Recommended expert

Silke Kustermann

Managing Partner

Silke Kustermann
Bad Grönenbach, Germany

Experience

Apr 2021 - Present
4 years 10 months

Managing Partner

42.42 GmbH

  • Process development and implementation of product portfolio management
  • Preparation and execution of market launches for multiple products
  • Definition of the product launch concept
  • Creation of marketing materials (online and offline)
  • Development of an approach to calculate business cases
  • Development of a market intelligence process
  • Coaching of junior product managers
  • Restructuring of a complex product portfolio
  • Development of future scenarios
  • Conducting trend analyses
  • Consulting on planning customer analyses
  • Preparing and delivering presentations for management
  • Creation of internal and external training materials
  • Consulting and support in developing a new corporate strategy
  • Development of new business models
  • Preparation of decision papers for corporate strategy together with the organization
  • Planning and conducting workshops
  • Identifying requirements of different target groups (internal and external)
  • Gathering, analyzing, and preparing information for decisions regarding market, customer, and competition
  • Clustering requirements
  • Identifying and formulating user stories and epics
  • Conceptualizing new products
  • Product management training as a serious game (own development)
  • Development of various trainings on requirements management, product concept, and planning
  • Creation of all training materials as a serious game
  • Conducting the trainings
  • Direct consulting for entrepreneurs on product redesign and conducting workshops
  • Analyzing the current state and preparing solution proposals for a new error culture
  • Supporting the change process and conducting trainings (serious game)
  • Started PMI CAPM certification (Project Management)
  • Further training to become a Product Owner
Dec 2019 - Mar 2021
1 year 4 months

Product Manager

Pfeifer Seil und Hebetechnik GmbH

  • Realignment and optimization of an entire product portfolio (>300 products, B2B)
  • Definition and implementation of a new product management process
  • Supporting the change process
Sep 2018 - Nov 2019
1 year 3 months

Product Manager

Viessmann Holzheiztechnik GmbH

  • Developing the new product portfolio strategy and deriving the roadmap
  • Analyzing and implementing optimization potential across the entire portfolio
  • Managing the product lifecycle
  • Market analysis with preparation and delivery of data (market, customer, competition)
Mar 2015 - Aug 2018
3 years 6 months

Group Product Manager

Invacare GmbH

  • Responsible for the success of a product portfolio of more than 250 products
  • Defining and implementing the strategy for the product portfolio and deriving the roadmap
  • Managing the lifecycle for the entire product portfolio
  • Defining and introducing a new requirements management process
  • Gathering and analyzing market data together with the market intelligence department
May 2014 - Feb 2015
10 months

Product Manager

Tridonic GmbH & Co. KG

  • Managing B2B customers (international)
  • Gathering and analyzing market data (market, customer, competition)
  • Preparing market data for strategic decisions
Mar 2009 - Apr 2014
5 years 2 months

Product Manager

Vectronix AG

  • Responsibility for the financial success of the product portfolio
  • Managing existing and acquiring new customers (international)
  • Developing customized solutions together with customers
  • Defining and implementing the strategy for the product portfolio and deriving the roadmap
  • Managing the lifecycle for the entire product portfolio
  • Integration of sensors in the products (gyroscopic sensors, optical sensors)
Jan 2008 - Jan 2009
1 year 1 month

Head of Program Management

Swiss Federal Railways (SBB CFF FFS)

  • Providing technical and personnel leadership for a team
  • Defining and implementing the facility strategy and planning its execution
  • Financial management of maintenance planning
Jan 2002 - Dec 2007
6 years

Group Leader

Eurocopter Germany GmbH

  • Configuration management
  • Providing technical and personnel leadership for a team
  • Coordinating product modifications with customers (international)
  • Defining and introducing a new configuration management process
  • Implementing the new process in SAP
  • Managing cross-site projects in the area of industrial cooperation and relocation strategy
  • Defining and implementing the relocation strategy (offset agreements)
  • Defining and introducing a new analysis process for manufacturing (Patent 20090228332)
  • Developing structural components made of composite materials for helicopters
Oct 2000 - Nov 2001
1 year 2 months

Development Engineer

CFS Convenience Food Systems

  • Developing production machines and equipment for food cutting machines, including packaging
  • Using sensors to monitor product feed and make corrections to maintain precise package weight
  • Ensuring operator safety during equipment operation
Oct 1998 - Sep 2000
2 years

Development Engineer

TAKATA Vehicle Safety Technology

  • Developing seat belt systems and airbags for Mercedes-Benz E and S-Class
  • Using sensors for crash detection (acceleration sensors)

Summary

Product manager with over 15 years of strategy development

Skills

  • Both Technical And Commercial Training
  • Intercultural Competence
  • Team And Project Management
  • Gamification
  • Ms Office
  • Sap
  • Polarion, Jira, Confluence

Languages

German
Native
English
Advanced
Spanish
Elementary
Italian
Elementary

Education

Oct 2009 - Jun 2011

Hochschule Wismar

M.Sc. Sales and Marketing · Sales and Marketing · Wismar, Germany

Oct 1994 - Jun 1998

Fachhochschule Ulm

Diploma Engineer (FH) Precision Engineering · Precision Engineering · Ulm, Germany

Oct 1991 - Jun 1993

Fachhochschule Kempten

Electrical Engineering · Kempten, Germany

...and 4 more
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