Online Marketing Consultant

• Supporting brands in the digital and e-commerce sector building up their brand by developing and implementing full-funnel Online Marketing strategies
• Strategic consultancy regarding running campaigns and channel extensions
• Leveraging personal network to develop new business partnerships
• Setup of reporting structures
• Responsibility of handling seven-figure online media budgets
• Setup of visual brand campaigns by briefing visual concepts to stakeholders
• Taking over responsibility for the design and content creation of social ads
• Development of tracking concepts and general technical support
• Leading customer workshops and teaching Online Marketing know how

Customers I worked with: GUD.berlin, ärzte-markt.de, Rosekick GmbH, Newman Agency, Bündnis für eine enkeltaugliche Landwirtschaft e.V., K-New Media, myToys, Mirapodo, Glambou, Klenico Health AG

• Conception and realization of all performance campaigns on Facebook, Twitter and Instagram
• Professional management of digital marketing team members
• Primary responsibility for planning, managing and reporting the annual digital budget in Germany and Austria
• Primary responsibility for the entire affiliate section (planning and realization of affiliate campaigns)
• Participation in and management of workshops for internal and external clients
• Development of new (creative) ad formats for the social advertisement
• Strategic development of digital channels of communication focusing traffic and conversions
• Identification and acquisition of potential partners
• Coordination of agencies (SEA and advertising) and external partners
• Development of management reports and performance analysis by using specific analysis tools (Google Analytics and SimilarWeb)
• Acquisition of influencers and management of influencer campaigns
• Target-group oriented development of new growth strategies using digital marketing concepts
• Development of KPIs to measure performance
• Management of Social Media posts

• Building and managing relationships with customers
• Providing specific and measurable advices to clients to help them to optimise their campaigns
• Uncovering upsell opportunities
• Researching and analyzing client activities
• Identifying and resolving client issues with or without help of immediate team
• Preparing and analyzing written reports (using internal and Affiliate networks)

• Strategic planning of telecommunications
• Managing internal and external (construction) projects
• Monitoring budgets
• Preparing and coordinating construction projects
• Planning release changes and updates
• Technical support

• Supporting editorial staff in all activities leading to publication, including acting as a personal assistant to commissioning editors and overseeing tasks
• Liaising with other in-house teams, writers, photographers, printers, designers and production staff to negotiate and monitor timescales for stages in the publishing process
• Writing articles and reports (German, French)
• Amending and correcting articles
• Collating the work of several authors
• Uploading text and images to a website using a content management system
• Acquisition of subscribers and advertisers