Tim Adamitz
Performance Marketing Freelancer
Experience
Jun 2023 - Feb 2024
9 months Hamburg, Germany
Performance Marketing Freelancer
Self Employed
- I develop tailored online marketing strategies for my clients that reaches the target audience and fits the budget. My offer and marketing expertise cover the following advertising channels: Google Ads, Meta Ads , Pinterest Ads.
- Strategic & operational marketing support, strategy development and implementation
- Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and the general planning of campaigns
- Generation of reports including interpretations and action recommendations for the media part
May 2022 - Feb 2024
1 year 10 months Hamburg, Germany
Senior Account Manager
The Trade Desk
- As a senior account manager, I was responsible for turning customers into long-lasting TTD advocates, by delivering the best possible customer service and creating plans for driving revenue, margin and feature adoption growth.
- Delivering the highest level of sales and customer service to 9+ clients
- Took ownership for the audio marketing channel, main point of contact internally for our team of 10 as well as externally for the agency holding by advising on the latest audio trends, product features, audio strategies and conducting business reviews
- Retaining and growing revenue from existing advertisers. Grew new accounts by +20% through providing exceptional customer service
- Mentored 5 new hires on navigating The Trade Desk platform, providing live trainings and 1-on-1 tutoring on relevant topics to prepare them to succeed in their onboarding process.
- Performing in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategies. Developing media & campaign strategies for growth based on overall advertiser goals and objectives
- Owning the training plan for onboarding new clients, continuing programmatic education, platform improvements, and new channels and markets within the industry. Conducted initial platform training on how to use the platform efficiently for 10+ marketing managers.
- Leveraged CRM tool (Salesforce) to drive impactful account management, tracking customer conversations, documentation of quarterly and yearly account plans, and driving high ROI to ensure account retention.
- Working cross-functionally with sales and trading (campaign management) functions, driving incremental revenue and increasing advertiser satisfaction
May 2021 - Apr 2022
1 year Hamburg, Germany
Performance Marketing Manager
Signal Iduna
- Lead end-to-end operations related to development and deployment of performance marketing campaigns across SEA, retargeting, display, and paid social channels. Additionally administered all facets associated with designing campaign management strategy, including objective, product selection, target group, advertising channel mix, campaign calendar, resource planning, campaign production, optimisation/controlling, and result documentation.
- Deliver support in crafting automated reporting by utilising Google Data Studio for performance control having a keen focus on periodic performance, competitors, target group lists, impression-share insights, ads, and demographics.
- Oversee day-to-day processes in organising and conducting market/competition analyses, whilst developing yielded recommendations.
- Spearhead establishment and execution of test scenarios (A/B testing), accompanied with final assessments and presentations, including actionable recommendations
- Managed a 7-figure marketing budget to create and distribute national-level full-funnel campaigns, determining ad spend strategy based on campaign performance and current priorities
- Enhanced sales product performance within six months after remodelling campaign, yielding increased sales by 30+%, improved +27% conversion rate, and +13% higher return on ad spent
- Pioneered launch of full-funnel (upper and lower) campaign for insurance product, including media planning, video production, agency and stakeholder management
- Saved 6-figures in marketing expenses per year for our insurance partners through implementation of a comprehensive campaign setup checklist. The method resulted in a 30% reduction in average CPA
Sep 2018 - Apr 2021
2 years 8 months Hamburg, Germany
Digital Marketing Manager
Immowelt Hamburg
- Oversaw planning, analysis, and deployment of paid campaigns in Microsoft Advertising, Outbrain, LinkedIn, and Google Ads, including Search Ads, GDN, and YouTube. Conducted weekly meetings with third-party partners, such as Google, Microsoft, and Adobe to attain goals and monitor updates regarding current developments. Liaised with branding, web design, analytics key stakeholders, and product management colleagues to evaluate and optimise paid advertising campaigns.
- Developed a comprehensive advertising A/B testing strategy to identity the best ad copy
- Met individually with 5 team members to review organizational KPIs, set individual goals, and develop action plans to pursue those goals.
- Enhanced efficiency for lead product resulting in +55 clicks, +72% leads, -13% cost per conversion with seven-figure budget by implementing monthly A/B testing, significant growth of first and third-party target groups, exclusion of unproductive locations, and precise segmentation of remarketing campaigns.
Sep 2017 - Aug 2018
1 year Hamburg, Germany
Online Marketing Manager
Jungheinrich PROFISHOP AG & Co. KG
- Oversaw logistics and warehousing supply assortment areas’ search engine advertising. Directed SEO and SEA agencies to manage all marketing activites.
- Involved in all parts of the campaign life-cycle from strategy, set-up, running and optimising the campaigns towards the KPIs, budget control as well as delivering client facing reporting.
- Achieved +26 % boost in SEO visibility by delivering link-building campaigns
- Increased the CTR of SEO results significantly by optimizing the copy of the top 100 most visited website articles
Mar 2016 - Aug 2017
1 year 6 months Hamburg, Germany
SEA Account Manager
elbmarketing
- Provided performance marketing services for 10 clients in the industries technology, electronics, literary, education, health, and fashion. Established and implemented online marketing campaigns for SEA, GDN, and shopping.
- Accomplished six-digit range advertising budget by managing new customer acquisition.
- Elevated return on ad expenditure from 170 % to 410 % in seven months for technology sectors’ client by leveraging smart bidding, regular review of search query report, development of new ads, and expansion of profitable product categories.
Summary
Performance marketer with over 8 years of experience in digital marketing, including the development of full-funnel strategies, optimizing marketing campaigns, and advising clients. I have experience working on the agency, corporate, and platform side (The Trade Desk). Possess in-depth knowledge of advertising campaigns and marketing strategy in a variety of marketing networks (Google Ads, Meta Ads, Programmatic, Pinterest) and across a variety of industries (real estate, insurance, electronics, …).
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
HAW Hamburg
Bachelor of Arts · Business Administration · Hamburg, Germany
HAW Hamburg
General Qualification for University Entrance · Hamburg, Germany
Certifications & licenses
Google Ads Certification for Display Advertising
Google Ads Certification for Performance Analysis
Google Ads Certification for Search Engine Advertising
Google Ads Certification for Shopping Ads
Google Ads Certification for Video Advertisement
Microsoft Advertising Certified Professional
Microsoft
Pinterest Advertising Essentials
Programmatic Advertising
The Trade Desk
The Complete Digital Marketing Course – 12 Courses in 1
Udemy
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