Franziska Hübscher - Social & Native Performance Marketing

Q: Where is Franziska based?

Franziska is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Franziska speak?

Franziska speaks the following languages: German (Native), English (Intermediate) .

Q: How many years of experience does Franziska have?

Franziska has at least 6 years of experience. During this time, Franziska has worked in at least 6 different roles . The average length of individual experience is 1 year and 11 months . Note that Franziska may not have shared all experience and actually has more experience.

Q: What is Franziska's latest experience?

Franziska's most recent position is Social & Native Performance Marketing .

Q: Which industries is Franziska most experienced in?

Franziska is most experienced in industries like Advertising , Banking and Finance , Media, and Entertainment and Publishing . Franziska also has some experience in Information Technology (IT) .

Q: Which business areas is Franziska most experienced in?

Franziska is most experienced in business areas like Marketing , Business Intelligence , and Project Management . Franziska also has some experience in Strategy and Planning .

Q: Which industries has Franziska worked in recently?

Franziska has recently worked in industries like Advertising , Banking and Finance , Media, and Entertainment and Publishing .

Q: Which business areas has Franziska worked in recently?

Franziska has recently worked in business areas like Marketing and Business Intelligence .

Q: What is Franziska's education?

Franziska attended FU Berlin for Journalism & Communication Studies .

Recommended expert

Berlin, Germany

Experience

Jan 2024 - Present

2 years 3 months

Social & Native Performance Marketing

Cost per visit consistently better than the benchmark
Consulting and campaign management (paid social & native) for distributing marketing content to corporate clients, including setting up performance measurement and reporting
Building a lead funnel and running lead campaigns

Jan 2023 - Present

3 years 3 months

Paid Media & Performance Mktg. Manager

Reduced acquisition costs per new Robol Advisor customer by 50%
Launched acquisition for new fund deposit customers (sales target exceeded by 38%)
Media and budget planning (seven-figure)
Campaign planning and management
Campaign conception and implementation
Agency management
KPI management and development of monitoring dashboards

Jan 2023 - Dec 2023

1 year

Marketing Manager

LinkedIn growth +30%
Management and conception of content creation for B2B lead generation
Agency management
Creation of websites and landing pages
Campaign management for social & native performance marketing

Jan 2021 - Present

5 years 3 months

Social & Native Performance Marketing

Paid media CTRs consistently above benchmark
Consulting and campaign management (paid social & native) for distributing marketing content, including setting up performance measurement and reporting

Jan 2020 - Dec 2025

6 years

Digital Media Consultant

5 top-relevant number-one rankings on Google
Consulting and support for the product launch in the European market
Website concept and web design
Development of the content strategy
Lead generation via marketing automation

Jan 2020 - Dec 2022

3 years

Content Marketing Manager

20 relevant top 10 rankings on Google
Developed content marketing concept
Managed content creation
Campaign management, marketing automation, and lead generation
Built a magazine section and maintained and improved the website

Jan 2020 - Dec 2020

1 year

Digital Publishing Consultant

Complete concept for a B2B fintech content platform in just 6 weeks
Market, audience, and competitor analysis
Business case
SEO and topic planning
Branding and layout
Managed an external SEO specialist

Founder & CEO

10 top SEO rankings within the first 3 months
Developed corporate design and corporate identity
Content strategy and media planning
Campaign management
Created website and landing pages

Head of Advertising

Cyberport

Led and executed advertising campaigns across multiple channels

Head of Branded Content

Ströer

€2.6M in revenue in the first year
Built an in-house agency with a 6-person interdisciplinary team to design and produce multimedia branded content experiences

Marketing Manager

_dug telecon

Responsible for an eight-figure media budget
Digital, print and out-of-home campaigns

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (6 years), Banking and Finance (4 years), Media and Entertainment (3 years), and Information Technology (1 year).

Advertising

Banking and Finance

Media and Entertainment

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (6 years), Business Intelligence (3 years), Project Management (1 year), and Strategy (1 year).

Marketing

Business Intelligence

Project Management

Strategy

Summary

As a marketing expert, I offer companies my know-how and passion. I develop and execute 360° concepts.

With my many years of experience in marketing, I feel at home in a wide range of markets and industries. My repertoire includes eCommerce, digital products (banking, publishing, and subscription models / SaaS), as well as brick-and-mortar retail.

Skills

Google Analytics
Looker Studio
Google Ads
Meta Ads
Linkedin Ads
Outbrain
Wordpress
Divio
Salesforce
Trello
Clickup
Adobe Photoshop
Canva
Typeform
Freshmarketer
Hubspot
Media And Budget Planning
Campaign Concept
Campaign Management
Marketing Strategy
Branded Content
Ad Creative Production
Display Advertising
Native Advertising
Social Media Advertising
Affiliate Marketing
B2b Sales Marketing
Marketing Automation
Influencer Marketing
Marketing Compliance

Languages

German

Native

English

Intermediate

Education

FU Berlin

Journalism & Communication Studies · Berlin, Germany

Oberüber Karger

Advertising Clerk

Profile

Created

June 2025

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Franziska based?

Franziska is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Franziska speak?

Franziska speaks the following languages: German (Native), English (Intermediate).

How many years of experience does Franziska have?

Franziska has at least 6 years of experience. During this time, Franziska has worked in at least 6 different roles. The average length of individual experience is 1 year and 11 months. Note that Franziska may not have shared all experience and actually has more experience.

What roles would Franziska be best suited for?

Based on recent experience, Franziska would be well-suited for roles such as: Social & Native Performance Marketing, Paid Media & Performance Mktg. Manager, Marketing Manager.

What is Franziska's latest experience?

Franziska's most recent position is Social & Native Performance Marketing.

Which industries is Franziska most experienced in?

Franziska is most experienced in industries like Advertising, Banking and Finance, Media, and Entertainment and Publishing. Franziska also has some experience in Information Technology (IT).

Which business areas is Franziska most experienced in?

Franziska is most experienced in business areas like Marketing, Business Intelligence, and Project Management. Franziska also has some experience in Strategy and Planning.

Which industries has Franziska worked in recently?

Franziska has recently worked in industries like Advertising, Banking and Finance, Media, and Entertainment and Publishing.

Which business areas has Franziska worked in recently?

Franziska has recently worked in business areas like Marketing and Business Intelligence.

What is Franziska's education?

Franziska attended FU Berlin for Journalism & Communication Studies.

What is the availability of Franziska?

Franziska is immediately available part-time for suitable projects.

What is the rate of Franziska?

Franziska's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.