Björn Eberhardt
Health Coach
Experience
Health Coach
Self-employed
- Certified Health Coach in Sleep, Stress Management & Recovery
- Mission is to transform lives, not bodies, achieving sustainable & life-changing results in all critical areas of life — from health and fitness to relationships, career, mindset, emotions, and resilience
Senior Product Manager
VAHA GmbH
- Defining and delivering features across the customer acquisition pipeline through direct-to-consumer and partnerships, fraud prevention, order fulfillment, retention, new markets, new business models and legal requirements
- Defining the product roadmap for new features, while working closely with the Marketing, Engineering, Business Development, Customer Services, Operations, Legal & Finance teams
- Monitoring product performance, customer satisfaction/feedback, competitors, market trends, tech innovations & legal developments
- Identifying main drivers and levers to impact customer growth, driving new customer acquisition, increasing conversion from trials to subscribers and reducing churn
- Defining & deciding strategic direction for VAHA's product priorities
Product Manager
Freeletics GmbH
- Responsible for growing Freeletics' global subscriber base by optimizing existing paid & organic acquisition channels to drive initial monetization and ensure new customers are set up for success
- Managing the product roadmap, backlog, and documentation of new product ideas/hypotheses across App & Web
- Creating & analyzing success metrics to assure company goal/OKR achievement and drive implementation in close collaboration with designers, UXR, engineers, data team, CRM, (product) marketing, and other cross-functional teams
- Driving product discovery in the product monetization/growth area by working with research and design to analyze and identify opportunities
- Establishing and aligning a short/medium term vision for the designated crew area
- Aligning business and technical needs, analyzing customer and product data, turning customer insights into actionable initiatives, determining roll-out strategy, and managing risks
- Translating product strategy into actionable execution across functions and leading innovation from conceptualization to launch
Co-Founder
Planetics UG
- Driving the process from ideation, running research, prototyping, initial marketing to official launch of the company website
Product Manager
SportHacks GmbH
- Leading new product development for all stages of the value chain: research, ideation, sourcing suppliers, defining requirements, pricing & packaging, developing a marketing & market-entry strategy to after sales
- Leading the initial setup, management and optimization of main business operations, such as customer service, inventory management & logistics
Product Management Intern
Mercedes-Benz India Pvt. Ltd.
- Member of the organization committee and product instructor for the ‘Product Experience Day’
- Supporting the setup of a new ‘Mercedes-Benz India Paint Strategy’
- Creation of ‘Product Launch Circulars’ for all stakeholders
- Tracking, compiling and updating all competitor price movements
- Market analysis & monthly conception of an ‘Indian Product & Market Report’
Research & Development Intern
Daimler AG
- Supporting the assembly of prototype cars during series production
- Supporting Project Management team by organizing and moderating technical committees and logging their results
- Data research in systems and controlling of weight procedures
- Developing and frequently updating determined & potential lightweight procedures
Summary
An outgoing, curious & positively minded guy with extensive passion for Holistic Health Optimization, Growth Mindset, Startup & Product.
Around 5 years of experience in building digital & physical products as well as business operations in an agile and fast-paced startup environment - in my all-time favorite industry: health, fitness & wellness.
By nurturing a growth mindset, I have a particular interest in constant self-improvement - mentally, physically, socially, emotionally & intellectually. At the same time, I recognized that self-improvement is not only about making yourself ultimately happy, but as a way to equip yourself to be more impactful with the purpose you have been given in life. Hence, on top of my personal & professional experience I am a certified Health Coach with focus on Sleep, Stress Management & Recovery.
Skills
- Holistic Health Optimization
- Growth Mindset
- Startup & Product
- Asana
- Shopify
- Slack
- Jira
- Miro
- Confluence
- Jtl Software
- Strength & Functional Training
- Tennis
- Running & Hiking
- Traveling & Cultures
- Self-development Podcasts & Books
- Meditation
- Holistic Health Optimization
Languages
Education
Deakin University
Master of Science, Global Management · Melbourne, Australia
Jönköping International Business School
Master of Science, Global Management · Jönköping, Sweden · 1.4
Pforzheim University
Bachelor of Science, Industrial Engineering and Management / International Management · Pforzheim, Germany · 2.2
Certifications & licenses
Fitness Coach C-License
Akademie Für Sport & Gesundheit
Fundamentals Of Digital Marketing
Level 1 Certified Coach In Sleep, Stress Management, And Recovery
Precision Nutrition
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