Johanna (Magdalena) N.

CRO Lead

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Munich, Germany

Experience

Sep 2025 - Present
4 months

CRO Lead

Native Instruments

  • Analysis and optimization of the online shop to increase conversion rate
  • Design and development of A/B tests (with Kameleoon SDK and Feature Flags)
  • Implementation of UX/front-end adjustments with React
  • Collaboration with Marketing and Product
Oct 2024 - Dec 2025
1 year 3 months

Senior Technical Personalization and Analytics Consultant

Up Reply for VWFS & PMI

  • Development for AB Testing and Personalization Campaigns (Adobe Target)
  • Developed and implemented global web tracking strategies along the customer journey using Adobe Analytics and Adobe Launch
  • Designed and maintained marketing tags to improve campaign efficiency and tracking capabilities
  • Created dashboards and documentation to visualize and standardize performance metrics
  • Authored comprehensive documentation on tracking concepts and implementations
  • Provided consulting on best practices for optimizing campaigns and implementing web tracking
Jul 2024 - Sep 2024
3 months

Consultant Innovative Application Services

SAP

  • Led SCRUM meetings, including daily stand-ups, sprint planning, and retrospectives
  • Optimized workflows to enhance team productivity
  • Developed React-based chatbot applications to improve user support
Feb 2024 - Jun 2024
5 months

A/B Testing Consultant - Adobe Target

Sonnen GmbH

  • Analyzed customer journeys to identify optimization opportunities
  • Provided strategic advice on Adobe Target implementation and conducted feasibility evaluations for test ideas
  • Supported data interpretation and debugging of tracking issues in Adobe Analytics
  • Designed and executed personalized campaigns to enhance user engagement and interaction
  • Created reports to measure success and derive optimization measures
Nov 2023 - Feb 2024
4 months

Design Technologist

Amazon

  • Developed and executed email marketing campaigns for brands including HP, Rowenta, Tefal, Krups, Samsung, WMF, and Emsa
  • Conceptualized and managed campaigns within the Amazon Store, including targeting and segmentation
  • Conducted data analysis and optimization to enhance campaign performance
  • Developed React components to improve user experience
  • Prepared detailed tracking reports and performance analyses
May 2023 - Jun 2025
2 years 2 months

Frontend Developer

Lucoyo

  • Designed and developed responsive front-end components using Next.js and TypeScript
  • Created and optimized tracking concepts utilizing Matomo and debugging tools such as Tracking Helper and Network Devtools
  • Implemented and maintained unit and E2E tests using Cypress.io
  • Conducted user research and gathered feedback for continuous UX improvement
  • Refactored existing codebases to enhance quality and maintainability
Nov 2022 - Feb 2023
4 months

Manager Chapter CRO

Fashion ID GmbH & Co KG (Peek & Cloppenburg)

  • Planned and executed data-driven optimization strategies along the customer journey
  • Managed conversion rate reports and monitoring to support optimization initiatives
  • Conducted UX and content audits to identify weaknesses and develop improvement measures
  • Designed and implemented targeted campaigns to increase user engagement and conversion rates
Mar 2021 - Sep 2022
1 year 7 months

Web Optimization and Personalization Experience Developer

Adobe

  • Led and conducted ~250 A/B tests, developed hypotheses, and coordinated test roadmaps
  • Designed and implemented strategies for web optimization and personalization using Adobe Target and Adobe Analytics
  • Created innovative data visualizations to enhance targeting and personalization efforts
  • Analyzed user journeys and developed optimization suggestions based on data and user feedback
Jun 2019 - Mar 2020
10 months

Project Manager Online Marketing

breitenfellner kommunikation

  • Web design and development for 38 mayors, city councilors, municipal council candidates for the 2020 local elections
  • SEO for 38 mayors, city councilors, municipal council candidates for the 2020 local elections
  • Copy writing for candidate profiles
  • Design magazine in InDesign, editorial work (content & photos) for the magazine
  • Updated the website for the magazine
  • Planning “music night 2019”, event management, cooperation in the opening of a restaurant

Skills

  • Customer Journey Management: Development Of End-to-end Strategies, Planning Multi-channel Campaigns, Kpi Modeling.
  • Campaign Optimization: Ai-driven Automation, Targeting, Segmentation, And Personalization.
  • Analytics Tools: Adobe Analytics, Adobe Target, Google Analytics, Matomo.
  • Development: Javascript, Typescript, React, Next.js.
  • Visualization: Power Bi, Custom Visuals With D3.js.
  • Project Management: Scrum, Jira, Confluence.
  • Web Development: Html, Css, Javascript, React, Next.js, Typescript.
  • Crm & Automation: Salesforce, Marketo, Hubspot.
  • Data & Analytics: Adobe Analytics, Google Analytics, Matomo.
  • Visualization: Power Bi, D3.js.
  • Testing: Cypress.io, Adobe Target, Kameleoon.
  • Project Management: Jira, Confluence, Slack.

Languages

German
Native
English
Advanced

Education

Apr 2024 - Present

IU University

Software Development Big Data and Data Science · Bad Honnef, Germany

Certifications & licenses

Behavioral Design Academy

Software Development Big Data And Data Science - IU University

IU University

ISTQB Certified Tester - Foundation Level

Scrum Master

Frontend Development, React

SQL

Tax Specialist Training

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