Dirk W.

Senior Consultant, CX, C-Sat, Customer Value Management

Erfurt, Germany

Experience

Mar 2019 - Present
6 years 9 months
Wuppertal, Germany

Senior Consultant, CX, C-Sat, Customer Value Management

ojuto GmbH

Freelancer. Assignments (selection):

  • DCS Digital Charging Solutions, Munich: customer service reorganization, managing nearshore providers, implementing scorecard, defining quality management and CSAT management, customer loyalty.
  • TWS Total Webhosting Solutions Group, Amsterdam: customer service reorganization strategy, brand consolidation, web hosting mass market customer service strategy, defining quality management and CSAT management, upselling.
  • Advanzia Bank, Luxembourg: two-provider nearshore customer service strategy, RFP process.
  • 1&1 Versatel GmbH: defining upsell campaigns for business customers from ISDN to NGN (VoIP), customer approach, migration conditions, order entry, service delivery, end-to-end processes, customer communication.
  • E.ON Broadband, Avacon Connect GmbH, Berlin and Sarstedt: defining customer service processes (telecom, mass market, use cases), order entry, field sales processes, commission accounting, requirements for the CRM system (MS Dynamics), vendor management.
  • Lechwerke (LEW), Augsburg: defining service specs for phone and written contacts (skill definition, forecasting process, service level measurement, quality measurement, scorecard, bonus-malus), supporting the tender process for vendor selection.
Nov 2017 - Feb 2019
1 year 4 months

Consultant

Self-employed

  • Site manager Sarajevo, Teleperformance Germany in Bosnia & Herzegovina (BPO/Customer Service Industry): building a German-speaking nearshore site.
  • Head of Customer Service, law firm Ruff GmbH, Berlin (Legal Tech Industry): documenting the processes, reorganizing customer/client service, introducing a scorecard, implementing an employee bonus system, customer service strategy, contact avoidance strategy, customer touch point analysis, further digitalization of processes.
Mar 2017 - Sep 2017
7 months
Erfurt, Germany

Site Manager

Capita Customer Service (Germany) GmbH

  • (mobilcom-debitel/freenet site)
  • 367 customer advisors in commercial, technical and sales support for mobilcom-debitel (freenet group)
  • 82 specialists responsible for process and requirements management, testing, quality management, forecasting and workforce management of a call center network (multiple sites)
  • 4 department heads and 4 administrative staff in direct reports
  • €16.8 million p.a. budget/revenue responsibility
  • customer service in telecommunications
  • needs assessment, performance reviews and cost-benefit analyses
  • setting and meeting performance targets for speed, efficiency, cross- and upselling and quality in inbound B2C customer service
  • ensuring data backup and data protection
  • advising the client on product and service definition: optimized product launch process
  • spot checking contacts for quality, errors and efficiency
  • coordinating recruitment
  • key projects and achievements/results: change management: from in-house customer service to service-oriented contact center, increased productivity while improving quality, highest customer satisfaction and sales results in mobilcom-debitel's history.
Mar 2015 - Dec 2016
1 year 10 months
Osijek, Croatia

Site Manager Osijek, German Nearshore Market Manager

Transcom Halle GmbH

  • 245 staff in Croatian-language support, 192 staff in German-language support (commercial, technical and sales support)
  • managing a call center (P&L responsibility)
  • 3 business managers, 1 HR manager and 1 business support manager in direct reports
  • €6.8 million p.a. P&L responsibility for Osijek
  • additionally €4.5 million revenue/contribution margin responsibility at other Transcom nearshore sites
  • customer service in telecommunications, banking, e-commerce, video ID
  • needs assessment, performance reviews and cost-benefit analyses
  • setting and achieving performance goals for speed, efficiency, cross- and upselling and quality in inbound B2C customer service
  • ensuring data backup and data protection
  • advising the client on product and service definition: optimized product launch process
  • spot checking contacts for quality, errors and efficiency
  • coordinating recruitment
  • lease negotiations, service contracts
  • key projects and achievements: turnaround of the site from low profit margin to target margin (budget) in 9 months.
Sep 2009 - Feb 2015
5 years 6 months
Halle (Saale), Germany

