Dirk W.

Senior Consultant, CX, C-Sat, Customer Value Management

Erfurt, Germany

Experience

Mar 2019 - Present
6 years 10 months
Wuppertal, Germany

Senior Consultant, CX, C-Sat, Customer Value Management

ojuto GmbH

Freelancer. Selected projects:

  • DCS Digital Charging Solutions, Munich: customer service reorganization, nearshore vendor management, scorecard implementation, definition of quality management and CSAT management, customer loyalty.
  • TWS Total Webhosting Solutions Group, Amsterdam: customer service reorganization strategy, brand consolidation, mass-market web hosting customer service strategy, quality and CSAT management definition, upselling.
  • Advanzia Bank, Luxembourg: two-provider strategy for nearshore customer service, RFP process.
  • 1&1 Versatel GmbH: defining upsell campaigns for business customers migrating from ISDN to NGN (VoIP), customer engagement, migration terms, order entry, service delivery, end-to-end processes, customer communication.
  • E.ON Broadband, Avacon Connect GmbH, Berlin and Sarstedt: defining customer service processes (telecom, mass market, use cases), order entry, field sales processes, commission billing, CRM system requirements (MS Dynamics), vendor management.
  • Lechwerke, LEW, Augsburg: defining service level credits for phone and written contacts (skill definition, forecasting, SLA measurement, quality measurement, scorecards, bonus-malus), supporting the tender process and service provider selection.
Nov 2017 - Feb 2019
1 year 4 months

Consultant

Self-employed

  • Sarajevo site manager, Teleperformance Germany in Bosnia & Herzegovina (BPO/Customer Service industry): establishing a German-speaking nearshore site.
  • Head of Customer Service, Ruff GmbH law firm, Berlin (Legal Tech industry): process documentation, reorganizing customer/client service, introducing a scorecard, implementing an employee bonus system, customer service strategy, contact avoidance strategy, customer touch point analysis, further digitization of processes.
Mar 2017 - Sep 2017
7 months
Erfurt, Germany

Site Manager

Capita Customer Service (Germany) GmbH

  • Mobilcom-debitel/freenet location
  • Managed 367 customer advisors in commercial, technical, and sales support for mobilcom-debitel (freenet group)
  • Oversaw 82 specialists responsible for process and requirements management, testing, quality management, forecasting, and workforce management across a call center network (multiple sites)
  • Directly managed 4 department heads and 4 administrative staff
  • Held €16.8M p.a. budget/revenue responsibility
  • Telecom customer service
  • Conducted needs assessments, performance reviews, and cost-benefit analyses
  • Set and met performance targets for speed, efficiency, cross- and upselling, and quality in inbound B2C customer service
  • Ensured data backup and data protection
  • Advised the client on product and service definition: optimized product launch process
  • Performed spot-check monitoring of contacts for quality, error types, and efficiency
  • Coordinated recruitment
  • Major projects and achievements: change management from in-house customer service to a service contact center, increased productivity along with quality improvements, achieved highest customer satisfaction and sales results in mobilcom-debitel's history.
Mar 2015 - Dec 2016
1 year 10 months
Osijek, Croatia

Site Manager Osijek, German Nearshore Market Manager

Transcom Halle GmbH

  • 245 employees in Croatian-language support, 192 in German-language support (commercial, technical, and sales)
  • Managed a call center (P&L responsibility)
  • Direct report: 3 Business Managers, 1 HR Manager, 1 Business Support Manager
  • €6.8M p.a. P&L responsibility for Osijek
  • Additional €4.5M revenue/contribution margin responsibility at other Transcom nearshore sites
  • Customer service in telecom, banking, e-commerce, video identification
  • Demand analysis, performance reviews, and cost-benefit analyses
  • Setting and meeting performance goals for speed, efficiency, cross- and upselling, and quality in inbound B2C customer service
  • Ensuring data backup and data protection
  • Advising the client on product and service definition: optimized product launch process
  • Spot-check monitoring of contacts for quality, error patterns, and efficiency
  • Coordinating recruitment
  • Negotiating leases and service contracts
  • Notable projects and achievements: turned the site from a low profit margin to the budgeted margin within 9 months.
Sep 2009 - Feb 2015
5 years 6 months
Halle (Saale), Germany

