Eli Belilius
Analyst
Experience
Analyst
Shinez
- Managed and promoted over 20 websites on Facebook and Pinterest ads, for a company with an annual revenue of over $75M, generated through media strategies, leading to a 20% increase in company revenue.
- Developed and implemented cutting-edge content and creative strategies, significantly boosting web asset engagement and performance.
- Leveraged AI tools, notably ChatGPT, developing and optimizing content strategies leading to improvements of performance metrics by 15%.
- Developed new revenue streams through strategic exploration and integration of platforms such as Pinterest and various native advertising channels, achieving a 10% uplift in company revenue.
- Innovated new analytical methods and databases, aligning operational procedures with advanced analytical frameworks for optimal efficiency.
- Designed and implemented in-house dashboards and analytics tools.
- Directed the successful launch and execution of digital campaigns across multiple platforms, including Facebook, Google Ads, Pinterest, DSP, RTB and Native channels.
Head of Media
DefinitiMedia
- Surpassed forecasts and growth KPIs by driving a 50% increase in the company's gross profit through strategic leadership and data analysis initiatives.
- Oversaw client budgets and campaigns exceeding $10 million annually, ensuring strategic allocation and maximized ROI.
- Initiated new in-house automated optimization software: concept, market research, PRD writing, wireframes, collaborated with the development team to implement and manage, ultimately reducing employee workload by 20% weekly.
- Led a team of 10 account managers and analysts across international markets.
- Crafted annual roadmaps, budgets, and goal plans, ensuring alignment with strategic objectives while fostering strong stakeholder relationships.
- Engaged in cross-departmental collaboration with teams across development, sales, HR, and finance to drive cohesive and efficient operations.
- Represented the company at international conferences, elevating brand presence, fostering partnerships and increasing brand equity.
Projects Manager
DefinitiMedia
- Recruited, trained and led a new international team of 5 account managers in Bucharest, Romania.
- Launched the company's Google AdWords operations by negotiating dedicated budgets with existing partners and onboarding new ones, achieving a 20% ROI within just two months.
- Implemented strategic changes to partner landing pages and creatives specifically tailored for Google AdWords, significantly enhancing campaign performance through detailed report analysis and A/B testing.
- Developed effective funnels that realized a 20% improvement in performance metrics.
Account Manager
DefinitiMedia
- Managed global key accounts, driving a combined monthly revenue growth of 35%.
- Leveraged multiple pricing models (CPC, CPM, etc.) creating value between media acquisition costs and client objectives, maintaining an average 45% ROI, 10%–20% above industry standard.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (12 years) and Media and Entertainment (9 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (12 years), Business Intelligence (9 years), Product Development (4 years), Project Management (3 years), and Sales (2 years).
Summary
Data-driven professional with a strong foundation in analytics and management. Deep hands-on experience with major digital channels including Facebook, Pinterest, Google Ads, and Native platforms. Overseeing multimillion-dollar budgets and the initiation of in-house automation tools that improved operational efficiency as well as in-depth experience in leveraging AI tools such as ChatGPT, to boost performance and accelerate results. Encompassing a rich understanding of consumer behavior, strategic planning, and expertise in key analytical tools to enhance business performance and operations.
Skills
- Ms Office
- Google Analytics
- Google Tag Manager
- Sql
Languages
Education
Tel-Aviv University
Dual BA · Economics & Psychology · Tel Aviv-Yafo, Israel
Profile
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