Eli B. - Analyst

Germering, Germany

Experience

Jan 2021 - Present

5 years

Germany

Analyst

Shinez

Managed and promoted over 20 websites on Facebook and Pinterest ads for a company with an annual revenue of over $75M, generating a 20% increase in company revenue
Developed and implemented cutting-edge content and creative strategies, significantly boosting web asset engagement and performance
Leveraged AI tools, notably ChatGPT, to develop and optimize content strategies leading to a 15% improvement in performance metrics
Developed new revenue streams through strategic exploration and integration of platforms such as Pinterest and various native advertising channels, achieving a 10% uplift in company revenue
Innovated new analytical methods and databases, aligning operational procedures with advanced analytical frameworks for optimal efficiency and designing in-house dashboards and analytics tools
Directed the successful launch and execution of digital campaigns across multiple platforms, including Facebook, Google Ads, Pinterest, DSP, RTB and native channels

Jan 2017 - Dec 2020

4 years

Tel Aviv-Yafo, Israel

Head of Media

DefinitiMedia

Surpassed forecasts and growth KPIs by driving a 50% increase in the company's gross profit through strategic leadership and data analysis initiatives
Oversaw client budgets and campaigns exceeding $10 million annually, ensuring strategic allocation and maximized ROI
Initiated new in-house automated optimization software, including concept development, market research, PRD writing, and wireframes, collaborating with the development team to implement and manage the tool, ultimately reducing employee workload by 20% weekly
Led a team of 10 account managers and analysts across international markets
Crafted annual roadmaps, budgets, and goal plans, ensuring alignment with strategic objectives while fostering strong stakeholder relationships
Engaged in cross-departmental collaboration with teams across development, sales, HR, and finance to drive cohesive and efficient operations
Represented the company at international conferences, elevating brand presence, fostering partnerships, and increasing brand equity

Jan 2015 - Dec 2017

3 years

Tel Aviv-Yafo, Israel

Projects Manager

DefinitiMedia

Recruited, trained and led a new international team of 5 account managers in Bucharest, Romania
Launched the company's Google AdWords operations by negotiating dedicated budgets with existing partners and onboarding new ones, achieving a 20% ROI within two months
Implemented strategic changes to partner landing pages and creatives specifically tailored for Google AdWords, significantly enhancing campaign performance through detailed report analysis and A/B testing
Developed effective funnels that realized a 20% improvement in performance metrics

Jan 2014 - Dec 2015

2 years

Tel Aviv-Yafo, Israel

Account Manager

DefinitiMedia

Managed global key accounts, driving a combined monthly revenue growth of 35%
Leveraged multiple pricing models (CPC, CPM, etc.) to create value between media acquisition costs and client objectives, maintaining an average 45% ROI, 10%–20% above industry standards

Summary

Data-driven professional with a strong foundation in analytics and management. Deep hands-on experience with major digital channels including Facebook, Pinterest, Google Ads, and Native platforms. Overseeing multimillion-dollar budgets and the initiation of in-house automation tools that improved operational efficiency as well as in-depth experience in leveraging AI tools such as ChatGPT, to boost performance and accelerate results. Encompassing a rich understanding of consumer behavior, strategic planning, and expertise in key analytical tools to enhance business performance and operations.

Languages

English

Native

Hebrew

Native

German

Intermediate

Italian

Intermediate

Education

Oct 2010 - Jun 2013

Tel-Aviv University

BA Economics & Psychology · Economics & Psychology · Tel Aviv-Yafo, Israel

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Experience

Analyst

Shinez

Head of Media

DefinitiMedia

Projects Manager

DefinitiMedia

Account Manager

DefinitiMedia

Summary

Languages

Education

Tel-Aviv University

BA Economics & Psychology · Economics & Psychology · Tel Aviv-Yafo, Israel

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