UX/UI Specialist & Online Performance Marketer

Industry: Reuse packaging

Areas: SEA and GA4

Setup, management and optimization in search engine advertising, specifically Google Ads (search, YouTube and Display), Facebook, Instagram, Microsoft Advertising campaigns.

Identifying and using relevant KPIs to evaluate campaign success and take targeted actions to improve performance.

Experienced in developing innovative banner ads tailored to campaigns.

Knowledge in implementing conversion tracking.

Experience with web analytics tools, Google Tag Manager, and other tracking and reporting tools for campaign measurement.

Website optimization in technical SEO.

Conducting A/B tests.

Industry: childcare

Areas: UX/UI design, social media, GA4 and GTM

Project results (daycare services):**

Goal: lead generation, conversion optimization.

Actions: UX/UI design.

Results: 40% more leads, increased visibility.

Industry: Plumbing

Areas: SEA, GA4 and GTM

Project Results (pipe cleaning company):**

Goal: Leads, conversion optimization.

Actions: UX/UI design.

Results: Increased visibility, more sales.

Industry: Rental boxes

Areas: UX/UI design, affiliate marketing, SEA, social media, SEO, GA4 and GTM

Project Results:**

Project 1 (Goal: brand awareness, conversion optimization): Increased CTR by 5%, impressions by 9% through UX/UI design.

Project 2 (Goal: brand awareness, increase CTR): Increased CTR by 5%, responses by 7% through UX/UI design and conversion optimization.

Project 3 (Goal: increase CTR, conversion optimization): Reduced checkout time, 9% more sales through UX analysis.

Project 4 (Goal: customer retention): Increased customer retention (B2B and B2C) through UX analysis and UX/UI design.

Project 5 (Goal: brand awareness): Increased awareness and top 3 rankings through SEA and Facebook Business.

Project 6 (Goal: targeted audience approach): Improved clarity through UX/UI design.