Developing a holistic growth strategy and data setup to scale.
Hiring and developing the whole growth team from scratch.
Responsible for the whole growth funnel (including parts of product) and all growth channels.
Leading a growth team of 16 people.
Venture development for a top management consultancy, leading the test phase to ensure fast profitability, optimizing end-to-end customer acquisition funnel.
Managing an 8-digit € marketing budget for a large traditional corporation during COVID and helping to expand and transform the marketing mix (on- and offline).
Analyzing channel performance (paid & organic) for several startups and grownups, consulting for further growth strategy.
Building Germany's largest platform for the booking of emergency home services based on locally adapted marketing actions and SEO.
Leading and managing a marketing and product team of 8 people.
Sold in 2021 to a competitor.
Relaunch and managing of Germany's largest job boards for pupils & students.
Responsible for stakeholder management (internal & external) to ensure close collaboration.
Leading a marketing and product team of 13 people.
Building Europe's largest marketplace for pop-up stores.
Leading a marketing and product team of 6 people.
Sold in 2017 to a real estate group.
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