Maria Yarandaykina
Interim Director B2B Marketing
Experience
Jun 2024 - Nov 2024
6 months Nuremberg, Germany
Interim Director B2B Marketing
Immowelt Gmbh
- Interim team management
- Development of lead generation strategies
- Budget planning
- Customer retention
Feb 2023 - Jul 2023
6 months Berlin, Germany
Interim VP of Growth
McMakler Gmbh
- Team management and coaching
- Budgeting and forecasting
- Development of marketing channel strategies
- Strategic scaling and restructuring of Google Search and Meta Ads
Apr 2022 - Mar 2023
1 year Essen, Germany
Interim Head of Marketing
Objego Gmbh
- Team management, coaching & recruitment
- Implementation and analysis of data tracking
- Development of marketing strategies and budget planning
Jun 2021 - Dec 2021
7 months Berlin, Germany
Digital Marketing Consultant
Tilda
- Development of a user acquisition strategy
- Creation of automated reports
- Management of external agencies
- Setup and optimization of Google and Facebook ads
Oct 2020 - Mar 2022
1 year 6 months Berlin, Germany
Digital Marketing Consultant
Vaha
- Development and implementation of social & native advertising marketing channels
Feb 2020 - Present
5 years 6 months Berlin, Germany
Self-Employed
Independent Marketing Consultant
- Full-stack marketer
- Work for various companies – growing marketplaces and e-commerce sites, fitness, MedTech, SAAS, B2B, FoodTech, etc. clients
- Setup performance marketing activities
- Coaching teams
- Management of 7-figure monthly budgets
- SEA, SEO, Facebook, email, A/B testing, landing pages, Facebook bots, tracking, etc.
Mar 2018 - Jan 2020
1 year 11 months Berlin, Germany
Head of Performance Marketing
Wunderflats Gmbh
- Built a marketing team, management, development of KPIs
- Market research
- SEA, SEO, Facebook, email, affiliate, etc.
- Product innovation
- Built the best housing-as-a-service platform
Oct 2017 - Feb 2018
5 months Berlin, Germany
Global Head of Social Marketing
FCG Germany Gmbh
- Consulting and managing local marketing teams regarding Facebook and social media marketing in multiple international markets:
- Nigeria
- Turkey
- Mexico
- Chile
- Pakistan
- Indonesia
Mar 2017 - Sep 2017
7 months Berlin, Germany
Senior Marketing Manager
Zeppelin Lab Gmbh
- Managed all performance marketing (SEA, display, Facebook paid, etc.) and social media activities for all companies of Zeppelin Lab Gmbh
- Managed tracking setup for all ventures and data analysis of marketing campaigns
- Supported email, content, and SEO marketing activities
Sep 2016 - Feb 2017
6 months Berlin, Germany
Senior Marketing Manager
Carspring Services Gmbh
- Lead of the marketing team
- Focus on paid channels: Facebook advertising, Google Display, remarketing, SEA & SEO
May 2014 - Aug 2016
2 years 4 months Berlin, Germany
Marketing Manager
Trade Machines Fi Gmbh
- Built the largest online platform for trading used machinery
- CRM management
- PPC management
- Russian SEO
- Link building
- Data analysis and visualization
Sep 2012 - Dec 2014
2 years 4 months Oulu, Finland
Master of International Business
University of Oulu
- Major: International Business Management
- International business administration, management, marketing
Aug 2009 - Jan 2012
2 years 6 months Norway
Bachelor of Circumpolar Studies
University of Nordland
- Major: Circumpolar Studies
- Politics, economics, cultures and languages of the world
Sep 2007 - Jun 2012
4 years 10 months Arkhangelsk, Russian Federation
Specialist in Linguistics and Cross-Cultural Communication in Business and Tourism
Northern Arctic Federal University
- Major: Cross-Cultural Communication
- Linguistics, intercultural communication, English and German
Summary
Full-stack Marketing Manager with several years of experience across various industries and countries
Languages
Russian
Native
English
Advanced
German
Intermediate
Education
Sep 2012 - Dec 2014
University of Oulu
Master of International Business, Management, Marketing · International Business Management · Oulu, Finland
Aug 2009 - Jan 2012
University of Nordland
Bachelor of Circumpolar Studies, Politics, Economics, Cultures and Languages of the Circumpolar World · Circumpolar Studies · Norway
Sep 2007 - Jun 2012
Northern Arctic Federal University
Specialist in Linguistics and Cross-Cultural Communication in Business and Tourism, Linguistics, English, German Languages · Cross-Cultural Communication · Arkhangelsk, Russian Federation
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