Johanna Neumaier - CRO Lead

Q: Where is Johanna based?

Johanna is based in Munich, Germany .

Q: What languages does Johanna speak?

Johanna speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Johanna have?

Johanna has at least 5 years of experience. During this time, Johanna has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 1 year and 7 months . Note that Johanna may not have shared all experience and actually has more experience.

Q: What is Johanna's latest experience?

Johanna's most recent position is CRO Lead at Native Instruments .

Q: What companies has Johanna worked for in recent years?

In recent years, Johanna has worked for Native Instruments , Up Reply for VWFS & PMI , SAP , Sonnen GmbH , and Amazon .

Q: Which industries is Johanna most experienced in?

Johanna is most experienced in industries like Information Technology (IT) , Automotive , and Banking and Finance . Johanna also has some experience in Advertising , Retail , and Energy .

Q: Which business areas is Johanna most experienced in?

Johanna is most experienced in business areas like Marketing , Business Intelligence , and Product Development . Johanna also has some experience in Quality Assurance (QA) , Information Technology (IT) , and Project Management .

Q: What is Johanna's education?

Johanna attended IU University for Software Development Big Data and Data Science .

Q: Does Johanna have any certificates?

Johanna has 7 certificates . Among them, these include: Behavioral Design Academy , Software Development Big Data And Data Science - IU University , and ISTQB Certified Tester - Foundation Level .

Recommended expert

Munich, Germany

Experience

Sep 2025 - Present

6 months

CRO Lead

Native Instruments

Analysis and optimization of the online shop to increase conversion rate
Design and development of A/B tests (with Kameleoon SDK and Feature Flags)
Implementation of UX/front-end adjustments with React
Collaboration with Marketing and Product

Oct 2024 - Dec 2025

1 year 3 months

Senior Technical Personalization and Analytics Consultant

Up Reply for VWFS & PMI

Development for AB Testing and Personalization Campaigns (Adobe Target)
Developed and implemented global web tracking strategies along the customer journey using Adobe Analytics and Adobe Launch
Designed and maintained marketing tags to improve campaign efficiency and tracking capabilities
Created dashboards and documentation to visualize and standardize performance metrics
Authored comprehensive documentation on tracking concepts and implementations
Provided consulting on best practices for optimizing campaigns and implementing web tracking

Jul 2024 - Sep 2024

3 months

Consultant Innovative Application Services

SAP

Led SCRUM meetings, including daily stand-ups, sprint planning, and retrospectives
Optimized workflows to enhance team productivity
Developed React-based chatbot applications to improve user support

Feb 2024 - Jun 2024

5 months

A/B Testing Consultant - Adobe Target

Sonnen GmbH

Analyzed customer journeys to identify optimization opportunities
Provided strategic advice on Adobe Target implementation and conducted feasibility evaluations for test ideas
Supported data interpretation and debugging of tracking issues in Adobe Analytics
Designed and executed personalized campaigns to enhance user engagement and interaction
Created reports to measure success and derive optimization measures

Nov 2023 - Feb 2024

4 months

Design Technologist

Amazon

Developed and executed email marketing campaigns for brands including HP, Rowenta, Tefal, Krups, Samsung, WMF, and Emsa
Conceptualized and managed campaigns within the Amazon Store, including targeting and segmentation
Conducted data analysis and optimization to enhance campaign performance
Developed React components to improve user experience
Prepared detailed tracking reports and performance analyses

May 2023 - Jun 2025

2 years 2 months

Frontend Developer

Lucoyo

Designed and developed responsive front-end components using Next.js and TypeScript
Created and optimized tracking concepts utilizing Matomo and debugging tools such as Tracking Helper and Network Devtools
Implemented and maintained unit and E2E tests using Cypress.io
Conducted user research and gathered feedback for continuous UX improvement
Refactored existing codebases to enhance quality and maintainability

Nov 2022 - Feb 2023

4 months

Manager Chapter CRO

Fashion ID GmbH & Co KG (Peek & Cloppenburg)

Planned and executed data-driven optimization strategies along the customer journey
Managed conversion rate reports and monitoring to support optimization initiatives
Conducted UX and content audits to identify weaknesses and develop improvement measures
Designed and implemented targeted campaigns to increase user engagement and conversion rates

