Recommended expert

Jasmin Kirst

Digital / E-Commerce Consultant

Jasmin Kirst
Munich, Germany

Experience

Mar 2019 - Present
6 years 11 months

Digital / E-Commerce Consultant

jasminkirst.de

  • Holistic consulting for e-commerce companies and retailers
  • Planning, implementation, and analysis of online and performance marketing activities
  • Developing and optimizing e-commerce strategies
  • Conversion and process optimizations, user experience, and usability testing
  • Conducting workshops and seminars
  • Developing sustainability strategies and concepts
Mar 2019 - Present
6 years 11 months

Founder / Owner

nordery.com

  • Overall design, implementation, and management of the e-commerce platform
  • Brand development and creation of corporate design
  • Building and managing social media channels (Facebook, Instagram, and Pinterest)
  • Planning, organizing, and overseeing all marketing activities for customer acquisition
  • Managing the full procurement and fulfillment processes
  • Selecting and supervising service providers and agencies
  • Monitoring and optimizing the online shop according to KPIs
Mar 2014 - Feb 2019
5 years

Account Manager DRTV & Digital / Deputy Head of DRTV Unit

Discovery Communications Deutschland GmbH

  • Responsible for achieving annual revenue targets of €16 million
  • Independently acquiring clients and taking revenue responsibility, as well as building lasting relationships with direct clients and media agencies
  • Holistic multi-platform marketing of TV and digital ad spaces
  • Identifying new sales opportunities and revenue streams
  • Establishing and co-managing the programmatic advertising unit, including its marketing
  • Conducting cross-departmental workshops for internal training
Nov 2013 - Feb 2014
4 months

Online Marketing Consultant

jasminkirst.de

  • Online marketing consulting for youlittle.com
  • Concept and planning of the recipe platform recipebox.de
Sep 2011 - Oct 2013
2 years 2 months

Online Marketing Manager

Sky Deutschland GmbH

  • Managing a €10 million annual budget
  • Developing concepts and media strategies for marketing and sales campaigns
  • Holistic media planning for the display advertising channel
  • Overseeing and strategically evolving newsletter and email campaigns
  • Monitoring results and proactively optimizing campaigns using web analytics tools
  • Independently managing the media agency and external and internal service providers
Jan 2010 - Jun 2011
1 year 6 months

Senior Account Manager / Account Manager

AdJug GmbH

  • Responsible for independently advising and managing direct clients and media agencies
  • Holistic management and optimization of display advertising campaigns
  • Preparing and leading internal presentations and workshops
  • Actively supporting the further development of internal technologies
Nov 2007 - Dec 2009
2 years 2 months

Key Account Manager / Junior Key Account Manager

the performance network GmbH

  • Managing and expanding (key) account clients including budget planning
  • Media planning and buying in online and offline marketing
  • Preparing proposals, negotiating terms and contracts with media partners
  • End-to-end project management of online (SEA, SEO, affiliate, email, and display) and offline campaigns (TV, print)
Aug 2007 - Oct 2007
3 months

Executive Assistant to Management

the performance network GmbH

  • Supported management with client services and project execution in direct marketing/online marketing
  • Prepared presentations and created analyses
  • Independently handled small projects
Feb 2006 - Aug 2006
7 months

Marketing & Event Intern (including thesis)

Entertainment Media Verlag

Feb 2004 - Aug 2004
7 months

PR & Event Intern

ariadne & Wolf Kommunikationsagentur

Oct 2001 - Feb 2002
5 months

Graphic & Advertising Planning Intern

Werbeagentur Ünver

Summary

Technology-driven digital marketing and e-commerce are the future for me. Being involved in creative processes and sharing my expertise are my passions and what fuel my motivation.

Skills

  • Solution-oriented Mindset
  • Goal-focused Work
  • Practical Approach
  • Timely Organization
  • Technical Understanding
  • Self-reliant
  • Collaborative
  • Empathetic
  • Agile And Flexible
  • Reliable
  • Freedom
  • Authenticity
  • Curiosity
  • Courage
  • Independence
  • Shopify E-commerce
  • Html + Css
  • Google Shopping Ads
  • Google Analytics
  • Adobe Photoshop Cc
  • Wordpress

Languages

German
Native
English
Advanced
Spanish
Intermediate
French
Elementary
Italian
Elementary

Education

Mar 2005 - Aug 2005

Universidad CEU Cardenal Herrera

Valencia, Spain

Mar 2002 - Feb 2007

Hochschule für Technik, Wirtschaft und Medien Offenburg

Diploma Engineer in Media (FH), specializing in Media Management · Media and Information Science · Offenburg, Germany · 1,9

Sep 1992 - Jul 2001

Hölderlin-Gymnasium

General University Entrance Qualification (Abitur) · Nürtingen, Germany · 2,3

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