Nicole Wilde - Freelance marketing and media expert

Q: Where is Nicole based?

Nicole is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Nicole speak?

Nicole speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Russian (Elementary) .

Q: How many years of experience does Nicole have?

Nicole has at least 26 years of experience. During this time, Nicole has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 4 years and 8 months . Note that Nicole may not have shared all experience and actually has more experience.

Q: What is Nicole's latest experience?

Nicole's most recent position is Freelance marketing and media expert at Wilde Beratererei .

Q: What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for Wilde Beratererei and Posterscope Deutschland GmbH .

Q: Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Advertising , Media, Entertainment and Publishing , and Professional Services . Nicole also has some experience in Food and Beverage and Retail .

Q: Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing , Project Management , and Strategy and Planning . Nicole also has some experience in Sales , Business Intelligence , and Human Resources (HR) .

Q: Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Advertising , Media, Entertainment and Publishing , and Professional Services .

Q: Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing , Project Management , and Strategy and Planning .

Recommended expert

Hamburg, Germany

Experience

Mar 2022 - Present

4 years 1 month

Freelance marketing and media expert

Wilde Beratererei

Advertising budget investment consulting
Consulting
Media strategy development (Out-of-Home expert)
Media management
Key account management
Training and workshops
Interim management and business development
Key account management
Pitch support
Project management
Sales consulting
Media controlling
Interface management
Organizational development
Recruiting
Leadership

Jul 2011 - Feb 2022

10 years 8 months

Director Consulting & Planning

Posterscope Deutschland GmbH

Set up and lead the Consulting & Planning department with up to four planning teams in Hamburg and Düsseldorf and up to 24 employees from junior level to group head
Key account and transition management of dentsu's national and international clients as well as external media agencies (20%)
Cross-media consulting, budgetary and strategic account development including internal interfaces (20%)
New business (defensive/offensive, 20%): content leadership, project planning and control
Preparation and execution of client meetings
Commercial account control, rate and budget monitoring, and productivity reporting in coordination with investment management
Development and expansion of agency services and consulting product (15%)
Topic lead for DOOH services and Programmatic OOH to develop reliable benchmarks and KPIs for (Programmatic) OOH & location-based marketing
Topic lead for social impact & innovation to implement sustainable business processes across the value chain, especially in poster production
Board member of the Ambient Media Association (FAM) for quality

People & Culture:

Translating company goals into objectives and conducting semi-annual employee reviews
Employee development and talent management in collaboration with HR
Preparing for and participating in job interviews and assessment centers
Developing and presenting multi-day workshops and webinars

May 2007 - Jun 2011

4 years 2 months

Senior Manager Consulting & Planning

Posterscope Deutschland GmbH

Client lead for internal and external interfaces
Audience analysis and development of data-driven, geo-intelligent out-of-home communication recommendations and plans using analog and digital out-of-home media (ambient, airport, etc.)
Creating budget, performance, and competitive reporting
Technical and disciplinary leadership of a planning team
New business (defensive/offensive)

Feb 2005 - Apr 2007

2 years 3 months

Client Services Consultant

Initiative Media GmbH c/o It Works GmbH

Client lead for strategic and tactical communication planning and consulting (75%) for clients like eBay, Honda, OTG, Continental, involving relevant departments
Developing strategies, competitive analyses, and campaign reviews
Preparing media-specific seminars for clients
Development and expansion of agency services for out-of-home (25%): coaching colleagues, trainees, and apprentices; developing out-of-home strategies for cross-media concepts; contributing to current out-of-home focus topics for the company's publication

Sep 2002 - Feb 2005

2 years 6 months

Hamburg, Germany

Media Assistant

Posterscope Deutschland GmbH

Client consulting for dentsu clients
Operational planning, implementation, and optimization of classic out-of-home campaigns (automotive, FMCG, media, pharma, luxury goods, film distribution)
Budget and rate control as well as billing and reporting

Jul 2001 - Aug 2002

1 year 2 months

Hamburg, Germany

Key Account Management

Poster Network AG

Key account and interface management
Designing, executing, and implementing large-format poster campaigns and special projects in public spaces
Preparing reference projects in text and images for press publications

Jul 2000 - Jun 2001

1 year

Hamburg, Germany

Commercial Assistant in Quality Management

EDEKA AG

Evaluation, coordination, and follow-up of supplier audits in line with HACCP
Development of internal tools and databases for workflow and process optimization, including user training
Monitoring and updating the internal crisis management system

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (24.5 years), Media and Entertainment (19.5 years), Professional Services (4 years), Food and Beverage (1 year), and Retail (1 year).

Advertising

Media and Entertainment

Professional Services

Food and Beverage

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (24.5 years), Project Management (14.5 years), Strategy (13 years), Business Intelligence (5 years), Sales (5 years), and Human Resources (4 years).

Marketing

Project Management

Strategy

Business Intelligence

Sales

Human Resources

Skills

Advertising Budget Investment Consulting
Consulting
Media Strategy Development (Out-of-home Expert)
Media Management
Key Account Management
Training And Workshops
Interim Management And Business Development
Key Account Management
Pitch Support
Project Management
Sales Consulting
Media Controlling
Interface Management
Organizational Development
Recruiting
Leadership

Languages

German

Native

English

Advanced

Spanish

Elementary

Russian

Elementary

Education

Oct 2001 - Sep 2003

Hanseatic Academy for Marketing + Media

Marketing and communications professional · Hamburg, Germany

Aug 1998 - Jul 2000

EDEKA AG

Apprenticeship in wholesale and foreign trade · Hamburg, Germany

Schliemann-Gymnasium Schwerin

High school diploma · Schwerin, Germany

Certifications & licenses

Google Ads Exam

Google Analytics Individual Qualification

Square Online Digital Marketing

Profile

Created

October 2022

Last Update

July 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Nicole based?

Nicole is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Nicole speak?

Nicole speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Russian (Elementary).

How many years of experience does Nicole have?

Nicole has at least 26 years of experience. During this time, Nicole has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 4 years and 8 months. Note that Nicole may not have shared all experience and actually has more experience.

What roles would Nicole be best suited for?

Based on recent experience, Nicole would be well-suited for roles such as: Freelance marketing and media expert, Director Consulting & Planning, Senior Manager Consulting & Planning.

What is Nicole's latest experience?

Nicole's most recent position is Freelance marketing and media expert at Wilde Beratererei.

What companies has Nicole worked for in recent years?

In recent years, Nicole has worked for Wilde Beratererei and Posterscope Deutschland GmbH.

Which industries is Nicole most experienced in?

Nicole is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Professional Services. Nicole also has some experience in Food and Beverage and Retail.

Which business areas is Nicole most experienced in?

Nicole is most experienced in business areas like Marketing, Project Management, and Strategy and Planning. Nicole also has some experience in Sales, Business Intelligence, and Human Resources (HR).

Which industries has Nicole worked in recently?

Nicole has recently worked in industries like Advertising, Media, Entertainment and Publishing, and Professional Services.

Which business areas has Nicole worked in recently?

Nicole has recently worked in business areas like Marketing, Project Management, and Strategy and Planning.

What is Nicole's education?

Nicole holds a Bachelor in Marketing and communications professional from Hanseatic Academy for Marketing + Media.

Does Nicole have any certificates?

Nicole has 3 certificates. These include: Google Ads Exam, Google Analytics Individual Qualification, and Square Online Digital Marketing.

What is the availability of Nicole?

Nicole is immediately available full-time for suitable projects.

What is the rate of Nicole?

Nicole's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.