Country Account Manager/ Senior Account Manager

Transcom Halle GmbH

  • Functional leadership for up to 8 Business Managers
  • €12.6M revenue with contribution margin responsibility across multiple Transcom sites
  • Customer service in telecommunications, automotive, banking, home shopping, e-commerce, video identification
  • Acquiring, stabilizing, and recovering major accounts
  • Negotiation experience at CXO/Executive level in German and English
  • Innovative business models
  • Contract management (negotiation of service level agreements)
  • Business process analysis in CRM outsourcing, process optimization in CRM projects, implementation and development of scorecards, CRM quality control and monitoring systems, customer experience management
  • Clients: Tele2 (Germany, Austria, and Croatia), 1&1, BMW Eastern Europe, Advanzia Bank, SWK Bank, CreditPlus Bank, 1-2-3.tv, JustFab, Identity Trust
  • Delivery locations: Halle, Rostock, Osijek (Croatia), Belgrade (Serbia), Gdansk (Poland), Olsztyn (Poland), Prague (Czech Republic), Budapest (Hungary)
  • Notable projects and achievements: sustained growth of all client budgets by at least 15% in revenue, won a new e-commerce client with €3.2–€3.6M annual revenue.
Mar 2009 - Aug 2009
6 months
Görlitz, Germany

Managing Director Görlitz

Teleperformance Deutschland (twenty4help Knowledge Service GmbH)

  • 640 customer advisors in commercial, technical, and sales support
  • Managed a call center (P&L responsibility)
  • 4 business managers and 1 HR manager in direct reports
  • Full responsibility for the Görlitz site as Managing Director
  • Consolidation of project situation (partial transfer of operations with social plan)
  • Headcount reduction/restructuring/social plan
  • Adjustment of general administration and staff departments
  • Turnaround
  • Key projects and achievements: negotiated a social plan for the partial site closure in 6 months.
Mar 2008 - Feb 2009
1 year
Ettlingen, Germany

Executive Board Member Marketing and Sales (CSO), Head of Sales

Axtera AG

  • Acquisition and implementation of B2B (outsourcing) telemarketing projects in IT and telecom (software marketing in CRM/CMS/DMS, lead generation for in-house projects, lead generation and sales for SaaS solutions)
  • Created the business plan and organizational forecast
  • Created the marketing and sales concept; acquired 'friendly user' first customers
  • Initial contact and acquisition of major accounts ('New Logo Sales') in the IT and telecom industry
  • Defined web and market presence; managed the marketing agency; coordinated press releases
  • Selected and implemented an internal CRM system (benchmarking)
  • Planned and executed various telemarketing projects; quality assurance and control for software marketing.
Jan 2004 - Feb 2008
4 years 2 months
Schutterwald, Germany

Division Manager and Key Account Manager, authorized signatory

Walter Services TeleMedien GmbH

  • Led 8 project managers
  • Responsible for €45 million annual revenue and contribution margin across 8 locations
  • Customer service for telecommunications and automotive (Toll Collect)
  • Acquisition, stabilization, and recovery of major accounts
  • Negotiation experience at CXO and executive management level
  • Conducted contract negotiations (tender/auction)
  • Contract management (negotiation of service level agreements)
  • Business process analysis in CRM outsourcing projects; process optimization in CRM projects; implementation and further development of scorecards; quality control and monitoring systems in CRM; customer experience management
  • Key account management (Deutsche Telekom AG, Tollcollect GmbH)
  • Implemented customer requirements; optimized throughput times and workflow
  • (Re)alignment and development of partnerships; long-term collaborations
  • Key projects and achievements: expanded collaboration with Deutsche Telekom, increased budget from €11 million to €45 million in annual revenue within 3 years.
Jan 2002 - Sep 2003
1 year 9 months
Bonn, Germany

