Florian Steiner - Technical Product Manager

Q: Where is Florian based?

Florian is based in Munich, Germany .

Q: What languages does Florian speak?

Florian speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Florian have?

Florian has at least 24 years of experience. During this time, Florian has worked in at least 10 different roles and for 13 different companies . The average length of individual experience is 2 years and 10 months . Note that Florian may not have shared all experience and actually has more experience.

Q: What is Florian's latest experience?

Florian's most recent position is Technical Product Manager at Telefónica Germany GmbH & Co. OHG .

Q: What companies has Florian worked for in recent years?

In recent years, Florian has worked for Telefónica Germany GmbH & Co. OHG , Volkswagen Group Charging GmbH , Liberty Networks Germany GmbH , and M-net GmbH .

Q: Which industries is Florian most experienced in?

Florian is most experienced in industries like Telecommunication , Tourism and Hospitality , and Retail . Florian also has some experience in Pharmaceutical , Information Technology (IT) , and Automotive .

Q: Which business areas is Florian most experienced in?

Florian is most experienced in business areas like Product Development , Information Technology (IT) , and Project Management . Florian also has some experience in Strategy and Planning , Research and Development (R&D) , and Marketing .

Q: Which industries has Florian worked in recently?

Florian has recently worked in industries like Telecommunication and Automotive .

Q: Which business areas has Florian worked in recently?

Florian has recently worked in business areas like Product Development , Information Technology (IT) , and Marketing .

Recommended expert

Munich, Germany

Experience

Aug 2022 - Jun 2025

2 years 11 months

Technical Product Manager

Telefónica Germany GmbH & Co. OHG

Moderation of ideation and blueprinting workshops with Subject Matter Experts, Business Analysts and Solution Architects to capture business requirements and to derive solution hypotheses for different value streams in the transformation project RAITT
Documentation and refinement of requirements in MIRO, Confluence and Jira
Reduced complexity of business requirements, invalidated the business value of features, resulting in a higher priority backlog

Apr 2021 - Jan 2022

10 months

Business Analyst

Volkswagen Group Charging GmbH

Supported the Product Manager in migrating the Elli Wallbox E-Commerce Shop from Shopify to PIMCore
Collaborated with sales, marketing, customer service, and Wallbox product management to gather and document requirements for the development team and the external design agency
Launched the shop in time for the brand Audi, the first customer for OEM-branded shops
Provided the analytics concept and implemented Google Tag Manager for the shop
Led the delivery of a B2B dealer shop for international Volkswagen dealers, allowing orders of Wallboxes at wholesale prices after the project manager left the company

Jan 2021 - Jun 2022

1 year 6 months

Business Analyst

Liberty Networks Germany GmbH

Organised and prioritised the business requirements of marketing, sales, product, and customer service, delivering a minimum viable product (MVP) with very tight deadlines and a limited budget
Introduced Jira as the universal backlog for all requirements, business value evaluation as prioritisation and ranking heuristic for user stories
Defined a process and templates for requirement documentation, resulting in more effective utilisation of scarce development resources and improved transparency of the corporate backlog to management
Conducted an online user test with 20 participants to identify leaks in the funnel
Documented and ranked insights, providing measures to increase organic traffic and conversion throughout the funnel

Feb 2020 - Mar 2020

2 months

Digital Product Consultant

carwow GmbH

Performed an expert review to generate hypotheses for conversion optimisation
Reviewed past documented tests and quantitative data from product analytics to identify the most significant leaks in the checkout process
Planned and conducted qualitative user interviews and remote user testing of critical steps in the conversion funnel
Documented findings in Notion and presented them to the Director of Product and the CEO
Collaborated with the product manager to implement and conduct A/B tests on countermeasures to increase microconversions

Jul 2019 - Oct 2019

4 months

Digital Product Consultant

VF-OS (Internet of Things Platform)

Designed the value proposition for the IoT Application Platform
Conducted qualitative user research to validate the value proposition
Developed a Business Model Generation Report with findings and recommendations

Apr 2019 - Mar 2021

2 years

Product Owner for E-Commerce

M-net GmbH

Analysed the existing B2B E-Commerce shop with expert heuristics and quantitative data from Google Analytics - Created a user journey in PowerPoint and wrote the specification in Confluence and Jira for the web development team - Took over the role of Product Owner on an interim basis and delivered new products and the VAT reduction during the coronavirus pandemic

Jan 2017 - Mar 2019

2 years 3 months

Product Owner Multi-Channel Campaign Platform

DeutschlandCard GmbH

Implemented GDPR requirements in the existing technology stack of DeutschlandCard - Optimised conversion rate of the registration process by improving search advertising, landing pages, forms, and registration funnel, achieving a total uplift of +15%

Jun 2015 - Dec 2016

1 year 7 months

Senior Consultant

Namics AG

Supported implementation of Veeva Vault document management for an international pharmaceutical company as Proxy Product Owner to comply with regulatory and legal requirements for publishing medical data and studies - Performed IT delivery management for content management and product information management projects for a Swiss telecommunication provider as a Scrum Master

May 2014 - Nov 2014

7 months

Director Product

hotel.de AG

Led a mobile-first project to design a new responsive booking portal with Scrum - Drove conversion optimisation of landing and product detail pages

