Freelance marketing and media expert

• Set up and lead the Consulting & Planning department with up to four planning teams in Hamburg and Düsseldorf and up to 24 employees from junior level to group head
• Key account and transition management of dentsu's national and international clients as well as external media agencies (20%)
• Cross-media consulting, budgetary and strategic account development including internal interfaces (20%)
• New business (defensive/offensive, 20%): content leadership, project planning and control
• Preparation and execution of client meetings
• Commercial account control, rate and budget monitoring, and productivity reporting in coordination with investment management
• Development and expansion of agency services and consulting product (15%)
• Topic lead for DOOH services and Programmatic OOH to develop reliable benchmarks and KPIs for (Programmatic) OOH & location-based marketing
• Topic lead for social impact & innovation to implement sustainable business processes across the value chain, especially in poster production
• Board member of the Ambient Media Association (FAM) for quality

People & Culture:

• Translating company goals into objectives and conducting semi-annual employee reviews
• Employee development and talent management in collaboration with HR
• Preparing for and participating in job interviews and assessment centers
• Developing and presenting multi-day workshops and webinars

• Client lead for strategic and tactical communication planning and consulting (75%) for clients like eBay, Honda, OTG, Continental, involving relevant departments
• Developing strategies, competitive analyses, and campaign reviews
• Preparing media-specific seminars for clients
• Development and expansion of agency services for out-of-home (25%): coaching colleagues, trainees, and apprentices; developing out-of-home strategies for cross-media concepts; contributing to current out-of-home focus topics for the company's publication

• Key account and interface management
• Designing, executing, and implementing large-format poster campaigns and special projects in public spaces
• Preparing reference projects in text and images for press publications