Country Account Manager/ Senior Account Manager

Transcom Halle GmbH

  • functional leadership of up to 8 business managers
  • €12.6 million revenue with contribution margin responsibility across multiple Transcom sites
  • customer service in telecommunications, automotive, banking, home shopping, e-commerce, video ID
  • acquisition, stabilization and recovery of major accounts
  • negotiation experience at CXO/management level in German and English
  • innovative business models
  • contract management (negotiating service level agreements)
  • business process analysis in CRM outsourcing projects, business process optimization in CRM projects, implementation and development of scorecards, CRM quality control and monitoring systems, customer experience management
  • clients: Tele2 (Germany, Austria and Croatia), 1&1, BMW Central Europe, Advanzia Bank, SWK Bank, CreditPlus Bank, 1-2-3.tv, JustFab, identity Trust
  • operational sites: Halle, Rostock, Osijek (Croatia), Belgrade (Serbia), Gdansk (Poland), Olsztyn (Poland), Prague (Czech Republic), Budapest (Hungary)
  • key projects and achievements: continuous growth of all client budgets by at least 15% in revenue volume, winning a new e-commerce client with €3.2 to €3.6 million p.a. revenue.
Mar 2009 - Aug 2009
6 months
Görlitz, Germany

Managing Director Görlitz

Teleperformance Deutschland (twenty4help Knowledge Service GmbH)

  • 640 customer advisors in commercial, technical and sales support
  • Managing a call center (with P&L responsibility)
  • 4 business managers, 1 HR manager in direct report
  • Overall responsibility for the Görlitz location as managing director
  • Consolidation of project situation (partial site relocation with social plan)
  • Staff reduction / restructuring / social plan
  • Adjustment of general administration and staff units
  • Turnaround
  • Special projects and achievements: Negotiated a social plan for partial site closure within 6 months.
Mar 2008 - Feb 2009
1 year
Ettlingen, Germany

Board Member Marketing and Sales (CSO), Head of Sales

Axtera AG

  • Acquisition and implementation of B2B (outsourcing) telemarketing projects in IT and telecom (selling CRM/CMS/DMS software, lead generation for in-house projects, lead generation and sales for SaaS solutions)
  • Creating the business plan, creating the organizational forecast
  • Developing the marketing and sales concept, acquiring "friendly user" first customers
  • Initial contact and acquisition of major accounts ("new logo sales") in IT and telecom
  • Defining web and market presence, managing the marketing agency, coordinating press releases
  • Selecting and implementing an internal CRM system (benchmarking)
  • Planning and executing various telemarketing projects, quality assurance and management of software marketing.
Jan 2004 - Feb 2008
4 years 2 months
Schutterwald, Germany

Division Head and Key Account Manager, Authorized Officer

Walter Services TeleMedien GmbH

  • Professional leadership of 8 project managers
  • 45 million EUR annual revenue with contribution margin responsibility across 8 locations
  • Customer service for telecommunications, automotive (Toll Collect)
  • Acquisition, stabilization and recovery of major accounts
  • Negotiation experience at CXO/Executive level
  • Conducting contract negotiations (tender/auction)
  • Contract management (negotiation of service level agreements)
  • Business process analysis in CRM outsourcing projects, business process optimization in CRM projects, implementation and development of scorecards, quality control and monitoring systems in CRM, customer experience management
  • Key account management (Deutsche Telekom AG, Tollcollect GmbH)
  • Implementing customer requirements, optimizing turnaround times and workflow
  • (Re)alignment/expansion of partnership/long-term cooperation
  • Special projects and achievements: Expanded collaboration with Deutsche Telekom, increasing the budget from 11 million EUR annual revenue to 45 million EUR annual revenue within 3 years.
Jan 2002 - Sep 2003
1 year 9 months
Bonn, Germany

