Sadyk Akhzarati
Team Lead Online Marketing
Experience
Oct 2022 - Feb 2024
1 year 5 monthsTeam Lead Online Marketing
Mindset Movers GmbH
- Strategic, operational and technical responsibility for marketing lead campaigns.
- Leading a team of 4.
- Reduced lead costs by 50% and developed high-performing lead magnets.
Feb 2022 - Present
3 years 6 monthsConversion Marketing Lead / Senior Growth Marketing Manager
Storybox GmbH
- Strategic, technical and operational responsibility for the website.
- Strategic, technical and operational responsibility for SEO.
- Advisory role on paid media acquisition.
- Responsible for collaboration with external service providers and agencies.
Feb 2022 - Oct 2022
9 monthsCluster Lead Paid Social Media
Breuninger GmbH Ko. KG
- Functional leadership of a 3-person cluster team.
- Planning, controlling and execution of performance marketing activities with seven-figure marketing budgets.
- 30% revenue growth of the DACH paid social media channels.
- Built the TikTok channel.
Apr 2020 - Feb 2022
1 year 11 monthsOnline Performance Marketing Manager
Lerros Moden GmbH
- Strategic, operational and technical responsibility for digital marketing campaigns with a mid-seven-figure budget.
- Personnel responsibility for the community management area.
- 30% revenue growth & successful shop migration to Shopify.
Sep 2018 - Apr 2020
1 year 8 monthsPaid Social Media Consultant
Crossmedia GmbH
- Campaign responsibility across the entire process in the seven-figure range.
- SMEs and large corporations as clients from both B2C and B2B sectors.
- Created an automated reporting dashboard - saved 40% of weekly time.
Jan 2018 - Sep 2018
9 monthsTrainee Online Marketing
Icired Impagados
- Web design development.
- SEO.
- SEM campaigns.
- Further development of the online strategy.
Summary
8 years of experience in online marketing for startups, agencies, SMEs and large companies.
3 years of experience managing, building and developing remote teams.
Strategic experience:
- Acquisition, retention - all channels
- Brand awareness/positioning
- Influencer and social media marketing strategy
- Internationalization
- Budgeting & marketing controlling with seven- and eight-figure budgets
- Tracking & reporting setup/optimization
- Funnel optimization & personalization
- Automation/personalization strategy
- Machine learning marketing (data recommendation / clustering)
- Attribution
- Conversion optimization
Operational experience:
- Training/coaching new employees
- SEA/CRM automation (Google Ads, HubSpot)
- Social media ads on all major platforms
- Chatbot ad campaigns
- Make automations
- App advertising (UAC, ASA, ASO)
- Marketing reports (Looker, Funnel.io)
- SEO (Sistrix, GSC)
- Display advertising (Google Ads, Criteo)
- Native advertising (Outbrain/Taboola)
- Influencer acquisition/management
- Funnel optimization
- Usability/A/B testing
- Analytics (Google Ads, Microsoft Clarity, Hotjar)
- Web analytics tools and tracking
- Project management (Asana, ClickUp)
- Creating landing pages (ClickFunnels, Perspective)
- Working with CMS (WordPress/Webflow & Shopify)
Languages
German
NativePersian
NativeEnglish
AdvancedSpanish
Elementary Education
Oct 2012 - Sep 2016
Georg-August-Universität Göttingen
MA · Islamic and Social Sciences · Göttingen, Germany
Oct 2009 - Oct 2012
Georg-August-Universität Göttingen
BA · Economics/Islamic Studies · Göttingen, Germany
Certifications & licenses
Certified Facebook Expert
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
