Björn Eberhardt
Health Coach & Product Manager
Experience
Jan 2022 - Present
2 years 2 months Munich, Germany
Senior Product Manager
ONVY HealthTech
Jan 2022 - Present
3 years 2 months Munich, Germany
Performance & Sleep Coach
Björn Eberhardt - R.E.S.T. Coaching
Certified in
- Sleep, Stress Management & Recovery Coaching
- Nutrition Coaching for Athletes
10x your energy to look, feel and perform better than ever.
Sep 2021 - Present
3 years 6 monthsMentor
MentorCruise
MentorCruise connects aspiring tech workers with industry professionals for long-term mentorship.
- I offer up to 3 long-term mentorships on MentorCruise.
- In the mentorship program, I share some of the learnings I acquired along the way and support you on your personal growth journey.
- My focus areas are 'Product Management', 'Entrepreneurship', 'Self-development', and 'Health Optimization'.
Aug 2021 - Jan 2022
6 months Berlin, Germany
Senior Product Manager
VAHA
- Defining and delivering features across the customer acquisition pipeline through direct to consumer and partnerships, fraud prevention, order fulfillment, retention, new markets, new business models, and legal requirements.
- Defining the product roadmap for new features, while working closely with the Marketing, Engineering, Business Development, Customer Services, Operations, Legal and Finance teams.
- Monitoring product performance, customer satisfaction/feedback, competitors, market trends, tech innovations, and legal developments.
- Identifying main drivers and levers to impact customer growth, driving new customer acquisition, increasing conversion from trials to subscribers, and reducing churn.
- Defining and deciding strategic direction for VAHA's product priorities.
Aug 2020 - Jul 2021
1 year Munich, Germany
Product Manager
Freeletics
- Responsible for growing Freeletics' global subscriber base - optimizing our existing paid & organic acquisition channels to drive initial monetization and ensure new customers are set up for success
- Managing the product roadmap, backlog, and documentation of new product ideas/hypotheses across App & Web
- Creating & analyzing success metrics to assure company goal achievement/OKR and drive implementation in close collaboration with designers, UXR, engineers, (product) marketing, and other cross-functional teams
- Driving product discovery in the product monetization/growth area by working with research and design to analyze and identify opportunities
- Establishing and aligning a short/medium term vision for the designated crew area
- Aligning business and technical needs, analyzing customer and product data, turning customer insights into actionable initiatives, determining roll-out strategy, and managing risks
- Translating product strategy into actionable execution across functions and lead innovation from conceptualization to launch
Apr 2020 - Aug 2020
5 months Munich, Germany
Co-Founder
PLANETICS
- Driving the process from ideation, research & discovery, prototyping, initial marketing to official launch of the company website
Feb 2018 - Apr 2020
2 years 3 months Stuttgart, Germany
Product Manager
SportHacks
Leading the coordination and optimization of the entire value chain and product lifecycle, as well as the initial implementation and continuous optimization of relevant operational business processes. Responsibilities include:
- Strategic conception and operationalization of market entry strategies
- Definition of marketing and sales channels and communication strategy with customers
- Creating strategic product portfolio roadmaps for the long-term development of the product portfolio
- Defining and executing OKRs
- Defining product requirements for design
- Conducting market, competitor, and customer analyses
- Independent management and continuous optimization of the community (platform) and the product development process with the customer
- Responsible for operational and strategic purchasing
- Definition of the pricing strategy to ensure product profitability
- First-time implementation, administration, and optimization of customer service and returns management
- Sourcing of a fulfillment service provider and ensuring a smooth shipping process
- Organization of and participation in local/international trade fairs, e.g. ISPO 2020
- Management of all product-related project topics for our worldwide Kickstarter campaigns
- Design and creation of print products and packaging material
- Initializing and supporting the setup of B2B partnerships
- Supporting the CEO in the strategic orientation of the company
- Holistic assurance of an efficient process and communication flow between the community, product management, marketing, and the CEO.
Feb 2015 - Jul 2015
6 months Pune, India
Product Management
Mercedes-Benz India Pvt. Ltd
Main Tasks:
- Member of the Organization Committee and Product Instructor for the 'Product Experience Day'
- Paint – Trim - Upholstery Strategy for entire range of Mercedes-Benz cars in India
- Global paint-trim-upholstery mapping for car lines offered in India
- Setting up 'Mercedes-Benz India Paint Strategy' in collaboration with respective product managers
- Creation of upholstery, trim and paint combinations for the particular car lines
- Design and preparation of product presentations for the Dealer Product Council
- Member of the Organization Committee of the 'Merchandise Sale for Employees'
- Creation of 'Product Launch Circulars' for all Stakeholders, summarizing all key features and special equipment of carlines
- Tracking, compiling and updating of all price movements of the core competitors
- Financial templates: Working with the M-tool, a defined template used for product premia calculation over competition products. Fundamental document for product pricing
- Monthly conception and circulation of an 'Indian Product & Market Report', which contains all actions of the core competitors and the Indian passenger vehicle market
- Market Analysis and creation of product comparison presentations for all Mercedes-Benz products with the competition
- Supporting Product Managers on daily operative work
Oct 2014 - Dec 2015
3 months Pforzheim, Germany
Postman
Deutsche Post
Temporary Employee
Mar 2013 - Aug 2013
6 months Sindelfingen, Germany
R&D Project Management
Daimler AG
Department: Full Vehicle Construction of E-, C-, & GLK-Class
Main Tasks:
- Supporting the assembly of prototype cars during series production
- Supporting the Project Management team by organizing and moderating several technical committees and logging their results
- Conducting data research and controlling weight procedures
- Intern team project on developing and frequently updating a catalogue with determined & potential lightweight procedures
- Measuring and weighing prototype and pilot series parts
Department: Product Management in Stuttgart-Moehringen, Germany (half a month):
- Participating in committee conferences dealing with project planning and launching strategies
- Supporting presentation preparation for top management
- Market/Competitor analysis
Aug 2011 - Sep 2011
2 months Pforzheim, Germany
Cross-Departmental
Kleiner GmbH Stanztechnik
- Research & Development
- Design Engineering
- Financial Accounting
- Marketing & Sales
- Tool manufacturing
Languages
German
Native
English
Advanced
Spanish
Elementary
Swedish
Elementary
Education
Oct 2015 - Jun 2017
Jönköping International Business School
Master of Science (M.Sc.) · Global Management
Oct 2016 - Jun 2016
Deakin University
Master of Science (M.S.) · Global Management
Oct 2011 - Jun 2014