Aug 2012 - Apr 2014

1 year 9 months

Director Product

mydays GmbH

Relaunched mydays E-Commerce shops with responsive design, leading to a 30% increase in conversions and revenue - Managed certification with Trusted Shops and the Head of Legal for terms and conditions and data privacy - Integrated PayPal as a new payment method

Oct 2011 - Jul 2012

10 months

Co-Founder & Managing Director, Product & IT

Yasuu GmbH

Built the experience marketplace from concept to roll-out and operation to more than 1000 bookable experiences in Munich, Hamburg, and Berlin
Raised a high six-digit € figure from Holtzbrinck Ventures pre-product and pre-revenue; exit to regiondo.de in 2012

Sep 2005 - Jul 2011

5 years 11 months

Senior Innovation Manager

Telefónica Germany GmbH & OHG

Led innovation and new business initiatives with budgets from €100k to €500k, launching products including the o2 promotion pad and o2 outlet store
Performed trend and market analysis for new opportunity spaces like mobile apps, cloud computing, and wireless broadband; presented findings to the Strategy Board and Management Board
Led new product development initiatives like Broadband Internet, Internet Television, and Triple Play offers

Nov 2000 - Sep 2005

4 years 11 months

Technology Manager

Vodafone Group Services GmbH

Led the MobiServe state-funded research project; moderated innovation workshops with industry and university partners
Designed business models for location-based services and presented findings at a press conference

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Telecommunication (18 years), Tourism (3 years), Retail (2 years), Pharmaceutical (1.5 years), Automotive (1 year), and Information Technology (1 year).

Telecommunication

Tourism

Retail

Pharmaceutical

Automotive

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (22 years), Information Technology (9 years), Project Management (7 years), Strategy (6 years), Research and Development (5 years), and Marketing (4 years).

Product Development

Information Technology

Project Management

Strategy

Research and Development

Marketing

Summary

I am experienced as a Business Analyst in agile environments. I excel in gathering business requirements, facilitating workshops, and managing stakeholders. I have successfully delivered E-Commerce projects, including migrations and optimisations that boosted revenue and conversion rates. Proficient in tools like Jira, Confluence, and office applications. I also have experience in team and project leadership and hold multiple Scrum.org certifications.

Languages

German

Advanced

English

Advanced

Education

Jul 2001 - Jul 2003

Ludwigs-Maximilians-University

Master in Business Research · Business Research · Munich, Germany

Oct 2000 - Jul 2004

Ludwigs-Maximilians-University

Doctor of Business Administration · Business Administration · Munich, Germany

Oct 1995 - Jul 2000

Ludwigs-Maximilians-University

Business Administration · Munich, Germany

Certifications & licenses

Advanced Ai Product Management

MAVEN

Conversion Optimization Masterclass

Niels Kottau

Professional Scrum Facilitation Skills

Scrum.org

Professional Scrum Product Owner Ii

Scrum.org

Professional Agile Leadership

Scrum.org

Professional Agile Leadership I

Scrum.org

Professional Scrum Master I

Scrum.org

Professional Scrum Master Ii

Scrum.org

Professional Product Owner I

Scrum.org

Profile

Created

July 2022

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Florian based?

Florian is based in Munich, Germany.

What languages does Florian speak?

Florian speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Florian have?

Florian has at least 24 years of experience. During this time, Florian has worked in at least 10 different roles and for 13 different companies. The average length of individual experience is 2 years and 10 months. Note that Florian may not have shared all experience and actually has more experience.

What roles would Florian be best suited for?

Based on recent experience, Florian would be well-suited for roles such as: Technical Product Manager, Business Analyst, Digital Product Consultant.

What is Florian's latest experience?

Florian's most recent position is Technical Product Manager at Telefónica Germany GmbH & Co. OHG.

What companies has Florian worked for in recent years?

In recent years, Florian has worked for Telefónica Germany GmbH & Co. OHG, Volkswagen Group Charging GmbH, Liberty Networks Germany GmbH, and M-net GmbH.

Which industries is Florian most experienced in?

Florian is most experienced in industries like Telecommunication, Tourism and Hospitality, and Retail. Florian also has some experience in Pharmaceutical, Information Technology (IT), and Automotive.

Which business areas is Florian most experienced in?

Florian is most experienced in business areas like Product Development, Information Technology (IT), and Project Management. Florian also has some experience in Strategy and Planning, Research and Development (R&D), and Marketing.

Which industries has Florian worked in recently?

Florian has recently worked in industries like Telecommunication and Automotive.

Which business areas has Florian worked in recently?

Florian has recently worked in business areas like Product Development, Information Technology (IT), and Marketing.

What is Florian's education?

Florian holds a Doctorate in Business Administration from Ludwigs-Maximilians-University and a Master in Business Research from Ludwigs-Maximilians-University.

Does Florian have any certificates?

Florian has 9 certificates. Among them, these include: Advanced Ai Product Management, Conversion Optimization Masterclass, and Professional Scrum Facilitation Skills.

What is the availability of Florian?

Florian is immediately available full-time for suitable projects.

What is the rate of Florian?

Florian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.