Cathrin Gerlach

Transformation Manager

Cathrin Gerlach
Ebikon, Switzerland

Experience

Jan 2025 - Present
1 year 1 month

Transformation Manager

Swiss Post Cargo

  • Mandate with Swiss Post Cargo Transformation Program (among others SAP & IT landscape integration)
  • Leading the change management workstream within a multi-country transformation program across 30 entities in Europe
  • Supporting leadership in harmonizing processes, culture and governance under a new Target Operating Model
  • Facilitating alignment between IT, business and operations to ensure adoption and engagement
Jan 2023 - Present
3 years 1 month
Ebikon, Switzerland

Founder & Transformation Expert

maxinity – Partner for Digital Transformation

  • Design and delivery of customized change concepts focusing on human readiness in digital transformation
  • Bridging IT and business functions, aligning stakeholders and ensuring sustainable adoption of new operating models
  • Advising organizations on leadership enablement, communication, and future skills development
Jan 2012 - Present
14 years 1 month

Mental Coach (freelance)

  • Provided mental coaching to individuals and teams to enhance performance and resilience
  • Applied coaching methodologies to support personal development and stress management
Jan 2012 - Dec 2023
12 years
Risch-Rotkreuz, Switzerland

Transformational Change Manager (80%)

Roche Diagnostics International AG

  • Led multiple change management projects (organizational changes, IT tool implementations incl. SAP, digital transformation) with increasing responsibility
  • Assessed overall situations, designed change management vision and strategy, created structure and applied suitable methodologies, facilitated workshops and executed plans iteratively
  • Led change across international and cross-functional teams with cultural sensitivity
  • Responsible for change communication and stakeholder management
  • Engaged colleagues and led teams in a matrix; coached managers, peers and stakeholders
Jan 2011 - Present
15 years 1 month

Intercultural Trainer (freelance)

  • Delivered intercultural training workshops and programs to diverse audiences
  • Enhanced participants' cross-cultural communication and adaptability skills
Jan 2009 - Dec 2011
3 years
Indonesia

Contracting and Account Manager

REWE Group - Go Vacation Indonesia

  • Managed all existing accounts and generated new business worldwide, especially from German-speaking, Eastern European and Russian markets
  • Negotiated contracts, agreed terms and conditions with local hotel partners and suppliers
  • Coordinated road shows and trade fair attendance, ensuring maximum impact and attendance
Jan 2007 - Dec 2009
3 years
Kuala Lumpur, Malaysia

Marketing and Sales Manager

Diethelm Travel Management SDN BHD

  • Set and monitored sales targets, motivating staff to achieve optimum performance
  • Liaised with contract partners to negotiate agreements and acquire new clients
  • Coordinated road shows and trade fair attendance, ensuring effective representation
Jan 2005 - Dec 2007
3 years
Munich, Germany

Key Account Manager, Sales, PR & Marketing

Euro International Touristik GmbH

  • Set and monitored sales targets for travel agents and partners
  • Delivered presentations to prospective clients, facilitated new business acquisition and negotiated contracts
Jan 2004 - Dec 2005
2 years
Würzburg, Germany

Project Leader

Travel Marketing Factory

  • Represented the Sarawak Tourism Board for the German-speaking market
  • Coordinated travel marketing activities including sales calls, fair attendance and promotions
  • Managed budgeting and cost control to maximize impact
Mar 2003 - Aug 2003
6 months
Kuching, Malaysia

Inwent Management Program Participant

Singai Travel

  • Developed and organized travel group arrangements and led tour groups
  • Communicated with diverse stakeholders, demonstrating strong interpersonal and negotiation skills
Jan 2001 - Dec 2002
2 years
Memmingen, Germany

Key Account Manager

Bawa Tours & Travel GmbH

  • Led a team to identify potential new destinations and venues
  • Motivated team members to achieve high performance levels

Summary

A passionate transformational change manager, strong team builder and effective coach with a broad strategic understanding. Demonstrates the highest levels of dedication and commitment to achieve goals and meet deadlines. Thrives on challenge. Possesses excellent interpersonal skills, communicates clearly at all levels, and is highly motivated to enable others to perform at their best.

Skills

  • Microsoft Office 365
  • Google

Languages

German
Native
English
Advanced
Indonesian
Intermediate
French
Elementary

Education

Oct 1998 - Jun 2001

University of Trier

Master in Geography/Tourism · Geography/Tourism · Trier, Germany

Oct 1997 - Jun 1998

University of Gadjah Mada

Indonesian Language · Yogyakarta, Indonesia

Oct 1994 - Jun 1997

University of Trier

Bachelor in Geography/Tourism · Geography/Tourism · Trier, Germany

...and 1 more

Certifications & licenses

Design Thinking Coach

OKR – Process Owner (advanced)

Developing Digital Transformation Strategies Program

Agile Coach

Scrum Master

Masterclass Behavioural Design Foundation

Prosci Change Management Certification

Certificate Team Coach (ECA)

Certificate Outdoor Coach (HLS)

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