Christopher G. - UX/UI Specialist & Online Performance Marketer

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Augsburg, Germany

Experience

Jan 2024 - Present

1 year 10 months

UX/UI Specialist & Online Performance Marketer

Sara Weigandt Friseurmeisterin

Industry: Hairdressing
Areas: Social Media
Setup, management and optimization in SEA, specifically Google Ads (Search, YouTube and Display), Facebook, Instagram and Microsoft Advertising campaigns.
Identifying and using relevant KPIs to assess campaign success and take targeted actions to improve performance.
Project results:**
Project 1 (Goal: Branding, conversion optimization): Impressions increased, lead generation boosted through UX/UI design.
Project 2 (Goal: Branding, discoverability): Lead generation boosted, awareness increased through UX/UI design and conversion optimization.
Project 3 (Goal: Branding): Brand recognition increased, referrals boosted through UX/UI design.

Jan 2024 - Present

1 year 10 months

Online Performance Marketer

sendmepack

Industry: Reuse packaging
Areas: SEA and GA4
Setup, management and optimization in SEA, specifically Google Ads (Search, YouTube and Display), Facebook, Instagram and Microsoft Advertising campaigns.
Identifying and using relevant KPIs to assess campaign success and take targeted actions to improve performance.
Experienced in developing innovative banner ads tailored to campaigns.
Knowledgeable in implementing conversion tracking.
Experience with web analytics tools, Google Tag Manager and other relevant tracking and reporting tools for measuring campaign success.
Optimizing websites for technical SEO.
Conducting A/B tests.

Jan 2024 - Present

1 year 10 months

UX/UI Specialist

Project for a Dentist

Goal: lead generation, conversion optimization.
Actions: UX/UI design.
Results: brand awareness increased, more leads.

Jan 2023 - Present

2 years 10 months

UX/UI Specialist

AUXhörnchen

Industry: Childcare
Areas: UX/UI design, Social Media, GA4 and GTM
Project results (day care):**
Goal: lead generation, conversion optimization.
Actions: UX/UI design.
Results: 40% more leads, increased awareness.

Jan 2023 - Dec 2023

1 year

UX/UI Specialist

Pinktum

Industry: Continuing education
Area: UX/UI design
Project results (training provider):**
Goal: lead generation, conversion optimization.
Actions: UX/UI design.
Results: more leads, increased open rate.

Sep 2022 - Present

3 years 2 months

UX/UI Specialist & Online Performance Marketer

Project for a transport company

Goal: lead generation, recruiting.
Actions: UX/UI design, conversion optimization.
Results: more leads, more applicants.

Jan 2022 - Dec 2022

1 year

Online Performance Marketer

Cobra Rohrreinigung

Industry: plumbing
Areas: SEA, GA4 and GTM
Project results (drain cleaning company):**
Goal: leads, conversion optimization.
Actions: UX/UI design.
Results: increased visibility, more sales.

Jan 2022 - Dec 2022

1 year

UX/UI Specialist & Online Performance Marketer

hero-rohrreinigung.de

Industry: plumbing
Areas: SEA, GA4 and GTM
Project results (drain cleaning company):**
Goal: leads, conversion optimization.
Actions: UX/UI design.
Results: increased visibility, more sales.

Jan 2021 - Present

4 years 10 months

UX/UI Specialist & Online Performance Marketer

DrSlym

Industry: dietary supplements
Areas: UX/UI design, affiliate marketing, SEA, social media, SEO, GA4 and GTM
Project results:**
Project 1 (Goal: sales generation, conversion optimization): increased brand awareness, more sales through UX/UI design.
Project 2 (Goal: sales generation, conversion optimization): 15% increased customer retention, 6% more sales through UX/UI design.
Project 3 (Goal: sales generation, conversion optimization): 7% more sales, improved customer retention through UX/UI design.
Project 4 (Goal: using additional marketing channels): more sales, expanded brand awareness through affiliate marketing and conversion optimization.

Jan 2021 - Present

4 years 10 months

UX/UI Specialist & Online Performance Marketer

Turtlebox

Industry: rental boxes
Areas: UX/UI design, affiliate marketing, SEA, social media, SEO, GA4 and GTM
Project results:**
Project 1 (Goal: brand awareness, conversion optimization): increased CTR by 5%, increased impressions by 9% through UX/UI design.
Project 2 (Goal: brand awareness, increase CTR): increased CTR by 5%, response rate increased by 7% through UX/UI design and conversion optimization.
Project 3 (Goal: increase CTR, conversion optimization): reduced checkout time, 9% more sales through UX analysis.
Project 4 (Goal: customer retention): increased customer retention (B2B and B2C) through UX analysis and UX/UI design.
Project 5 (Goal: brand awareness): raised awareness and achieved top 3 rankings through SEA and Facebook Business.
Project 6 (Goal: targeted audience communication): improved clarity through UX/UI design.

Sep 2016 - Present

9 years 2 months

UX/UI Specialist

Project for Musical Event

Goal: Sales.
Actions: UX/UI design.
Results: More sales.

Summary

I work as a UX/UI specialist and online performance marketer with extensive experience across diverse industries such as finance, healthcare, automotive and fashion. My work has consistently driven lead generation, improved conversions, and boosted brand visibility using tailored design concepts, conversion optimizations, and targeted marketing campaigns across SEA, social media and affiliate networks.

I excel in shaping user journeys, crafting responsive interfaces and analyzing key data to optimize campaign performance. My background includes collaborations with well-known brands where I ensured increased engagement and measurable results through clear, user-centric strategies and effective digital solutions.