Migle M.
Senior Creative Project Manager Mobile App Growth & User Acquisition
Experience
Senior Creative Project Manager Mobile App Growth & User Acquisition
Remerge Strategies
- Promoted from Creative Designer to Senior Project Manager, leading cross-functional Onboarding Optimization & User Retention teams and driving the successful execution of mobile ad campaigns.
- Developed and tested growth strategies using A/B testing to improve user acquisition and retention, resulting in higher lifetime value (LTV).
- Spearheaded the transition to Jira, creating scalable workflows for mobile marketing teams to increase campaign efficiency and alignment with business goals.
- Led the development and integration of new ad formats such as rich media, improving engagement and performance through data-driven optimizations.
Marketing & Design Manager
Project A
- Created visual assets and growth strategies that improved user engagement and contributed to successful mobile campaign outcomes.
- Worked with product teams to optimize freemium-to-paid conversion funnels, ensuring smooth user upgrades while maintaining excitement around the product.
- Streamlined creative processes, reducing project delivery time and enabling faster iterations based on user feedback and performance data.
Creative Strategist
Nevaly Creative Software
- Developed and executed data-driven creative strategies that boosted user engagement and led to successful campaign launches, optimizing the user journey from awareness to conversion.
Project Leader, Graphic Designer
Uhlala
- Led creative projects from concept to delivery, ensuring on-time completion and enhancing engagement through optimized design for digital campaigns.
Director of Production
Cinemaloop Inc.
- Managed cross-functional teams to ensure successful digital project delivery, defining global branding standards and optimizing creative workflows.
Summary
With 9+ years of experience leading creative and performance-driven marketing strategies. Expertise in developing and executing growth-focused campaigns with a strong emphasis on user acquisition, engagement, and conversion optimization. Proven experience in retargeting, optimizing user retention, and managing full-cycle creative production from ideation to execution. Collaborative background working across design, marketing, product, and analytics teams to create impactful, user-centric solutions. Strong background in mobile programmatic advertising, scaling freemium models, and leveraging data insights to drive business growth and improve user experiences.
Languages
Education
Metropolia University of Applied Sciences
Bachelor of Engineering · Engineering · Helsinki, Finland
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