Florian Steiner - Freelance Product Owner (PSPO I & II, CSPO, PAL I, PSM I & II), Digital Product Consultant

München, Germany

Experience

Apr 2021 - Jan 2022

10 months

Germany

Business Analyst E-Commerce

Volkswagen Group Charging GmbH

Business Analysis and requirements engineering for launch of a new e-commerce shop for wallboxes for electric vehicles
Business analysis and requirements engineering for B2B E-Commerce Shop
User Story Mapping Workshops

Jan 2020 - Jun 2022

1 year 6 months

Germany

Requirements Engineer

Liberty Networks Germany GmbH

Set-up and implementation of agile development framework with JIRA and Confluence
Gathering, documentation and priorisation of business requirements from stakeholders
User testing of landing pages and check-out of the digital sales channel

Feb 2020 - Mar 2020

2 months

Germany

Conversion Rate Optimisation

carwow GmbH

Web Analytics
Qualitative User Research
Identification of user problems in the sales funnel
Definition of counter measures

Jul 2019 - Oct 2019

4 months

Germany

Customer Development

VF-OS

Value Proposition Design for IoT Application Platform
Qualitative user research to validate value proposition
Business Model Generation Report with findings and recommendations

Apr 2019 - Mar 2021

2 years

Germany

Product Owner for E-Commerce

M-net GmbH

User story definition for consumer and B2B self service portal
Requirements engineering for online order process of PBX access

Jan 2016 - Mar 2019

2 years 3 months

Germany

Senior Business Development Manager

DeutschlandCard GmbH

Request for quotation process for E-Mail fulfillment provider. Project Management for implementation and customization of Newsletter Campaigns and Service Mails
Product Owner for a campaign management platform (i.e. selective App Push, selective E-Mail Push, mobile Payment, digital loyalty card, trigger based campaigns, …)
Conversion Rate Optimization of registration process with improvements of search advertising, landing pages, forms and registration funnel with an total uplift of +15%

Jun 2015 - Dec 2016

1 year 7 months

Germany

Senior Consultant

Namics AG

Support for implementation of Veeva Vault document management for international pharmaceutical company as Product Owner
Translation Workflow Design for worldwide CMS relaunch of international Engineering Company
IT Delivery Management for Content Management and Product Information Management Project for Swiss Telecommunication Provider as SCRUM Master

May 2014 - Nov 2014

7 months

Germany

Director Product

hotel.de AG

Mobile first project to design new responsive booking portal with SCRUM
Customer development with rapid prototypes

Aug 2012 - Apr 2014

1 year 9 months

Germany

Director Product

mydays GmbH

Relaunched mydays E-Commerce shops with responsive design, leading to 30% increased conversions and revenue
Concept and implementation of new value proposition and USP to increase margins
Relaunch of the retail packaging of the vouchers with new design and new form factor

Oct 2011 - Jul 2012

10 months

Germany

Co-Founder & Managing Director, Product Development & IT

Yasuu GmbH

Build-up of the experience marketplace from concept to roll-out and operation to more than 1000 bookable experiences in Munich, Hamburg and Berlin
Raised higher sixdigit € figure from Holtzbrinck Ventures pre product and pre-revenue. Exit to regiondo.de in 2012

Jul 2006 - Jul 2011

5 years 1 month

Germany

Senior Innovation Manager

Telefónica Germany GmbH & OHG

Project lead for major innovation and new business initiatives with budgets from 100k€ to 500k€. Launched products include o2 promotion pad, o2 outled store
Trend and market analysis for new opportunity spaces like mobile apps, cloud computing, wireless broadband. Presentation of findings to Strategy Board and Management Board

Sep 2005 - Jun 2006

10 months

Germany

Senior Product Manager

O2 (Germany) GmbH & OHG

Project Leader for New Product Development Initiatives like Broadband Internet, Internet Television, and Triple Play Offers

Nov 2000 - Sep 2005

4 years 11 months

Germany

Technology Manager

Vodafone Group Services GmbH

Project lead for MobiServe, a state funded research project. Moderation of innovation workshop with industry and university partners, design of business models for LBS services. Presentation of findings at a press conference

Summary

Creative Product Manager with 20+ years of experience in new product and new business creation in web and mobile industries. Specialties: - Product Development - Product Innovation - Product Management - Business Modeling - Service Design - Human-Centered Innovation - Qualitative Market Research - Prototyping - New Business Creation - Ideation Methods - Idea Workshop Moderation