Samet Durgun - Fractional Head of UA

Q: Where is Samet based?

Samet is based in Berlin, Germany .

Q: What languages does Samet speak?

Samet speaks the following languages: English (Advanced), German (Intermediate) .

Q: How many years of experience does Samet have?

Samet has at least 12 years of experience. During this time, Samet has worked in at least 7 different roles and for 9 different companies . The average length of individual experience is 1 year and 4 months . Note that Samet may not have shared all experience and actually has more experience.

Q: What is Samet's latest experience?

Samet's most recent position is Fractional Head of UA at Salto Games .

Q: What companies has Samet worked for in recent years?

In recent years, Samet has worked for Salto Games , EatBetter App , Subtext App , Deutsche Telekom , and Growth Therapist .

Q: Which industries is Samet most experienced in?

Samet is most experienced in industries like Media, Entertainment and Publishing , Food and Beverage , and Telecommunication . Samet also has some experience in Automotive , Information Technology (IT) , and Fashion and Apparel .

Q: Which business areas is Samet most experienced in?

Samet is most experienced in business areas like Marketing , Business Intelligence , and Strategy and Planning . Samet also has some experience in Product Development .

Q: Which industries has Samet worked in recently?

Samet has recently worked in industries like Food and Beverage , Telecommunication , Media, and Entertainment and Publishing .

Q: Which business areas has Samet worked in recently?

Samet has recently worked in business areas like Marketing , Business Intelligence , and Strategy and Planning .

Recommended expert

Berlin, Germany

Experience

Jul 2025 - Present

8 months

Fractional Head of UA

Salto Games

Boosted App Store conversion by 15%.
Achieved IPM 15 in US with new creative + UA setup.
Advised on technical launch, retention, and monetization.

Mar 2025 - Jul 2025

5 months

Growth Consultant

EatBetter App

Scaled ROAS from 70% → 230% in 2 months through ad + paywall optimization.

Aug 2024 - Present

1 year 7 months

Founder

Subtext App

Building an AI-powered emotional communication app.
Leading product, design, and growth strategy.

Jul 2024 - Feb 2025

8 months

Mobile Marketing Manager

Deutsche Telekom

Managed influencer-to-paid workflow for flagship campaigns.
Developed new internal creative testing process.

Feb 2022 - Present

4 years 1 month

Berlin, Germany

App Growth & UA Consultant / Freelancer / Fractional

Growth Therapist

Scaled UA performance across Meta, Google, TikTok, and DSPs.
Built creative testing systems improving IPM up to 10×.
Guided founders on retention, pricing, and monetization.

Clients: MetaBit Games, EatBetter, Deutsche Telekom, Salto Games, Inflow, and others.

Apr 2021 - Feb 2022

11 months

Sr. Performance Marketing Manager

Customlytics GmbH

Led paid UA for multiple subscription and commerce apps.
Supported cross-functional ASO, BI, and analytics integration.

Feb 2017 - Jul 2020

3 years 6 months

Sr. App Growth Manager

Coup (Bosch/BCGDV)

Grew user base through paid & organic channels for one of Europe’s first e-scooter brands.
Built performance dashboards and creative campaigns from zero.

Feb 2016 - Feb 2017

1 year 1 month

Sr. Performance Marketing Manager

Zalando

Managed large-scale UA budgets across mobile and desktop.
Pioneered mobile-first ad automation initiatives.

Jan 2013 - Feb 2016

3 years 2 months

Mobile Marketing Manager

Wooga

Drove growth for titles like Pearl’s Peril and Jelly Splash.
Reported on multi-million-dollar UA performance to C-level.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (7 years), Food and Beverage (4 years), Telecommunication (4 years), Automotive (3.5 years), Information Technology (1.5 years), and Advertising (1 year).

Media and Entertainment

Food and Beverage

Telecommunication

Automotive

Information Technology

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (12.5 years), Business Intelligence (8.5 years), Strategy (4 years), and Product Development (1.5 years).

Marketing

Business Intelligence

Strategy

Product Development

Summary

I help apps grow profitably through creative and data-driven marketing.

With over a decade of experience across gaming, subscription, and commerce apps, I’ve worked with teams at Zalando, Wooga, Google, Deutsche Telekom, and dozens of early-stage startups.

My approach blends user acquisition, creative strategy, and monetization — always ROI-positive.

Proof:

+100% ROAS by D30 (MetaBit Games, US)
IPM 0.2 → 15 (Creative overhaul)
70% → 230% ROAS in 2 months (EatBetter)
10× IPM uplift in 1 month (In-house tests)
15% App Store conversion lift (Salto Games)

Skills

User Acquisition – Meta, Google, Tiktok, Asa, Dsps
Creative Strategy – Ugc Systems, Hooks, Rapid Testing
Monetization – Paywalls, Pricing, Retention
Analytics – Firebase, Mmps, Revenuecat, Ga4
Aso – Conversion Optimization, Keyword Strategy

Languages

English

Advanced

German

Intermediate

Education

Oct 2006 - Jun 2011

Boğaziçi University

Bachelor of Arts in Management · Management · İstanbul, Turkey

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Samet based?

Samet is based in Berlin, Germany.

What languages does Samet speak?

Samet speaks the following languages: English (Advanced), German (Intermediate).

How many years of experience does Samet have?

Samet has at least 12 years of experience. During this time, Samet has worked in at least 7 different roles and for 9 different companies. The average length of individual experience is 1 year and 4 months. Note that Samet may not have shared all experience and actually has more experience.

What roles would Samet be best suited for?

Based on recent experience, Samet would be well-suited for roles such as: Fractional Head of UA, Growth Consultant, Founder.

What is Samet's latest experience?

Samet's most recent position is Fractional Head of UA at Salto Games.

What companies has Samet worked for in recent years?

In recent years, Samet has worked for Salto Games, EatBetter App, Subtext App, Deutsche Telekom, and Growth Therapist.

Which industries is Samet most experienced in?

Samet is most experienced in industries like Media, Entertainment and Publishing, Food and Beverage, and Telecommunication. Samet also has some experience in Automotive, Information Technology (IT), and Fashion and Apparel.

Which business areas is Samet most experienced in?

Samet is most experienced in business areas like Marketing, Business Intelligence, and Strategy and Planning. Samet also has some experience in Product Development.

Which industries has Samet worked in recently?

Samet has recently worked in industries like Food and Beverage, Telecommunication, Media, and Entertainment and Publishing.

Which business areas has Samet worked in recently?

Samet has recently worked in business areas like Marketing, Business Intelligence, and Strategy and Planning.

What is Samet's education?

Samet holds a Bachelor in Management from Boğaziçi University.

What is the availability of Samet?

Samet is immediately available full-time for suitable projects.

What is the rate of Samet?

Samet's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.