Johanna N. - Senior Technical Personalization and Analytics Consultant

Egenhofen, Germany

Experience

Oct 2024 - Present

1 year

Development for AB Testing and personalization campaigns (Adobe Target)
Developed and implemented global web tracking strategies along the customer journey using Adobe Analytics and Adobe Launch
Designed and maintained marketing tags to improve campaign efficiency and tracking capabilities
Created dashboards and documentation to visualize and standardize performance metrics
Authored comprehensive documentation on tracking concepts and implementations
Provided consulting on best practices for optimizing campaigns and implementing web tracking

Jul 2024 - Sep 2024

3 months

Led SCRUM meetings, including daily stand-ups, sprint planning, and retrospectives
Optimized workflows to enhance team productivity
Developed React-based chatbot applications to improve user support

Feb 2024 - Jun 2024

5 months

Analyzed customer journeys to identify optimization opportunities
Provided strategic advice on Adobe Target implementation and conducted feasibility evaluations for test ideas
Supported data interpretation and debugging of tracking issues in Adobe Analytics
Designed and executed personalized campaigns to enhance user engagement and interaction
Created reports to measure success and derive optimization measures

Nov 2023 - Feb 2024

4 months

Developed and executed email marketing campaigns for brands including HP, Rowenta, Tefal, Krups, Samsung, WMF, and Emsa
Conceptualized and managed campaigns within the Amazon Store, including targeting and segmentation
Conducted data analysis and optimization to enhance campaign performance
Developed React components to improve user experience
Prepared detailed tracking reports and performance analyses

May 2023 - Present

2 years 5 months

Designed and developed responsive front-end components using Next.js and TypeScript
Created and optimized tracking concepts utilizing Matomo and debugging tools such as Tracking Helper and Network Devtools
Implemented and maintained unit and E2E tests using Cypress.io
Conducted user research and gathered feedback for continuous UX improvement
Refactored existing codebases to enhance quality and maintainability

Nov 2022 - Feb 2023

4 months

Planned and executed data-driven optimization strategies along the customer journey
Managed conversion rate reports and monitoring to support optimization initiatives
Conducted UX and content audits to identify weaknesses and develop improvement measures
Designed and implemented targeted campaigns to increase user engagement and conversion rates

Mar 2021 - Sep 2022

1 year 7 months

Led and conducted approximately 250 A/B tests, developed hypotheses, and coordinated test roadmaps
Designed and implemented strategies for web optimization and personalization using Adobe Target and Adobe Analytics
Created innovative data visualizations to enhance targeting and personalization efforts
Analyzed user journeys and developed optimization suggestions based on data and user feedback

Jun 2019 - Mar 2020

10 months

Web design and development for 38 mayors, city councilors, and municipal council candidates for the 2020 local elections
SEO for 38 mayors, city councilors, and municipal council candidates for the 2020 local elections
Copy writing for candidate profiles
Designed magazine in InDesign and performed editorial work (content and photos)
Updated the website for the magazine
Planned “music night 2019,” event management, and cooperated in the opening of a restaurant