Media Consultant

Drove global buy-side product growth (DSP, Ad Server) by launching features including Recommendations, Automated Budget Allocation, Spreadsheet Manager, Maximize Video Ad Impact algorithm, and Deals Troubleshooting, ensuring brand consistency across advertiser touchpoints.

Partnered with cross-functional teams including creative and digital stakeholders to deliver scalable ad solutions, translating advertiser feedback into product requirements and optimization strategies.

Defined and tracked success metrics using data-driven analysis to drive continuous product improvements; scaled Maximize Video Ad Impact algorithm adoption by 10x across key accounts, delivering measurable campaign optimization impact.

Contributed to product roadmap prioritization through business case development and KPI-driven analysis, ensuring features delivered measurable business and user value.

Conducted competitive analysis across 5+ DSPs to identify market trends, differentiation opportunities, and inform strategic planning decisions.

Managed stakeholder communication through internal/external feature demonstrations, client roadmap updates, and executive competitive insights, bridging technical and non-technical audiences.

Pioneered video advertising as a growth channel, achieving 300% growth in India, 100% in UAE, and 50% in Poland for customer acquisition and direct response campaigns.

Managed 50+ ad tech vendor and publisher partnerships to optimize ad elasticity and ROAS; negotiated 20% cost reduction on platform fees and ad serving, increasing media value and efficiency.

Conducted 25+ annual A/B tests to identify high-performing media, audience segments, and ad formats; scaled campaigns through data-driven budget optimization and pacing strategies.

Led cookie sync and data transfer initiatives with Google, processing 100M+ monthly impressions to enable post-view attribution, CRM integration, and branded user retention analysis for video campaigns.

Built internal advertising consultancy from ground up, mentoring 3-person team on digital media buying, campaign execution, and optimization methodologies.

automated daily spend tracking and reporting by integrating data from ad servers and DSPs into internal dashboards and reporting solutions.

Assumed responsibility for TV media buying in Ireland from 2014 to 2015, achieving a notable 30% year-over-year revenue growth driven by direct and search traffic.