Nicole Wilde
Freelance Marketing and Media Expert
Experience
Freelance Marketing and Media Expert
Wilde Beraterei
Consulting on advertising budgets
Development of media strategies (focus on Out-of-Home)
Media management
Key account management
Training and workshops
Interim management and business development
Pitch support and project management
Sales consulting
Media controlling
Interface management
Organizational development
Recruiting and leadership
Director Consulting & Planning
Posterscope Deutschland GmbH, part of dentsu
Built and led the Consulting & Planning department with up to 24 employees in Hamburg and Düsseldorf
Key account and transition management for national and international clients as well as external media agencies
Consulting, budget development and new business leadership (defensive/offensive)
Preparation and execution of client meetings
Budget and contract controls as well as productivity reporting
Development of benchmarks and KPIs for programmatic OOH & location-based marketing and sustainable processes in poster production
Clients: Vodafone, Nestlé, Mastercard, Mondelez, H&M, Microsoft, Disney, Federal Ministry of Health
Award-winning best case: Microsoft Win 10 (PlakaDiva Bronze "Best Innovative Use" 2016)
Senior membership in the Ambient Media Association (FAM)
Personnel development and target setting for Consulting & Planning
Conducting interviews and assessment centers
Organizing workshops and webinars
Senior Manager Consulting & Planning
Posterscope Deutschland GmbH, part of dentsu
- Key account management for internal and external interfaces
- Development of data-driven Out-of-Home planning integrating analog and digital media
- Creation of budget, performance and competitive reports
- Leading a planning team
- Projects for new business expansion
Client Services Consultant
Initiative Media GmbH c/o It Works GmbH
- Consulting and planning for Out-of-Home communication strategies
- Clients: eBay, Honda, OTG, Continental
- Analyzing competition and developing strategies
- Seminars and workshops for clients
- Coaching colleagues and trainees
Media Assistant
Posterscope Deutschland GmbH, Hamburg
- Client consulting and operational campaign planning
- Optimization of Out-of-Home campaigns
- Budget controls and billing procedures
Degree in Marketing and Communications
Hanseatic Academy for Marketing + Media, Hamburg
Key Account Management
Poster Network AG, Hamburg
- Managed client accounts
- Planned large-format poster campaigns in public spaces
- Press and public relations
Commercial Assistant in Quality Management
EDEKA AG, Hamburg
- Managed process and interface management
- Evaluated and followed up supplier audits according to HACCP
- Monitored the crisis management system
- Training on tools and databases
Trade and Wholesale Management Apprenticeship
Graduated with scholarship
Community Scout
- Designing and acquiring multipliers and media partners
- Proposing solutions to connect older adults with suitable offers against loneliness
High School Diploma
Schliemann-Gymnasium Schwerin
Languages
Education
Hanseatic Academy for Marketing + Media
Marketing and Communications · Hamburg, Germany
EDEKA AG
Wholesale and Foreign Trade Clerk · Hamburg, Germany
Schliemann-Gymnasium Schwerin
High School Diploma · Schwerin, Germany
Certifications & licenses
Google Ads Exam
Google Analytics Individual Qualification
Square Online Digital Marketing
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