Stephanie Graf
Online Marketing Consultant
Experience
Jun 2019 - Present
6 years 2 monthsBerlin, Germany
Online Marketing Consultant
Self employed
- Supporting brands in the digital and e-commerce sector building up their brand by developing and implementing full-funnel Online Marketing strategies
- Strategic consultancy regarding running campaigns and channel extensions
- Leveraging personal network to develop new business partnerships
- Setup of reporting structures
- Responsibility of handling seven-figure online media budgets
- Setup of visual brand campaigns by briefing visual concepts to stakeholders
- Taking over responsibility for the design and content creation of social ads
- Development of tracking concepts and general technical support
- Leading customer workshops and teaching Online Marketing know how
- Customers I worked with: GUD.berlin, ärzte-markt.de, Rosekick GmbH, Newman Agency, Bündnis für eine enkeltaugliche Landwirtschaft e.V., K-New Media, myToys, Mirapodo, Glambou, Klenico Health AG
May 2018 - Jun 2019
1 year 2 monthsBerlin, Germany
Senior Online Marketing Manager
DCMN
- Conception of performance- and brand-oriented online marketing campaigns through various channels (e.g. SEA, socials, classical display, RTB, retargeting, video, OTT and mobile campaigns, ...) and a wide variety of marketing opportunities
- Management, setup, controlling and on-going optimisation of international online marketing campaigns for (digital) commerce clients (e.g. McFIT Global Group/RSG Group)
- Responsibility of handling seven-figure client online media budgets
- Media buying via RTA and publisher/partner networks
- Development of tracking concepts to measure the success of marketing campaigns as well as support clients during the implementation phase of tracking approach
- Analysis of campaign results and preparation of comprehensive customer reports and presentations
- Explanations and discussions of campaign results directly with customers
- Building good, sustainable and yield-rich relationships with customers through a top-performance of campaigns
- Team responsibility for all HR related topics (e.g. recruitment, onboarding, offboarding)
- Building and strengthening of strategic partnerships with global digital partners
- Taking over responsibility in various sales pitches regarding digital offers (conception, calculation and presentation)
Aug 2016 - Apr 2018
1 year 9 monthsBerlin, Germany
Performance Marketing Manager
Ticketmaster Deutschland & Osterreich
- Conception and realization of all performance campaigns on Facebook, Twitter and Instagram
- Professional management of digital marketing team members
- Primary responsibility for planning, managing and reporting the annual digital budget in Germany and Austria
- Primary responsibility for the entire affiliate section (planning and realization of affiliate campaigns)
- Participation in and management of workshops for internal and external clients
- Development of new (creative) ad formats for the social advertisement
- Strategic development of digital channels of communication focussing traffic and conversions
- Identification and acquisition of potential partners
- Coordination of agencies (SEA and advertising) and external partners
- Development of management reports and performance analysis by using specific analysis tools (Google Analytics and SimilarWeb)
- Acquisition of influencers and management of influencer campaigns
- Target-group oriented development of new growth strategies using digital marketing concepts
- Development of KPIs to measure performance
- Management of Social Media posts
Feb 2016 - Jul 2016
6 monthsCustomer Success Manager
test IO
- Developing retention strategies for the customers
- Partner alongside key cross-functional teams to lead post-sales implementation and project management activity
- Developing and executing customer success plans and tracking/reporting on key metrics for customer adoption and success
- Identifying upsell and grow opportunities and collaboration with sales teams to ensure growth attainment
- Developing a trusted advisor relationship with customers and developing them into reference customers
- Ensuring high satisfaction by surveying customers and making adjustments to increase customer satisfaction based on their feedback
- Coordination of internal resources that interact with each customer
- Driving renewals to a successful completion in close collaboration with Sales, Project Management and the customer’s stakeholders
Apr 2015 - Jan 2016
10 monthsBerlin, Germany
Junior Account Manager
Ve Interactive DACH GmbH
- Building and managing relationships with customers
- Providing specific and measurable advices to clients to help them to optimise their campaigns
- Uncovering upsell opportunities
- Researching and analyzing client activities
- Identifying and resolving client issues with or without help of immediate team
- Preparing and analyzing written reports (using internal and Affiliate networks)
Oct 2014 - Jun 2015
9 monthsPart Time Job | Freelance Consultant Marketing and Sales
Ingenieurbüro Wolfert
- While my collaboration with Karsten Wolfert, CEO of the engineering company, I had the chance to support him in the process of business development.
- Developing and managing new and existing products
- Developing business ideas in general
- Online-marketing
- Event-marketing
- Editorial tasks
- Sales consulting
Sep 2014 - Mar 2015
7 monthsBerlin, Germany
IT Project Manager
Berliner Wasserbetriebe
- After finishing my studies I started this job as IT Project Manager, I had the opportunity to gain inside knowledge of telecommunication networks.
- Strategic planning of telecommunications
- Managing of internal and external (construction) projects
- Monitoring of budget
- Preparation and coordination of construction projects
- Planning of release changes and updates
- Technical support
Jan 2012 - Sep 2014
2 years 9 monthsBerlin, Germany
Trainee - Combined vocational training und degree program
Berliner Wasserbetriebe
- During my study time at the Hochschule für Wirtschaft und Recht Berlin I was working all three month at the Berliner Wasserbetriebe full time.
- I had the opportunity to work in different divisions:
- Key Account Management
- Marketing and Distribution (water dispenser)
- Internal communication and Marketing
- IT
- I wrote my bachelor thesis in the IT division concerning Scrum as innovative management method
Oct 2011 - Dec 2011
3 monthsTrainee Product Management
Palabea GmbH
- Starting my combined vocational training und degree program at the Hochschule für Wirtschaft und Recht Berlin.
- Business administrations and Service Management
Jun 2011 - Sep 2011
4 monthsIntern
Palabea GmbH
- During my internship at the Palabea GmbH I had the opportunity to support the management by being an executive assistant. My tasks included the on-the-job-training and the coordination of producers as well as the organization of language courses.
Dec 2010 - May 2011
6 monthsEditorial intern
ParisBerlin Magazine
- Supporting editorial staff in all activities leading to publication, including acting as a personal assistant to commissioning editors and overseeing tasks
- Liaising with other in-house teams, writers, photographers, printers, designers and production staff to negotiate and monitor timescales for stages in the publishing process
- Writing articles and reports (German, French)
- Amending and correcting articles
- Collating the work of several authors
- Uploading text and images to a website using a content management system
- Acquisition of subscribers and advertisers
Oct 2010 - Nov 2010
2 monthsBerlin, Germany
Intern
Sprachenatelier Berlin
- My tasks in this language school included the support of international students as well as the preparation of different events.
Summary
7+ years experience in the ad-tech & e-commerce sector, with strong background in advertising and consulting. Ability to closely work cross-functional with other teams and manage an own team.
Languages
German
NativeFrench
AdvancedEnglish
IntermediateSpanish
ElementaryLatin
Elementary Education
Oct 2011 - Jun 2014
Hochschule für Wirtschaft und Recht Berlin
Bachelor of Arts, dual program · Business Administrations, Service Management · Berlin, Germany
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