Nicole W.
Freelancer in Communication and Media | Interim Manager
Experience
Freelance Marketing and Media Expert
Wilde Beraterei
Advice on ad budgets
Development of media strategies (focus on Out-of-Home)
Media management
Key account management
Training and workshops
Interim management and business development
Pitch support and project management
Sales consulting
Media controlling
Interface management
Organizational development
Recruiting and leadership
Director Consulting & Planning
Posterscope Deutschland GmbH, part of dentsu
Built and led the Consulting & Planning department with up to 24 employees in Hamburg and Düsseldorf
Key account and transition management for national and international clients as well as external media agencies
Consulting, budget development and new business development (defensive/offensive)
Preparing and leading client meetings
Budget and rate checks as well as productivity reporting
Developed benchmarks and KPIs for programmatic OOH & location-based marketing and sustainable processes in poster production
Clients: Vodafone, Nestlé, Mastercard, Mondelez, H&M, Microsoft, Disney, German Federal Ministry of Health
Award-winning best case: Microsoft Win 10 (PlakaDiva Bronze "Best Innovative Use" 2016)
Lead member of the Ambient Media Association (FAM)
Staff development and goal setting for Consulting & Planning
Conducting job interviews and assessment centers
Organizing workshops and webinars
Senior Manager Consulting & Planning
Posterscope Deutschland GmbH, part of dentsu
- Key account management for internal and external interfaces
- Development of data-based out-of-home planning using analog and digital media
- Preparation of budget, performance and competitive reports
- Leading a planning team
- Projects for new business expansion
Client Services Consultant
Initiative Media GmbH c/o It Works GmbH
- Consulting and planning for out-of-home communication strategies
- Clients: eBay, Honda, OTG, Continental
- Analyzing competitors and creating strategies
- Seminars and workshops for clients
- Coaching colleagues and trainees
Media Assistant
Posterscope Deutschland GmbH, Hamburg
- Client advising and operational campaign planning
- Optimization of out-of-home campaigns
- Budget checks and billing procedures
Marketing and Communications Management Studies
Hanseatic Academy for Marketing + Media, Hamburg
Key Account Management
Poster Network AG, Hamburg
- Managing client accounts
- Planning large poster campaigns in public spaces
- Press and public relations
Commercial Assistant in Quality Management
EDEKA AG, Hamburg
- Leading process and interface management
- Evaluating and following up supplier audits according to HACCP
- Monitoring the crisis management system
- Training on tools and databases
Apprenticeship as Wholesale and Foreign Trade Merchant
Graduated with a scholarship
Community Scout
- Designing and acquiring multipliers and media partners
- Proposing solutions to match suitable services to combat loneliness in old age
Abitur
Schliemann Gymnasium Schwerin
Languages
Education
Hanseatic Academy for Marketing + Media
Marketing and Communications Management · Hamburg, Germany
EDEKA AG
Wholesale and Foreign Trade Merchant · Hamburg, Germany
Schliemann Gymnasium Schwerin
Abitur · Schwerin, Germany
Certifications & licenses
Google Ads Exam
Google Analytics Individual Qualification
Square Online Digital Marketing
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