Florian Steiner - Business Development

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Munich, Germany

Experience

Jan 2017 - Mar 2019

2 years 3 months

Germany

Business Development

DeutschlandCard GmbH

Project management for replacing the email fulfillment platform
Product Lead for multi-channel campaign management platform
Implementation of GDPR requirements
User testing and conversion optimization of the registration process for the DeutschlandCard program

Jun 2015 - Dec 2016

1 year 7 months

Senior Consultant

Namics AG

Implementation of Veeva Vault at Boehringer Ingelheim
Delivery management for CMS and shop at Sunrise
Content management process for Siemens

May 2014 - Nov 2014

7 months

Germany

Director Product

HOTEL.DE AG

Mobile-first project for booking flows
Customer testing
Conversion optimization of landing pages

Aug 2012 - Apr 2014

1 year 9 months

Germany

Director Product

mydays GmbH

Relaunch of mydays.de as responsive design with a 30% increase in conversion
Trusted Shops certification of the shop
Integration of PayPal as a payment method

Oct 2011 - Jul 2012

10 months

Germany

Founder and CEO

Yasuu GmbH

Company founding
Venture capital funding round
Design, implementation, and launch of a C2C online marketplace for experiences

Sep 2005 - Jul 2011

5 years 11 months

Germany

Senior Innovation Manager

Telefónica Germany GmbH & Co. OHG

Innovation projects
Analysis of new technologies for strategy and board (e.g. Voice over WLAN, cloud computing, mobile apps)
Project office for DSL launch

Nov 2000 - Aug 2005

4 years 10 months

Germany

Technology Manager

Vodafone Pilotentwicklung GmbH

Market, competition, and technology analyses
Strategy development
Business model development for new technologies (UMTS, ALL-IP, telematics)

Germany

Agile Product Coach

Liberty Networks Germany GmbH

Developed product strategy, high-level roadmap, and backlog for a fiber network operator
Set up and implemented an agile product development framework with Jira and Confluence
User story mapping, requirements engineering, and story refinement with development teams
User testing of landing pages and registration flow
Methods, products, and technologies used: Microsoft Dynamics, Scrum Nexus, Jira, Confluence, Microsoft Office 365

Germany

Product Owner

M-net Telekommunikations GmbH

Switched the order process from Intershop to an in-house shop solution
User testing of the order process
Online migration for ISDN customers to ALL-IP products
Connected the digital order process to the M-Net partner portal
Business case and feature backlog for a B2B customer portal
Methods, products, and technologies used: Intershop, TYPO3, Salesforce, Jira, Confluence, Miro, Scrum, LeSS

Germany

Technical Product Owner

Telefónica Germany GmbH & Co. OHG

Business blueprinting for the RAITT transformation project
TPO for various streams during the project: migration, mobile online channel, fixed network, and sales enablement
Led workshops with stakeholders, experts, and architects
Gathered requirements into epics, features, and user stories
Methods, products, and technologies used: Salesforce Industries, Salesforce Community Experience, SAFe, Jira, Confluence, Miro, Microsoft Office 365

Germany

Project Manager

Volkswagen Group Charging GmbH

Migrated the shop platform from Shopify to Pimcore for B2C
Built a B2B shop for dealers in Europe with Pimcore
Analytics concept for the new shop
Collected requirements, did refinements with developers, and testing
Methods, products, and technologies used: Shopify, Pimcore, Salesforce, Google Analytics, Google Workspace, Microsoft Azure, MURAL, Asana, Scrum