Recommended expert

Stephanie Graf

Online Marketing Consultant

Stephanie Graf
Berlin, Germany

Experience

Jun 2019 - Present
6 years 9 months

Online Marketing Consultant

Self employed

  • Supporting brands in the digital and e-commerce sector building up their brand by developing and implementing full-funnel Online Marketing strategies
  • Strategic consultancy regarding running campaigns and channel extensions
  • Leveraging personal network to develop new business partnerships
  • Setup of reporting structures
  • Responsibility of handling seven-figure online media budgets
  • Setup of visual brand campaigns by briefing visual concepts to stakeholders
  • Taking over responsibility for the design and content creation of social ads
  • Development of tracking concepts and general technical support
  • Leading customer workshops and teaching Online Marketing know how

Customers I worked with: GUD.berlin, ärzte-markt.de, Rosekick GmbH, Newman Agency, Bündnis für eine enkeltaugliche Landwirtschaft e.V., K-New Media, myToys, Mirapodo, Glambou, Klenico Health AG

May 2018 - Jun 2019
1 year 2 months

Senior Online Marketing Manager

DCMN

  • Conception of performance- and brand-oriented online marketing campaigns through various channels (e.g. SEA, socials, classical display, RTB, retargeting, video, OTT and mobile campaigns) and a wide variety of marketing opportunities
  • Management, setup, controlling and on-going optimisation of international online marketing campaigns for (digital) commerce clients (e.g. McFIT Global Group/RSG Group)
  • Responsibility of handling seven-figure client online media budgets
  • Media buying via RTA and publisher/partner networks
  • Development of tracking concepts to measure the success of marketing campaigns as well as support clients during the implementation phase of tracking approach
  • Analysis of campaign results and preparation of comprehensive customer reports and presentations
  • Explanations and discussions of campaign results directly with customers
  • Building good, sustainable and yield-rich relationships with customers through a top-performance of campaigns
  • Team responsibility for all HR related topics (e.g. recruitment, onboarding, offboarding)
  • Building and strengthening of strategic partnerships with global digital partners
  • Taking over responsibility in various sales pitches regarding digital offers (conception, calculation and presentation)
Aug 2016 - Apr 2018
1 year 9 months

Performance Marketing Manager

Ticketmaster Deutschland & Österreich

  • Conception and realization of all performance campaigns on Facebook, Twitter and Instagram
  • Professional management of digital marketing team members
  • Primary responsibility for planning, managing and reporting the annual digital budget in Germany and Austria
  • Primary responsibility for the entire affiliate section (planning and realization of affiliate campaigns)
  • Participation in and management of workshops for internal and external clients
  • Development of new (creative) ad formats for the social advertisement
  • Strategic development of digital channels of communication focusing traffic and conversions
  • Identification and acquisition of potential partners
  • Coordination of agencies (SEA and advertising) and external partners
  • Development of management reports and performance analysis by using specific analysis tools (Google Analytics and SimilarWeb)
  • Acquisition of influencers and management of influencer campaigns
  • Target-group oriented development of new growth strategies using digital marketing concepts
  • Development of KPIs to measure performance
  • Management of Social Media posts
Feb 2016 - Jul 2016
6 months

Customer Success Manager

test IO

  • Developing retention strategies for the customers
  • Partner alongside key cross-functional teams to lead post-sales implementation and project management activity
  • Developing and executing customer success plans and tracking/reporting on key metrics for customer adoption and success
  • Identifying upsell and grow opportunities and collaboration with sales teams to ensure growth attainment
  • Developing a trusted advisor relationship with customers and developing them into reference customers
  • Ensuring high satisfaction by surveying customers and making adjustments to increase customer satisfaction based on their feedback
  • Coordination of internal resources that interact with each customer
  • Driving renewals to a successful completion in close collaboration with Sales, Project Management and the customer’s stakeholders
Apr 2015 - Jan 2016
10 months

Junior Account Manager

Ve Interactive DACH GmbH

  • Building and managing relationships with customers
  • Providing specific and measurable advices to clients to help them to optimise their campaigns
  • Uncovering upsell opportunities
  • Researching and analyzing client activities
  • Identifying and resolving client issues with or without help of immediate team
  • Preparing and analyzing written reports (using internal and Affiliate networks)
Oct 2014 - Jun 2015
9 months

Freelance Marketing and Sales Consultant

Wolfert Engineering Firm

  • Developing and managing new and existing products
  • Developing general business ideas
  • Online marketing
  • Event marketing
  • Editorial tasks
  • Sales consulting
Sep 2014 - Mar 2015
7 months

