Cathrin Gerlach - Transformation Manager

Q: Where is Cathrin based?

Cathrin is based in Ebikon, Switzerland .

Q: What languages does Cathrin speak?

Cathrin speaks the following languages: German (Native), English (Advanced), Indonesian (Intermediate), French (Elementary) .

Q: How many years of experience does Cathrin have?

Cathrin has at least 24 years of experience. During this time, Cathrin has worked in at least 11 different roles and for 9 different companies . The average length of individual experience is 2 years and 3 months . Note that Cathrin may not have shared all experience and actually has more experience.

Q: What is Cathrin's latest experience?

Cathrin's most recent position is Transformation Manager at Swiss Post Cargo .

Q: What companies has Cathrin worked for in recent years?

In recent years, Cathrin has worked for Swiss Post Cargo , maxinity – Partner for Digital Transformation , and Roche Diagnostics International AG .

Q: Which industries is Cathrin most experienced in?

Cathrin is most experienced in industries like Professional Services , Education , and Healthcare . Cathrin also has some experience in Tourism and Hospitality and Transportation and Logistics .

Q: Which business areas is Cathrin most experienced in?

Cathrin is most experienced in business areas like Human Resources (HR) , Project Management , and Information Technology (IT) . Cathrin also has some experience in Sales , Marketing , and Strategy and Planning .

Q: Which industries has Cathrin worked in recently?

Cathrin has recently worked in industries like Professional Services , Education , and Healthcare .

Q: Which business areas has Cathrin worked in recently?

Cathrin has recently worked in business areas like Human Resources (HR) , Information Technology (IT) , and Project Management .

Recommended expert

Ebikon, Switzerland

Experience

Jan 2025 - Present

1 year 2 months

Transformation Manager

Swiss Post Cargo

Mandate with Swiss Post Cargo Transformation Program (among others SAP & IT landscape integration)
Leading the change management workstream within a multi-country transformation program across 30 entities in Europe
Supporting leadership in harmonizing processes, culture and governance under a new Target Operating Model
Facilitating alignment between IT, business and operations to ensure adoption and engagement

Jan 2023 - Present

3 years 2 months

Ebikon, Switzerland

Founder & Transformation Expert

maxinity – Partner for Digital Transformation

Design and delivery of customized change concepts focusing on human readiness in digital transformation
Bridging IT and business functions, aligning stakeholders and ensuring sustainable adoption of new operating models
Advising organizations on leadership enablement, communication, and future skills development

Jan 2012 - Present

14 years 2 months

Mental Coach (freelance)

Provided mental coaching to individuals and teams to enhance performance and resilience
Applied coaching methodologies to support personal development and stress management

Jan 2012 - Dec 2023

12 years

Risch-Rotkreuz, Switzerland

Transformational Change Manager (80%)

Roche Diagnostics International AG

Led multiple change management projects (organizational changes, IT tool implementations incl. SAP, digital transformation) with increasing responsibility
Assessed overall situations, designed change management vision and strategy, created structure and applied suitable methodologies, facilitated workshops and executed plans iteratively
Led change across international and cross-functional teams with cultural sensitivity
Responsible for change communication and stakeholder management
Engaged colleagues and led teams in a matrix; coached managers, peers and stakeholders

Jan 2011 - Present

15 years 2 months

Intercultural Trainer (freelance)

Delivered intercultural training workshops and programs to diverse audiences
Enhanced participants' cross-cultural communication and adaptability skills

Jan 2009 - Dec 2011

3 years

Indonesia

Contracting and Account Manager

REWE Group - Go Vacation Indonesia

Managed all existing accounts and generated new business worldwide, especially from German-speaking, Eastern European and Russian markets
Negotiated contracts, agreed terms and conditions with local hotel partners and suppliers
Coordinated road shows and trade fair attendance, ensuring maximum impact and attendance

Jan 2007 - Dec 2009

3 years

Kuala Lumpur, Malaysia

Marketing and Sales Manager

Diethelm Travel Management SDN BHD

Set and monitored sales targets, motivating staff to achieve optimum performance
Liaised with contract partners to negotiate agreements and acquire new clients
Coordinated road shows and trade fair attendance, ensuring effective representation

Jan 2005 - Dec 2007

3 years

Munich, Germany

Key Account Manager, Sales, PR & Marketing

Euro International Touristik GmbH

Set and monitored sales targets for travel agents and partners
Delivered presentations to prospective clients, facilitated new business acquisition and negotiated contracts

