Tim Toh - Paid Social Lead

Recommended expert

Berlin, Germany

Experience

Dec 2021 - Present

4 years 2 months

Berlin, Germany

Paid Social Lead

AdStrat GmbH

Lead for Paid Social campaigns (Meta, TikTok)
Campaign strategy, UGC direction, audience scaling
Tracking setup (Pixel, Events), coordination with dev teams
Client consulting and team training
Key contributor to annual ad spend growth of +500K€
Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)

Apr 2021 - Nov 2022

1 year 8 months

Luxembourg

Digital Marketing Consultant

Parcours

Managed Paid Media campaigns and CRM integration
Set up reporting flows and analytics dashboards (incl. HubSpot & GA)
Supported recruitment for digital marketing roles
Industries: Wine & Beverage, B2B AV Tech, Retail, Services

Oct 2020 - May 2021

8 months

Berlin, Germany

Brand Performance & Digital Analytics

Torben, Lucie und die gelbe Gefahr GmbH

Supported multichannel campaigns across B2B and B2C clients
Media planning, forecasting, and performance reporting
Advised on MarTech, tracking frameworks, and analytics setups
Industries: Telecom (Swisscom), Retail (WMF), Pharma, Automotive, Education

Sep 2019 - Present

6 years 5 months

Berlin, Germany

Paid Social Consultant

adscale studio

Setup and management of Paid Social campaigns (Meta, TikTok) server-side via GTM
Concept and execution of UGC-based ad creatives
Briefing and coordination of freelancers for content and tracking needs
Funnel development and lead generation
Reporting via Looker Studio
Client communication and performance strategy
Industries: Education, Fashion, Retail, Legal, Robotics

Mar 2019 - Aug 2019

6 months

Berlin, Germany

Associate Software Product Engineer

Cultivate GmbH

Development of software and software-based products for Germany's leading online real estate portal

Jul 2015 - Jun 2018

3 years

Berlin, Germany

Marketing & Partnerships

HearDis! GmbH

Led B2B marketing and partnership development in audio branding and retail tech
Managed client projects at the intersection of brand experience, in-store design, and music technology
Worked with fashion and lifestyle brands including GANT, Porsche Design, Hugo Boss, KaDeWe
Focus on retail architecture, sensory branding, and branded content strategies

Mar 2013 - Dec 2014

1 year 10 months

Pforzheim, Germany

On-site

Account Manager

FACT-Finder

Consulted E-Commerce clients on onsite search and data quality
Delivered product trainings for partner agencies and prospects
Supported pre-sales and client enablement in the DACH region

Aug 2007 - Nov 2017

10 years 4 months

Berlin, Germany

Sales Representative

Samsung Electronics

Sold TV/Audio products in retail environments across Southern Germany & Berlin
Consistently exceeded sales targets and supported product education at point of sale

Summary

Performance Marketing Specialist with 6+ years of experience in full-funnel Paid Social (Meta, TikTok, LinkedIn).
Focus on UGC strategy, funnel building, tracking (incl. GTM/server-side), and performance reporting (Looker Studio).
Scaled B2B and B2C brands across E-commerce, Retail, SaaS, Education, Healthcare, Tourism, Real Estate, Telecommunications, Media, and Coaching sectors.