Franziska H.
Paid Media & Performance Mktg. Manager
Experience
Jan 2023 - Present
3 yearsPaid Media & Performance Mktg. Manager
- Reduced acquisition costs per new Robo Advisor customer by 50%
- Launched acquisition for new fund deposit customers (sales target exceeded by 38%)
- Media and budget planning (7-figure)
- Campaign planning and management
- Campaign conception and execution
- Agency management
- KPI management and development of monitoring dashboards
Jan 2023 - Dec 2023
1 yearMarketing Manager
- LinkedIn growth +30%
- Management and conception of content creation for B2B lead generation
- Agency management
- Website and landing page creation
- Social & native performance marketing campaign management
Jan 2021 - Present
5 yearsSocial & Native Performance Marketing
- Paid media CTRs consistently above benchmark
- Consulting and campaign management (paid social & native) for marketing content distribution, including setup of performance measurement and reporting
Jan 2020 - Dec 2025
6 yearsDigital Media Consultant
- 5 highly relevant #1 rankings on Google
- Consulting and support for product launch in the European market
- Website concept and web design
- Content strategy development
- Lead generation through marketing automation
Jan 2020 - Dec 2022
3 yearsContent Marketing Manager
- 20 relevant top-10 Google rankings
- Creation of content marketing concept, including managing content production
- Campaign management, marketing automation and lead generation
- Built a magazine section and maintained and improved the website
Jan 2020 - Dec 2020
1 yearDigital Publishing Consultant
- Complete concept in just 6 weeks
- Developed the concept for a content platform in the fintech sector (B2B), including market, audience, and competitor analysis
- Business case
- SEO and topic planning as well as branding and layout
- Managed an external SEO expert
Advertising Manager
Cyberport
Founder & CEO
SaaS international B2B
- Achieved 10 top SEO rankings within the first 3 months
- Developed corporate design and corporate identity
- Content strategy and media planning
- Campaign management
- Created website and landing pages
Head of Branded Content
Ströer
- €2.6M revenue in the first year
- Built an in-house agency with a six-member interdisciplinary team to design and produce multimedia branded content productions
Marketing Manager
_dug telecon
- Responsible for an eight-figure media budget
- Digital, print, and out-of-home campaigns
Summary
As a marketing expert, I bring know-how and passion to companies. I develop and implement 360° concepts. Thanks to my many years in marketing, I feel at home in a variety of markets and industries. My repertoire includes eCommerce, digital products (banking, publishing and subscription models/SaaS), as well as brick-and-mortar retail.
Languages
German
NativeEnglish
IntermediateEducation
Oberüber Karger
Advertising Sales Clerk · Dresden, Germany
Fu Berlin
Journalism & Communication Studies · Berlin, Germany
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