Jasmin Kirst
Digital / E-Commerce Consultant
Experience
Mar 2019 - Present
6 years 5 months Munich, Germany
Digital / E-Commerce Consultant
jasminkirst.de
- End-to-end consulting for e-commerce companies and retailers
- Planning, implementation, and analysis of online/performance marketing measures
- Development and optimization of e-commerce strategies
- Conversion and process optimizations, user experiences and usability testings
- Hosting workshops and seminars
- Developing sustainability strategies and concepts
Mar 2019 - Present
6 years 5 months Munich, Germany
Founder / Owner
nordery.com
- Online shop for sustainable home decor / six-figure annual revenue since 2021
- Full conception, implementation, and management of the e-commerce platform
- Brand development and design of corporate identity
- Building and managing social media channels (Facebook, Instagram, Pinterest)
- Planning and steering all marketing activities for customer acquisition
- Managing end-to-end procurement and fulfillment
- Selecting and overseeing service providers and agencies
- Monitoring and optimizing the online shop according to KPIs
Mar 2014 - Feb 2019
5 years Munich, Germany
Account Manager DRTV & Digital / Deputy Unit Lead DRTV
Discovery Communications Deutschland GmbH
- Responsible for achieving annual revenue targets of €16 million
- Independent client acquisition and revenue responsibility plus long-term relationship management with direct clients and media agencies
- Full multiplatform marketing of TV and digital ad spaces
- Identifying new sales opportunities and revenue streams
- Building and co-managing the programmatic advertising division, including sales
- Conducting cross-departmental workshops for internal training
Nov 2013 - Feb 2014
4 months Munich, Germany
Online Marketing Consultant
jasminkirst.de
- Online marketing consulting for youlittle.com
- Concept and planning of the recipe platform recipebox.de
Sep 2011 - Oct 2013
2 years 2 months Munich, Germany
Manager Online Marketing
Sky Deutschland GmbH
- Budget and campaign management for €10 million/year
- Developing concepts and media strategies for marketing and sales campaigns
- Full media planning for the display advertising channel
- Managing and strategically advancing newsletter and email campaigns
- Performance monitoring and proactive optimization using web analytics tools
- Managing the media agency and external/internal service providers independently
Jun 2010 - Jun 2011
1 year 1 month Munich, Germany
Senior Account Manager
AdJug GmbH
- Independent consulting and support for direct clients and media agencies
- Full management and optimization of display advertising campaigns
- Preparing and presenting internal presentations and workshops
- Actively supporting the development of internal technologies
Jan 2009 - May 2010
5 months Munich, Germany
Account Manager
AdJug GmbH
- Independent consulting and support for direct clients and media agencies
- Full management and optimization of display advertising campaigns
- Preparing and presenting internal presentations and workshops
- Actively supporting the development of internal technologies
Feb 2009 - Dec 2009
11 months Munich, Germany
Key Account Manager
The Performance Network GmbH
- Managing and growing key account clients, including budget planning
- Media planning and buying for online and offline marketing
- Preparing offers, negotiating terms and contracts with media partners
- Full project management of online (SEA, SEO, affiliate, email, display) and offline campaigns (TV, print)
Nov 2007 - Jan 2009
1 year 3 months Munich, Germany
Junior Key Account Manager
The Performance Network GmbH
- Managing and growing key account clients, including budget planning
- Media planning and buying for online and offline marketing
- Preparing offers, negotiating terms and contracts with media partners
- Full project management of online (SEA, SEO, affiliate, email, display) and offline campaigns (TV, print)
Aug 2007 - Oct 2007
3 months Munich, Germany
Executive Assistant to Management
The Performance Network GmbH (formerly Direct Relation GmbH)
- Supporting management in client care and project execution in direct marketing/online marketing
- Preparing presentations and creating analyses
- Independently managing small projects
Feb 2006 - Aug 2006
7 months Munich, Germany
Marketing & Event Intern + Thesis
Entertainment Media Verlag
- Completed an internship and wrote a thesis in marketing & event management
- Thesis topic: "Concept, implementation, and success measurement of marketing events" (Grade: 1.7)
Feb 2004 - Aug 2004
7 months Berlin, Germany
PR & Event Intern
Ariadne & Wolf Communications Agency
- Internship in PR and event management
Oct 2001 - Feb 2002
5 months Stuttgart, Germany
Graphic & Advertising Planning Intern
Werbeagentur Ünver
- Internship in graphic design and advertising planning
Summary
"Technology-based digital marketing and e-commerce are the future for me. Being part of creative processes and sharing my expertise are my passion and motivation drivers."
Languages
German
Native
English
Advanced
Spanish
Intermediate
French
Elementary
Italian
Elementary
Education
Mar 2005 - Aug 2005
Universidad CEU Cardenal Herrera
Valencia, Spain
Mar 2002 - Feb 2007
Hochschule für Technik, Wirtschaft und Medien Offenburg
Diploma in Media Engineering (FH) · Media and Information Science · Offenburg, Germany · 1.9
Sep 1992 - Jul 2001
Hölderlin-Gymnasium
General University Entrance Qualification · Nürtingen, Germany · 2.3
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