Led a team of 5 to increase global efficiency +15 % YoY through automation and structured, data-driven optimization across 8 markets. Established automated reporting (Python, Looker) and routines that reduced decision cycles and improved ROI tracking.
Regional lead for acquisition and performance marketing across DE/CH, overseeing TV, Social, Search, Audio, Video and Programmatic. Delivered 20x growth in online video ads and industry-leading TV KPIs.
Advanced digital transformation in legal tech by developing AI-driven SaaS products for IP professionals. Defined product vision and business case while driving client validation and data-informed decision structures.
Built and led international teams in product, finance and operations for an e-commerce startup. Introduced agile structures (OKRs, Kanban) and automation to scale growth and operational efficiency. Financial modeling of new business and marketing models. Technical and operational integration of helpdesk, knowledge management, payment- and automatization solutions
Creating a new business model aiming to offer targeted adverts for smaller and midsize publisher by combining predictive behavioral targeting and an ad marketplace.
I engineer growth through systems that scale. Combining analytics, product thinking and marketing execution, I turn ideas into measurable business impact. I focus on improving how teams test, learn and build, so growth becomes repeatable, not accidental. Open for roles shaping data-driven product and growth strategy.
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