Franziska Hübscher - Social & Native Performance Marketing

Recommended expert

Berlin, Germany

Experience

Jan 2024 - Present

2 years 1 month

Social & Native Performance Marketing

Cost per visit consistently better than the benchmark
Consulting and campaign management (paid social & native) for distributing marketing content to corporate clients, including setting up performance measurement and reporting
Building a lead funnel and running lead campaigns

Jan 2023 - Present

3 years 1 month

Paid Media & Performance Mktg. Manager

Reduced acquisition costs per new Robol Advisor customer by 50%
Launched acquisition for new fund deposit customers (sales target exceeded by 38%)
Media and budget planning (seven-figure)
Campaign planning and management
Campaign conception and implementation
Agency management
KPI management and development of monitoring dashboards

Jan 2023 - Dec 2023

1 year

Marketing Manager

LinkedIn growth +30%
Management and conception of content creation for B2B lead generation
Agency management
Creation of websites and landing pages
Campaign management for social & native performance marketing

Jan 2021 - Present

5 years 1 month

Social & Native Performance Marketing

Paid media CTRs consistently above benchmark
Consulting and campaign management (paid social & native) for distributing marketing content, including setting up performance measurement and reporting

Jan 2020 - Dec 2025

6 years

Digital Media Consultant

5 top-relevant number-one rankings on Google
Consulting and support for the product launch in the European market
Website concept and web design
Development of the content strategy
Lead generation via marketing automation

Jan 2020 - Dec 2022

3 years

Content Marketing Manager

20 relevant top 10 rankings on Google
Developed content marketing concept
Managed content creation
Campaign management, marketing automation, and lead generation
Built a magazine section and maintained and improved the website

Jan 2020 - Dec 2020

1 year

Digital Publishing Consultant

Complete concept for a B2B fintech content platform in just 6 weeks
Market, audience, and competitor analysis
Business case
SEO and topic planning
Branding and layout
Managed an external SEO specialist

Founder & CEO

10 top SEO rankings within the first 3 months
Developed corporate design and corporate identity
Content strategy and media planning
Campaign management
Created website and landing pages

Head of Advertising

Cyberport

Led and executed advertising campaigns across multiple channels

Head of Branded Content

Ströer

€2.6M in revenue in the first year
Built an in-house agency with a 6-person interdisciplinary team to design and produce multimedia branded content experiences

Marketing Manager

_dug telecon

Responsible for an eight-figure media budget
Digital, print and out-of-home campaigns

Summary

As a marketing expert, I offer companies my know-how and passion. I develop and execute 360° concepts.

With my many years of experience in marketing, I feel at home in a wide range of markets and industries. My repertoire includes eCommerce, digital products (banking, publishing, and subscription models / SaaS), as well as brick-and-mortar retail.