Florian (Dr. m.b.r) Steiner
Technical Product Manager
Experience
Aug 2022 - Jun 2025
2 years 11 monthsTechnical Product Manager
Telefónica Germany GmbH & Co. OHG
- Moderation of ideation and blueprinting workshops with Subject Matter Experts, Business Analysts and Solution Architects to capture business requirements and to derive solution hypotheses for different value streams in the transformation project RAITT
- Documentation and refinement of requirements in MIRO, Confluence and Jira
- Reduced complexity of business requirements, invalidated the business value of features, resulting in a higher priority backlog
Apr 2021 - Jan 2022
10 monthsBusiness Analyst
Volkswagen Group Charging GmbH
- Supported the Product Manager in migrating the Elli Wallbox E-Commerce Shop from Shopify to PIMCore
- Collaborated with sales, marketing, customer service, and Wallbox product management to gather and document requirements for the development team and the external design agency
- Launched the shop in time for the brand Audi, the first customer for OEM-branded shops
- Provided the analytics concept and implemented Google Tag Manager for the shop
- Led the delivery of a B2B dealer shop for international Volkswagen dealers, allowing orders of Wallboxes at wholesale prices after the project manager left the company
Jan 2021 - Jun 2022
1 year 6 monthsBusiness Analyst
Liberty Networks Germany GmbH
- Organised and prioritised the business requirements of marketing, sales, product, and customer service, delivering a minimum viable product (MVP) with very tight deadlines and a limited budget
- Introduced Jira as the universal backlog for all requirements, business value evaluation as prioritisation and ranking heuristic for user stories
- Defined a process and templates for requirement documentation, resulting in more effective utilisation of scarce development resources and improved transparency of the corporate backlog to management
- Conducted an online user test with 20 participants to identify leaks in the funnel
- Documented and ranked insights, providing measures to increase organic traffic and conversion throughout the funnel
Feb 2020 - Mar 2020
2 monthsDigital Product Consultant
carwow GmbH
- Performed an expert review to generate hypotheses for conversion optimisation
- Reviewed past documented tests and quantitative data from product analytics to identify the most significant leaks in the checkout process
- Planned and conducted qualitative user interviews and remote user testing of critical steps in the conversion funnel
- Documented findings in Notion and presented them to the Director of Product and the CEO
- Collaborated with the product manager to implement and conduct A/B tests on countermeasures to increase microconversions
Jul 2019 - Oct 2019
4 monthsDigital Product Consultant
VF-OS (Internet of Things Platform)
- Designed the value proposition for the IoT Application Platform
- Conducted qualitative user research to validate the value proposition
- Developed a Business Model Generation Report with findings and recommendations
Apr 2019 - Mar 2021
2 yearsProduct Owner for E-Commerce
M-net GmbH
- Analysed the existing B2B E-Commerce shop with expert heuristics and quantitative data from Google Analytics - Created a user journey in PowerPoint and wrote the specification in Confluence and Jira for the web development team - Took over the role of Product Owner on an interim basis and delivered new products and the VAT reduction during the coronavirus pandemic
Jan 2017 - Mar 2019
2 years 3 monthsProduct Owner Multi-Channel Campaign Platform
DeutschlandCard GmbH
- Implemented GDPR requirements in the existing technology stack of DeutschlandCard - Optimised conversion rate of the registration process by improving search advertising, landing pages, forms, and registration funnel, achieving a total uplift of +15%
Jun 2015 - Dec 2016
1 year 7 monthsSenior Consultant
Namics AG
- Supported implementation of Veeva Vault document management for an international pharmaceutical company as Proxy Product Owner to comply with regulatory and legal requirements for publishing medical data and studies - Performed IT delivery management for content management and product information management projects for a Swiss telecommunication provider as a Scrum Master
May 2014 - Nov 2014
7 monthsDirector Product
hotel.de AG
- Led a mobile-first project to design a new responsive booking portal with Scrum - Drove conversion optimisation of landing and product detail pages
Aug 2012 - Apr 2014
1 year 9 monthsDirector Product
mydays GmbH
- Relaunched mydays E-Commerce shops with responsive design, leading to a 30% increase in conversions and revenue - Managed certification with Trusted Shops and the Head of Legal for terms and conditions and data privacy - Integrated PayPal as a new payment method
Oct 2011 - Jul 2012
10 monthsCo-Founder & Managing Director, Product & IT
Yasuu GmbH
- Built the experience marketplace from concept to roll-out and operation to more than 1000 bookable experiences in Munich, Hamburg, and Berlin
- Raised a high six-digit € figure from Holtzbrinck Ventures pre-product and pre-revenue; exit to regiondo.de in 2012
Sep 2005 - Jul 2011
5 years 11 monthsSenior Innovation Manager
Telefónica Germany GmbH & OHG
- Led innovation and new business initiatives with budgets from €100k to €500k, launching products including the o2 promotion pad and o2 outlet store
- Performed trend and market analysis for new opportunity spaces like mobile apps, cloud computing, and wireless broadband; presented findings to the Strategy Board and Management Board
- Led new product development initiatives like Broadband Internet, Internet Television, and Triple Play offers
Nov 2000 - Sep 2005
4 years 11 monthsTechnology Manager
Vodafone Group Services GmbH
- Led the MobiServe state-funded research project; moderated innovation workshops with industry and university partners
- Designed business models for location-based services and presented findings at a press conference
Summary
I am experienced as a Business Analyst in agile environments. I excel in gathering business requirements, facilitating workshops, and managing stakeholders. I have successfully delivered E-Commerce projects, including migrations and optimisations that boosted revenue and conversion rates. Proficient in tools like Jira, Confluence, and office applications. I also have experience in team and project leadership and hold multiple Scrum.org certifications.
Languages
German
AdvancedEnglish
AdvancedEducation
Jul 2001 - Jul 2003
Ludwigs-Maximilians-University
Master in Business Research · Business Research · Munich, Germany
Oct 2000 - Jul 2004
Ludwigs-Maximilians-University
Doctor of Business Administration · Business Administration · Munich, Germany
Oct 1995 - Jul 2000
Ludwigs-Maximilians-University
Business Administration · Munich, Germany
Certifications & licenses
Advanced Ai Product Management
MAVEN
Conversion Optimization Masterclass
Niels Kottau
Professional Scrum Facilitation Skills
Scrum.org
Professional Scrum Product Owner Ii
Scrum.org
Professional Agile Leadership
Scrum.org
Professional Agile Leadership I
Scrum.org
Professional Scrum Master I
Scrum.org
Professional Scrum Master Ii
Scrum.org
Professional Product Owner I
Scrum.org
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