360° - Marketing & CRM Expert

Industry: Event organizer

• developing marketing plans
• implementing marketing activities, e.g., digital mailings (newsletters)
• managing Meta Business Suite
• designing ad materials
• developing new marketing approaches
• digitizing manual processes

Brand: TENA Industry: Healthcare & Medical

• full project planning, concept development, and implementation of a webinar
• support with individual tasks, e.g., creating company presentations, producing an image film
• support with to-dos for events & conferences
• concept for internal product placement of the TENA brand

Industry: Education

• delivering lectures
• independently preparing courses
• creating and grading exams
• point of contact for students

Product: iFutureKit Industry: IT and NGO

• relaunch of the i-FutureKit.de website
• my goal was to create a professional, high-quality design for the blog section to provide greater value to association members. I developed the new website on a WordPress basis using the Divi theme and also updated graphics and texts.
• marketing of the "future and I" podcast
• placement and SEO measures for the blog section

Account: Kia DE Industry: Automotive & e-mobility

For the launch of the Kia EV9, I led the planning, coordination, and oversight of all aspects of the roadshows in 8 shopping malls and the setups at 10 dealer events. These tasks included managing the various trades as well as overall project management.

Account: Hugo Boss Industry: Fashion

In my role coordinating and overseeing ad campaigns and projects, my focus was on managing campaigns across all channels. My goal was to ensure that the client was competently supported at every stage. Special value was placed on clear and effective communication of creative briefs within our team. I was also responsible for cost control of the ad activities.

Account: ERGO & DKV Industry: Insurance

I oversaw ad campaigns and projects, focusing not only on managing the campaigns across various channels but also on intensive client consulting. I also handled postal mailings and supported the creation of sales materials for insurance agents.

Permanent full-time position Industry: Insurance & automotive Brands: Toyota and Lexus

As the leader of a marketing team of 4, I managed 360° campaigns for the launch of complex products like hybrid and telematics insurance, achieving a 40% acquisition rate. I managed a six-figure budget and represented business interests internationally, overseeing KPI reports. Another focus of my work was sales-oriented integration and design of incentives for top-performing insurance agents. I was also responsible for stakeholder management with the dealer network. Additionally, I coordinated IT implementation projects.

Permanent full-time position Industry: Car dealership Brands: BMW, MINI, Alpina, Vespa

My work included designing and implementing sales-promoting campaigns for manufacturer brands, both online and offline. I was responsible for developing and producing digital and print media, such as banners, ads, flyers, and mailings, and I managed the company's websites, ensuring their continuous improvement. An important part of my work was also analyzing the implemented measures and regularly reporting the results to management. I also managed events and coordinated with external service providers to ensure a smooth execution of marketing projects. Finally, my tasks included applying for, processing, and monitoring advertising subsidies.

Permanent full-time position Industry: Public sector / tourism & leisure

In my role, I was fully responsible for marketing eight swimming pools. My tasks included launching a kids' club as an innovative marketing tool. I designed, planned, and carried out large events with over 5,000 guests. I also handled graphic design and implemented various personnel marketing measures.

Permanent full-time position Industry: Photography Brands: Quelle, Metro, Otto

I was responsible for building a marketing department with three employees and training two apprentices. My tasks included organizing and managing trade show appearances, client support, project coordination, as well as designing catalogs, selecting shots, and booking models.

Vocational training in a dual system.

• Internship and entry into the first year at B+A Montana Networks GmbH, Karlsruhe
• 2nd and 3rd year at 2k kreativkonzept GmbH
• Final grade: 2.6 (IHK Karlsruhe)

• 1st and 2nd year of vocational training. No degree.