Senior Consultant 'Processes & Applications'

Detecon International GmbH

  • Consulting in customer demand and relationship management projects
  • CRM strategy, CRM systems, consulting in CRM system selection and CRM system implementations, integration and customizations
  • Projects in cross/up-selling and win-back in business customer and mass markets, focusing on Deutsche Telekom and T-Systems
  • Sales force management
  • (International) key account management, sales force automation
  • Special projects and achievements: Win-back of a major Deutsche Telekom customer in the value-added telephony services area; development of a consulting product 'functional key account management' for implementation at T-Systems; preparation of the board proposal for the introduction of the FMI (Fixed-Mobile Integration) product at Deutsche Telekom; contribution to the 'cross- and up-selling in the mass market' concept for T-Online.
Jul 2000 - Dec 2001
1 year 6 months
London, United Kingdom

Marketing Manager Applications

T-Motion plc

  • Analysis and selection of mobile applications, integration into the T-Motion/t-zones portal
  • Establishment of (content) partner management
  • Competitive analysis, partner selection, partner program, contract negotiation (DE, AT, UK), project management for application integration.
Aug 1998 - Jun 2000
1 year 11 months
Erfurt, Germany

Sales Director (D/A/CH)

Sonera SmartRing GmbH

  • (Sonera, Finnish telecom)
  • One project manager and one project office assistant reporting directly to me
  • Sales of a mobile banking platform based on digital signature security technology (preparing a mobile commerce strategy)
  • Developing the sales concept and building the sales structure
  • Direct sales of the technical platform to financial institutions, banks, and bank data centers
  • Building indirect sales (partner program) via system integrators
  • Setting up an internal telemarketing center (budget planning, setup and process planning)
  • Special projects and achievements: project contracts (with clients in advance) with two major accounts: Eurokartensysteme, SIS West (data center for savings banks in West Germany).
Oct 1992 - Jul 1998
5 years 10 months
Elmshorn, Germany

Head of Inside Sales

Talkline GmbH

  • Leading the inside sales team with 95 employees for dealer support in telecommunications
  • 4 team leaders reporting directly to me
  • Developing and optimizing various sales processes and systems
  • Dealer retention strategy by integrating dealers into Talkline order entry systems
  • Optimized commission billing
  • Special projects and achievements: sub-project manager for system and database migrations in the CRM system (BSCS) and order entry system (D.a.i.S.y.); project lead “Key Account Management” – established systematic key account support in internal and external sales; project manager “Direct Marketing Mobile Telecommunications for Private Customers” – defined the organizational structure and workflows for ‘unicomdirect’ as Talkline’s direct marketing brand.

Summary

  • strong communicator and leader with team player skills, confident, empathetic, trustworthy and assertive

  • marketing and sales specialist in telecommunications for direct and indirect sales channels

  • extensive experience in developing and implementing CRM best practices as a competitive advantage: customer experience, customer touch points, customer journey, digitalization

  • building trustworthy relationships with various stakeholders up to C-level in no time

  • development of new services, product and process standardization, quality assurance in marketing projects, direct and indirect sales in the mass market

  • leading in matrix organizations, excellent key account management in major projects

  • experience collaborating with international (virtual) teams

  • change management (also international)

  • P&L responsibility / budget management

  • leadership over management as the highest principle: learning together, contributing and persuading with personal experience, but also reflecting when arguments are well made.

Languages

German
Native
English
Advanced
French
Elementary

Education

Mar 2005 - Jan 2007

Europa-Universität Viadrina

Master of Business Administration, Central and Eastern European Management · Frankfurt an der Oder, Germany

Jul 1986 - Sep 1991

Universität der Bundeswehr, Hamburg

Intermediate Diploma · Economics, Business Administration and Public Administration · Hamburg, Germany

Jul 1971 - Jun 1984

Viktoria-Luise-Schule

General higher education entrance qualification · Hamelin, Germany

Certifications & licenses

Sport Boat License

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