Maria Y. - Interim Director B2B Marketing | FRATCH

en
de

Berlin, Germany

Experience

Jun 2024 - Nov 2024

6 months

Nuremberg, Germany

Interim Director B2B Marketing

Immowelt Gmbh

Interim team management
Developing lead generation strategies
Budget planning
Customer retention

Feb 2023 - Jul 2023

6 months

Berlin, Germany

Interim VP of Growth

McMakler Gmbh

Team management and coaching
Budgeting and forecasting
Developing marketing channel strategies
Strategic scaling and restructuring of Google Search and Meta Ads

Apr 2022 - Mar 2023

1 year

Essen, Germany

Interim Head of Marketing

Objego Gmbh

Team management, coaching & hiring
Implementing and analyzing data tracking
Developing marketing strategies and budget planning

Jun 2021 - Dec 2021

7 months

Berlin, Germany

Digital Marketing Consultant

Tilda

Developing a user acquisition strategy
Creating automated reports
Managing external agencies
Setting up and optimizing Google and Facebook ads

Oct 2020 - Mar 2022

1 year 6 months

Berlin, Germany

Digital Marketing Consultant

Vaha

Developing and implementing social & native advertising channels

Feb 2020 - Present

5 years 11 months

Berlin, Germany

Self-Employed

Independent Marketing Consultant

Full-stack marketer
Work for various companies – growing marketplaces and e-commerce sites, fitness, medtech, SaaS, B2B, foodtech, etc.
Building performance marketing activities
Coaching teams
Managing seven-figure monthly budgets
SEA, SEO, Facebook, email, A/B testing, landing pages, Facebook bots, tracking, etc.

Mar 2018 - Jan 2020

1 year 11 months

Berlin, Germany

Head of Performance Marketing

Wunderflats Gmbh

Building a marketing team, management, KPI development
Market research
SEA, SEO, Facebook, email, affiliate, etc.
Product innovation
Built the best housing-as-a-service platform

Oct 2017 - Feb 2018

5 months

Berlin, Germany

Global Head of Social Marketing

FCG Germany Gmbh

Advising and managing local marketing teams on Facebook and social media marketing in several international markets:
Nigeria
Turkey
Mexico
Chile
Pakistan
Indonesia

Mar 2017 - Sep 2017

7 months

Berlin, Germany

Senior Marketing Manager

Zeppelin Lab Gmbh

Managing all performance marketing (SEA, display, Facebook paid, etc.) and social media activities for all Zeppelin Lab Gmbh businesses
Overseeing tracking setup for all ventures and analyzing marketing campaign data
Supporting email, content, and SEO marketing activities

Sep 2016 - Feb 2017

6 months

Berlin, Germany

Senior Marketing Manager

Carspring Services Gmbh

Leading the marketing team
Focusing on paid channels: Facebook ads, Google display, remarketing, SEA & SEO

May 2014 - Aug 2016

2 years 4 months

Berlin, Germany

Marketing Manager

Trade Machines Fi Gmbh

Building the largest platform for trading used machines online
CRM management
PPC management
Russian SEO
Link building
Data analysis and visualization

Sep 2012 - Dec 2014

2 years 4 months

Oulu, Finland

Master of International Business

University of Oulu

Major: International Business Management
International business administration, management, marketing

Aug 2009 - Jan 2012

2 years 6 months

Norway

Bachelor of Circumpolar Studies

University of Nordland

Major: Circumpolar Studies
Politics, economics, cultures and languages of the circumpolar world

Sep 2007 - Jun 2012

4 years 10 months

Arkhangelsk, Russian Federation

Specialist in Linguistics and Cross-Cultural Communication in Business and Tourism

Northern Arctic Federal University

Major: Cross-cultural communication
Linguistics, intercultural communication, English and German

Summary

Full-stack marketing manager with several years of experience in various industries and countries

Languages

Russian

Native

English

Advanced

German

Intermediate

Education

Sep 2012 - Dec 2014

University of Oulu

Master of International Business, Management, Marketing · International Business Management · Oulu, Finland

Aug 2009 - Jan 2012

University of Nordland

Bachelor of Circumpolar Studies, Politics, Economics, Cultures and Languages of the Circumpolar World · Circumpolar Studies · Norway

Sep 2007 - Jun 2012

Northern Arctic Federal University

Specialist in Linguistics and Cross-Cultural Communication in Business and Tourism, Linguistics, English, German · Cross-Cultural Communication · Arkhangelsk, Russian Federation

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