Senior Digital Manager, Interim CXO

CEO scope: digital business, marketing, eCommerce, digitalization furniture retail

• Reporting directly to the proprietors
• Sales revenue responsibility €398m in 2021
• Budget responsibility €21m in 2021

Responsible for:

• Development of the digitalization strategy
• Selection and implementation of the CRM system
• Development of the customer loyalty program
• Development and implementation of a digital employee app
• Various digitalization processes in sales and marketing
• Overall marketing responsibility for the Möbel Martin Group across all distribution channels including 8 stores
• Brand launch
• Restructuring and building up teams

• Reporting directly to the Chair of the Group

Responsible for:

• Expansion of the company
• Process optimization
• Digitalization of the processes in all national companies
• Overall marketing responsibility worldwide (€50m)
• Development of the Garant Home Design brand
• Development of the international franchise system

• Reporting directly to the proprietor of the group
• Management spokesman
• Sales revenue responsibility €135m in 2017
• Budget responsibility €25m in 2017

Responsible for:

• Restructuring and expansion of the companies
• Process optimization
• Overall responsibility for marketing/sales/IT in Germany, Austria and Switzerland
• Digitalization processes in sales and marketing
• Changing the IT landscape to Salesforce / SAP / Confluence / Jira etc.

• Digital marketing & eCommerce optimization
• Social media analytics and services
• Social media customer service
• Observation, analysis and optimization of social media and networks on the Internet
• Development, operation and sales of an analysis and observation software for social media on the Internet
• Digitalization of business processes
• Cross-media strategy & development
• Consultancy services and project management

Customers (selection): McKinsey & Company, Volkswagen, Audi, Bentley, Adobe, Samsung, Hagebau, Peek & Cloppenburg, Mann-Hummel

Agency partners (selection): Razorfish, TribalDDB, DIGITAS, DDB Health, UPC, KETCHUM-PLEON GmbH, DPA – news aktuell

• Operative and strategic management of the portals Karstadt.de and Karstadtsport.de
• Expansion of business to 109 employees and an annual sales revenue of approx. €145m in 2003
• Reporting to the holding CEO, Mr. Peter Gerard, as well as to the Chair of Karstadt Warenhaus AG, Mr. Ralf Pohl
• Positioning and further development of the shopping and information platform, making it one of the leading Internet portals
• Communicative and structural integration of the eBusiness unit of Karstadt Warenhaus AG in the holding structures
• Establishment of synergies with the mail-order subsidiaries Quelle and Neckermann in backend business
• Consolidation of IT and corporate structures (reorganization with integration of Karstadtsport AG in Karstadt Warenhaus AG)
• Efficiency enhancement for internal processes
• Consistent development of the platform
• Development of business models and strategies for marketing of the FIFA World Cup 2006 for Karstadt Warenhaus AG as a project
• Major contribution to the migration of the Karstadt-Club to Happy Digits

Development of strategic cooperations with various partners from media and the retail trade (Burda Verlag, Axel Springer Verlag, Gruner+Jahr, ARD, ZDF/3Sat, ProSieben, SAT1, DSF, T-Online, AOL, Web.de, OD2, Microsoft, Sony and many more)

• Responsible for all the company's marketing and operative activities
• Reporting to the CFO of the entire Group and to the CEO
• Management of 25 employees at Winegate Internet AG, 7 at Winegate New Media GmbH
• Both B2B and B2C Sales Managers and Key Accounts Sales Managers reported back to me
• Expansion of the website to make it a profitable distribution channel in Germany and abroad
• Development of eBusiness strategies and solutions for the holding
• Correct positioning of the Winegate brand on the www, accompanied by print and online campaigns, combined with PR measures and classical marketing measures
• Development of a cooperation network with Gruner & Jahr ("Living at Home"), HÖRZU gourmet site with the Axel Springer Verlag, SZ-Online together with the Süddeutsche Zeitung and television stations such as Pro 7, N24, Kabel 1 and others
• Integration of the customer loyalty program Lufthansa Miles & More

• Continuation of the tasks
• Work in Düsseldorf, Berlin, Moscow and Shanghai
• Development of customer support programs and customer analysis
• Development of the Internet services and the Intranet
• Development and realization of service CD-ROM
• Linking of branches in terms of CI, uniform user interface and product offering
• Workflow optimization

• Realty marketing of office realty and investment realty
• Realty marketing of private realty
• Trade fair planning and organization
• Design of advertising media and print media
• Planning and opening of new sites (Magdeburg, Frankfurt, Bonn)
• Training of staff and managers
• Planning and introduction of in-house Intranet