Maria Yarandaykina
Vice President Performance Marketing
Experience
Jun 2024 - Dec 2024
7 months Nuremberg, Germany
HybridInterim Director B2B Marketing
immowelt GmbH
Feb 2023 - Jul 2023
6 months Berlin, Germany
Interim VP of Performance Marketing
McMakler GmbH
- Team management
- Responsibility for all online and offline activities
- 7-digit monthly budget planning and management
- Business plan forecasting
- Attribution & MMM project management
Apr 2022 - Mar 2023
1 year Essen, Germany
Interim Head of Marketing
Objego GmbH
- Interim management of the team
- OKR planning
- Budget planning
- Data tracking concept development
Feb 2020 - Present
5 years 5 months Berlin, Germany
Independent Marketing Consultant
Self-employed
- Full-Stack Marketer
- Marketing Strategy development & Analytics
- Full Marketing setup and management (SEA, SEO, Facebook, Email)
- Team leading and coaching
- A/B testing, Landing Pages, Facebook Bots, Tracking, etc.
- Clients from various industries (E-commerce, Fitness, MedTech, SAAS, B2B, FoodTech, etc.)
Mar 2018 - Jan 2020
1 year 11 months Berlin, Germany
Head of Performance Marketing
Wunderflats GmbH
- Building & leading Marketing Team
- Marketing Analytics
- Marketing Strategy
- SEA, SEO, Facebook, Email, Affiliate
Oct 2017 - Feb 2018
5 months Berlin, Germany
Global Head of Social Marketing
FCG Germany GmbH
Consulting and managing the local marketing teams in terms of Facebook and Social Media marketing in the following markets: Nigeria, Turkey, Mexico, Chile, Pakistan, Indonesia
Mar 2017 - Sep 2017
7 months Berlin, Germany
Senior Marketing Manager
Klickrent / Z Lab GmbH
- Setting up all Marketing tracking and reporting for all Z Lab ventures (klickrent, maschinator, Z Lab)
- Managing all Performance Marketing campaigns
- Managing social media channels of ventures
- Supporting team members in SEO, content and email activities
- Cooperating with POs, providing data analysis for further product improvements
Sep 2016 - Feb 2017
6 months Berlin, Germany
Senior Marketing Manager
Carspring Services GmbH
- Managing SEA, GDN, FB Ads, Smartly, Criteo
- Budget distribution, Reporting
- Social Media management
- Controlling offline marketing activities, as well as TV
- Leading the marketing team and training interns in Berlin and London
Apr 2015 - Aug 2016
1 year 5 months Berlin, Germany
Marketing Manager
Trade Machines FI GmbH
- Email Marketing Management, A/B testing, optimization, partner relations
- Google AdWords, BingAds, management of external providers
- Social Media, marketing of Crowdfunding campaign
May 2014 - Apr 2015
1 year Berlin, Germany
Online Marketing and Business Development
Trade Machines FI GmbH
- SEM, Google AdWords, Bing Ads, Email Marketing, Google Analytics, market research
- Previously: business development, sales, account management
Summary
I'm a Full-Stack Marketing Manager with multiple years of experience in various industries: real estate, automotive, construction in both B2B and B2C sides of the business. I have built and coached marketing teams, as well as developed successful marketing strategies. Currently I am focusing on consulting and project based jobs, and I am open for new challenges.
Languages
Russian
Native
English
Advanced
German
Intermediate
Education
Sep 2012 - Dec 2014
University of Oulu
Master of International Business · International Business Management · Oulu, Finland
Aug 2009 - Jan 2012
University of Nordland
Bachelor of Circumpolar Studies · Circumpolar Studies · Bodø, Norway
Sep 2007 - Jun 2012
Northern Arctic Federal University
Specialist in Linguistics and Cross-Cultural Communication · Linguistics and Cross-Cultural Communication in Business and Tourism · Arkhangelsk, Russian Federation
Certifications & licenses
Certified Marketing Analyst (MCP)
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