360° Marketing & CRM Expert

Industry: Event organizer

• Developing marketing plans
• Implementing marketing measures, e.g., digital mailings (newsletters)
• Managing Meta Business Suite
• Designing marketing materials
• Further developing new marketing approaches
• Digitizing manual processes

Brand: TENA Industry: Healthcare & medical

• Full project planning, concept development, and execution of a webinar
• Support with individual tasks, e.g., creating corporate presentations, producing a brand film
• Support with event & conference to-dos
• Concept for internal product placement of the TENA brand

Industry: Education

• Delivering lectures
• Independently preparing courses
• Creating and grading exams
• Point of contact for learners

Product: iFutureKit Industry: IT and NGO

• Relaunched the website i-FutureKit.de
• My goal was to design the blog section professionally and with high quality to create more value for the association's members. I developed the new website on WordPress using the Divi theme and also updated graphics and texts.
• Marketing of the "future and I" podcast
• Placement and SEO measures for the blog section

Account: Kia DE Industry: Automotive & E-Mobility

For the launch of the Kia EV9, I led the planning, coordination, and oversight of all aspects of the roadshows in 8 shopping malls and the presentations at 10 dealer events. These tasks covered both managing the different trades and the overall project management.

Account: Hugo Boss Industry: Fashion

In my role coordinating and overseeing ad campaigns and projects, I focused on managing campaigns across all channels. My goal was to ensure the client side was competently supported at every stage. Special emphasis was placed on clear and effective communication of briefs for creative content within our team. I was also responsible for controlling the costs of advertising activities.

Account: ERGO & DKV Industry: Insurance

I oversaw ad campaigns and projects, focusing not only on managing campaigns across various channels but also on providing in-depth client consulting. I also handled postal mailings and assisted in creating sales materials for insurance agents.

Permanent full-time position Industry: Insurance & Automotive Brands: Toyota and Lexus

As the leader of a marketing team of four, I ran 360° campaigns for the launch of complex products like hybrid and telematics insurance, achieving a 40% acquisition rate. I managed a six-figure budget. I represented the company's interests internationally and owned the KPI reports. Another focus of my work was the sales-driven integration and design of incentives for top-performing insurance agents. I was also responsible for stakeholder management with the dealer network. Additionally, I coordinated IT implementation projects.

Permanent full-time position Industry: Automotive Retail Brands: BMW, MINI, Alpina, Vespa

My role included planning and executing sales-driving campaigns for manufacturer brands, both online and offline. I was in charge of developing and producing digital and print media like banners, ads, flyers, and mailings, and I maintained the company's websites, ensuring their ongoing improvement. An important part of my work was analyzing the actions taken and reporting the results regularly to management. I also managed events and coordinated with external vendors to ensure a smooth delivery of marketing projects. Finally, I handled the application, processing, and monitoring of advertising subsidies.

Permanent full-time position Industry: Public Sector / Tourism & Leisure

In my role, I was fully responsible for marketing eight swimming pools. My tasks included launching a kids' club as an innovative marketing tool. I planned, organized, and ran large events with over 5,000 guests. I also did graphic design and carried out various personnel marketing activities.

Permanent full-time position Industry: Photography Brands: Quelle, Metro, Otto

I was responsible for building a marketing department with three employees and training two apprentices. My tasks included organizing and coordinating trade show appearances, client service, project coordination, as well as designing catalogs, selecting shots, and booking models.

Vocational training in a dual system.

• Internship and entry into the 1st year at B+A Montana Networks GmbH, Karlsruhe
• 2nd and 3rd year at 2k kreativkonzept GmbH
• Final grade: 2.6 (IHK Karlsruhe)

• and second year of vocational training. No degree.