focus.

Skills

Areas Of Focus:

Project And Process Management
Strategic 360° Marketing Concepts
Planning And Execution Of Marketing Campaigns
Media Planning With Paid Advertising Budgets
Social Media Marketing: Editorial Planning And Content Creation For All Channels
Touchpoint Content Marketing Through Storytelling And Funnel Building
Event Management
Sales Strategy And Sales Support
Stakeholder And Customer Management
Media Design And Format Adaptation
Execution And Analysis Of Crm Marketing Campaigns
Budget Monitoring And Performance Tracking
Process Management Including Process Modeling, E.g., Holistic Funnel Journeys

Software & Tools:

Web Development And Backend Maintenance With Cms: Wordpress, Typo3
Performance Control And Tracking: Google Looker Studio And Social Business Suite, Google Analytics, Google Tag Manager
Creation Of Creatives And Ad Materials: Adobe Creative Suite, Canva
Project Management And Collaboration Tools: Zoho, Monday, Asana, Jira, Trello, Clickup, Ms Teams
Crm And Sales Platforms And Automation: Salesforce Marketing Cloud, Hubspot, Ms Dynamics 365 Marketing, Zoho One
Generative Ai: Jasper, Chatgpt4, Beautiful, Funnelytics, Midjourney
Process Modeling: Draw.io, Visio