Florian (Dr. m.b.r) Steiner

Business Development

Munich, Germany

Experience

Jan 2016 - Mar 2019
2 years 3 months
Germany

Business Development

DeutschlandCard GmbH

  • Project management for replacing the email fulfillment platform
  • Product Lead for multi-channel campaign management platform
  • Implementation of GDPR requirements
  • User testing and conversion optimization of the registration process for the DeutschlandCard program
Jun 2015 - Dec 2016
1 year 7 months

Senior Consultant

Namics AG

  • Implementation of Veeva Vault at Boehringer Ingelheim
  • Delivery management for CMS and shop at Sunrise
  • Content management process for Siemens
May 2014 - Nov 2014
7 months
Germany

Director Product

HOTEL.DE AG

  • Mobile-first project for booking flows
  • Customer testing
  • Conversion optimization of landing pages
Aug 2012 - Apr 2014
1 year 9 months
Germany

Director Product

mydays GmbH

  • Relaunch of mydays.de as responsive design with a 30% increase in conversion
  • Trusted Shops certification of the shop
  • Integration of PayPal as a payment method
Oct 2011 - Jul 2012
10 months
Germany

Founder and CEO

Yasuu GmbH

  • Company founding
  • Venture capital funding round
  • Design, implementation, and launch of a C2C online marketplace for experiences
Sep 2005 - Jul 2011
5 years 11 months
Germany

Senior Innovation Manager

Telefónica Germany GmbH & Co. OHG

  • Innovation projects
  • Analysis of new technologies for strategy and board (e.g. Voice over WLAN, cloud computing, mobile apps)
  • Project office for DSL launch
Nov 2000 - Aug 2005
4 years 10 months
Germany

Technology Manager

Vodafone Pilotentwicklung GmbH

  • Market, competition, and technology analyses
  • Strategy development
  • Business model development for new technologies (UMTS, ALL-IP, telematics)
Germany

Agile Product Coach

Liberty Networks Germany GmbH

  • Developed product strategy, high-level roadmap, and backlog for a fiber network operator
  • Set up and implemented an agile product development framework with Jira and Confluence
  • User story mapping, requirements engineering, and story refinement with development teams
  • User testing of landing pages and registration flow
  • Methods, products, and technologies used: Microsoft Dynamics, Scrum Nexus, Jira, Confluence, Microsoft Office 365
Germany

Product Owner

M-net Telekommunikations GmbH

  • Switched the order process from Intershop to an in-house shop solution
  • User testing of the order process
  • Online migration for ISDN customers to ALL-IP products
  • Connected the digital order process to the M-Net partner portal
  • Business case and feature backlog for a B2B customer portal
  • Methods, products, and technologies used: Intershop, TYPO3, Salesforce, Jira, Confluence, Miro, Scrum, LeSS
Germany

Technical Product Owner

Telefónica Germany GmbH & Co. OHG

  • Business blueprinting for the RAITT transformation project
  • TPO for various streams during the project: migration, mobile online channel, fixed network, and sales enablement
  • Led workshops with stakeholders, experts, and architects
  • Gathered requirements into epics, features, and user stories
  • Methods, products, and technologies used: Salesforce Industries, Salesforce Community Experience, SAFe, Jira, Confluence, Miro, Microsoft Office 365
Germany

Project Manager

Volkswagen Group Charging GmbH

  • Migrated the shop platform from Shopify to Pimcore for B2C
  • Built a B2B shop for dealers in Europe with Pimcore
  • Analytics concept for the new shop
  • Collected requirements, did refinements with developers, and testing
  • Methods, products, and technologies used: Shopify, Pimcore, Salesforce, Google Analytics, Google Workspace, Microsoft Azure, MURAL, Asana, Scrum

Languages

German
Native
English
Advanced

Education

LMU München

Master's · Business Research · Munich, Germany

LMU München

Doctorate in Economics · Munich, Germany

LMU München

Diploma in Business Administration · Munich, Germany

Certifications & licenses

Certified Scrum Product Owner

Professional Agile Leadership I

Professional Scrum Facilitation Skills

Professional Scrum Master I & II

Professional Scrum Product Owner I & II