Stephanie Graf
Online Marketing Consultant
Experience
Online Marketing Consultant
Self employed
- Supporting brands in the digital and e-commerce sector building up their brand by developing and implementing full-funnel Online Marketing strategies
- Strategic consultancy regarding running campaigns and channel extensions
- Leveraging personal network to develop new business partnerships
- Setup of reporting structures
- Responsibility of handling seven-figure online media budgets
- Setup of visual brand campaigns by briefing visual concepts to stakeholders
- Taking over responsibility for the design and content creation of social ads
- Development of tracking concepts and general technical support
- Leading customer workshops and teaching Online Marketing know how
Customers I worked with: GUD.berlin, ärzte-markt.de, Rosekick GmbH, Newman Agency, Bündnis für eine enkeltaugliche Landwirtschaft e.V., K-New Media, myToys, Mirapodo, Glambou, Klenico Health AG
Senior Online Marketing Manager
DCMN
- Conception of performance- and brand-oriented online marketing campaigns through various channels (e.g. SEA, socials, classical display, RTB, retargeting, video, OTT and mobile campaigns) and a wide variety of marketing opportunities
- Management, setup, controlling and on-going optimisation of international online marketing campaigns for (digital) commerce clients (e.g. McFIT Global Group/RSG Group)
- Responsibility of handling seven-figure client online media budgets
- Media buying via RTA and publisher/partner networks
- Development of tracking concepts to measure the success of marketing campaigns as well as support clients during the implementation phase of tracking approach
- Analysis of campaign results and preparation of comprehensive customer reports and presentations
- Explanations and discussions of campaign results directly with customers
- Building good, sustainable and yield-rich relationships with customers through a top-performance of campaigns
- Team responsibility for all HR related topics (e.g. recruitment, onboarding, offboarding)
- Building and strengthening of strategic partnerships with global digital partners
- Taking over responsibility in various sales pitches regarding digital offers (conception, calculation and presentation)
Performance Marketing Manager
Ticketmaster Deutschland & Österreich
- Conception and realization of all performance campaigns on Facebook, Twitter and Instagram
- Professional management of digital marketing team members
- Primary responsibility for planning, managing and reporting the annual digital budget in Germany and Austria
- Primary responsibility for the entire affiliate section (planning and realization of affiliate campaigns)
- Participation in and management of workshops for internal and external clients
- Development of new (creative) ad formats for the social advertisement
- Strategic development of digital channels of communication focusing traffic and conversions
- Identification and acquisition of potential partners
- Coordination of agencies (SEA and advertising) and external partners
- Development of management reports and performance analysis by using specific analysis tools (Google Analytics and SimilarWeb)
- Acquisition of influencers and management of influencer campaigns
- Target-group oriented development of new growth strategies using digital marketing concepts
- Development of KPIs to measure performance
- Management of Social Media posts
Customer Success Manager
test IO
- Developing retention strategies for the customers
- Partner alongside key cross-functional teams to lead post-sales implementation and project management activity
- Developing and executing customer success plans and tracking/reporting on key metrics for customer adoption and success
- Identifying upsell and grow opportunities and collaboration with sales teams to ensure growth attainment
- Developing a trusted advisor relationship with customers and developing them into reference customers
- Ensuring high satisfaction by surveying customers and making adjustments to increase customer satisfaction based on their feedback
- Coordination of internal resources that interact with each customer
- Driving renewals to a successful completion in close collaboration with Sales, Project Management and the customer’s stakeholders
Junior Account Manager
Ve Interactive DACH GmbH
- Building and managing relationships with customers
- Providing specific and measurable advices to clients to help them to optimise their campaigns
- Uncovering upsell opportunities
- Researching and analyzing client activities
- Identifying and resolving client issues with or without help of immediate team
- Preparing and analyzing written reports (using internal and Affiliate networks)
Freelance Marketing and Sales Consultant
Wolfert Engineering Firm
- Developing and managing new and existing products
- Developing general business ideas
- Online marketing
- Event marketing
- Editorial tasks
- Sales consulting
IT Project Manager
Berlin Waterworks
- Strategic planning of telecommunications
- Managing internal and external (construction) projects
- Monitoring budgets
- Preparing and coordinating construction projects
- Planning release changes and updates
- Technical support
Trainee - Combined vocational training and degree program
Berlin Waterworks
- Worked in different divisions: Key Account Management; Marketing and Distribution (water dispenser); Internal Communication and Marketing; IT
- Wrote a bachelor thesis in the IT division on Scrum as an innovative management method
Product Management Trainee
Palabea Ltd.
Intern in Business Administration and Service Management
Palabea Ltd.
- Supported management as an executive assistant
- Provided on-the-job training and coordinated producers
- Organized language courses
Editorial intern
ParisBerlin Magazine
- Supporting editorial staff in all activities leading to publication, including acting as a personal assistant to commissioning editors and overseeing tasks
- Liaising with other in-house teams, writers, photographers, printers, designers and production staff to negotiate and monitor timescales for stages in the publishing process
- Writing articles and reports (German, French)
- Amending and correcting articles
- Collating the work of several authors
- Uploading text and images to a website using a content management system
- Acquisition of subscribers and advertisers
Internship
Sprachenatelier Berlin
- Supported international students
- Preparation of different events
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (7.5 years), Retail (6.5 years), Utilities (3 years), Advertising (2 years), Media and Entertainment (2 years), and Professional Services (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (14 years), Sales (6 years), Project Management (3.5 years), Information Technology (3 years), Human Resources (1.5 years), and Customer Service (1.5 years).
Summary
7+ years experience in the ad-tech & e-commerce sector, with strong background in advertising and consulting. Ability to closely work cross-functional with other teams and manage an own team.
Skills
- Social Media
- Digital Marketing
- Marketing
Languages
Education
Berlin School of Economics and Law
Bachelor of Arts, dual program - Business administrations, Service Management · Business administrations, Service Management · Berlin, Germany
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Stephanie based?
What languages does Stephanie speak?
How many years of experience does Stephanie have?
What roles would Stephanie be best suited for?
What is Stephanie's latest experience?
What companies has Stephanie worked for in recent years?
Which industries is Stephanie most experienced in?
Which business areas is Stephanie most experienced in?
Which industries has Stephanie worked in recently?
Which business areas has Stephanie worked in recently?
What is Stephanie's education?
What is the availability of Stephanie?
What is the rate of Stephanie?
How to hire Stephanie?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Online Marketing Consultant
Nearby freelancers
Professionals working in or nearby Berlin, Germany