Samet D. - App Growth Consultant / Fractional / Freelancer

Berlin, Germany

Experience

Jul 2025 - Present

6 months

Fractional Head of UA

Salto Games

Boosted App Store conversion by 15%.
Achieved IPM 15 in US with new creative and UA setup.
Advised on technical launch, retention, and monetization.

Mar 2025 - Jul 2025

5 months

Growth Consultant

EatBetter App

Scaled ROAS from 70% to 230% in 2 months through ad and paywall optimization.

Aug 2024 - Present

1 year 5 months

Founder

Stealth Startup (Subtext App)

Building an AI-powered emotional communication app.
Leading product, design, and growth strategy.

Jul 2024 - Feb 2025

8 months

Mobile Marketing Manager

Deutsche Telekom

Managed influencer-to-paid workflow for flagship campaigns.
Developed new internal creative testing process.

Feb 2022 - Present

3 years 11 months

App Growth & UA Consultant / Freelancer / Fractional

Growth Therapist

Scaled UA performance across Meta, Google, TikTok, and DSPs.
Built creative testing systems improving IPM up to 10×.
Guided founders on retention, pricing, and monetization.
Clients: MetaBit Games, EatBetter, Deutsche Telekom, Salto Games, Inflow, and others.

Apr 2021 - Feb 2022

11 months

Sr. Performance Marketing Manager

Customlytics GmbH

Led paid UA for multiple subscription and commerce apps.
Supported cross-functional ASO, BI, and analytics integration.

Feb 2017 - Jul 2020

3 years 6 months

Sr. App Growth Manager

Coup (Bosch/BCGDV)

Grew user base through paid and organic channels for one of Europe’s first e-scooter brands.
Built performance dashboards and creative campaigns from zero.

Feb 2016 - Feb 2017

1 year 1 month

Sr. Performance Marketing Manager

Zalando

Managed large-scale UA budgets across mobile and desktop.
Pioneered mobile-first ad automation initiatives.

Jan 2013 - Feb 2016

3 years 2 months

Mobile Marketing Manager

Wooga

Drove growth for titles like Pearl’s Peril and Jelly Splash.
Reported on multi-million-dollar UA performance to C-level.

Summary

I help apps grow profitably through creative and data-driven marketing.

With over a decade of experience across gaming, subscription, and commerce apps, I’ve worked with teams at Zalando, Wooga, Google, Deutsche Telekom, and dozens of early-stage startups.

My approach blends user acquisition, creative strategy, and monetization — always ROI-positive.