Tim Toh
Paid Social Lead
Experience
Dec 2021 - Present
3 years 8 monthsBerlin, Germany
Paid Social Lead
AdStrat GmbH
- Lead for Paid Social campaigns (Meta, TikTok)
- Campaign strategy, UGC direction, audience scaling
- Tracking setup (Pixel, Events), coordination with dev teams
- Client consulting and team training
- Key contributor to annual ad spend growth of +500K€
- Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)
Apr 2021 - Nov 2022
1 year 8 monthsLuxembourg
Digital Marketing Consultant
Parcours
- Managed Paid Media campaigns and CRM integration
- Set up reporting flows and analytics dashboards (incl. HubSpot & GA)
- Supported recruitment for digital marketing roles
- Industries: Wine & Beverage, B2B AV Tech, Retail, Services
Oct 2020 - May 2021
8 monthsBerlin, Germany
Brand Performance & Digital Analytics
Torben, Lucie und die gelbe Gefahr GmbH
- Supported multichannel campaigns across B2B and B2C clients
- Media planning, forecasting, and performance reporting
- Advised on MarTech, tracking frameworks, and analytics setups
- Industries: Telecom (Swisscom), Retail (WMF), Pharma, Automotive, Education
Sep 2019 - Present
5 years 11 monthsBerlin, Germany
Paid Social Consultant
adscale studio
- Setup and management of Paid Social campaigns (Meta, TikTok)
- Concept and execution of UGC-based ad creatives
- Briefing and coordination of freelancers for content and tracking needs
- Funnel development and lead generation
- Reporting via Looker Studio
- Client communication and performance strategy
- Industries: Education, Fashion, Retail, Legal, Robotics
Mar 2019 - Aug 2019
6 monthsBerlin, Germany
Associate Software Product Engineer
Cultivate GmbH
- Development of software and software-based products for Germany´s leading online real estate portal
Oct 2018 - May 2019
8 monthsBerlin, Germany
Agile Software Product Engineering
Cultivate & Spiced Academy
- Focus: Agile methods, product development, programming foundations
Jul 2015 - Jun 2018
3 yearsBerlin, Germany
Marketing & Partnerships
HearDis! GmbH
- Led B2B marketing and partnership development in audio branding and retail tech
- Managed client projects at the intersection of brand experience, in-store design, and music technology
- Worked with fashion and lifestyle brands incl. GANT, Porsche Design, Hugo Boss, KaDeWe
- Focus on retail architecture, sensory branding, and branded content strategies
Mar 2013 - Dec 2014
1 year 10 monthsPforzheim, Germany
On-siteAccount Manager
FACT-Finder
- Consulted E-Commerce clients on onsite search and data quality
- Delivered product trainings for partner agencies and prospects
- Supported pre-sales and client enablement in the DACH region
May 2009 - Nov 2013
4 years 7 monthsPforzheim, Germany
B.Sc. Business Administration
Pforzheim University
- Focus: Marketing, Strategy, Finance
Aug 2007 - Nov 2017
10 years 4 monthsBerlin, Germany
Sales Representative
Samsung Electronics (via agency)
- Sold TV/Audio products in retail environments across Southern Germany & Berlin
- Consistently exceeded sales targets and supported product education at POS
Summary
- Performance Marketing Specialist with full-funnel Paid Social (Meta, TikTok, LinkedIn).
- Focus on UGC strategy, funnel building, tracking (incl. GTM/server-side), and performance reporting (Looker Studio).
- Scaled B2B and B2C brands across E-commerce, Retail, SaaS, Education, Healthcare, Tourism, Real Estate, Telecommunications, Media, and Coaching sectors.
Languages
German
NativeEnglish
Native Education
Oct 2018 - May 2019
Cultivate & Spiced Academy
Agile Software Product Engineering · Berlin, Germany
May 2009 - Nov 2013
Pforzheim University
Business Administration, Marketing, Strategy, Finance · Business Administration · Pforzheim, Germany
Certifications & licenses
Meta Certified Media Buying Professional
Meta
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