Björn Eberhardt

Health Coach

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Munich, Germany

Experience

Jan 2022 - Present
4 years

Health Coach

Self-employed

  • Certified Health Coach in Sleep, Stress Management & Recovery
  • Mission is to transform lives, not bodies, achieving sustainable & life-changing results in all critical areas of life — from health and fitness to relationships, career, mindset, emotions, and resilience
Aug 2021 - Dec 2021
5 months
Berlin, Germany

Senior Product Manager

VAHA GmbH

  • Defining and delivering features across the customer acquisition pipeline through direct-to-consumer and partnerships, fraud prevention, order fulfillment, retention, new markets, new business models and legal requirements
  • Defining the product roadmap for new features, while working closely with the Marketing, Engineering, Business Development, Customer Services, Operations, Legal & Finance teams
  • Monitoring product performance, customer satisfaction/feedback, competitors, market trends, tech innovations & legal developments
  • Identifying main drivers and levers to impact customer growth, driving new customer acquisition, increasing conversion from trials to subscribers and reducing churn
  • Defining & deciding strategic direction for VAHA's product priorities
Aug 2020 - Present
5 years 5 months
Munich, Germany

Product Manager

Freeletics GmbH

  • Responsible for growing Freeletics' global subscriber base by optimizing existing paid & organic acquisition channels to drive initial monetization and ensure new customers are set up for success
  • Managing the product roadmap, backlog, and documentation of new product ideas/hypotheses across App & Web
  • Creating & analyzing success metrics to assure company goal/OKR achievement and drive implementation in close collaboration with designers, UXR, engineers, data team, CRM, (product) marketing, and other cross-functional teams
  • Driving product discovery in the product monetization/growth area by working with research and design to analyze and identify opportunities
  • Establishing and aligning a short/medium term vision for the designated crew area
  • Aligning business and technical needs, analyzing customer and product data, turning customer insights into actionable initiatives, determining roll-out strategy, and managing risks
  • Translating product strategy into actionable execution across functions and leading innovation from conceptualization to launch
Apr 2020 - Aug 2021
1 year 5 months
Munich, Germany

Co-Founder

Planetics UG

  • Driving the process from ideation, running research, prototyping, initial marketing to official launch of the company website
Feb 2018 - Mar 2020
2 years 2 months
Stuttgart, Germany

Product Manager

SportHacks GmbH

  • Leading new product development for all stages of the value chain: research, ideation, sourcing suppliers, defining requirements, pricing & packaging, developing a marketing & market-entry strategy to after sales
  • Leading the initial setup, management and optimization of main business operations, such as customer service, inventory management & logistics
Feb 2015 - Jul 2015
6 months
Pune, India

Product Management Intern

Mercedes-Benz India Pvt. Ltd.

  • Member of the organization committee and product instructor for the ‘Product Experience Day’
  • Supporting the setup of a new ‘Mercedes-Benz India Paint Strategy’
  • Creation of ‘Product Launch Circulars’ for all stakeholders
  • Tracking, compiling and updating all competitor price movements
  • Market analysis & monthly conception of an ‘Indian Product & Market Report’
Mar 2013 - Aug 2013
6 months
Sindelfingen, Germany

Research & Development Intern

Daimler AG

  • Supporting the assembly of prototype cars during series production
  • Supporting Project Management team by organizing and moderating technical committees and logging their results
  • Data research in systems and controlling of weight procedures
  • Developing and frequently updating determined & potential lightweight procedures

Summary

An outgoing, curious & positively minded guy with extensive passion for Holistic Health Optimization, Growth Mindset, Startup & Product.

Around 5 years of experience in building digital & physical products as well as business operations in an agile and fast-paced startup environment - in my all-time favorite industry: health, fitness & wellness.

By nurturing a growth mindset, I have a particular interest in constant self-improvement - mentally, physically, socially, emotionally & intellectually. At the same time, I recognized that self-improvement is not only about making yourself ultimately happy, but as a way to equip yourself to be more impactful with the purpose you have been given in life. Hence, on top of my personal & professional experience I am a certified Health Coach with focus on Sleep, Stress Management & Recovery.

Skills

  • Holistic Health Optimization
  • Growth Mindset
  • Startup & Product
  • Asana
  • Shopify
  • Slack
  • Jira
  • Miro
  • Confluence
  • Jtl Software
  • Strength & Functional Training
  • Tennis
  • Running & Hiking
  • Traveling & Cultures
  • Self-development Podcasts & Books
  • Meditation
  • Holistic Health Optimization

Languages

German
Native
English
Advanced
Spanish
Advanced
Swedish
Elementary

Education

Jun 2016 - Nov 2016

Deakin University

Master of Science, Global Management · Melbourne, Australia

Aug 2015 - Jul 2017

Jönköping International Business School

Master of Science, Global Management · Jönköping, Sweden · 1.4

Mar 2011 - Sep 2014

Pforzheim University

Bachelor of Science, Industrial Engineering and Management / International Management · Pforzheim, Germany · 2.2

Certifications & licenses

Fitness Coach C-License

Akademie Für Sport & Gesundheit

Fundamentals Of Digital Marketing

Google

Level 1 Certified Coach In Sleep, Stress Management, And Recovery

Precision Nutrition

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