IT Project Manager

Berlin Waterworks

  • Strategic planning of telecommunications
  • Managing internal and external (construction) projects
  • Monitoring budgets
  • Preparing and coordinating construction projects
  • Planning release changes and updates
  • Technical support
Jan 2012 - Sep 2014
2 years 9 months

Trainee - Combined vocational training and degree program

Berlin Waterworks

  • Worked in different divisions: Key Account Management; Marketing and Distribution (water dispenser); Internal Communication and Marketing; IT
  • Wrote a bachelor thesis in the IT division on Scrum as an innovative management method
Oct 2011 - Dec 2011
3 months

Product Management Trainee

Palabea Ltd.

Jun 2011 - Sep 2011
4 months

Intern in Business Administration and Service Management

Palabea Ltd.

  • Supported management as an executive assistant
  • Provided on-the-job training and coordinated producers
  • Organized language courses
Dec 2010 - May 2011
6 months

Editorial intern

ParisBerlin Magazine

  • Supporting editorial staff in all activities leading to publication, including acting as a personal assistant to commissioning editors and overseeing tasks
  • Liaising with other in-house teams, writers, photographers, printers, designers and production staff to negotiate and monitor timescales for stages in the publishing process
  • Writing articles and reports (German, French)
  • Amending and correcting articles
  • Collating the work of several authors
  • Uploading text and images to a website using a content management system
  • Acquisition of subscribers and advertisers
Oct 2010 - Nov 2010
2 months

Internship

Sprachenatelier Berlin

  • Supported international students
  • Preparation of different events

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (7.5 years), Retail (6.5 years), Utilities (3 years), Advertising (2 years), Media and Entertainment (2 years), and Professional Services (1 year).

Information Technology
Retail
Utilities
Advertising
Media and Entertainment
Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (14 years), Sales (6 years), Project Management (3.5 years), Information Technology (3 years), Human Resources (1.5 years), and Customer Service (1.5 years).

Marketing
Sales
Project Management
Information Technology
Human Resources
Customer Service

Summary

7+ years experience in the ad-tech & e-commerce sector, with strong background in advertising and consulting. Ability to closely work cross-functional with other teams and manage an own team.

Skills

  • Social Media
  • Digital Marketing
  • Marketing

Languages

German
Native
English
Advanced
French
Advanced
Spanish
Elementary
Latin
Elementary

Education

Oct 2011 - Sep 2014

Berlin School of Economics and Law

Bachelor of Arts, dual program - Business administrations, Service Management · Business administrations, Service Management · Berlin, Germany

Profile

Created
Last Update
Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Stephanie based?

Stephanie is based in Berlin, Germany.

What languages does Stephanie speak?

Stephanie speaks the following languages: German (Native), English (Advanced), French (Advanced), Spanish (Elementary), Latin (Elementary).

How many years of experience does Stephanie have?

Stephanie has at least 15 years of experience. During this time, Stephanie has worked in at least 12 different roles and for 10 different companies. The average length of individual experience is 1 year and 3 months. Note that Stephanie may not have shared all experience and actually has more experience.

What roles would Stephanie be best suited for?

Based on recent experience, Stephanie would be well-suited for roles such as: Online Marketing Consultant, Senior Online Marketing Manager, Performance Marketing Manager.

What is Stephanie's latest experience?

Stephanie's most recent position is Online Marketing Consultant at Self employed.

What companies has Stephanie worked for in recent years?

In recent years, Stephanie has worked for Self employed.

Which industries is Stephanie most experienced in?

Stephanie is most experienced in industries like Information Technology (IT), Retail, and Utility Services. Stephanie also has some experience in Media, Entertainment and Publishing, Advertising, and Professional Services.

Which business areas is Stephanie most experienced in?

Stephanie is most experienced in business areas like Marketing, Sales, and Project Management. Stephanie also has some experience in Information Technology (IT), Human Resources (HR), and Customer Service.

Which industries has Stephanie worked in recently?

Stephanie has recently worked in industries like Information Technology (IT) and Retail.

Which business areas has Stephanie worked in recently?

Stephanie has recently worked in business areas like Marketing.

What is Stephanie's education?

Stephanie holds a Bachelor in Business administrations, Service Management from Berlin School of Economics and Law.

What is the availability of Stephanie?

Stephanie is immediately available for suitable projects.

What is the rate of Stephanie?

Stephanie's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Stephanie?

To hire Stephanie, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 870-1030 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.