Nicole Wilde

Freelance Marketing and Media Expert

Hamburg, Germany

Experience

Mar 2022 - Present
3 years 5 months

Freelance Marketing and Media Expert

Wilde Beraterei

  • Consulting on advertising budgets

  • Development of media strategies (focus on Out-of-Home)

  • Media management

  • Key account management

  • Training and workshops

  • Interim management and business development

  • Pitch support and project management

  • Sales consulting

  • Media controlling

  • Interface management

  • Organizational development

  • Recruiting and leadership

Jul 2011 - Feb 2022
10 years 8 months

Director Consulting & Planning

Posterscope Deutschland GmbH, part of dentsu

  • Built and led the Consulting & Planning department with up to 24 employees in Hamburg and Düsseldorf

  • Key account and transition management for national and international clients as well as external media agencies

  • Consulting, budget development and new business leadership (defensive/offensive)

  • Preparation and execution of client meetings

  • Budget and contract controls as well as productivity reporting

  • Development of benchmarks and KPIs for programmatic OOH & location-based marketing and sustainable processes in poster production

  • Clients: Vodafone, Nestlé, Mastercard, Mondelez, H&M, Microsoft, Disney, Federal Ministry of Health

  • Award-winning best case: Microsoft Win 10 (PlakaDiva Bronze "Best Innovative Use" 2016)

  • Senior membership in the Ambient Media Association (FAM)

  • Personnel development and target setting for Consulting & Planning

  • Conducting interviews and assessment centers

  • Organizing workshops and webinars

May 2007 - Jun 2011
4 years 2 months

Senior Manager Consulting & Planning

Posterscope Deutschland GmbH, part of dentsu

  • Key account management for internal and external interfaces
  • Development of data-driven Out-of-Home planning integrating analog and digital media
  • Creation of budget, performance and competitive reports
  • Leading a planning team
  • Projects for new business expansion
Feb 2005 - Apr 2007
2 years 3 months

Client Services Consultant

Initiative Media GmbH c/o It Works GmbH

  • Consulting and planning for Out-of-Home communication strategies
  • Clients: eBay, Honda, OTG, Continental
  • Analyzing competition and developing strategies
  • Seminars and workshops for clients
  • Coaching colleagues and trainees
Sep 2002 - Feb 2005
2 years 6 months

Media Assistant

Posterscope Deutschland GmbH, Hamburg

  • Client consulting and operational campaign planning
  • Optimization of Out-of-Home campaigns
  • Budget controls and billing procedures
Oct 2001 - Sep 2003
2 years

Degree in Marketing and Communications

Hanseatic Academy for Marketing + Media, Hamburg

Jul 2001 - Aug 2002
1 year 2 months

Key Account Management

Poster Network AG, Hamburg

  • Managed client accounts
  • Planned large-format poster campaigns in public spaces
  • Press and public relations
Jul 2000 - Jun 2001
1 year

Commercial Assistant in Quality Management

EDEKA AG, Hamburg

  • Managed process and interface management
  • Evaluated and followed up supplier audits according to HACCP
  • Monitored the crisis management system
  • Training on tools and databases
Aug 1998 - Jul 2000
2 years

Trade and Wholesale Management Apprenticeship

Graduated with scholarship

Community Scout

  • Designing and acquiring multipliers and media partners
  • Proposing solutions to connect older adults with suitable offers against loneliness

High School Diploma

Schliemann-Gymnasium Schwerin

Languages

German
Native
English
Advanced
Russian
Elementary
Spanish
Elementary

Education

Oct 2001 - Sep 2003

Hanseatic Academy for Marketing + Media

Marketing and Communications · Hamburg, Germany

Aug 1998 - Jul 2000

EDEKA AG

Wholesale and Foreign Trade Clerk · Hamburg, Germany

Schliemann-Gymnasium Schwerin

High School Diploma · Schwerin, Germany

Certifications & licenses

Google Ads Exam

Google Analytics Individual Qualification

Square Online Digital Marketing