Cathrin Gerlach
Transformation Manager
Experience
Jan 2025 - Present
1 year 1 monthTransformation Manager
Swiss Post Cargo
- Mandate with Swiss Post Cargo Transformation Program (among others SAP & IT landscape integration)
- Leading the change management workstream within a multi-country transformation program across 30 entities in Europe
- Supporting leadership in harmonizing processes, culture and governance under a new Target Operating Model
- Facilitating alignment between IT, business and operations to ensure adoption and engagement
Jan 2023 - Present
3 years 1 monthEbikon, Switzerland
Founder & Transformation Expert
maxinity – Partner for Digital Transformation
- Design and delivery of customized change concepts focusing on human readiness in digital transformation
- Bridging IT and business functions, aligning stakeholders and ensuring sustainable adoption of new operating models
- Advising organizations on leadership enablement, communication, and future skills development
Jan 2012 - Present
14 years 1 monthMental Coach (freelance)
- Provided mental coaching to individuals and teams to enhance performance and resilience
- Applied coaching methodologies to support personal development and stress management
Jan 2012 - Dec 2023
12 yearsRisch-Rotkreuz, Switzerland
Transformational Change Manager (80%)
Roche Diagnostics International AG
- Led multiple change management projects (organizational changes, IT tool implementations incl. SAP, digital transformation) with increasing responsibility
- Assessed overall situations, designed change management vision and strategy, created structure and applied suitable methodologies, facilitated workshops and executed plans iteratively
- Led change across international and cross-functional teams with cultural sensitivity
- Responsible for change communication and stakeholder management
- Engaged colleagues and led teams in a matrix; coached managers, peers and stakeholders
Jan 2011 - Present
15 years 1 monthIntercultural Trainer (freelance)
- Delivered intercultural training workshops and programs to diverse audiences
- Enhanced participants' cross-cultural communication and adaptability skills
Jan 2009 - Dec 2011
3 yearsIndonesia
Contracting and Account Manager
REWE Group - Go Vacation Indonesia
- Managed all existing accounts and generated new business worldwide, especially from German-speaking, Eastern European and Russian markets
- Negotiated contracts, agreed terms and conditions with local hotel partners and suppliers
- Coordinated road shows and trade fair attendance, ensuring maximum impact and attendance
Jan 2007 - Dec 2009
3 yearsKuala Lumpur, Malaysia
Marketing and Sales Manager
Diethelm Travel Management SDN BHD
- Set and monitored sales targets, motivating staff to achieve optimum performance
- Liaised with contract partners to negotiate agreements and acquire new clients
- Coordinated road shows and trade fair attendance, ensuring effective representation
Jan 2005 - Dec 2007
3 yearsMunich, Germany
Key Account Manager, Sales, PR & Marketing
Euro International Touristik GmbH
- Set and monitored sales targets for travel agents and partners
- Delivered presentations to prospective clients, facilitated new business acquisition and negotiated contracts
Jan 2004 - Dec 2005
2 yearsWürzburg, Germany
Project Leader
Travel Marketing Factory
- Represented the Sarawak Tourism Board for the German-speaking market
- Coordinated travel marketing activities including sales calls, fair attendance and promotions
- Managed budgeting and cost control to maximize impact
Mar 2003 - Aug 2003
6 monthsKuching, Malaysia
Inwent Management Program Participant
Singai Travel
- Developed and organized travel group arrangements and led tour groups
- Communicated with diverse stakeholders, demonstrating strong interpersonal and negotiation skills
Jan 2001 - Dec 2002
2 yearsMemmingen, Germany
Key Account Manager
Bawa Tours & Travel GmbH
- Led a team to identify potential new destinations and venues
- Motivated team members to achieve high performance levels
Summary
A passionate transformational change manager, strong team builder and effective coach with a broad strategic understanding. Demonstrates the highest levels of dedication and commitment to achieve goals and meet deadlines. Thrives on challenge. Possesses excellent interpersonal skills, communicates clearly at all levels, and is highly motivated to enable others to perform at their best.
Skills
- Microsoft Office 365
Languages
German
NativeEnglish
AdvancedIndonesian
IntermediateFrench
ElementaryEducation
Oct 1998 - Jun 2001
University of Trier
Master in Geography/Tourism · Geography/Tourism · Trier, Germany
Oct 1997 - Jun 1998
University of Gadjah Mada
Indonesian Language · Yogyakarta, Indonesia
Oct 1994 - Jun 1997
University of Trier
Bachelor in Geography/Tourism · Geography/Tourism · Trier, Germany
...and 1 more
Certifications & licenses
Design Thinking Coach
OKR – Process Owner (advanced)
Developing Digital Transformation Strategies Program
Agile Coach
Scrum Master
Masterclass Behavioural Design Foundation
Prosci Change Management Certification
Certificate Team Coach (ECA)
Certificate Outdoor Coach (HLS)
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