Björn Eberhardt
Health Coach
Experience
Health Coach
Self-employed
- Certified Health Coach in Sleep, Stress Management & Recovery
- Mission is to transform lives, not bodies, achieving sustainable & life-changing results in all critical areas of life — from health and fitness to relationships, career, mindset, emotions, and resilience
Senior Product Manager
VAHA GmbH
- Defining and delivering features across the customer acquisition pipeline through direct-to-consumer and partnerships, fraud prevention, order fulfillment, retention, new markets, new business models and legal requirements
- Defining the product roadmap for new features, while working closely with the Marketing, Engineering, Business Development, Customer Services, Operations, Legal & Finance teams
- Monitoring product performance, customer satisfaction/feedback, competitors, market trends, tech innovations & legal developments
- Identifying main drivers and levers to impact customer growth, driving new customer acquisition, increasing conversion from trials to subscribers and reducing churn
- Defining & deciding strategic direction for VAHA's product priorities
Product Manager
Freeletics GmbH
- Responsible for growing Freeletics' global subscriber base by optimizing existing paid & organic acquisition channels to drive initial monetization and ensure new customers are set up for success
- Managing the product roadmap, backlog, and documentation of new product ideas/hypotheses across App & Web
- Creating & analyzing success metrics to assure company goal/OKR achievement and drive implementation in close collaboration with designers, UXR, engineers, data team, CRM, (product) marketing, and other cross-functional teams
- Driving product discovery in the product monetization/growth area by working with research and design to analyze and identify opportunities
- Establishing and aligning a short/medium term vision for the designated crew area
- Aligning business and technical needs, analyzing customer and product data, turning customer insights into actionable initiatives, determining roll-out strategy, and managing risks
- Translating product strategy into actionable execution across functions and leading innovation from conceptualization to launch
Co-Founder
Planetics UG
- Driving the process from ideation, running research, prototyping, initial marketing to official launch of the company website
Product Manager
SportHacks GmbH
- Leading new product development for all stages of the value chain: research, ideation, sourcing suppliers, defining requirements, pricing & packaging, developing a marketing & market-entry strategy to after sales
- Leading the initial setup, management and optimization of main business operations, such as customer service, inventory management & logistics
Product Management Intern
Mercedes-Benz India Pvt. Ltd.
- Member of the organization committee and product instructor for the ‘Product Experience Day’
- Supporting the setup of a new ‘Mercedes-Benz India Paint Strategy’
- Creation of ‘Product Launch Circulars’ for all stakeholders
- Tracking, compiling and updating all competitor price movements
- Market analysis & monthly conception of an ‘Indian Product & Market Report’
Research & Development Intern
Daimler AG
- Supporting the assembly of prototype cars during series production
- Supporting Project Management team by organizing and moderating technical committees and logging their results
- Data research in systems and controlling of weight procedures
- Developing and frequently updating determined & potential lightweight procedures
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (6 years), Healthcare (4 years), Sport (2 years), Automotive (1 year), and Retail (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (9 years), Marketing (8.5 years), Customer Service (6 years), Business Intelligence (6 years), Research and Development (2 years), and Logistics (2 years).
Summary
An outgoing, curious & positively minded guy with extensive passion for Holistic Health Optimization, Growth Mindset, Startup & Product.
Around 5 years of experience in building digital & physical products as well as business operations in an agile and fast-paced startup environment - in my all-time favorite industry: health, fitness & wellness.
By nurturing a growth mindset, I have a particular interest in constant self-improvement - mentally, physically, socially, emotionally & intellectually. At the same time, I recognized that self-improvement is not only about making yourself ultimately happy, but as a way to equip yourself to be more impactful with the purpose you have been given in life. Hence, on top of my personal & professional experience I am a certified Health Coach with focus on Sleep, Stress Management & Recovery.
Skills
- Holistic Health Optimization
- Growth Mindset
- Startup & Product
- Asana
- Shopify
- Slack
- Jira
- Miro
- Confluence
- Jtl Software
- Strength & Functional Training
- Tennis
- Running & Hiking
- Traveling & Cultures
- Self-development Podcasts & Books
- Meditation
- Holistic Health Optimization
Languages
Education
Deakin University
Master of Science, Global Management · Melbourne, Australia
Jönköping International Business School
Master of Science, Global Management · Jönköping, Sweden · 1.4
Pforzheim University
Bachelor of Science, Industrial Engineering and Management / International Management · Pforzheim, Germany · 2.2
Certifications & licenses
Fitness Coach C-License
Akademie Für Sport & Gesundheit
Fundamentals Of Digital Marketing
Level 1 Certified Coach In Sleep, Stress Management, And Recovery
Precision Nutrition
Profile
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