Migle M.
Senior Creative Project Manager
Experience
Senior Creative Project Manager
Remerge Strategies
- Promoted from Creative Designer to Senior Project Manager, leading cross-functional Onboarding Optimization & User Retention teams and driving the successful execution of mobile ad campaigns.
- Developed and tested growth strategies using A/B testing to improve user acquisition and retention, resulting in higher lifetime value (LTV).
- Spearheaded the transition to Jira, creating scalable workflows for mobile marketing teams to increase campaign efficiency and alignment with business goals.
- Led the development and integration of new ad formats such as rich media, improving engagement and performance through data-driven optimizations.
Marketing & Design Manager
Project A
- Created visual assets and growth strategies that improved user engagement and contributed to successful mobile campaign outcomes.
- Worked with product teams to optimize freemium-to-paid conversion funnels, ensuring smooth user upgrades while maintaining excitement around the product.
- Streamlined creative processes, reducing project delivery time and enabling faster iterations based on user feedback and performance data.
Creative Strategist
Nevaly Creative Software
- Developed and executed data-driven creative strategies that boosted user engagement and led to successful campaign launches, optimizing the user journey from awareness to conversion.
Project Leader, Graphic Designer
Uhlala
- Led creative projects from concept to delivery, ensuring on-time completion and enhancing engagement through optimized design for digital campaigns.
Director of Production (Part Time)
Cinemaloop Inc.
- Managed cross-functional teams to ensure successful digital project delivery, defining global branding standards and optimizing creative workflows.
Summary
With 9+ years of experience leading creative and performance-driven marketing strategies. Expertise in developing and executing growth-focused campaigns with a strong emphasis on user acquisition, engagement, and conversion optimization. Proven experience in retargeting, optimizing user retention, and managing full-cycle creative production from ideation to execution. Collaborative background working across design, marketing, product, and analytics teams to create impactful, user-centric solutions. Strong background in mobile programmatic advertising, scaling freemium models, and leveraging data insights to drive business growth and improve user experiences.
Skills
- Mobile App Growth & User Acquisition
- Data-driven Decision Making & A/b Testing
- Onboarding Optimization & User Retention
- Agile Project Management & Scrum
- Cross-functional Team Leadership & Collaboration
- Mobile Programmatic Advertising
- Creative & Digital Campaign Strategy
- Process Optimization & Efficiency Improvements
- Performance Marketing & Analytics
- Jira
- Asana
- Trello
- Confluence
- Html
- Css
- Javascript
- Photoshop
- Illustrator
- After Effects
- Premiere Pro
- Figma
- Video Production & Content Creation
- Mobile Marketing
- Google Analytics
- Google Data Studio
Languages
Education
Metropolia University of Applied Sciences
Bachelor of Engineering · Helsinki, Finland
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