Dirk Werner

Senior Consultant, CX, C-Sat, Customer Value Management

Erfurt, Germany

Experience

Mar 2019 - Present
6 years 5 months
Wuppertal, Germany

Senior Consultant, CX, C-Sat, Customer Value Management

ojuto GmbH

Freelancer. Selected assignments:

  • DCS Digital Charging Solutions, Munich: customer service reorganization, management of nearshore service providers, scorecard implementation, quality management and CSAT management definition, customer loyalty
  • TWS Total Webhosting Solutions Group, Amsterdam: customer service reorganization strategy, brand consolidation, webhosting mass market customer service strategy, quality management and CSAT management definition, upselling
  • Advanzia Bank, Luxembourg: two-provider nearshore customer service strategy, RFP process
  • 1&1 Versatel GmbH: definition of upsell campaigns for business customers migrating from ISDN to NGN (VoIP), customer engagement, switching incentives, order entry, service delivery, end-to-end processes, customer communication
  • E.ON Broadband, Avacon Connect GmbH, Berlin and Sarstedt: definition of customer service processes (telco, mass market, use cases), order entry, field sales processes, commission accounting, CRM system requirements (MS Dynamics), vendor management
  • Lechwerke, LEW, Augsburg: definition of service credits for phone and written contacts (skill definitions, forecasting process, SL measurement, quality control, scorecard, bonus-malus), support for tender process and provider selection.
Nov 2017 - Feb 2019
1 year 4 months

Consultant

Self-employed

  • Site Manager Sarajevo, Teleperformance Germany in Bosnia & Herzegovina (BPO/Customer Service Industry): establishment of a German-language nearshore site
  • Head of Customer Service, Ruff GmbH Law Firm, Berlin (Legal Tech Industry): process documentation, reorganization of client service, scorecard implementation, introduction of an employee bonus system, customer service strategy, contact avoidance strategy, customer touch point analysis, further digitization of processes.
Mar 2017 - Sep 2017
7 months
Erfurt, Germany

Site Manager

Capita Customer Service (Germany) GmbH

  • (mobilcom-debitel/freenet site)
  • 367 customer advisors in commercial, technical and sales support for mobilcom-debitel (freenet group)
  • 82 specialists responsible for process and requirements management, testing, quality management, forecasting and workforce management across a call center network (multiple sites)
  • 4 department heads and 4 administrative staff in direct report
  • €16.8 million p.a. budget/revenue responsibility
  • Telecommunications customer service
  • Needs assessment, performance reviews and cost–benefit analyses
  • Setting and achieving performance targets for speed, efficiency, cross- and upsell, and quality in inbound B2C customer service
  • Ensuring data backup and data protection
  • Advising the client on product and service definition: optimized product launch process
  • Random sampling of contacts for quality, error patterns and efficiency
  • Coordination of recruitment
  • Special projects and achievements: change management from in-house customer service to outsourced contact center, productivity increase with simultaneous quality improvements, best customer satisfaction and sales results in mobilcom-debitel history.
Mar 2015 - Dec 2016
1 year 10 months
Osijek, Croatia

Site Manager Osijek, German Nearshore Market Manager

Transcom Halle GmbH

  • 245 Croatian-language support staff, 192 German-language support staff (commercial, technical and sales support)
  • Call center management (P&L responsibility)
  • 3 business managers, 1 HR manager and 1 business support manager in direct report
  • €6.8 million p.a. P&L responsibility for Osijek
  • Additional €4.5 million revenue/contribution margin responsibility at other Transcom nearshore sites
  • Customer service for telecommunications, banking, e-commerce, video identification
  • Needs assessment, performance reviews and cost–benefit analyses
  • Setting and achieving performance targets for speed, efficiency, cross- and upsell, and quality in inbound B2C customer service
  • Ensuring data backup and data protection
  • Advising the client on product and service definition: optimized product launch process
  • Random sampling of contacts for quality, error patterns and efficiency
  • Coordination of recruitment
  • Lease negotiations, service contracts
  • Special projects and successes: turnaround of the site from low to budgeted profit margin in 9 months.
Sep 2009 - Feb 2015
5 years 6 months
Halle (Saale), Germany

