Eli B.
Analyst
Experience
Jan 2021 - Present
4 years 11 monthsGermany
Analyst
Shinez
- Managed and promoted over 20 websites on Facebook and Pinterest ads for a company with an annual revenue of over $75M, generating a 20% increase in company revenue
- Developed and implemented cutting-edge content and creative strategies, significantly boosting web asset engagement and performance
- Leveraged AI tools, notably ChatGPT, to develop and optimize content strategies leading to a 15% improvement in performance metrics
- Developed new revenue streams through strategic exploration and integration of platforms such as Pinterest and various native advertising channels, achieving a 10% uplift in company revenue
- Innovated new analytical methods and databases, aligning operational procedures with advanced analytical frameworks for optimal efficiency and designing in-house dashboards and analytics tools
- Directed the successful launch and execution of digital campaigns across multiple platforms, including Facebook, Google Ads, Pinterest, DSP, RTB and native channels
Jan 2017 - Dec 2020
4 yearsTel Aviv-Yafo, Israel
Head of Media
DefinitiMedia
- Surpassed forecasts and growth KPIs by driving a 50% increase in the company's gross profit through strategic leadership and data analysis initiatives
- Oversaw client budgets and campaigns exceeding $10 million annually, ensuring strategic allocation and maximized ROI
- Initiated new in-house automated optimization software, including concept development, market research, PRD writing, and wireframes, collaborating with the development team to implement and manage the tool, ultimately reducing employee workload by 20% weekly
- Led a team of 10 account managers and analysts across international markets
- Crafted annual roadmaps, budgets, and goal plans, ensuring alignment with strategic objectives while fostering strong stakeholder relationships
- Engaged in cross-departmental collaboration with teams across development, sales, HR, and finance to drive cohesive and efficient operations
- Represented the company at international conferences, elevating brand presence, fostering partnerships, and increasing brand equity
Jan 2015 - Dec 2017
3 yearsTel Aviv-Yafo, Israel
Projects Manager
DefinitiMedia
- Recruited, trained and led a new international team of 5 account managers in Bucharest, Romania
- Launched the company's Google AdWords operations by negotiating dedicated budgets with existing partners and onboarding new ones, achieving a 20% ROI within two months
- Implemented strategic changes to partner landing pages and creatives specifically tailored for Google AdWords, significantly enhancing campaign performance through detailed report analysis and A/B testing
- Developed effective funnels that realized a 20% improvement in performance metrics
Jan 2014 - Dec 2015
2 yearsTel Aviv-Yafo, Israel
Account Manager
DefinitiMedia
- Managed global key accounts, driving a combined monthly revenue growth of 35%
- Leveraged multiple pricing models (CPC, CPM, etc.) to create value between media acquisition costs and client objectives, maintaining an average 45% ROI, 10%–20% above industry standards
Summary
Data-driven professional with a strong foundation in analytics and management. Deep hands-on experience with major digital channels including Facebook, Pinterest, Google Ads, and Native platforms. Overseeing multimillion-dollar budgets and the initiation of in-house automation tools that improved operational efficiency as well as in-depth experience in leveraging AI tools such as ChatGPT, to boost performance and accelerate results. Encompassing a rich understanding of consumer behavior, strategic planning, and expertise in key analytical tools to enhance business performance and operations.
Languages
English
NativeHebrew
NativeGerman
IntermediateItalian
IntermediateEducation
Oct 2010 - Jun 2013
Tel-Aviv University
BA Economics & Psychology · Economics & Psychology · Tel Aviv-Yafo, Israel
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