Jasmin K.
Digital / E-Commerce Consultant
Experience
Mar 2019 - Present
6 years 6 monthsMunich, Germany
Digital / E-Commerce Consultant
jasminkirst.de
- End-to-end consulting for e-commerce companies and retailers
- Planning, implementation, and analysis of online/performance marketing measures
- Development and optimization of e-commerce strategies
- Conversion and process optimizations, user experiences and usability testings
- Hosting workshops and seminars
- Developing sustainability strategies and concepts
Mar 2019 - Present
6 years 6 monthsMunich, Germany
Founder / Owner
nordery.com
- Online shop for sustainable home decor / six-figure annual revenue since 2021
- Full conception, implementation, and management of the e-commerce platform
- Brand development and design of corporate identity
- Building and managing social media channels (Facebook, Instagram, Pinterest)
- Planning and steering all marketing activities for customer acquisition
- Managing end-to-end procurement and fulfillment
- Selecting and overseeing service providers and agencies
- Monitoring and optimizing the online shop according to KPIs
Mar 2014 - Feb 2019
5 yearsMunich, Germany
Account Manager DRTV & Digital / Deputy Unit Lead DRTV
Discovery Communications Deutschland GmbH
- Responsible for achieving annual revenue targets of €16 million
- Independent client acquisition and revenue responsibility plus long-term relationship management with direct clients and media agencies
- Full multiplatform marketing of TV and digital ad spaces
- Identifying new sales opportunities and revenue streams
- Building and co-managing the programmatic advertising division, including sales
- Conducting cross-departmental workshops for internal training
Nov 2013 - Feb 2014
4 monthsMunich, Germany
Online Marketing Consultant
jasminkirst.de
- Online marketing consulting for youlittle.com
- Concept and planning of the recipe platform recipebox.de
Sep 2011 - Oct 2013
2 years 2 monthsMunich, Germany
Manager Online Marketing
Sky Deutschland GmbH
- Budget and campaign management for €10 million/year
- Developing concepts and media strategies for marketing and sales campaigns
- Full media planning for the display advertising channel
- Managing and strategically advancing newsletter and email campaigns
- Performance monitoring and proactive optimization using web analytics tools
- Managing the media agency and external/internal service providers independently
Jun 2010 - Jun 2011
1 year 1 monthMunich, Germany
Senior Account Manager
AdJug GmbH
- Independent consulting and support for direct clients and media agencies
- Full management and optimization of display advertising campaigns
- Preparing and presenting internal presentations and workshops
- Actively supporting the development of internal technologies
Jan 2010 - May 2010
5 monthsMunich, Germany
Account Manager
AdJug GmbH
- Independent consulting and support for direct clients and media agencies
- Full management and optimization of display advertising campaigns
- Preparing and presenting internal presentations and workshops
- Actively supporting the development of internal technologies
Feb 2009 - Dec 2009
11 monthsMunich, Germany
Key Account Manager
The Performance Network GmbH
- Managing and growing key account clients, including budget planning
- Media planning and buying for online and offline marketing
- Preparing offers, negotiating terms and contracts with media partners
- Full project management of online (SEA, SEO, affiliate, email, display) and offline campaigns (TV, print)
Nov 2007 - Jan 2009
1 year 3 monthsMunich, Germany
Junior Key Account Manager
The Performance Network GmbH
- Managing and growing key account clients, including budget planning
- Media planning and buying for online and offline marketing
- Preparing offers, negotiating terms and contracts with media partners
- Full project management of online (SEA, SEO, affiliate, email, display) and offline campaigns (TV, print)
Aug 2007 - Oct 2007
3 monthsMunich, Germany
Executive Assistant to Management
The Performance Network GmbH (formerly Direct Relation GmbH)
- Supporting management in client care and project execution in direct marketing/online marketing
- Preparing presentations and creating analyses
- Independently managing small projects
Feb 2006 - Aug 2006
7 monthsMunich, Germany
Marketing & Event Intern + Thesis
Entertainment Media Verlag
- Completed an internship and wrote a thesis in marketing & event management
- Thesis topic: "Concept, implementation, and success measurement of marketing events" (Grade: 1.7)
Feb 2004 - Aug 2004
7 monthsBerlin, Germany
PR & Event Intern
Ariadne & Wolf Communications Agency
- Internship in PR and event management
Oct 2001 - Feb 2002
5 monthsStuttgart, Germany
Graphic & Advertising Planning Intern
Werbeagentur Ünver
- Internship in graphic design and advertising planning
Summary
"Technology-based digital marketing and e-commerce are the future for me. Being part of creative processes and sharing my expertise are my passion and motivation drivers."
Languages
German
NativeEnglish
AdvancedSpanish
IntermediateFrench
ElementaryItalian
ElementaryEducation
Mar 2005 - Aug 2005
Universidad CEU Cardenal Herrera
Valencia, Spain
Mar 2002 - Feb 2007
Hochschule für Technik, Wirtschaft und Medien Offenburg
Diploma in Media Engineering (FH) · Media and Information Science · Offenburg, Germany · 1.9
Sep 1992 - Jul 2001
Hölderlin-Gymnasium
General University Entrance Qualification · Nürtingen, Germany · 2.3
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