Country Account Manager / Senior Account Manager

Transcom Halle GmbH

  • Functional leadership of up to 8 business managers
  • €12.6 million revenue with contribution margin responsibility across multiple Transcom sites
  • Customer service for telecommunications, automotive, banking, home shopping, e-commerce, video identification
  • Acquisition, stabilization and recovery of major accounts
  • C-level negotiation experience in German and English
  • Innovative business models
  • Contract management (negotiation of service level agreements)
  • Business process analysis in CRM outsourcing projects, process optimization in CRM projects, scorecard development and enhancement, quality control systems in CRM, customer experience management
  • Clients: Tele2 (Germany, Austria and Croatia), 1&1, BMW Central and Eastern Europe, Advanzia Bank, swk Bank, CreditPlus Bank, 1-2-3.tv, JustFab, identity Trust
  • Production sites: Halle, Rostock, Osijek (Croatia), Belgrade (Serbia), Gdańsk (Poland), Olsztyn (Poland), Prague (Czech Republic), Budapest (Hungary)
  • Special achievements: sustained budget growth of at least 15% in revenue with clients, acquisition of a new e-commerce client generating €3.2–3.6 million p.a.
Mar 2009 - Aug 2009
6 months
Görlitz, Germany

Managing Director Görlitz

Teleperformance Deutschland (twenty4help Knowledge Service GmbH)

  • 640 customer advisors in commercial, technical and sales support
  • Call center management (P&L responsibility)
  • 4 business managers and 1 HR manager in direct report
  • Overall responsibility for the Görlitz site as managing director
  • Project consolidation (partial site relocation with social plan)
  • Staff reduction / restructuring / social plan
  • Adjustment of general administration and staff functions
  • Turnaround
  • Special projects and achievements: negotiation of a social plan for partial site closure within 6 months.
Mar 2008 - Feb 2009
1 year
Ettlingen, Germany

Board Member Marketing and Sales (CSO), Head of Sales

Axtera AG

  • Acquisition and execution of B2B (outsourcing) telemarketing projects in the IT-Telecommunications sector (marketing of CRM/CMS/DMS software, lead generation for in-house projects, lead generation and sales for SaaS solutions)
  • Creation of business plan and organizational forecast
  • Development of marketing and sales concept, acquisition of “friendly user” initial customers
  • First contact and acquisition of major accounts (“new logo sales”) in IT and telecom industries
  • Definition of web and market presence, management of marketing agency, coordination of press releases
  • Selection and implementation of an internal CRM system (benchmarking)
  • Planning and execution of various telemarketing projects, software marketing quality assurance and control.
Jan 2004 - Feb 2008
4 years 2 months
Schutterwald, Germany

Department Head and Key Account Manager, Authorized Officer

Walter Services TeleMedien GmbH

  • Functional leadership of 8 project managers
  • €45 million p.a. revenue with contribution margin responsibility across 8 sites
  • Customer service for telecommunications, automotive (Toll Collect)
  • Acquisition, stabilization and recovery of major accounts
  • C-level negotiation experience
  • Leading contract negotiations (tenders/auctions)
  • Contract management (negotiation of service level agreements)
  • Business process analysis in CRM outsourcing projects, process optimization in CRM projects, scorecard development and enhancement, quality control systems in CRM, customer experience management
  • Key account management (Deutsche Telekom AG, Toll Collect GmbH)
  • Implementing client requirements, optimizing lead times and workflows
  • (Re)orientation and expansion of partnerships, long-term cooperation
  • Special achievements: expansion of cooperation with Deutsche Telekom, increase of budget from €11 million p.a. to €45 million p.a. within 3 years.
Jan 2002 - Sep 2003
1 year 9 months
Bonn, Germany

