Dirk W.

Senior Consultant, CX, C-Sat, Customer Value Management

Erfurt, Germany

Experience

Mar 2019 - Present
6 years 6 months
Wuppertal, Germany

Senior Consultant, CX, C-Sat, Customer Value Management

ojuto GmbH

Freelancer. Assignments (selection):

  • DCS Digital Charging Solutions, Munich: reorganizing customer service, managing nearshore provider, introducing scorecard, defining quality management and CSAT management, customer loyalty.
  • TWS Total Webhosting Solutions Group, Amsterdam: customer service reorganization strategy, brand consolidation, webhosting mass market customer service strategy, defining quality management and CSAT management, upselling.
  • Advanzia Bank, Luxembourg: two-provider strategy for nearshore customer service, RFP process.
  • 1&1 Versatel GmbH: defining upsell campaigns for business customers from ISDN to NGN (VOIP), customer messaging, migration conditions, order entry, service delivery, end-to-end processes, customer communication.
  • E.ON Broadband, Avacon Connect GmbH, Berlin and Sarstedt: defining customer service processes (telco, mass market, use cases), order entry, field sales processes, commission billing, CRM system requirements (MS Dynamics), provider management.
  • Lechwerke, LEW, Augsburg: defining service tickets for phone and written contacts (skill definitions, forecasting process, SL measurement, quality measurement, scorecard, bonus-malus), supporting tender process for provider selection.
Nov 2017 - Feb 2019
1 year 4 months

Consultant

Selbständig

  • Site manager Sarajevo, Teleperformance Germany in Bosnia & Herzegovina (BPO/customer service industry): building a German-language nearshore site.
  • Head of Customer Service, Ruff GmbH law firm, Berlin (legal tech industry): documenting processes, reorganizing client service, introducing a scorecard, setting up an employee bonus system, customer service strategy, contact avoidance strategy, customer touch point analysis, further process digitalization.
Mar 2017 - Sep 2017
7 months
Erfurt, Germany

Site Manager

Capita Customer Service (Germany) GmbH

  • (mobilcom-debitel/freenet site)
  • 367 customer advisors in commercial, technical, and sales support for mobilcom-debitel (freenet group)
  • 82 specialists responsible for process and requirements management, testing, quality management, forecasting, and workforce management across a call center network (multiple sites)
  • 4 department heads and 4 administrative staff reporting directly
  • €16.8 million per year budget/revenue responsibility
  • Telecommunications customer service
  • Needs assessment, performance reviews, and cost–benefit analyses
  • Setting and achieving performance goals in speed, efficiency, cross- and upsell, and quality in inbound B2C customer service
  • Ensuring data security and privacy compliance
  • Advising the client on product and service definition: optimized product launch process
  • Spot-check monitoring of contacts for quality, errors, and efficiency
  • Coordinating recruitment
  • Special projects and results: change management from inhouse customer service to a service contact center, increased productivity while improving quality, best customer satisfaction scores and sales results in mobilcom-debitel’s history.
Mar 2015 - Dec 2016
1 year 10 months
Osijek, Croatia

Site Manager Osijek, German Nearshore Market Manager

Transcom Halle GmbH

  • 245 staff in Croatian-language support, 192 in German-language support (commercial, technical, and sales support)
  • Managing a call center (P&L responsibility)
  • 3 business managers, 1 HR manager, and 1 business support manager reporting directly
  • €6.8 million per year P&L responsibility for Osijek
  • Additional €4.5 million revenue/contribution margin responsibility at other Transcom nearshore sites
  • Customer service for telecommunications, banking, e-commerce, video identification
  • Needs assessment, performance reviews, and cost–benefit analyses
  • Setting and reaching performance targets for speed, efficiency, cross- and upsell, and quality in inbound B2C customer service
  • Ensuring data security and privacy compliance
  • Advising the client on product and service definition: optimized product launch process
  • Spot-check monitoring of contacts for quality, errors, and efficiency
  • Coordinating recruitment
  • Lease negotiations, service contracts
  • Special projects and results: turning the site around from low profit margins to budgeted margins in nine months.
Sep 2009 - Feb 2015
5 years 6 months
Halle (Saale), Germany

