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Maria Y.

Interim Director B2B Marketing

Berlin, Germany

Experience

Jun 2024 - Nov 2024
6 months
Nuremberg, Germany

Interim Director B2B Marketing

Immowelt Gmbh

  • Interim team management
  • Developing lead generation strategies
  • Budget planning
  • Customer retention
Feb 2023 - Jul 2023
6 months
Berlin, Germany

Interim VP of Growth

McMakler Gmbh

  • Team management and coaching
  • Budgeting and forecasting
  • Developing marketing channel strategies
  • Strategic scaling and restructuring of Google Search and Meta Ads
Apr 2022 - Mar 2023
1 year
Essen, Germany

Interim Head of Marketing

Objego Gmbh

  • Team management, coaching & hiring
  • Implementing and analyzing data tracking
  • Developing marketing strategies and budget planning
Jun 2021 - Dec 2021
7 months
Berlin, Germany

Digital Marketing Consultant

Tilda

  • Developing a user acquisition strategy
  • Creating automated reports
  • Managing external agencies
  • Setting up and optimizing Google and Facebook ads
Oct 2020 - Mar 2022
1 year 6 months
Berlin, Germany

Digital Marketing Consultant

Vaha

  • Developing and implementing social & native advertising channels
Feb 2020 - Present
5 years 7 months
Berlin, Germany

Self-Employed

Independent Marketing Consultant

  • Full-stack marketer
  • Work for various companies – growing marketplaces and e-commerce sites, fitness, medtech, SaaS, B2B, foodtech, etc.
  • Building performance marketing activities
  • Coaching teams
  • Managing seven-figure monthly budgets
  • SEA, SEO, Facebook, email, A/B testing, landing pages, Facebook bots, tracking, etc.
Mar 2018 - Jan 2020
1 year 11 months
Berlin, Germany

Head of Performance Marketing

Wunderflats Gmbh

  • Building a marketing team, management, KPI development
  • Market research
  • SEA, SEO, Facebook, email, affiliate, etc.
  • Product innovation
  • Built the best housing-as-a-service platform
Oct 2017 - Feb 2018
5 months
Berlin, Germany

Global Head of Social Marketing

FCG Germany Gmbh

  • Advising and managing local marketing teams on Facebook and social media marketing in several international markets:
  • Nigeria
  • Turkey
  • Mexico
  • Chile
  • Pakistan
  • Indonesia
Mar 2017 - Sep 2017
7 months
Berlin, Germany

Senior Marketing Manager

Zeppelin Lab Gmbh

  • Managing all performance marketing (SEA, display, Facebook paid, etc.) and social media activities for all Zeppelin Lab Gmbh businesses
  • Overseeing tracking setup for all ventures and analyzing marketing campaign data
  • Supporting email, content, and SEO marketing activities
Sep 2016 - Feb 2017
6 months
Berlin, Germany

Senior Marketing Manager

Carspring Services Gmbh

  • Leading the marketing team
  • Focusing on paid channels: Facebook ads, Google display, remarketing, SEA & SEO
May 2014 - Aug 2016
2 years 4 months
Berlin, Germany

Marketing Manager

Trade Machines Fi Gmbh

  • Building the largest platform for trading used machines online
  • CRM management
  • PPC management
  • Russian SEO
  • Link building
  • Data analysis and visualization
Sep 2012 - Dec 2014
2 years 4 months
Oulu, Finland

Master of International Business

University of Oulu

  • Major: International Business Management
  • International business administration, management, marketing
Aug 2009 - Jan 2012
2 years 6 months
Norway

Bachelor of Circumpolar Studies

University of Nordland

  • Major: Circumpolar Studies
  • Politics, economics, cultures and languages of the circumpolar world
Sep 2007 - Jun 2012
4 years 10 months
Arkhangelsk, Russian Federation

Specialist in Linguistics and Cross-Cultural Communication in Business and Tourism

Northern Arctic Federal University

  • Major: Cross-cultural communication
  • Linguistics, intercultural communication, English and German

Summary

Full-stack marketing manager with several years of experience in various industries and countries

Languages

Russian
Native
English
Advanced
German
Intermediate

Education

Sep 2012 - Dec 2014

University of Oulu

Master of International Business, Management, Marketing · International Business Management · Oulu, Finland

Aug 2009 - Jan 2012

University of Nordland

Bachelor of Circumpolar Studies, Politics, Economics, Cultures and Languages of the Circumpolar World · Circumpolar Studies · Norway

Sep 2007 - Jun 2012

Northern Arctic Federal University

Specialist in Linguistics and Cross-Cultural Communication in Business and Tourism, Linguistics, English, German · Cross-Cultural Communication · Arkhangelsk, Russian Federation

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