Senior Consultant ‘Processes & Applications’

Detecon International GmbH

  • Consulting on customer demand and relationship management projects
  • CRM strategy, CRM systems, advisory on CRM system selection and implementation, integration and customization
  • Cross/up-selling and win-back projects for corporate and mass markets focusing on Deutsche Telekom and T-Systems
  • Sales force management
  • (International) key account management, sales force automation
  • Special projects and successes: win-back of a major Deutsche Telekom client in value-added telephony, development of a consulting product ‘functional key account management’ for T-Systems, board presentation for introduction of FMI (Fixed-Mobile Integration) at Deutsche Telekom, contribution to ‘cross- and up-selling in the mass market’ concept for T-Online.
Jul 2000 - Dec 2002
1 year 6 months
London, United Kingdom

Marketing Manager Applications

T-Motion plc

  • Analysis and selection of mobile applications, integration into T-Motion/t-zones portal
  • Establishment of (content) partner management
  • Competitive analysis, partner selection, partner program, contract negotiations (DE, AT, UK), project management for application integration.
Aug 1998 - Jun 2000
1 year 11 months
Erfurt, Germany

Head of Sales (D/A/CH)

Sonera SmartRing GmbH

  • (Sonera, Finnish telecom)
  • 1 project manager and 1 project office assistant in direct report
  • Sales of a mobile banking platform based on digital signature security technology (preparation of a mobile commerce strategy)
  • Creation of sales concept and establishment of sales structure
  • Direct sales of the technical platform to financial institutions, banks and data centers
  • Development of an indirect sales channel (partner program) via system integrators
  • Setup of an internal telemarketing center (budget planning, structural and process planning)
  • Special projects and successes: project contracts (with customer pre-financing) with two major accounts: Eurokartensysteme, SIS West (Sparkassen data center in West Germany).
Oct 1992 - Jul 1998
5 years 10 months
Elmshorn, Germany

Head of Inside Sales

Talkline GmbH

  • Management of inside sales team with 95 staff supporting dealers in telecommunications
  • 4 team leaders in direct report
  • Setup and optimization of various sales processes and systems
  • Dealer retention strategy through integration of dealers into Talkline order entry systems
  • Optimized commission accounting
  • Special projects and successes: subproject lead for CRM system (BSCS) and order entry system (D.a.i.S.y.) migrations, project lead for “Major Account Management” – establishing systematic support for large clients in field and internal sales, project lead for “Direct Marketing of Mobile Services for Private Customers” – defining the organization and processes of ‘unicomdirect’ as Talkline’s direct sales brand.

Summary

  • Strong communicator and leader with team player skills, self-confident, empathetic, trustworthy and assertive

  • Marketing and sales specialist in telecommunications for direct and indirect channels

  • Many years of experience developing and implementing CRM best practices as a competitive advantage: Customer Experience, Customer Touch Points, Customer Journey, Digitization

  • Building trusting relationships with diverse stakeholders up to C-level in record time

  • Development of new services, product and process standardization, quality assurance in marketing projects, direct and indirect B2C sales

  • Leading/in matrix organizations, excellent key account management in large-scale projects

  • Experience working with international (virtual) teams

  • Change management (also international)

  • P&L responsibility / budget management

  • Leadership over management as a top priority: learning together, contributing and persuading through personal experience, yet reflecting when strong arguments are presented.

Languages

German
Native
English
Advanced
French
Elementary

Education

Mar 2005 - Jan 2007

Europa-Universität Viadrina

Master of Business Administration, Central and Eastern European Management · Frankfurt an der Oder, Germany

Jul 1986 - Sep 1991

Universität der Bundeswehr, Hamburg

Pre-Diploma · Economics, Business Administration and Public Administration · Hamburg, Germany

Jul 1971 - Jun 1984

Viktoria-Luise-Schule

General University Entrance Qualification · Hamelin, Germany

Certifications & licenses

Sport Boat License