Tim Toh - Paid Social Lead

Q: Where is Tim based?

Tim is based in Berlin, Germany .

Q: What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Tim have?

Tim has at least 18 years of experience. During this time, Tim has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 2 years and 3 months . Note that Tim may not have shared all experience and actually has more experience.

Q: What is Tim's latest experience?

Tim's most recent position is Paid Social Lead at AdStrat GmbH .

Q: What companies has Tim worked for in recent years?

In recent years, Tim has worked for AdStrat GmbH , Parcours , Torben, Lucie und die gelbe Gefahr GmbH , and adscale studio .

Q: Which industries is Tim most experienced in?

Tim is most experienced in industries like Retail , Fashion and Apparel , and Information Technology (IT) . Tim also has some experience in Education , Healthcare , and Food and Beverage .

Q: Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Sales , Marketing , and Project Management . Tim also has some experience in Business Intelligence , Information Technology (IT) , and Customer Service .

Q: Which industries has Tim worked in recently?

Tim has recently worked in industries like Retail , Education , and Fashion and Apparel .

Q: Which business areas has Tim worked in recently?

Tim has recently worked in business areas like Marketing , Business Intelligence , and Project Management .

Recommended expert

Berlin, Germany

Experience

Dec 2021 - Present

4 years 4 months

Berlin, Germany

Paid Social Lead

AdStrat GmbH

Lead for Paid Social campaigns (Meta, TikTok)
Campaign strategy, UGC direction, audience scaling
Tracking setup (Pixel, Events), coordination with dev teams
Client consulting and team training
Key contributor to annual ad spend growth of +500K€
Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)

Apr 2021 - Nov 2022

1 year 8 months

Luxembourg

Digital Marketing Consultant

Parcours

Managed Paid Media campaigns and CRM integration
Set up reporting flows and analytics dashboards (incl. HubSpot & GA)
Supported recruitment for digital marketing roles
Industries: Wine & Beverage, B2B AV Tech, Retail, Services

Oct 2020 - May 2021

8 months

Berlin, Germany

Brand Performance & Digital Analytics

Torben, Lucie und die gelbe Gefahr GmbH

Supported multichannel campaigns across B2B and B2C clients
Media planning, forecasting, and performance reporting
Advised on MarTech, tracking frameworks, and analytics setups
Industries: Telecom (Swisscom), Retail (WMF), Pharma, Automotive, Education

Sep 2019 - Present

6 years 7 months

Berlin, Germany

Paid Social Consultant

adscale studio

Setup and management of Paid Social campaigns (Meta, TikTok) server-side via GTM
Concept and execution of UGC-based ad creatives
Briefing and coordination of freelancers for content and tracking needs
Funnel development and lead generation
Reporting via Looker Studio
Client communication and performance strategy
Industries: Education, Fashion, Retail, Legal, Robotics

Mar 2019 - Aug 2019

6 months

Berlin, Germany

Associate Software Product Engineer

Cultivate GmbH

Development of software and software-based products for Germany's leading online real estate portal

Jul 2015 - Jun 2018

3 years

Berlin, Germany

Marketing & Partnerships

HearDis! GmbH

Led B2B marketing and partnership development in audio branding and retail tech
Managed client projects at the intersection of brand experience, in-store design, and music technology
Worked with fashion and lifestyle brands including GANT, Porsche Design, Hugo Boss, KaDeWe
Focus on retail architecture, sensory branding, and branded content strategies

Mar 2013 - Dec 2014

1 year 10 months

Pforzheim, Germany

On-site

Account Manager

FACT-Finder

Consulted E-Commerce clients on onsite search and data quality
Delivered product trainings for partner agencies and prospects
Supported pre-sales and client enablement in the DACH region

Aug 2007 - Nov 2017

10 years 4 months

Berlin, Germany

Sales Representative

Samsung Electronics

Sold TV/Audio products in retail environments across Southern Germany & Berlin
Consistently exceeded sales targets and supported product education at point of sale

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (17.5 years), Fashion (9.5 years), Information Technology (7 years), Education (6.5 years), Healthcare (4.5 years), and Food and Beverage (1.5 years).

Retail

Fashion

Information Technology

Education

Healthcare

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (10.5 years), Marketing (9.5 years), Project Management (9.5 years), Business Intelligence (6.5 years), Information Technology (2 years), and Customer Service (2 years).

Sales

Marketing

Project Management

Business Intelligence

Information Technology

Customer Service

Summary

Performance Marketing Specialist with 6+ years of experience in full-funnel Paid Social (Meta, TikTok, LinkedIn).
Focus on UGC strategy, funnel building, tracking (incl. GTM/server-side), and performance reporting (Looker Studio).
Scaled B2B and B2C brands across E-commerce, Retail, SaaS, Education, Healthcare, Tourism, Real Estate, Telecommunications, Media, and Coaching sectors.

Skills

Paid Social: Meta, Tiktok, Linkedin, Youtube, Snapchat
Creative: Ugc Strategy, Ad Copywriting, Funnel Testing
Tracking: Pixel Setup, Events, Server-side Via Gtm
Analytics & Reporting: Looker Studio, Ga4, Hubspot Crm
Tools: Trello, Slack, Google Workspace

Languages

German

Native

English

Advanced

Education

May 2009 - Nov 2013

Pforzheim University

B.Sc., Marketing, Strategy, Finance · Business Administration · Pforzheim, Germany

Certifications & licenses

Meta Certified Media Buying Professional

Profile

Created

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tim based?

Tim is based in Berlin, Germany.

What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced).

How many years of experience does Tim have?

Tim has at least 18 years of experience. During this time, Tim has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years and 3 months. Note that Tim may not have shared all experience and actually has more experience.

What roles would Tim be best suited for?

Based on recent experience, Tim would be well-suited for roles such as: Paid Social Lead, Digital Marketing Consultant, Brand Performance & Digital Analytics.

What is Tim's latest experience?

Tim's most recent position is Paid Social Lead at AdStrat GmbH.

What companies has Tim worked for in recent years?

In recent years, Tim has worked for AdStrat GmbH, Parcours, Torben, Lucie und die gelbe Gefahr GmbH, and adscale studio.

Which industries is Tim most experienced in?

Tim is most experienced in industries like Retail, Fashion and Apparel, and Information Technology (IT). Tim also has some experience in Education, Healthcare, and Food and Beverage.

Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Sales, Marketing, and Project Management. Tim also has some experience in Business Intelligence, Information Technology (IT), and Customer Service.