Stephanie Graf
Online Marketing Consultant
Experience
Jun 2019 - Present
6 years 2 months Berlin, Germany
Online Marketing Consultant
Self employed
- Supporting brands in the digital and e-commerce sector building up their brand by developing and implementing full-funnel Online Marketing strategies - Strategic consultancy regarding running campaigns and channel extensions - Leveraging personal network to develop new business partnerships - Setup of reporting structures - Responsibility of handling seven-figure online media budgets - Setup of visual brand campaigns by briefing visual concepts to stakeholders - Taking over responsibility for the design and content creation of social ads - Development of tracking concepts and general technical support - Leading customer workshops and teaching Online Marketing know how - Customers I worked with: GUD.berlin, ärzte-markt.de, Rosekick GmbH, Newman Agency, Bündnis für eine enkeltaugliche Landwirtschaft e.V., K-New Media, myToys, Mirapodo, Glambou, Klenico Health AG
May 2018 - Jun 2019
1 year 2 months Berlin, Germany
Senior Online Marketing Manager
DCMN
- Conception of performance- and brand-oriented online marketing campaigns through various channels (e.g. SEA, socials, classical display, RTB, retargeting, video, OTT and mobile campaigns, ...) and a wide variety of marketing opportunities - Management, setup, controlling and on-going optimisation of international online marketing campaigns for (digital) commerce clients (e.g. McFIT Global Group/RSG Group) - Responsibility of handling seven-figure client online media budgets - Media buying via RTA and publisher/partner networks - Development of tracking concepts to measure the success of marketing campaigns as well as support clients during the implementation phase of tracking approach - Analysis of campaign results and preparation of comprehensive customer reports and presentations - Explanations and discussions of campaign results directly with customers - Building good, sustainable and yield-rich relationships with customers through a top-performance of campaigns - Team responsibility for all HR related topics (e.g. recruitment, onboarding, offboarding) - Building and strengthening of strategic partnerships with global digital partners - Taking over responsibility in various sales pitches regarding digital offers (conception, calculation and presentation)
Aug 2016 - Apr 2018
1 year 9 months Berlin, Germany
Performance Marketing Manager
Ticketmaster Deutschland & Osterreich
- Conception and realization of all performance campaigns on Facebook, Twitter and Instagram - Professional management of digital marketing team members - Primary responsibility for planning, managing and reporting the annual digital budget in Germany and Austria - Primary responsibility for the entire affiliate section (planning and realization of affiliate campaigns) - Participation in and management of workshops for internal and external clients - Development of new (creative) ad formats for the social advertisement - Strategic development of digital channels of communication focussing traffic and conversions - Identification and acquisition of potential partners - Coordination of agencies (SEA and advertising) and external partners - Development of management reports and performance analysis by using specific analysis tools (Google Analytics and SimilarWeb) - Acquisition of influencers and management of influencer campaigns - Target-group oriented development of new growth strategies using digital marketing concepts - Development of KPIs to measure performance - Management of Social Media posts
Feb 2016 - Jul 2016
6 monthsCustomer Success Manager
test IO
- Developing retention strategies for the customers - Partner alongside key cross-functional teams to lead post-sales implementation and project management activity - Developing and executing customer success plans and tracking/reporting on key metrics for customer adoption and success - Identifying upsell and grow opportunities and collaboration with sales teams to ensure growth attainment - Developing a trusted advisor relationship with customers and developing them into reference customers - Ensuring high satisfaction by surveying customers and making adjustments to increase customer satisfaction based on their feedback - Coordination of internal resources that interact with each customer - Driving renewals to a successful completion in close collaboration with Sales, Project Management and the customer’s stakeholders
Apr 2015 - Jan 2016
10 months Berlin, Germany
Junior Account Manager
Ve Interactive DACH GmbH
- Building and managing relationships with customers - Providing specific and measurable advices to clients to help them to optimise their campaigns - Uncovering upsell opportunities - Researching and analyzing client activities - Identifying and resolving client issues with or without help of immediate team - Preparing and analyzing written reports (using internal and Affiliate networks)
Oct 2014 - Jun 2015
9 monthsPart Time Job | Freelance Consultant Marketing and Sales
Ingenieurbüro Wolfert
- While my collaboration with Karsten Wolfert, CEO of the engineering company, I had the chance to support him in the process of business development. - Developing and managing new and existing products - Developing business ideas in general - Online-marketing - Event-marketing - Editorial tasks - Sales consulting
Sep 2014 - Mar 2015
7 months Berlin, Germany
IT Project Manager
Berliner Wasserbetriebe
- After finishing my studies I started this job as IT Project Manager, I had the opportunity to gain inside knowledge of telecommunication networks. - Strategic planning of telecommunications - Managing of internal and external (construction) projects - Monitoring of budget - Preparation and coordination of construction projects - Planning of release changes and updates - Technical support
Jan 2011 - Sep 2014
2 years 9 months Berlin, Germany
Trainee - Combined vocational training and degree program
Berliner Wasserbetriebe
- During my study time at the Hochschule für Wirtschaft und Recht Berlin I was working all three month at the Berliner Wasserbetriebe full time. - I had the opportunity to work in different divisions: - Key Account Management - Marketing and Distribution (water dispenser) - Internal communication and Marketing - IT - I wrote my bachelor thesis in the IT division concerning Scrum as innovative management method
Oct 2011 - Dec 2011
3 monthsTrainee Product Management
Palabea GmbH
- Starting my combined vocational training and degree program at the Hochschule für Wirtschaft und Recht Berlin. - Business administrations and Service Management
Jun 2011 - Sep 2011
4 monthsIntern
Palabea GmbH
- During my internship at the Palabea GmbH I had the opportunity to support the management by being an executive assistant. My tasks included the on-the-job-training and the coordination of producers as well as the organization of language courses.
Dec 2010 - May 2011
6 monthsEditorial intern
ParisBerlin Magazine
- Supporting editorial staff in all activities leading to publication, including acting as a personal assistant to commissioning editors and overseeing tasks - Liaising with other in-house teams, writers, photographers, printers, designers and production staff to negotiate and monitor timescales for stages in the publishing process - Writing articles and reports (German, French) - Amending and correcting articles - Collating the work of several authors - Uploading text and images to a website using a content management system - Acquisition of subscribers and advertisers
Oct 2010 - Nov 2010
2 months Berlin, Germany
Intern
Sprachenatelier Berlin
- My tasks in this language school included the support of international students as well as the preparation of different events.
Summary
7+ years experience in the ad-tech & e-commerce sector, with strong background in advertising and consulting. Ability to closely work cross-functional with other teams and manage an own team.
Languages
German
Native
French
Advanced
English
Intermediate
Latin
Elementary
Spanish
Elementary
Education
Oct 2011 - Jun 2014
Hochschule für Wirtschaft und Recht Berlin
Bachelor of Arts, dual program · Business Administrations, Service Management · Berlin, Germany
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