Country Account Manager/ Senior Account Manager

Transcom Halle GmbH

  • Functional leadership of up to 8 business managers
  • €12.6 million revenue with contribution margin responsibility across multiple Transcom sites
  • Customer service for telecommunications, automotive, banking, home shopping, e-commerce, video identification
  • Acquiring, stabilizing, and winning back major accounts
  • Negotiation experience at CXO/management level in German and English
  • Innovative business models
  • Contract management (negotiating service level agreements)
  • Business process analysis in CRM outsourcing projects, process optimization in CRM projects, introducing and further developing scorecards, quality control systems in CRM, customer experience management
  • Clients: Tele2 (Germany, Austria, Croatia), 1&1, BMW Eastern Europe, Advanzia Bank, swk Bank, CreditPlus Bank, 1-2-3.tv, JustFab, identity Trust
  • Production sites: Halle, Rostock, Osijek (Croatia), Belgrade (Serbia), Gdańsk (Poland), Olsztyn (Poland), Prague (Czech Republic), Budapest (Hungary)
  • Special projects and results: continuous growth of all client budgets by at least 15% in revenue, winning a new e-commerce client generating €3.2–3.6 million annually.
Mar 2009 - Aug 2009
6 months
Görlitz, Germany

Managing Director Görlitz

Teleperformance Deutschland (twenty4help Knowledge Service GmbH)

  • 640 customer advisors in commercial, technical, and sales support
  • Managing a call center (P&L responsibility)
  • 4 business managers, 1 HR manager reporting directly
  • Overall responsibility for the Görlitz site as managing director
  • Consolidating project situation (partial site relocation with social plan)
  • Staff reduction/restructuring/social plan
  • Adjusting general administration and staff departments
  • Turnaround
  • Special projects and results: negotiating a social plan for partial site closure in six months.
Mar 2008 - Feb 2009
1 year
Ettlingen, Germany

Board Member Marketing and Sales (CSO), Head of Sales

Axtera AG

  • Acquiring and executing B2B telemarketing outsourcing projects in IT and telecom (software marketing in CRM/CMS/DMS, lead generation for inhouse projects, lead generation and sales for SaaS solutions)
  • Creating the business plan, organizational forecast
  • Developing the marketing and sales concept, acquiring “friendly user” initial clients
  • First contact and acquisition of major accounts “new logo sales” in IT and telecom
  • Defining web and market presence, managing marketing agency, coordinating press releases
  • Selecting and implementing an internal CRM system (benchmarking)
  • Planning and running various telemarketing projects, quality assurance and control in software marketing.
Jan 2004 - Feb 2008
4 years 2 months
Schutterwald, Germany

Division Manager and Key Account Manager, Authorized Officer

Walter Services TeleMedien GmbH

  • Functional leadership of 8 project managers
  • €45 million per year revenue with contribution margin responsibility at 8 sites
  • Customer service for telecommunications and automotive (Toll Collect)
  • Acquiring, stabilizing, and winning back major accounts
  • Negotiation experience at CXO/management level
  • Leading contract negotiations (tender/auction)
  • Contract management (negotiating service level agreements)
  • Business process analysis in CRM outsourcing, process optimization in CRM projects, introducing and enhancing scorecards, quality control systems in CRM, customer experience management
  • Key account management (Deutsche Telekom AG, Toll Collect GmbH)
  • Implementing client requirements, optimizing throughput times and workflow
  • Realigning and expanding partnerships for long-term cooperation
  • Special projects and results: expanding collaboration with Deutsche Telekom, increasing revenue from €11 million to €45 million per year within three years.
Jan 2002 - Sep 2003
1 year 9 months
Bonn, Germany

