Simon Schreiber
Mobile Growth Consulting
Experience
May 2024 - Oct 2024
6 months Cologne, Germany
Mobile Growth Consulting
Bundesliga (DFL Digital Sports)
- Driving app monetization and growth initiatives for Bundesliga products.
- Moderation of cross-team ideation workshops for idea generation.
- Software: Amplitude Product Analytics, Google Ad Manager, Firebase.
Oct 2022 - May 2024
1 year 8 months Munich, Germany
HybridProduct Manager
waipu.tv
- Launch new OTT products for one of Germany’s leading IPTV providers.
- Led the development and launch of the waipu Hybrid Stick (streaming device).
- Grow the reach and functionality of the waipu Roku app.
- Launch a home screen in the waipu Samsung/LG apps to improve content discovery.
- Moderate customer usability tests to uncover improvement opportunities.
- Launch new features on the waipu 4k Stick to drive user acquisition & engagement.
- Software: Tableau, Emarsys, Firebase, Google Analytics.
Mar 2022 - Oct 2022
8 months Munich, Germany
Group Product Manager
jameda (DocPlanner)
- With 6 million monthly users, jameda is Germany’s leading doctor-patient portal.
- Lead jameda’s marketplace product owner team.
- Accountable for the marketplace product vision and strategy.
- Facilitate agile ceremonies (sprint planning, stand-ups, reviews, retrospectives).
- Define the team’s OKRs in the quarterly OKR cycle.
- Merge the products after the takeover by the global healthcare unicorn Docplanner.
- Support the change and reorganization project after the Docplanner takeover.
- Software: Screaming Frog, Basecamp, Jira, Confluence.
Sep 2021 - Mar 2022
7 months Munich, Germany
Head of Product Delivery
Zeppelin Digit
- Lead a team of 8 product owners, 3 scrum masters and 5 UX/UI designers.
- Develop a digital product strategy to help shape Zeppelin's digital transformation.
- Introduce a roadmap planning framework and execute the quarterly planning.
- Budgeting and resource allocation.
- Responsible for all product delivery activities (data platforms, portals, online shops).
- Coach and mentor team members on agile methodologies and principles.
- Lead the department’s OKR cycle and continuously improve the framework.
Aug 2020 - Jul 2021
1 year Amsterdam, Netherlands
E-Commerce Project Lead
Miele X
- Lead Miele D2C e-commerce webshop relaunches end-to-end.
- Maintain a relaunch backlog aligned with the roadmap, business goals and strategy.
- Lead the migration to SAP Commerce Cloud/Hybris.
- Manage international and cross-functional teams throughout the project lifecycle.
- Qualitative and quantitative research to optimize checkout conversion rates.
- Responsible for technical project management in terms of time, quality and budget.
- Software: RapidUsertests, Google Optimize, SAP Commerce Cloud (Hybris).
Jul 2019 - Mar 2020
9 months Munich, Germany
Head of Product
Convercus GmbH
- Lead the development of the company's SaaS omnichannel loyalty platform.
- Built the startup’s product organization from scratch.
- Own the strategy, roadmap, and execution of the B2B customer-facing API platform.
- Identify target sets of B2B users with unsolved problems and create effective MVPs.
- Continuously improve the engineering team’s Kanban workflow.
- Advise the company on B2B product marketing and communication.
- Redesign and relaunch the Convercus website.
Mar 2019 - Oct 2019
8 months Unterföhring, Germany
Scrum Product Owner
ProSiebenSat1 Media
- Introduce a headless CMS for all P7S1 platforms (web, app, HbbTV).
- Migrate existing websites and HbbTV portals to the Pimcore CMS.
- Responsible for defining the product roadmap and the product’s strategic direction.
- Product and platform ownership within a cross-functional Scrum team.
- Organize and run P7S1 group-wide employee training.
- Define the team’s OKRs in the company’s quarterly OKR cycle.
- Frameworks: OKR, Scrum, Scrum of Scrums.
- Software: Swagger, Pimcore, GraphQL, Sistrix.
Nov 2018 - Feb 2019
4 months Munich, Germany
Digital Marketing Lead
wee.com
- Establish performance marketing in 8 target markets.
- Responsible for planning and executing performance marketing campaigns.
- Coach internal employees (about webtracking, analytics, SEO, marketing software).
- Design e-mail marketing automation flows (user onboarding, recommendations).
- Responsible for performance marketing budgeting and controlling.
- Extend and QA webtracking implementations for 18 countries.
- Setup and launch Google Tag Manager for JS and HTML tag management.
Sep 2017 - Aug 2018
1 year Munich, Germany
Product Manager Machine Learning Products
AutoScout24
- Develop and internationally launch new machine learning/AI products.
