Samet D.
App Growth Consultant / Fractional / Freelancer
Experience
Jul 2025 - Present
5 monthsFractional Head of UA
Salto Games
- Boosted App Store conversion by 15%.
- Achieved IPM 15 in US with new creative and UA setup.
- Advised on technical launch, retention, and monetization.
Mar 2025 - Jul 2025
5 monthsGrowth Consultant
EatBetter App
- Scaled ROAS from 70% to 230% in 2 months through ad and paywall optimization.
Aug 2024 - Present
1 year 4 monthsFounder
Stealth Startup (Subtext App)
- Building an AI-powered emotional communication app.
- Leading product, design, and growth strategy.
Jul 2024 - Feb 2025
8 monthsMobile Marketing Manager
Deutsche Telekom
- Managed influencer-to-paid workflow for flagship campaigns.
- Developed new internal creative testing process.
Feb 2022 - Present
3 years 10 monthsApp Growth & UA Consultant / Freelancer / Fractional
Growth Therapist
- Scaled UA performance across Meta, Google, TikTok, and DSPs.
- Built creative testing systems improving IPM up to 10×.
- Guided founders on retention, pricing, and monetization.
- Clients: MetaBit Games, EatBetter, Deutsche Telekom, Salto Games, Inflow, and others.
Apr 2021 - Feb 2022
11 monthsSr. Performance Marketing Manager
Customlytics GmbH
- Led paid UA for multiple subscription and commerce apps.
- Supported cross-functional ASO, BI, and analytics integration.
Feb 2017 - Jul 2020
3 years 6 monthsSr. App Growth Manager
Coup (Bosch/BCGDV)
- Grew user base through paid and organic channels for one of Europe’s first e-scooter brands.
- Built performance dashboards and creative campaigns from zero.
Feb 2016 - Feb 2017
1 year 1 monthSr. Performance Marketing Manager
Zalando
- Managed large-scale UA budgets across mobile and desktop.
- Pioneered mobile-first ad automation initiatives.
Jan 2013 - Feb 2016
3 years 2 monthsMobile Marketing Manager
Wooga
- Drove growth for titles like Pearl’s Peril and Jelly Splash.
- Reported on multi-million-dollar UA performance to C-level.
Summary
I help apps grow profitably through creative and data-driven marketing.
With over a decade of experience across gaming, subscription, and commerce apps, I’ve worked with teams at Zalando, Wooga, Google, Deutsche Telekom, and dozens of early-stage startups.
My approach blends user acquisition, creative strategy, and monetization — always ROI-positive.
- +100% ROAS by D30 (MetaBit Games, US)
- IPM 0.2 → 15 (Creative overhaul)
- 70% → 230% ROAS in 2 months (EatBetter)
- 10× IPM uplift in 1 month (In-house tests)
- 15% App Store conversion lift (Salto Games)
Languages
German
NativeEnglish
NativeTurkish
NativeEducation
Oct 2006 - Jun 2011
Boğaziçi University
B.A. · Management · İstanbul, Turkey
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