Jan 2004 - Dec 2005

2 years

Würzburg, Germany

Project Leader

Travel Marketing Factory

Represented the Sarawak Tourism Board for the German-speaking market
Coordinated travel marketing activities including sales calls, fair attendance and promotions
Managed budgeting and cost control to maximize impact

Mar 2003 - Aug 2003

6 months

Kuching, Malaysia

Inwent Management Program Participant

Singai Travel

Developed and organized travel group arrangements and led tour groups
Communicated with diverse stakeholders, demonstrating strong interpersonal and negotiation skills

Jan 2001 - Dec 2002

2 years

Memmingen, Germany

Key Account Manager

Bawa Tours & Travel GmbH

Led a team to identify potential new destinations and venues
Motivated team members to achieve high performance levels

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (15 years), Education (15 years), Healthcare (12 years), Tourism (10.5 years), and Transportation (1 year).

Professional Services

Education

Healthcare

Tourism

Transportation

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (15 years), Human Resources (15 years), Information Technology (14 years), Sales (9 years), Marketing (6 years), and Strategy (3 years).

Project Management

Human Resources

Information Technology

Sales

Marketing

Strategy

Summary

A passionate transformational change manager, strong team builder and effective coach with a broad strategic understanding. Demonstrates the highest levels of dedication and commitment to achieve goals and meet deadlines. Thrives on challenge. Possesses excellent interpersonal skills, communicates clearly at all levels, and is highly motivated to enable others to perform at their best.

Skills

Microsoft Office 365
Google

Languages

German

Native

English

Advanced

Indonesian

Intermediate

French

Elementary

Education

Oct 1998 - Jun 2001

University of Trier

Master in Geography/Tourism · Geography/Tourism · Trier, Germany

Oct 1997 - Jun 1998

University of Gadjah Mada

Indonesian Language · Yogyakarta, Indonesia

Oct 1994 - Jun 1997

University of Trier

Bachelor in Geography/Tourism · Geography/Tourism · Trier, Germany

...and 1 more

Certifications & licenses

Design Thinking Coach

OKR – Process Owner (advanced)

Developing Digital Transformation Strategies Program

Agile Coach

Scrum Master

Masterclass Behavioural Design Foundation

Prosci Change Management Certification

Certificate Team Coach (ECA)

Certificate Outdoor Coach (HLS)

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Cathrin based?

Cathrin is based in Ebikon, Switzerland.

What languages does Cathrin speak?

Cathrin speaks the following languages: German (Native), English (Advanced), Indonesian (Intermediate), French (Elementary).

How many years of experience does Cathrin have?

Cathrin has at least 24 years of experience. During this time, Cathrin has worked in at least 11 different roles and for 9 different companies. The average length of individual experience is 2 years and 3 months. Note that Cathrin may not have shared all experience and actually has more experience.

What roles would Cathrin be best suited for?

Based on recent experience, Cathrin would be well-suited for roles such as: Transformation Manager, Founder & Transformation Expert, Mental Coach (freelance).

What is Cathrin's latest experience?

Cathrin's most recent position is Transformation Manager at Swiss Post Cargo.

What companies has Cathrin worked for in recent years?

In recent years, Cathrin has worked for Swiss Post Cargo, maxinity – Partner for Digital Transformation, and Roche Diagnostics International AG.

Which industries is Cathrin most experienced in?

Cathrin is most experienced in industries like Professional Services, Education, and Healthcare. Cathrin also has some experience in Tourism and Hospitality and Transportation and Logistics.

Which business areas is Cathrin most experienced in?

Cathrin is most experienced in business areas like Human Resources (HR), Project Management, and Information Technology (IT). Cathrin also has some experience in Sales, Marketing, and Strategy and Planning.

Which industries has Cathrin worked in recently?

Cathrin has recently worked in industries like Professional Services, Education, and Healthcare.

Which business areas has Cathrin worked in recently?

Cathrin has recently worked in business areas like Human Resources (HR), Information Technology (IT), and Project Management.

What is Cathrin's education?

Cathrin holds a Master in Geography/Tourism from University of Trier and a Bachelor in Geography/Tourism from University of Trier.

Does Cathrin have any certificates?

Cathrin has 9 certificates. Among them, these include: Design Thinking Coach, OKR – Process Owner (advanced), and Developing Digital Transformation Strategies Program.

What is the availability of Cathrin?

Cathrin is immediately available for suitable projects.

What is the rate of Cathrin?

Cathrin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.