Senior Consultant 'Processes & Applications'

Detecon International GmbH

  • Consulted on customer demand and relationship management projects
  • CRM strategy, CRM systems; advised on CRM system selection and implementations; integration and customization
  • Projects in cross/up-selling and win-back in corporate and mass markets, focusing on Deutsche Telekom and T-Systems
  • Sales force management
  • (International) key account management; sales force automation
  • Key projects and achievements: win-back of a major Deutsche Telekom customer in the telephony value-added services area; developed a consulting product 'functional Key Account Management' for implementation at T-Systems; prepared an executive board proposal for the introduction of the FMI (Fixed-Mobile Integration) product at Deutsche Telekom; contributed to the 'cross- and up-selling in the mass market' concept for T-Online.
Jul 2000 - Dec 2001
1 year 6 months
London, United Kingdom

Marketing Manager Applications

T-Motion plc

  • Analyzed and selected mobile applications and integrated them into the T-Motion/t-zones portal
  • Developed content partner management
  • Conducted competitive analysis, partner selection, and partner program development; negotiated contracts (Germany, Austria, UK); managed application integration projects
Aug 1998 - Jun 2000
1 year 11 months
Erfurt, Germany

Head of Sales (D/A/CH)

Sonera SmartRing GmbH

  • (Sonera, Finnish telecom)
  • A project manager and a project office assistant as direct reports
  • Sales of a mobile banking platform based on a digital signature security technology (in preparation for a mobile commerce strategy)
  • Development of the sales concept and building the sales structure
  • Direct sales of the technical platform to financial institutions, banks and banking data centers
  • Establishment of an indirect sales channel (partner program) via system integrators
  • Establishment of an internal telemarketing center (budget planning, setup and process planning)
  • Key projects and achievements: Secured project contracts (with customers paying upfront) with two major accounts: Eurokartensysteme, SIS West (data center of Sparkassen banks in West Germany).
Oct 1992 - Jul 1998
5 years 10 months
Elmshorn, Germany

Head of Inside Sales

Talkline GmbH

  • Managed inside sales with 95 employees in dealer support for telecommunications
  • Four team leaders as direct reports
  • Implemented and optimized various sales processes and systems
  • Dealer retention strategy through integrating dealers into Talkline Order Entry systems
  • Optimized commission billing
  • Key projects and achievements: Subproject lead for system and database migrations in the CRM system (BSCS) and the order entry system (D.a.i.S.y.), project lead for 'Key Account Management' - established a systematic key account support process for internal and field sales, project manager for 'Direct mobile marketing to private customers' - defined the structure and procedures for 'unicomdirect' as Talkline's direct marketing brand.

Summary

  • Strong communicator and leader with team-player skills: self-assured, empathetic, trustworthy, and assertive

  • Telecom marketing and sales specialist for direct and indirect channels

  • Extensive experience developing and implementing CRM best practices as a competitive advantage: customer experience, touch points, customer journey, digitization

  • Building trusted relationships with diverse stakeholders up to the C-level in no time

  • Developing new services, standardizing products and processes, quality assurance in marketing projects, direct and indirect sales in the mass market

  • Leading within/in matrix organizations, excellent key account management in large-scale projects

  • Experience collaborating with international (virtual) teams

  • Change management (including international)

  • P&L responsibility / budget control

  • Leadership over management as the highest priority: learning together, contributing and convincing with your own experience, but also reflecting when strong arguments are presented.

Languages

German
Native
English
Advanced
French
Elementary

Education

Mar 2005 - Jan 2007

Europa-Universität Viadrina

Master of Business Administration, Central and Eastern European Management · Frankfurt an der Oder, Germany

Jul 1986 - Sep 1991

University of the Bundeswehr, Hamburg

Intermediate Diploma · Economics, Business Administration, and Public Administration · Hamburg, Germany

Jul 1971 - Jun 1984

Viktoria-Luise School

General University Entrance Qualification · Hamelin, Germany

Certifications & licenses

Pleasure Craft License

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