Jasmin Kirst
Digital / E-Commerce Consultant
Experience
Mar 2019 - Present
6 years 5 months Munich, Germany
Digital / E-Commerce Consultant
jasminkirst.de
- Holistic consulting for e-commerce companies and retailers
- Planning, implementation, and analysis of online/performance marketing measures
- Development and optimization of e-commerce strategies
- Conversion and process optimizations, user experience as well as usability testing
- Conducting workshops and seminars
- Development of sustainability strategies and concepts
Mar 2019 - Present
6 years 5 months Munich, Germany
Founder / Inhaberin
nordery.com
- Online shop for sustainable home decor / six-figure annual revenues since 2021
- Comprehensive conception, implementation, and management of the e-commerce platform
- Brand development and design of the corporate identity
- Building and managing social media channels (Facebook, Instagram, and Pinterest)
- Conceptualization, planning, and control of all marketing activities for customer acquisition
- Management of overall procurement and fulfillment
- Selection and management of service providers and agencies
- Monitoring and optimization of the online shop in compliance with KPIs
Mar 2014 - Feb 2019
5 years Munich, Germany
Accountmanager DRTV & Digital / Stellv. Unitleitung DRTV
Discovery Communications Deutschland GmbH
- Responsible for achieving sales targets of EUR 16 million per year
- Independent acquisition and revenue responsibility as well as sustainable relationship management with direct clients and media agencies
- Holistic multi-platform marketing of TV and digital ad spaces
- Identification of new sales opportunities and revenue streams
- Establishment and co-responsibility of the programmatic advertising department including marketing
- Conducting cross-departmental workshops for internal training
Nov 2013 - Feb 2014
4 months Munich, Germany
Online Marketing Consultant
jasminkirst.de
- Online marketing consulting services for youlittle.com
- Conceptualization and planning of the recipe platform recipebox.de
Sep 2011 - Oct 2013
2 years 2 months Munich, Germany
Manager Online Marketing
Sky Deutschland GmbH
- Budget and fund management of EUR 10 million per year
- Development of concepts and media strategies for marketing and sales campaigns
- Comprehensive media planning for the display advertising channel
- Management and strategic development of newsletter and e-mail campaigns
- Performance monitoring and proactive optimization of measures using web analytics tools
- Independent management of the media agency as well as external and internal service providers
Jun 2010 - Jun 2011
1 year 1 month Munich, Germany
Senior Accountmanager
AdJug GmbH
- Independent consulting and support of direct clients and media agencies
- Comprehensive management and optimization of display advertising campaigns
- Preparation and delivery of internal presentations and workshops
- Active support for the development of internal technologies
Jan 2009 - May 2010
5 months Munich, Germany
Accountmanager
AdJug GmbH
- Independent consulting and support of direct clients and media agencies
- Comprehensive management and optimization of display advertising campaigns
- Preparation and delivery of internal presentations and workshops
- Active support for the development of internal technologies
Feb 2009 - Dec 2009
11 months Munich, Germany
Key Accountmanager
The Performance Network GmbH
- Management and development of (key) account clients including budget planning
- Media planning and buying in online and offline marketing
- Preparation of proposals and negotiation of terms and contracts with media partners
- Comprehensive project management of online (SEA, SEO, affiliate, e-mail, and display) and offline campaigns (TV, print)
Nov 2007 - Jan 2009
1 year 3 months Munich, Germany
Junior Key Account Manager
The Performance Network GmbH
- Management and development of (key) account clients including budget planning
- Media planning and buying in online and offline marketing
- Preparation of proposals and negotiation of terms and contracts with media partners
- Comprehensive project management of online (SEA, SEO, affiliate, e-mail, and display) and offline campaigns (TV, print)
Aug 2007 - Oct 2007
3 months Munich, Germany
Assistentin der Geschäftsleitung
The Performance Network GmbH (ehemals Direct Relation GmbH)
- Supporting management in client support and project execution in direct marketing/online marketing
- Preparation of presentations and creation of analyses
- Independent execution of small projects
Feb 2006 - Aug 2006
7 months Munich, Germany
Praktikum + Diplomarbeit Marketing & Event
Entertainment Media Verlag
- Completed an internship and wrote a thesis in marketing and event management.
- Thesis topic: 'Concept, implementation, and performance evaluation of marketing events' (grade: 1.7).
Feb 2004 - Aug 2004
7 months Berlin, Germany
Praktikum PR & Event
Ariadne & Wolf Kommunikationsagentur
- Internship in PR and event management.
Oct 2001 - Feb 2002
5 months Stuttgart, Germany
Praktikum Grafik & Werbeplanung
Werbeagentur Ünver
- Internship in graphic design and advertising planning.
Summary
Technology-based digital marketing and e-commerce represent the future for me. Contributing to creative processes and sharing my expertise are my passions and drivers of motivation.
Languages
German
Native
English
Advanced
Spanish
Intermediate
French
Elementary
Italian
Elementary
Education
Mar 2005 - Aug 2005
Universidad CEU Cardenal Herrera
Valencia, Spain
Mar 2002 - Feb 2007
Hochschule für Technik, Wirtschaft und Medien Offenburg
Diploma Engineer in Media (FH) · Media and information science · Offenburg, Germany · 1.9
Sep 1992 - Jul 2001
Hölderlin-Gymnasium
General higher education entrance qualification · Nürtingen, Germany · 2.3
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