Maria Yarandaykina - Interim Director B2B Marketing

Q: Where is Maria based?

Maria is based in Berlin, Germany .

Q: What languages does Maria speak?

Maria speaks the following languages: Russian (Native), English (Advanced), German (Intermediate) .

Q: How many years of experience does Maria have?

Maria has at least 12 years of experience. During this time, Maria has worked in at least 9 different roles and for 11 different companies . The average length of individual experience is 1 year and 1 month . Note that Maria may not have shared all experience and actually has more experience.

Q: What is Maria's latest experience?

Maria's most recent position is Interim Director B2B Marketing at Immowelt GmbH .

Q: What companies has Maria worked for in recent years?

In recent years, Maria has worked for Immowelt GmbH , McMakler GmbH , Objego GmbH , Tilda , and Vaha .

Q: Which industries is Maria most experienced in?

Maria is most experienced in industries like Information Technology (IT) , Healthcare , and Retail . Maria also has some experience in Advertising , Real Estate , and Automotive .

Q: Which business areas is Maria most experienced in?

Maria is most experienced in business areas like Marketing , Business Intelligence , and Product Development . Maria also has some experience in Research and Development (R&D) , Strategy and Planning , and Finance .

Q: Which industries has Maria worked in recently?

Maria has recently worked in industries like Information Technology (IT) , Healthcare , and Retail .

Q: Which business areas has Maria worked in recently?

Maria has recently worked in business areas like Marketing , Business Intelligence , and Strategy and Planning .

Recommended expert

Berlin, Germany

Experience

Jun 2024 - Nov 2024

6 months

Nuremberg, Germany

Interim Director B2B Marketing

Immowelt GmbH

Interim team management
Development of lead generation strategies
Budget planning
Customer retention

Feb 2023 - Jul 2023

6 months

Berlin, Germany

Interim VP of Growth

McMakler GmbH

Team management and coaching
Budgeting and forecasting
Development of marketing channel strategies
Strategic scaling and restructuring of Google Search and Meta Ads

Apr 2022 - Mar 2023

1 year

Essen, Germany

Interim Head of Marketing

Objego GmbH

Team management, coaching and hiring
Implementation and analysis of data tracking
Development of marketing strategies and budget planning

Jun 2021 - Dec 2021

7 months

Berlin, Germany

Digital Marketing Consultant

Tilda

Development of user acquisition strategy
Creation of automated reports
Management of external agencies
Setup and optimization of Google and Facebook ads

Oct 2020 - Mar 2022

1 year 6 months

Berlin, Germany

Digital Marketing Consultant

Vaha

Development and implementation of social and native advertising marketing channels

Feb 2020 - Present

6 years 1 month

Berlin, Germany

Self-Employed

Independent Marketing Consultant

Work for various companies including growing marketplaces and e-commerce sites, fitness, MedTech, SaaS, B2B, FoodTech
Building performance marketing activities, coaching teams, managing seven-figure monthly budgets
SEA, SEO, Facebook, email, A/B testing, landing pages, Facebook bots, tracking, etc.

Mar 2018 - Jan 2020

1 year 11 months

Berlin, Germany

Head of Performance Marketing

Wunderflats GmbH

Built the leading housing-as-a-service platform
Built and managed a marketing team; developed KPIs
Conducted market research
Managed SEA, SEO, Facebook, email, affiliate, etc.
Drove product innovation

Oct 2017 - Feb 2018

5 months

Berlin, Germany

Global Head of Social Marketing

FCG Germany GmbH

Consulted and managed local marketing teams for Facebook and social media marketing in the following markets:
Nigeria – [link]
Turkey – [link]
Mexico – [link]
Chile – [link]
Pakistan – [link]
Indonesia – [link]

Mar 2017 - Sep 2017

7 months

Berlin, Germany

Senior Marketing Manager

Zeppelin Lab GmbH

Managed all performance marketing (SEA, Display, Facebook Paid, etc.) and social media activities for all companies (klickrent.de, maschinator.de, z-lab.com)
Managed tracking setup and performed data analysis for marketing campaigns
Supported email, content, and SEO marketing activities

Sep 2016 - Feb 2017

6 months

Berlin, Germany

Senior Marketing Manager

Carspring Services GmbH

Led the marketing team
Focused on paid channels: Facebook Ads, Google Display, remarketing, SEA and SEO

May 2014 - Aug 2016

2 years 4 months

Berlin, Germany

Marketing Manager

Trade Machines FI GmbH

Built the largest online platform for trading used machinery
CRM management
PPC management
Russian SEO
Link building
Data analysis and visualization

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (9 years), Healthcare (6 years), Retail (6 years), Advertising (3 years), Real Estate (2.5 years), and Automotive (0.5 years).

Information Technology

Healthcare

Retail

Advertising

Real Estate

Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (12 years), Business Intelligence (3.5 years), Product Development (2 years), Research and Development (2 years), Strategy (1 year), and Finance (0.5 years).

Marketing

Business Intelligence

Product Development

Research and Development

Strategy

Finance

Summary

Full-stack marketing manager with several years of experience in various industries and countries

Languages

Russian

Native

English

Advanced

German

Intermediate

Education

Sep 2012 - Dec 2014

University of Oulu

Master of International Business · International Business Management · Oulu, Finland

Aug 2009 - Jan 2012

University of Nordland

Bachelor of Circumpolar Studies · Circumpolar Studies · Bodø, Norway

Sep 2007 - Jun 2012

Northern Arctic Federal University

Specialist in Linguistics and Cross-Cultural Communication in Business and Tourism · Cross-Cultural Communication · Arkhangelsk, Russian Federation

Profile

Created

August 2023

Last Update

March 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Maria based?

Maria is based in Berlin, Germany.

What languages does Maria speak?

Maria speaks the following languages: Russian (Native), English (Advanced), German (Intermediate).

How many years of experience does Maria have?

Maria has at least 12 years of experience. During this time, Maria has worked in at least 9 different roles and for 11 different companies. The average length of individual experience is 1 year and 1 month. Note that Maria may not have shared all experience and actually has more experience.

What roles would Maria be best suited for?

Based on recent experience, Maria would be well-suited for roles such as: Interim Director B2B Marketing, Interim VP of Growth, Interim Head of Marketing.

What is Maria's latest experience?

Maria's most recent position is Interim Director B2B Marketing at Immowelt GmbH.

What companies has Maria worked for in recent years?

In recent years, Maria has worked for Immowelt GmbH, McMakler GmbH, Objego GmbH, Tilda, and Vaha.

Which industries is Maria most experienced in?

Maria is most experienced in industries like Information Technology (IT), Healthcare, and Retail. Maria also has some experience in Advertising, Real Estate, and Automotive.

Which business areas is Maria most experienced in?

Maria is most experienced in business areas like Marketing, Business Intelligence, and Product Development. Maria also has some experience in Research and Development (R&D), Strategy and Planning, and Finance.

Which industries has Maria worked in recently?

Maria has recently worked in industries like Information Technology (IT), Healthcare, and Retail.

Which business areas has Maria worked in recently?

Maria has recently worked in business areas like Marketing, Business Intelligence, and Strategy and Planning.

What is Maria's education?

Maria holds a Master in International Business Management from University of Oulu, a Bachelor in Circumpolar Studies from University of Nordland and a Bachelor in Cross-Cultural Communication from Northern Arctic Federal University.

What is the availability of Maria?

Maria is immediately available full-time for suitable projects.

What is the rate of Maria?

Maria's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.