- Responsible for the products: price estimation, price evaluation, demand indication.
- Lead the agile product engineering team in the nearshore location Barcelona.
- Lead product innovation and ideation workshops with UX and engineering.
- Advise on international go-to-market strategies and product rollout.
- Perform product marketing campaigns (e-mail, social, print, radio).
- Prepare and perform qualitative user testing: usability lab tests and online surveys.
- Introduce the Scrum methodology in the product engineering team.
- Software: Google Analytics, Google Tag Manager (GTM), GitHub.
Mar 2016 - Jul 2017
1 year 5 months Munich, Germany
Product Manager CMS
AutoScout24
- Introduce a company-wide content management system.
- Integrate the new SaaS CMS into the existing AWS cloud infrastructure.
- Requirements engineering and user story mapping.
- Design new responsive web frontend features and templates.
- Lead the implementation project (Kanban with 6 engineers).
- Quarterly roadmap planning, presentation, execution and reporting.
- Responsible for the content migration and to keep the SEO inflow stable.
- Perform company-wide employee CMS training.
- Software: dotCMS, Searchmetrics, Google Search Console.
Nov 2015 - Feb 2016
4 months Cologne, Germany
Product and UX Consulting
Bundesliga (DFL Digital Sports)
- Optimize the conversion rate of all Bundesliga website signup processes.
- Result: a double-digit conversion rate uplift.
- Market observation regarding customer needs, competition and tech trends.
- Create wireframes, high fidelity mockups and interactive Axure prototypes.
- Translate UX test results and user feedback into technical specifications.
- Mobile first UX optimisation of web interfaces.
Jun 2015 - Sep 2015
4 months Munich, Germany
Technical Project Lead
Telefónica Germany
- Lead an eCommerce cooperation project between Telefónica and Amazon.
- Amazon users are able to conclude Telefónica contracts directly.
- Responsible for leading the technical integration of Telefónica products on Amazon.
- Lead interface development with distributed teams (Germany, US, India).
- Develop project plans, plan resource allocation and budget estimation.
- Moderate technical solution workshops with Telefónica and Amazon.
- Deliver management reporting to all stakeholders.
May 2015 - Jun 2015
2 months Munich, Germany
Agile Methodology Coaching
M-net
- Team coaching on Agile methodologies and frameworks.
- Guide the online services department into Agile methodology.
- Provide hands-on support to work with Kanban.
- Consult on roadmap planning approaches.
May 2015 - May 2015
1 month Munich, Germany
Business Analyst
Telefónica Germany
- Perform requirements engineering across departments.
- Project scope: group-wide IT change management project.
- Analyze business architecture and technology landscape.
- Perform business process modeling (SIPOC) und business process mapping (RACI)
Jun 2012 - Mar 2015
2 years 10 months Munich, Germany
Senior Product Manager
ProSiebenSat.1 Media AG (maxdome GmbH)
- maxdome was the leading VOD offering in Germany and is now part of Joyn.
- I led two website relaunches, moved the frontend development team to Scrum and performed web search engine optimization.
- I introduced a new cross-platform search engine, leveraged the website personalization and performed A/B tests which resulted in a double-digit sign-up conversion rate uplift.
Jan 2010 - May 2012
1 year 5 months Munich, Germany
Online Project Lead
BTD Newmedia GmbH
- BTD Newmedia was a leading agency for digital sports solutions and has been acquired by Sportradar Group.
- I was responsible for the client relation with German Bundesliga Soccer Club Werder Bremen, led Android and iOS app launches, the development of the mobile website, the relaunch of the newly designed e-commerce portal and optimized all portals for search engines.
Jun 2008 - Dec 2010
2 years 7 months Munich, Germany
Online Project Manager
arvato E-Commerce
- arvato is a global IT services company with over 60 thousand employees and an overall turnover of more than 3 billion euros.
- As a graduate and member of the online services team we won tenders from Coca-Cola, Microsoft and Bosch, which became long term clients for the company.
Summary
Freelance product manager with over a decade of experience in building software products and leading cross-functional teams. Specializes in agile methodologies, product strategy and product growth. Proven track record in launching and scaling products across companies of all sizes, from start-ups to large corporations.
Languages
English
Native
German
Native
Education
Georg-Simon-Ohm Hochschule Nürnberg
Business Administration Diploma · Business Informatics & Marketing · Nuremberg, Germany
University of Paisley
Bachelor of Arts · Marketing & eBusiness · Paisley, United Kingdom
Certifications & licenses
Agile Team Coaching
Maxpert
Professional Scrum Master I
Scrum.org
Certificate of Professional Development in Client-Side Programming
University Illinois Urbana-Champaign
Professional Scrum Product Owner I
Scrum.org
Google Analytics Individual Qualification
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