Consulting on advertising budgets
Development of media strategies (focus on Out-of-Home)
Media management
Key account management
Training and workshops
Interim management and business development
Pitch support and project management
Sales consulting
Media controlling
Interface management
Organizational development
Recruiting and leadership
Built and led the Consulting & Planning department with up to 24 employees in Hamburg and Düsseldorf
Key account and transition management for national and international clients as well as external media agencies
Consulting, budget development and new business leadership (defensive/offensive)
Preparation and execution of client meetings
Budget and contract controls as well as productivity reporting
Development of benchmarks and KPIs for programmatic OOH & location-based marketing and sustainable processes in poster production
Clients: Vodafone, Nestlé, Mastercard, Mondelez, H&M, Microsoft, Disney, Federal Ministry of Health
Award-winning best case: Microsoft Win 10 (PlakaDiva Bronze "Best Innovative Use" 2016)
Senior membership in the Ambient Media Association (FAM)
Personnel development and target setting for Consulting & Planning
Conducting interviews and assessment centers
Organizing workshops and webinars
Hanseatic Academy for Marketing + Media, Hamburg
Graduated with scholarship
Schliemann-Gymnasium Schwerin
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