Sadyk A.
Team Lead Online Marketing
Experience
Feb 2024 - Present
1 year 7 monthsMunich, Germany
RemoteConversion Marketing Lead
Storybox GmbH
As part of an AI project, I took on the challenge and through strategic SEO content—mainly supported by the use of AI-generated content that captured the emotional 'vibe' of the target group—generated 12,000 monthly website visitors from zero in just three months.
Other tasks: Strategic, technical, and operational responsibility for the website. My tasks include:
- CRO
- Redesigning and reorienting the website
- Content creation for the website including copywriting
- Technical adjustments
- Tracking adjustments
Strategic, technical, and operational responsibility for SEO My tasks include:
- Building a fully automated SEO content machine
- Blog content creation
- Blog content publishing
- Content repurposing
- Re-optimization
- Technical expansion of automation
Current result: SEO traffic from 0 to 12,000 in 3 months My tasks include:
- Technical implementation of all pixels
- Expanding tracking on a first-party basis (server-side tracking) Strategic, technical, and operational responsibility for tracking
Advisory role on paid media acquisition topics Responsible for collaboration with external service providers and agencies.
Oct 2022 - Feb 2024
1 year 5 monthsTeam Lead Online Marketing
Mindset Movers GmbH
- Strategic, operational, and technical responsibility for marketing lead campaigns.
- Leading a team of four.
- Reduced lead costs by 50% and developed high-performing lead magnets.
Feb 2022 - Present
3 years 7 monthsConversion Marketing Lead / Senior Growth Marketing Manager
Storybox GmbH
- Strategic, technical, and operational responsibility for the website.
- Strategic, technical, and operational responsibility for SEO.
- Advisory role on paid media acquisition.
- Responsible for collaboration with external service providers and agencies.
Feb 2022 - Oct 2022
9 monthsCluster Lead Paid Social Media
Breuninger GmbH Ko. KG
- Professional leadership of a 3-person cluster team.
- Planning, controlling, and executing performance marketing activities with 7-figure marketing budgets.
- Increased revenue of DACH paid social media channels by 30%.
- Built the TikTok channel.
Apr 2020 - Feb 2022
1 year 11 monthsOnline Performance Marketing Manager
Lerros Moden GmbH
- Strategic, operational, and technical responsibility for digital marketing campaigns with a mid-7-figure budget.
- Personnel responsibility for community management.
- 30% revenue growth & successful shop migration to Shopify.
Sep 2018 - Apr 2020
1 year 8 monthsPaid Social Media Consultant
Crossmedia GmbH
- Full ownership of campaigns across the entire process with seven-figure budgets.
- SMEs and large corporations as clients in both B2C and B2B sectors.
- Created an automated reporting dashboard, saving 40% of weekly time.
Jan 2018 - Sep 2018
9 monthsTrainee Online Marketing
Icired Impagados
- Web Design Development.
- SEO.
- SEM campaigns.
- Further developed the online strategy.
Summary
8 years of experience in online marketing for startups, agencies, SMEs, and large companies.
3 years of experience in managing, building, and developing remote teams.
Strategic experience:
- Acquisition, retention - all channels
- Brand awareness/positioning
- Influencer and social media marketing strategy
- Internationalization
- Budgeting & marketing controlling for 7- and 8-figure budgets
- Tracking & reporting design/optimization
- Funnel optimization & personalization
- Automation/personalization strategy
- Machine learning marketing (data recommendations / clustering)
- Attribution
- Conversion optimization
Operational experience:
- Training/coaching new employees
- SEA/CRM automation (Google Ads, HubSpot)
- Social media ads on all major platforms
- Chatbot ad campaigns
- Make.com automations
- App advertising (UAC, ASA, ASO)
- Marketing reports (Looker, Funnel.io)
- SEO (Sistrix, GSC)
- Display advertising (Google Ads, Criteo)
- Native advertising (Outbrain/Taboola)
- Influencer acquisition/management
- Funnel optimization
- Usability/A-B testing
- Analytics (Google Ads, Microsoft Clarity, Hotjar)
- Web analytics tools and tracking
- Project management (Asana, ClickUp)
- Creating landing pages (ClickFunnels, Perspective)
- Working with CMS (WordPress/Webflow & Shopify)
Languages
German
NativePersian
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2012 - Sep 2016
University of Göttingen (Georg-August University)
MA · Islam and Social Sciences · Göttingen, Germany
Oct 2009 - Oct 2012
University of Göttingen (Georg-August University)
BA · Economics/Islamic Studies · Göttingen, Germany
Certifications & licenses
Certified Facebook Expert
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