Tim Adamitz

Performance Marketing Freelancer

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Hamburg, Germany

Experience

Jun 2023 - Present
2 years 8 months
Hamburg, Germany

Performance Marketing Freelancer

Self Employed

  • I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
  • My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
  • Strategic and operational marketing support, strategy development and implementation
  • Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
  • Generation of reports including interpretations and action recommendations for the media part
May 2022 - Present
3 years 9 months
Hamburg, Germany

Senior Account Manager

The Trade Desk

  • As a senior account manager, responsible for turning customers into long-lasting TTD advocates by delivering the best possible customer service and creating plans for driving revenue, margin and feature adoption growth
  • Delivered the highest level of sales and customer service to 9+ clients
  • Owned the audio marketing channel as main point of contact internally for our team of 10 and externally for the agency holding by advising on audio trends, product features, audio strategies and conducting business reviews
  • Retained and grew revenue from existing advertisers and grew new accounts by 20% through exceptional customer service
  • Mentored 5 new hires on navigating The Trade Desk platform, providing live trainings and one-on-one tutoring
  • Performed in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategies
  • Developed media and campaign strategies for growth based on overall advertiser goals and objectives
  • Owned the training plan for onboarding new clients, continuing programmatic education, platform improvements, and new channels and markets; conducted initial platform training for 10+ marketing managers
  • Leveraged Salesforce to drive impactful account management, track customer conversations, document quarterly and yearly account plans, and ensure high ROI for retention
  • Worked cross-functionally with sales and trading functions, driving incremental revenue and increasing advertiser satisfaction
May 2021 - Apr 2022
1 year
Hamburg, Germany

Performance Marketing Manager

Signal Iduna

  • Led end-to-end operations for development and deployment of performance marketing campaigns across SEA, retargeting, display, and paid social channels
  • Administered campaign management strategy including objective setting, product selection, target group, channel mix, campaign calendar, resource planning, production, optimisation, controlling, and result documentation
  • Supported crafting automated reporting using Google Data Studio with focus on performance metrics, competitor analysis, target group lists, impression-share insights, ads, and demographics
  • Oversaw market and competition analyses and developed actionable recommendations
  • Spearheaded A/B testing scenarios, conducted assessments and presentations with actionable recommendations
  • Managed a seven-figure marketing budget to create national full-funnel campaigns and determine ad spend strategy based on performance and priorities
  • Enhanced product performance within six months after remodeling campaign, increasing sales by over 30%, improving conversion rate by 27%, and raising return on ad spend by 13%
  • Pioneered launch of full-funnel campaign for insurance product including media planning, video production, agency and stakeholder management
  • Saved six-figure marketing expenses per year for insurance partners through a comprehensive campaign setup checklist resulting in 30% reduction in average CPA
Sep 2018 - Apr 2021
2 years 8 months
Hamburg, Germany

Digital Marketing Manager

Immowelt Hamburg

  • Oversaw planning, analysis, and deployment of paid campaigns in Microsoft Advertising, Outbrain, LinkedIn, and Google Ads including Search Ads, GDN, and YouTube
  • Conducted weekly meetings with third-party partners such as Google, Microsoft, and Adobe to monitor developments and attain goals
  • Liaised with branding, web design, analytics, and product management stakeholders to evaluate and optimise paid advertising campaigns
  • Developed a comprehensive advertising A/B testing strategy to identify the best ad copy
  • Met individually with team members to review KPIs, set individual goals, and develop action plans
  • Enhanced lead product efficiency resulting in 55+ clicks, 72% more leads, and 13% lower cost per conversion with a seven-figure budget through monthly A/B testing, target group expansion, exclusion of unproductive locations, and precise remarketing segmentation
Sep 2017 - Aug 2018
1 year
Hamburg, Germany

Online Marketing Manager

Jungheinrich Profishop AG & Co. KG

  • Oversaw logistics and warehousing supply assortment areas’ search engine advertising and directed SEO and SEA agencies to manage marketing activities
  • Managed all parts of the campaign lifecycle from strategy, setup, running and optimisation towards KPIs, budget control, and client-facing reporting
  • Achieved 26% boost in SEO visibility by delivering link-building campaigns
  • Increased CTR of SEO results by optimizing copy of the top 100 most visited website articles
Mar 2016 - Aug 2017
1 year 6 months
Hamburg, Germany

SEA Account Manager

Elbmarketing

  • Provided performance marketing services for 10 clients in technology, electronics, literary, education, health, and fashion industries
  • Established and implemented online marketing campaigns for SEA, GDN, and shopping
  • Managed six-digit advertising budgets for new customer acquisition
  • Elevated return on ad expenditure from 170% to 410% in seven months for a technology client by leveraging smart bidding, reviewing search query reports, developing new ads, and expanding profitable product categories

Summary

Performance marketer with over 8 years of experience in digital marketing, including the development of full-funnel strategies, optimizing marketing campaigns, and advising clients. I have experience working on the agency, corporate, and platform side (The Trade Desk). Possess in-depth knowledge of advertising campaigns and marketing strategy in a variety of marketing networks (Google Ads, Meta Ads, Programmatic, Pinterest) and across a variety of industries (real estate, insurance, electronics, …).

Skills

  • Marketing Strategy

  • Performance Marketing

  • Account Management

  • Stakeholder Management

  • Project Management

  • Programmatic Advertising

  • Paid Social Marketing

  • Search Engine Advertising

  • Willingness To Learn / Curiosity

  • Managing Media Agencies

  • Mentoring

  • Staying Up To Date With Trends

  • Agile Working

  • Ms Office

  • Wordpress

  • Jira

  • Miro

  • Trello

  • Confluence

  • Salesforce

  • Google Analytics

  • Google Ads

  • Facebook

  • Linkedin

  • Microsoft Ads

  • Outbrain

  • The Trade Desk

  • Youtube

  • Amazon Ads

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

HAW Hamburg

Bachelor of Arts · Business Administration · Hamburg, Germany

Peters+Peters Immobilien

Real Estate Agent · Hamburg, Germany

HAW Hamburg

General Qualification for University Entrance · Hamburg, Germany

Certifications & licenses

Google Ads Certification For Display Advertising

Google

Google Ads Certification For Performance Analysis

Google

Google Ads Certification For Search Engine Advertising

Google

Google Ads Certification For Shopping Ads

Google

Google Ads Certification For Video Advertisement

Google

Microsoft Advertising Certified Professional

Microsoft

Pinterest Advertising Essentials

Programmatic Advertising

The Trade Desk

The Complete Digital Marketing Course – 12 Courses In 1

Udemy

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