Marc H.

Product & Growth Leader

Cologne, Germany

Experience

Aug 2023 - Oct 2025
2 years 3 months
Düsseldorf, Germany
Remote

Senior Manager, Programmatic (Global)

Weight Watchers

Led a team of 5 to increase global efficiency +15 % YoY through automation and structured, data-driven optimization across 8 markets. Established automated reporting (Python, Looker) and routines that reduced decision cycles and improved ROI tracking.

May 2022 - Aug 2023
1 year 4 months
Düsseldorf, Germany
Remote

Market Lead DECH Acquisition & Performance Marketing - Interim

Weight Watchers

Regional lead for acquisition and performance marketing across DE/CH, overseeing TV, Social, Search, Audio, Video and Programmatic. Delivered 20x growth in online video ads and industry-leading TV KPIs.

Sep 2020 - Feb 2022
1 year 6 months
Germany
Hybrid

Digital Product Manager

Wolters Kluwer Deutschland

Advanced digital transformation in legal tech by developing AI-driven SaaS products for IP professionals. Defined product vision and business case while driving client validation and data-informed decision structures.

Feb 2015 - Jul 2015
6 months
Chile

Start-up Chile Entrepreneur

Start-Up Chile

  • As a participant of “Startup Chile”, an accelerator program supporting early stage companies with a 40k USD equity free funding, my goal was to attract more clients and raise additional funding.
May 2013 - May 2015
2 years 1 month
Cologne, Germany

Founder and CTO

Boxoffice Metrics

  • Founder and CTO of the Business Intelligence SaaS for the film industry.
  • Responsible for product vision and prototype development with database specialists (data warehouse development, Talend) and full-stack (Angular, Ruby on Rails, Elastic Search).
  • Core responsibility for raising EUR 90k EU grant and $40k seed funding from Chile’s renowned accelerator program “Startup Chile”.
Sep 2010 - Aug 2020
10 years
France
Remote

Founder, CFO and CTO

Cognac Expert

Built and led international teams in product, finance and operations for an e-commerce startup. Introduced agile structures (OKRs, Kanban) and automation to scale growth and operational efficiency. Financial modeling of new business and marketing models. Technical and operational integration of helpdesk, knowledge management, payment- and automatization solutions

May 2010 - Aug 2012
2 years 4 months

Product Manager

SilverTours GmbH | billiger-mietwagen.de | CamperDays | CARIGAMI

  • As the product owner of billiger-mietwagen.de, I was in charge of constantly improving the value for customers, company and other stakeholders through multidisciplinary collaboration, by applying systematic thinking, data and processes analysis.
  • Optimization of the B2C e-commerce solutions and internal systems and processes for customer service, after sales and accounting
  • Conception of process optimization with Jira and Confluence
  • Close collaboration with Marketing (SEO, SEA and Direct Mailing) and Business Development
  • Business Development and Sales for new B2B partners; Part of the founding-team for the caravan rental comparison service ‘Camperdays.de’
Apr 2009 - Apr 2010
1 year 1 month

Project Manager / User Experience Manager

SilverTours GmbH | billiger-mietwagen.de | CamperDays | CARIGAMI

  • Main responsibility for data-driven conversion and user experience management.
  • Teamlead for the graphic & UX team to improve the user experience management through data-driven testing and rapid-prototyping.
  • Double-digit improvements for relevant KPIs.
  • Responsible for project management of external development (e.g. Typo3).
Jun 2007 - Mar 2008
10 months
Berlin, Germany

Internship / Diploma Thesis

nugg.ad & Zalando Media Solutions

Creating a new business model aiming to offer targeted adverts for smaller and midsize publisher by combining predictive behavioral targeting and an ad marketplace.

Feb 2006 - Sep 2006
8 months

Internship

GSI Commerce Solutions International S.L.

  • Product and marketing campaign management for the online shops of Skype and Hewlett Packard Europe.

Summary

I engineer growth through systems that scale. Combining analytics, product thinking and marketing execution, I turn ideas into measurable business impact. I focus on improving how teams test, learn and build, so growth becomes repeatable, not accidental. Open for roles shaping data-driven product and growth strategy.

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

HF University of Applied Sciences Cologne

Diploma · Media and Marketing Management · Cologne, Germany

Certifications & licenses

Professional Scrum Product Owner (PSPO I)

Scrum.Org

The Professional Scrum Master (PSM I)

Scrum.ORG

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