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Karina M.

Founder & Career Coach

Berlin, Germany

Experience

Dec 2024 - Present
1 year 1 month
Germany

Founder & Career Coach

Karina JobLift

  • Launched a career coaching bootcamp and digital courses for job seekers in the German market.
  • Executed a digital marketing strategy, creating daily content for Instagram and TikTok and managing Meta ads to generate leads and build an online community.
May 2024 - Dec 2024
8 months
Germany

Investor Relations Partner

Vira Drones

  • Secured seed funding by delivering a compelling keynote to 100+ investors at a top-tier Swiss accelerator, effectively communicating a complex product's value proposition.
Jan 2022 - May 2024
2 years 5 months
Berlin, Germany

Senior Business Development Manager

KLEO Connect

  • Led market entry for a LEO satellite constellation, targeting Telecom, Automotive, Aviation, Maritime, Oil & Gas, and Smart Factory verticals.
  • Led a team of 6 Business Development Managers, implementing a structured sales process that improved team productivity by 25%.
  • Conducted market research and competitive analysis to identify new strategic opportunities, informing the development of successful global market entry strategies.
  • Managed the full customer engagement cycle, from initial contact through contract negotiation, and secured over 20 MOUs and 40 NDAs for high-value potential projects.
  • Represented the company at 15+ international industry conferences (e.g., Cabsat, AfricaCom), generating a qualified pipeline of 150+ leads.
Feb 2021 - Aug 2021
7 months
Berlin, Germany

Growth Lead Manager

Freelance

  • Managed a portfolio of traffic-generation websites, overseeing development, monetisation, and P&L.
  • Orchestrated a cross-functional team of developers, content managers, and adOps.
  • Optimised traffic acquisition costs and user conversion through A/B testing and management of Google Ads and Meta Ads campaigns, reducing CPA by 15%.
  • Negotiated and managed advertising partnerships (CPM/CPL/CPA), establishing a sustainable new monthly revenue stream.
Jan 2019 - Jan 2021
2 years 1 month
Berlin, Germany

Senior Business Development Manager

We Love X

  • Exceeded annual sales targets by 35%, generating consistent 6-figure monthly revenue.
  • Expanded the global advertising partner base across 21+ international markets, managing a portfolio of 45+ key accounts in FinTech, Dating, and Software verticals.
  • Directed the SEA team to optimise Google Ads performance, increasing user conversion rates and maximising ROI.
Apr 2017 - Jan 2019
1 year 10 months
United Kingdom

Senior Business Development Manager

Forex Development Corporation

  • Negotiated and closed contracts for SaaS products with 15+ clients, contributing to the company's annual recurring revenue.
  • Project-managed the development of a financial liquidity aggregator, successfully implementing the solution for 5+ brokerage clients.
  • Advised 15+ clients on financial licensing and regulatory requirements across different jurisdictions, adding significant value to the sales process and facilitating client market entry.
Sep 2016 - Sep 2017
1 year 1 month
United Kingdom

Founder

Swopanda

  • Developed business plan, GTM, and monetisation strategy for a B2B/B2C market research platform; secured an angel investor commitment.
Aug 2016 - Jan 2017
6 months

Business Development Manager

Grand Capital

  • Acquired 3 new B2B clients in Asia for the proprietary CRM platform.
  • Developed an affiliate network, onboarding 25+ partners and negotiating competitive commission rates to drive qualified traffic.
May 2016 - Sep 2016
5 months
Russian Federation

Publishers Acquisition Manager

PropellerAds

  • Onboarded 10 new application owners within the first month, successfully integrating the company's ad monetisation SDK.
  • Developed a targeted outreach strategy that increased publisher reply rates and accelerated the sales cycle.
Aug 2015 - May 2016
10 months

B2B Sales Executive

Brokeree Solutions

  • Closed 7 new FX broker clients through targeted cold calling, LinkedIn outreach, and detailed product demonstrations.
Dec 2014 - Jun 2015
7 months
Switzerland

Marketing Manager

Heady Up

  • Secured coverage in German, Swiss, and Russian news channels through targeted PR outreach, increasing brand awareness.
  • Developed the initial business plan, revenue forecasts, and initiated contacts with venture capital funds.

Summary

Results-driven Senior Business Development & Account Manager.

Expert in global market entry, strategic partnerships, and sales leadership.

Proven track record of launching products and Email optimising sales funnels to significantly exceed revenue targets.

Languages

Russian
Native
German
Advanced
English
Advanced

Education

Jan 2016 - Dec 2017

De Montfort University

Master of Science · Business Management and Creative Industries · United Kingdom · Distinction

Jan 2013 - Dec 2015

Haaga-Helia University of Applied Sciences

Bachelor of Business Administration · International Business · Finland

Oct 2012 - Jul 2015

National Research University - Higher School of Economics

Bachelor of Business Administration · Management · Russian Federation

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