Senior Consultant ‘Processes & Applications’

Detecon International GmbH

  • Consulting on customer demand and relationship management projects
  • CRM strategy, CRM systems, advising on CRM system selection and implementation, integration and customization
  • Projects in cross-/upselling and win-back in corporate and mass markets, focused on Deutsche Telekom and T-Systems
  • Sales force management
  • (International) key account management, sales force automation
  • Special projects and results: win-back of a major Deutsche Telekom client in telephony value-added services, developing a consulting product ‘functional key account management’ for T-Systems, drafting board proposal for FMI (fixed-mobile integration) at Deutsche Telekom, contributing to ‘cross- and upselling in the mass market’ concept for T-Online.
Jul 2000 - Dec 2001
1 year 6 months
London, United Kingdom

Marketing Manager Applications

T-Motion plc

  • Analyzing and selecting mobile applications, integrating them into the T-Motion/t-zones portal
  • Building (content) partner management
  • Competitive analysis, partner selection, partner program, contract negotiations (Germany, Austria, UK), application integration project management.
Aug 1998 - Jun 2000
1 year 11 months
Erfurt, Germany

Sales Director (D/A/CH)

Sonera SmartRing GmbH

  • (Sonera, Finnish telecom)
  • 1 project manager and 1 project office assistant reporting directly
  • Selling a mobile banking platform based on digital signature security technology (preparing a mobile commerce strategy)
  • Creating the sales concept and building the sales structure
  • Direct sales of the technical platform to financial institutions, banks, and data centers
  • Establishing an indirect sales channel (partner program) via system integrators
  • Building an internal telemarketing center (budgeting, setup, and operations planning)
  • Special projects and results: project contracts (with client prepayment) with two major accounts: Eurocard Systems, SIS West (Sparkassen data center in western Germany).
Oct 1992 - Jul 1998
5 years 10 months
Elmshorn, Germany

Head of Inside Sales

Talkline GmbH

  • Leading the inside sales team of 95 for telecommunications dealer support
  • 4 team leaders reporting directly
  • Building and optimizing various sales processes and systems
  • Dealer retention strategy by integrating dealers into Talkline order entry systems
  • Optimized commission billing
  • Special projects and results: subproject lead for CRM system (BSCS) and order entry system (D.a.i.S.y.) migrations, project lead for “major account management” building systematic major account support in inside and outside sales, project lead for “direct mobile sales to private customers” defining the structure and workflow of ‘unicomdirect’ as Talkline’s direct sales brand.

Summary

  • Strong communicator and leader with team player skills, self-confident, empathetic, trustworthy, and assertive

  • Marketing and sales specialist in telecommunications for direct and indirect sales channels

  • Many years of experience developing and implementing CRM best practices as a competitive advantage: customer experience, customer touch points, customer journey, digitalization

  • Building trust-based relationships with various stakeholders up to C-level in no time

  • Developing new services, product and process standardization, quality assurance in marketing projects, direct and indirect sales in the mass market

  • Leading and working in matrix organizations, excellent key account management in large projects

  • Experience working with international (virtual) teams

  • Change management (also international)

  • P&L responsibility and budget control

  • Leadership over management as a top priority: learning together, bringing in your own experience and persuading but also reflecting when arguments are well presented.

Languages

German
Native
English
Advanced
French
Elementary

Education

Mar 2005 - Jan 2007

Europa-Universität Viadrina

Master of Business Administration, Central and Eastern European Management · Frankfurt an der Oder, Germany

Jul 1986 - Sep 1991

Universität der Bundeswehr, Hamburg

Pre-Diploma · Economics, Business Administration and Public Administration · Hamburg, Germany

Jul 1971 - Jun 1984

Viktoria-Luise-Schule

General University Entrance Qualification · Hamelin, Germany

Certifications & licenses

Sports Boat License

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