Product Manager

Goal: launch new OTT products for one of Germany's leading IPTV providers.

• Led the development and launch of the waipu Hybrid Stick (streaming device)
• Grow the reach and functionality of the waipu Roku app
• Launch a home screen in the waipu Samsung/LG apps to improve content discovery
• Moderate customer usability tests to uncover improvement opportunities
• Launch new features on the waipu 4k Stick to drive user acquisition and engagement

• Lead a team of 8 product owners, 3 scrum masters and 5 UX/UI designers
• Develop a digital product strategy to help shape Zeppelin's digital transformation
• Introduce a roadmap planning framework and execute the quarterly planning
• Responsible for all product delivery activities (data platforms, portals, online shops)
• Coach and mentor team members on agile methodologies and principles
• Lead the department's OKR cycle and continuously improve the framework

• Lead the development of the company's new SaaS customer loyalty platform
• Built the startup's product organization from scratch
• Responsible for the product strategy and roadmap
• Identify target sets of B2B users with unsolved problems and create effective MVPs
• Continuously improve the engineering team's Kanban workflow
• Advise the company on B2B product marketing and communication
• Redesign and relaunch the Convercus website

Goal: establish performance marketing in 8 target markets.

• Responsible for planning and executing performance marketing campaigns
• Coach internal employees (about webtracking, analytics, SEO, marketing software)
• Design e-mail marketing automation flows (user onboarding, recommendations)
• Responsible for performance marketing budgeting and controlling
• Extend and QA webtracking implementations for 18 countries
• Setup and launch Google Tag Manager for JS and HTML tag management

Goal: introduce a company-wide content management system.

• Integrate the new SaaS CMS into the existing AWS cloud infrastructure
• Requirements engineering and user story mapping
• Design new responsive web frontend features and templates
• Lead the implementation project (Kanban with 6 engineers)
• Quarterly roadmap planning, presentation, execution and reporting
• Responsible for the content migration and to keep the SEO inflow stable
• Perform company-wide employee CMS training

Goal: lead an eCommerce cooperation project between Telefónica and Amazon.

• Amazon users are able to conclude Telefónica contracts directly on amazon.de
• Responsible for leading the technical integration of Telefónica products on Amazon
• Lead interface development with distributed teams (Germany, US, India)
• Develop project plans, plan resource allocation and budget estimation
• Moderate technical solution workshops with Telefónica and Amazon
• Deliver management reporting to all stakeholders

• Perform requirements engineering across departments
• Project scope: group-wide IT change management project
• Create and maintain the business requirements documentation
• Analyze business architecture and technology landscape
• Perform business process modeling (SIPOC) und business process mapping (RACI)