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Stephanie G.

Online Marketing Consultant

Berlin, Germany

Experience

Jun 2019 - Present
6 years 7 months
Berlin, Germany

Online Marketing Consultant

Self employed

  • Supporting brands in the digital and e-commerce sector building up their brand by developing and implementing full-funnel Online Marketing strategies
  • Strategic consultancy regarding running campaigns and channel extensions
  • Leveraging personal network to develop new business partnerships
  • Setup of reporting structures
  • Responsibility of handling seven-figure online media budgets
  • Setup of visual brand campaigns by briefing visual concepts to stakeholders
  • Taking over responsibility for the design and content creation of social ads
  • Development of tracking concepts and general technical support
  • Leading customer workshops and teaching Online Marketing know how
  • Customers I worked with: GUD.berlin, ärzte-markt.de, Rosekick GmbH, Newman Agency, Bündnis für eine enkeltaugliche Landwirtschaft e.V., K-New Media, myToys, Mirapodo, Glambou, Klenico Health AG
May 2018 - Jun 2019
1 year 2 months
Berlin, Germany

Senior Online Marketing Manager

DCMN

  • Conception of performance- and brand-oriented online marketing campaigns through various channels (e.g. SEA, socials, classical display, RTB, retargeting, video, OTT and mobile campaigns, ...) and a wide variety of marketing opportunities
  • Management, setup, controlling and on-going optimisation of international online marketing campaigns for (digital) commerce clients (e.g. McFIT Global Group/RSG Group)
  • Responsibility of handling seven-figure client online media budgets
  • Media buying via RTA and publisher/partner networks
  • Development of tracking concepts to measure the success of marketing campaigns as well as support clients during the implementation phase of tracking approach
  • Analysis of campaign results and preparation of comprehensive customer reports and presentations
  • Explanations and discussions of campaign results directly with customers
  • Building good, sustainable and yield-rich relationships with customers through a top-performance of campaigns
  • Team responsibility for all HR related topics (e.g. recruitment, onboarding, offboarding)
  • Building and strengthening of strategic partnerships with global digital partners
  • Taking over responsibility in various sales pitches regarding digital offers (conception, calculation and presentation)
Aug 2016 - Apr 2018
1 year 9 months
Berlin, Germany

Performance Marketing Manager

Ticketmaster Deutschland & Osterreich

  • Conception and realization of all performance campaigns on Facebook, Twitter and Instagram
  • Professional management of digital marketing team members
  • Primary responsibility for planning, managing and reporting the annual digital budget in Germany and Austria
  • Primary responsibility for the entire affiliate section (planning and realization of affiliate campaigns)
  • Participation in and management of workshops for internal and external clients
  • Development of new (creative) ad formats for the social advertisement
  • Strategic development of digital channels of communication focussing traffic and conversions
  • Identification and acquisition of potential partners
  • Coordination of agencies (SEA and advertising) and external partners
  • Development of management reports and performance analysis by using specific analysis tools (Google Analytics and SimilarWeb)
  • Acquisition of influencers and management of influencer campaigns
  • Target-group oriented development of new growth strategies using digital marketing concepts
  • Development of KPIs to measure performance
  • Management of Social Media posts
Feb 2016 - Jul 2016
6 months

Customer Success Manager

test IO

  • Developing retention strategies for the customers
  • Partner alongside key cross-functional teams to lead post-sales implementation and project management activity
  • Developing and executing customer success plans and tracking/reporting on key metrics for customer adoption and success
  • Identifying upsell and grow opportunities and collaboration with sales teams to ensure growth attainment
  • Developing a trusted advisor relationship with customers and developing them into reference customers
  • Ensuring high satisfaction by surveying customers and making adjustments to increase customer satisfaction based on their feedback
  • Coordination of internal resources that interact with each customer
  • Driving renewals to a successful completion in close collaboration with Sales, Project Management and the customer’s stakeholders
Apr 2015 - Jan 2016
10 months
Berlin, Germany

Junior Account Manager

Ve Interactive DACH GmbH

  • Building and managing relationships with customers
  • Providing specific and measurable advices to clients to help them to optimise their campaigns
  • Uncovering upsell opportunities
  • Researching and analyzing client activities
  • Identifying and resolving client issues with or without help of immediate team
  • Preparing and analyzing written reports (using internal and Affiliate networks)
Oct 2014 - Jun 2015
9 months

Part Time Job | Freelance Consultant Marketing and Sales

Ingenieurbüro Wolfert

  • While my collaboration with Karsten Wolfert, CEO of the engineering company, I had the chance to support him in the process of business development.
  • Developing and managing new and existing products
  • Developing business ideas in general
  • Online-marketing
  • Event-marketing
  • Editorial tasks
  • Sales consulting
Sep 2014 - Mar 2015
7 months
Berlin, Germany

IT Project Manager

Berliner Wasserbetriebe

  • After finishing my studies I started this job as IT Project Manager, I had the opportunity to gain inside knowledge of telecommunication networks.
  • Strategic planning of telecommunications
  • Managing of internal and external (construction) projects
  • Monitoring of budget
  • Preparation and coordination of construction projects
  • Planning of release changes and updates
  • Technical support
Jan 2012 - Sep 2014
2 years 9 months
Berlin, Germany

Trainee - Combined vocational training und degree program

Berliner Wasserbetriebe

  • During my study time at the Hochschule für Wirtschaft und Recht Berlin I was working all three month at the Berliner Wasserbetriebe full time.
  • I had the opportunity to work in different divisions:
  • Key Account Management
  • Marketing and Distribution (water dispenser)
  • Internal communication and Marketing
  • IT
  • I wrote my bachelor thesis in the IT division concerning Scrum as innovative management method
Oct 2011 - Dec 2011
3 months

Trainee Product Management

Palabea GmbH

  • Starting my combined vocational training und degree program at the Hochschule für Wirtschaft und Recht Berlin.
  • Business administrations and Service Management
Jun 2011 - Sep 2011
4 months

Intern

Palabea GmbH

  • During my internship at the Palabea GmbH I had the opportunity to support the management by being an executive assistant. My tasks included the on-the-job-training and the coordination of producers as well as the organization of language courses.
Dec 2010 - May 2011
6 months

Editorial intern

ParisBerlin Magazine

  • Supporting editorial staff in all activities leading to publication, including acting as a personal assistant to commissioning editors and overseeing tasks
  • Liaising with other in-house teams, writers, photographers, printers, designers and production staff to negotiate and monitor timescales for stages in the publishing process
  • Writing articles and reports (German, French)
  • Amending and correcting articles
  • Collating the work of several authors
  • Uploading text and images to a website using a content management system
  • Acquisition of subscribers and advertisers
Oct 2010 - Nov 2010
2 months
Berlin, Germany

Intern

Sprachenatelier Berlin

  • My tasks in this language school included the support of international students as well as the preparation of different events.

Summary

7+ years experience in the ad-tech & e-commerce sector, with strong background in advertising and consulting. Ability to closely work cross-functional with other teams and manage an own team.

Languages

German
Native
French
Advanced
English
Intermediate
Spanish
Elementary
Latin
Elementary

Education

Oct 2011 - Jun 2014

Hochschule für Wirtschaft und Recht Berlin

Bachelor of Arts, dual program · Business Administrations, Service Management · Berlin, Germany

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