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Florian (Dr. m.b.r) Steiner
Business Development
Munich, Germany
Experience
Jan 2016 -
Mar 2019
2 years 3 months
Germany
Business Development
DeutschlandCard GmbH
Project management for replacing the email fulfillment platform
Product Lead for multi-channel campaign management platform
Implementation of GDPR requirements
User testing and conversion optimization of the registration process for the DeutschlandCard program
Jun 2015 -
Dec 2016
1 year 7 months
Senior Consultant
Namics AG
Implementation of Veeva Vault at Boehringer Ingelheim
Delivery management for CMS and shop at Sunrise
Content management process for Siemens
May 2014 -
Nov 2014
7 months
Germany
Director Product
HOTEL.DE AG
Mobile-first project for booking flows
Customer testing
Conversion optimization of landing pages
Aug 2012 -
Apr 2014
1 year 9 months
Germany
Director Product
mydays GmbH
Relaunch of mydays.de as responsive design with a 30% increase in conversion
Trusted Shops certification of the shop
Integration of PayPal as a payment method
Oct 2011 -
Jul 2012
10 months
Germany
Founder and CEO
Yasuu GmbH
Company founding
Venture capital funding round
Design, implementation, and launch of a C2C online marketplace for experiences
Sep 2005 -
Jul 2011
5 years 11 months
Germany
Senior Innovation Manager
Telefónica Germany GmbH & Co. OHG
Innovation projects
Analysis of new technologies for strategy and board (e.g. Voice over WLAN, cloud computing, mobile apps)
Project office for DSL launch
Nov 2000 -
Aug 2005
4 years 10 months
Germany
Technology Manager
Vodafone Pilotentwicklung GmbH
Market, competition, and technology analyses
Strategy development
Business model development for new technologies (UMTS, ALL-IP, telematics)
Germany
Agile Product Coach
Liberty Networks Germany GmbH
Developed product strategy, high-level roadmap, and backlog for a fiber network operator
Set up and implemented an agile product development framework with Jira and Confluence
User story mapping, requirements engineering, and story refinement with development teams
User testing of landing pages and registration flow
Methods, products, and technologies used: Microsoft Dynamics, Scrum Nexus, Jira, Confluence, Microsoft Office 365
Germany
Product Owner
M-net Telekommunikations GmbH
Switched the order process from Intershop to an in-house shop solution
User testing of the order process
Online migration for ISDN customers to ALL-IP products
Connected the digital order process to the M-Net partner portal
Business case and feature backlog for a B2B customer portal
Methods, products, and technologies used: Intershop, TYPO3, Salesforce, Jira, Confluence, Miro, Scrum, LeSS
Germany
Technical Product Owner
Telefónica Germany GmbH & Co. OHG
Business blueprinting for the RAITT transformation project
TPO for various streams during the project: migration, mobile online channel, fixed network, and sales enablement
Led workshops with stakeholders, experts, and architects
Gathered requirements into epics, features, and user stories
Methods, products, and technologies used: Salesforce Industries, Salesforce Community Experience, SAFe, Jira, Confluence, Miro, Microsoft Office 365
Germany
Project Manager
Volkswagen Group Charging GmbH
Migrated the shop platform from Shopify to Pimcore for B2C
Built a B2B shop for dealers in Europe with Pimcore
Analytics concept for the new shop
Collected requirements, did refinements with developers, and testing
Methods, products, and technologies used: Shopify, Pimcore, Salesforce, Google Analytics, Google Workspace, Microsoft Azure, MURAL, Asana, Scrum
Languages
German
Native
English
Advanced
Education
LMU München
Master's · Business Research · Munich, Germany
LMU München
Doctorate in Economics · Munich, Germany
LMU München
Diploma in Business Administration · Munich, Germany
Certifications & licenses
Certified Scrum Product Owner
Professional Agile Leadership I
Professional Scrum Facilitation Skills
Professional Scrum Master I & II
Professional Scrum Product Owner I & II
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