Mar 2021 - Sep 2022

1 year 7 months

Web Optimization and Personalization Experience Developer

Adobe

Led and conducted ~250 A/B tests, developed hypotheses, and coordinated test roadmaps
Designed and implemented strategies for web optimization and personalization using Adobe Target and Adobe Analytics
Created innovative data visualizations to enhance targeting and personalization efforts
Analyzed user journeys and developed optimization suggestions based on data and user feedback

Jun 2019 - Mar 2020

10 months

Project Manager Online Marketing

breitenfellner kommunikation

Web design and development for 38 mayors, city councilors, municipal council candidates for the 2020 local elections
SEO for 38 mayors, city councilors, municipal council candidates for the 2020 local elections
Copy writing for candidate profiles
Design magazine in InDesign, editorial work (content & photos) for the magazine
Updated the website for the magazine
Planning “music night 2019”, event management, cooperation in the opening of a restaurant

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (4 years), Automotive (1 year), Banking and Finance (1 year), Advertising (1 year), Energy (0.5 years), and Retail (0.5 years).

Information Technology

Automotive

Banking and Finance

Advertising

Energy

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (4.5 years), Business Intelligence (4.5 years), Product Development (2 years), Quality Assurance (2 years), Information Technology (1.5 years), and Project Management (1 year).

Marketing

Business Intelligence

Product Development

Quality Assurance

Information Technology

Project Management

Skills

Customer Journey Management: Development Of End-to-end Strategies, Planning Multi-channel Campaigns, Kpi Modeling.
Campaign Optimization: Ai-driven Automation, Targeting, Segmentation, And Personalization.
Analytics Tools: Adobe Analytics, Adobe Target, Google Analytics, Matomo.
Development: Javascript, Typescript, React, Next.js.
Visualization: Power Bi, Custom Visuals With D3.js.
Project Management: Scrum, Jira, Confluence.
Web Development: Html, Css, Javascript, React, Next.js, Typescript.
Crm & Automation: Salesforce, Marketo, Hubspot.
Data & Analytics: Adobe Analytics, Google Analytics, Matomo.
Visualization: Power Bi, D3.js.
Testing: Cypress.io, Adobe Target, Kameleoon.
Project Management: Jira, Confluence, Slack.

Languages

German

Native

English

Advanced

Education

Apr 2024 - Present

IU University

Software Development Big Data and Data Science · Bad Honnef, Germany

Certifications & licenses

Behavioral Design Academy

Software Development Big Data And Data Science - IU University

IU University

ISTQB Certified Tester - Foundation Level

Scrum Master

Frontend Development, React

SQL

Tax Specialist Training

Profile

Created

September 2025

Last Update

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Johanna based?

Johanna is based in Munich, Germany.

What languages does Johanna speak?

Johanna speaks the following languages: German (Native), English (Advanced).

How many years of experience does Johanna have?

Johanna has at least 5 years of experience. During this time, Johanna has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 1 year and 7 months. Note that Johanna may not have shared all experience and actually has more experience.

What roles would Johanna be best suited for?

Based on recent experience, Johanna would be well-suited for roles such as: CRO Lead, Senior Technical Personalization and Analytics Consultant, Consultant Innovative Application Services.

What is Johanna's latest experience?

Johanna's most recent position is CRO Lead at Native Instruments.

What companies has Johanna worked for in recent years?

In recent years, Johanna has worked for Native Instruments, Up Reply for VWFS & PMI, SAP, Sonnen GmbH, and Amazon.

Which industries is Johanna most experienced in?

Johanna is most experienced in industries like Information Technology (IT), Automotive, and Banking and Finance. Johanna also has some experience in Advertising, Retail, and Energy.

Which business areas is Johanna most experienced in?

Johanna is most experienced in business areas like Marketing, Business Intelligence, and Product Development. Johanna also has some experience in Quality Assurance (QA), Information Technology (IT), and Project Management.

What is Johanna's education?

Johanna attended IU University for Software Development Big Data and Data Science.

Does Johanna have any certificates?

Johanna has 7 certificates. Among them, these include: Behavioral Design Academy, Software Development Big Data And Data Science - IU University, and ISTQB Certified Tester - Foundation Level.

What is the availability of Johanna?

Johanna is immediately available full-time for suitable projects.

What is the rate of Johanna?

Johanna's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.