Migle M.

Senior Creative Project Manager

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Berlin, Germany

Experience

Apr 2020 - Present
5 years 9 months

Senior Creative Project Manager

Remerge Strategies

  • Promoted from Creative Designer to Senior Project Manager, leading cross-functional Onboarding Optimization & User Retention teams and driving the successful execution of mobile ad campaigns.
  • Developed and tested growth strategies using A/B testing to improve user acquisition and retention, resulting in higher lifetime value (LTV).
  • Spearheaded the transition to Jira, creating scalable workflows for mobile marketing teams to increase campaign efficiency and alignment with business goals.
  • Led the development and integration of new ad formats such as rich media, improving engagement and performance through data-driven optimizations.
Sep 2018 - Mar 2020
1 year 7 months

Marketing & Design Manager

Project A

  • Created visual assets and growth strategies that improved user engagement and contributed to successful mobile campaign outcomes.
  • Worked with product teams to optimize freemium-to-paid conversion funnels, ensuring smooth user upgrades while maintaining excitement around the product.
  • Streamlined creative processes, reducing project delivery time and enabling faster iterations based on user feedback and performance data.
Apr 2018 - Sep 2018
6 months

Creative Strategist

Nevaly Creative Software

  • Developed and executed data-driven creative strategies that boosted user engagement and led to successful campaign launches, optimizing the user journey from awareness to conversion.
Feb 2017 - Mar 2018
1 year 2 months

Project Leader, Graphic Designer

Uhlala

  • Led creative projects from concept to delivery, ensuring on-time completion and enhancing engagement through optimized design for digital campaigns.
Jan 2017 - Aug 2019
2 years 8 months

Director of Production (Part Time)

Cinemaloop Inc.

  • Managed cross-functional teams to ensure successful digital project delivery, defining global branding standards and optimizing creative workflows.

Summary

With 9+ years of experience leading creative and performance-driven marketing strategies. Expertise in developing and executing growth-focused campaigns with a strong emphasis on user acquisition, engagement, and conversion optimization. Proven experience in retargeting, optimizing user retention, and managing full-cycle creative production from ideation to execution. Collaborative background working across design, marketing, product, and analytics teams to create impactful, user-centric solutions. Strong background in mobile programmatic advertising, scaling freemium models, and leveraging data insights to drive business growth and improve user experiences.

Skills

  • Mobile App Growth & User Acquisition
  • Data-driven Decision Making & A/b Testing
  • Onboarding Optimization & User Retention
  • Agile Project Management & Scrum
  • Cross-functional Team Leadership & Collaboration
  • Mobile Programmatic Advertising
  • Creative & Digital Campaign Strategy
  • Process Optimization & Efficiency Improvements
  • Performance Marketing & Analytics
  • Jira
  • Asana
  • Trello
  • Confluence
  • Html
  • Css
  • Javascript
  • Photoshop
  • Illustrator
  • After Effects
  • Premiere Pro
  • Figma
  • Video Production & Content Creation
  • Mobile Marketing
  • Google Analytics
  • Google Data Studio

Languages

English
Native
Lithuanian
Native
German
Advanced

Education

Aug 2011 - Sep 2015

Metropolia University of Applied Sciences

Bachelor of Engineering · Helsinki, Finland

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