Franziska Hübscher
Paid Media & Performance Mktg. Manager
Experience
Jan 2023 - Present
2 years 7 monthsPaid Media & Performance Mktg. Manager
- Reduced acquisition costs per new robo advisor customer by 50 %
- Launched acquisition for new fund depot customers (sales target exceeded by 38 %)
- Media and budget planning (7-figure)
- Campaign planning and management
- Campaign concept and execution
- Agency management
- KPI management and development of monitoring dashboards
Jan 2023 - Dec 2023
1 yearMarketing Manager
- LinkedIn growth +30 %
- Managed and designed content creation for B2B lead generation
- Agency management
- Created websites and landing pages
- Campaign management for social & native performance marketing
Jan 2021 - Present
4 years 7 monthsSocial & Native Performance Marketing
- Paid media CTRs consistently above benchmark
- Consulting and campaign management (paid social & native) for marketing content distribution including success measurement setup and reporting
Jan 2020 - Dec 2025
6 yearsDigital Media Consultant
- 5 top-relevant #1 rankings on Google
- Advised and supported product launch in the European market
- Website concept and web design
- Developed content strategy
- Lead generation via marketing automation
Jan 2020 - Dec 2022
3 yearsContent Marketing Manager
- 20 relevant top-10 rankings on Google
- Created content marketing concept including content creation management
- Campaign management, marketing automation and lead generation
- Built a magazine section and maintained and improved the website
Jan 2020 - Dec 2020
1 yearDigital Publishing Consultant
- Complete concept in just 6 weeks project time
- Created concept for a fintech B2B content platform including market, target group and competitor analysis
- Business case
- SEO and topic planning as well as branding and layout
- Managed an external SEO expert
Advertising Manager
Cyberport
Founder & CEO
SaaS international B2B
- 10 top SEO rankings within the first 3 months
- Developed corporate design and corporate identity
- Content strategy and media planning
- Campaign management
- Created website and landing pages
Head of Branded Content
Ströer
- €2.6M revenue in the first year
- Built an in-house agency with a 6-person interdisciplinary team for the concept and execution of multimedia branded content productions
Marketing Manager
_dug telecon
- Responsible for an 8-figure media budget
- Digital, print and out-of-home campaigns
Summary
As a marketing expert, I support companies with know-how and passion. I develop and implement 360° concepts. Thanks to my many years in marketing, I’m at home in many markets and industries. My repertoire includes eCommerce, digital products (banking, publishing and subscription models / SaaS) as well as brick-and-mortar retail.
Languages
German
NativeEnglish
Intermediate Education
Oberüber Karger
Advertising Clerk · Dresden, Germany
Fu Berlin
Journalism & Communication Studies · Berlin, Germany
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