Developing a holistic growth strategy and data setup to scale
Hiring and developing the whole growth team from scratch
Responsible for the whole growth funnel (including parts of product) and all growth channels
Leading a growth team of 16 people
Jan 2020 - Present
5 years 2 months
Interim Manager & Growth Advisor
Contractor/Freelancer
Venture development for a top management consultancy, leading the test phase to ensure fast profitability, optimising end-to-end customer acquisition funnel
Managing an 8-digit € marketing budget for a large, traditional corporation during COVID and helping to expand and transform the marketing mix (on- and offline)
Analysing channel performance (paid & organic) for several startups and grownups and consulting for further growth strategy
Sep 2019 - Aug 2021
2 years
Bochum, Germany
Founder & CEO
Mellon Services GmbH
Building Germany's largest platform for the booking of emergency home services based on locally-adapted marketing actions and SEO
Leading and managing a marketing and product team of 8 people
Sold in 2021 to a competitor
Jun 2017 - Aug 2019
2 years 3 months
Bochum, Germany
Sr Product Manager
Territory Embrace GmbH
Relaunch & managing of Germany's largest job boards for pupils & students
Responsible for (internal & external) stakeholder management to ensure close collaboration
Leading a marketing and product team of 13 people
Jan 2014 - May 2017
3 years 5 months
Düsseldorf, Germany
Founder & CMO
BRICKSPACES GmbH
Building Europe's largest marketplace for pop up stores
Leading a marketing and product team of 6 people
Sold in 2017 to a real estate group
Summary
Simply Organized
Languages
German
Native
English
Advanced
Spanish
Advanced
Education
Oct 2010 - Jun 2013
University of Bochum
Bachelor of Science · Business Administration · Bochum, Germany