Björn Eberhardt
Health Coach
Experience
Jan 2021 - Present
3 years 6 months Munich, Germany
Health Coach
Self-employed
- Certified Health Coach in Sleep, Stress Management & Recovery (PN-SSRC).
- Focused on transforming lives sustainably and achieving life-changing results across health, fitness, relationships, career, mindset, emotions, and resilience.
Aug 2021 - Dec 2021
5 months Berlin, Germany
Senior Product Manager
VAHA GmbH
- Defined and delivered features across the customer acquisition pipeline through direct-to-consumer and partnerships, fraud prevention, order fulfillment, retention, new markets, new business models, and legal requirements.
- Created the product roadmap for new features, working closely with Marketing, Engineering, Business Development, Customer Services, Operations, Legal, and Finance teams.
- Monitored product performance, customer satisfaction/feedback, competitors, market trends, tech innovations, and legal developments.
- Identified main drivers and levers to impact customer growth, drive new customer acquisition, increase conversion from trials to subscribers, and reduce churn.
- Defined and decided strategic direction for VAHA's product priorities.
Aug 2020 - Present
4 years 11 months Munich, Germany
Product Manager
Freeletics GmbH
- Responsible for growing Freeletics' global subscriber base by optimizing existing paid and organic acquisition channels to drive initial monetization.
- Managed the product roadmap, backlog, and documentation of new product ideas/hypotheses across App and Web.
- Created and analyzed success metrics to ensure company goals and OKRs were achieved, collaborating with designers, UXR, engineers, data team, CRM, product marketing, and cross-functional teams.
- Driven product discovery in the monetization/growth area by working with research and design to analyze and identify opportunities.
- Established and aligned a short/medium-term vision for the designated crew area.
- Aligned business and technical needs, analyzed customer and product data, turned customer insights into actionable initiatives, determined roll-out strategy, and managed risks.
- Translated product strategy into actionable execution across functions and led innovation from conceptualization to launch.
Apr 2020 - Aug 2021
1 year 5 months Munich, Germany
Co-Founder
Planetics UG
- Drove the process from ideation to official launch of the company website, including research, prototyping, and initial marketing.
Feb 2018 - Mar 2020
2 years 2 months Stuttgart, Germany
Product Manager
SportHacks GmbH
- Led product development for all stages of the value chain, including research, ideation, supplier sourcing, determining requirements, pricing, packaging, developing marketing and market-entry strategies, and after-sales.
- Set up, managed, and optimized main business operations, such as customer service, inventory management, and logistics.
Feb 2015 - Jul 2015
6 months Pune, India
Product Management Intern
Mercedes-Benz India Pvt. Ltd.
- Member of the organization committee and product instructor for the ‘Product Experience Day.’
- Supported the setup of a new ‘Mercedes-Benz India Paint Strategy.’
- Created ‘Product Launch Circulars’ for all stakeholders.
- Tracked, compiled, and updated competitor price movements.
- Conducted market analysis and monthly conception of an ‘Indian Product and Market Report.’
Mar 2013 - Aug 2013
6 months Sindelfingen, Germany
Research and Development Intern
Daimler AG
- Supported the assembly of prototype cars during series production.
- Organized and moderated technical committees and logged their results for the Project Management team.
- Conducted data research in systems and controlled weight procedures.
- Developed and frequently updated determined and potential lightweight procedures.
Summary
An outgoing, curious, and positively minded guy with extensive passion for the following topics:
Holistic health optimization, growth mindset, and startup/product development. Passionate about cultivating self-improvement across mental, physical, social, emotional, and intellectual facets. Focused on maximizing impact through a purpose-driven life.
Gained experience living, studying, and working alongside diverse cultures in India, Sweden, Australia, and Germany for over three years.
Languages
German
Native
English
Advanced
Spanish
Advanced
Swedish
Elementary
Education
Jun 2016 - Nov 2016
Deakin University
Master of Science, semester abroad · Global Management · Melbourne, Australia
Aug 2015 - Jul 2017
Jönköping International Business School
Master of Science · Global Management · Jönköping, Sweden · 1.4
Mar 2011 - Sep 2014
Pforzheim University
Bachelor of Science · Industrial Engineering and Management / International Management · Pforzheim, Germany · 2.2
Certifications & licenses
Fitness Coach C-License
Akademie für Sport & Gesundheit
Fundamentals of Digital Marketing
Level 1 Certified Coach in Sleep, Stress Management, and Recovery
Precision Nutrition
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