Hong T. - Digital Marketing Performance Expert (over 160 mio. digital spend, over 500 funnels and campaigns build/managed)

Frankfurt am Main, Germany

Experience

Oct 2025 - Present

1 month

Areas of Expertise

Performance Marketing (Meta, Google, LinkedIn, TikTok, Native, Programmatic)
B2B & D2C Growth Marketing, Customer Acquisition & Retention
SEO/SEA, PPC, Keyword Strategy & Search Intent Mapping
AI-Driven Optimization (Predictive Bidding, Smart Creatives, Machine Learning Targeting)
Funnel Architecture, Conversion Optimization & Retargeting Frameworks
Marketing Automation (HubSpot, Salesforce, Klaviyo, Zapier, n8n)
Data Analytics, Attribution Modeling & ROI Forecasting
Creative Strategy, Growth Hacking & Experimentation Systems
E-Commerce Scaling, CRM, Lifecycle & Email Marketing
Leadership in Cross-Functional Teams & Agency Management

#PerformanceMarketing #Ecommerce #GrowthMarketing #LeadGeneration #B2B #D2C #SEO #SEA #PPC #PaidMedia #GoogleAds #MetaAds #LinkedInAds #TikTokAds #Programmatic #AI #MachineLearning #Automation #FunnelOptimization #CRO #GrowthHacking #DataAnalytics #Attribution #Forecasting #ROI #HubSpot #Salesforce #Klaviyo #GA4 #LookerStudio #CRM #Retention #EmailMarketing #ContentMarketing #DigitalStrategy #PredictiveAnalytics #MarketingAutomation #AIBidding #CreativeOptimization #CustomerAcquisition #PaidSocial #SEM #OrganicGrowth #ConversionOptimization #Analytics #Omnichannel #Advertising #DigitalGrowth #B2BMarketing #D2CCommerce #GrowthStrategy #DigitalConsultant

Oct 2025 - Present

1 month

Performance Ads Consultant (Meta)

Non disclosure company

Created D2C conversion funnels using AI lookalike and interest-based targeting.
Optimized creative assets with AI copy and image analysis tools.
Implemented predictive pacing and dynamic budget optimization in Meta ads.
Increased lead quality by 30% through iterative audience refinement.
Scaled profitable ad sets with automated testing and bid strategies.

Oct 2025 - Present

1 month

Performance Marketing Consultant

Non dislosure

Designed SEM and display funnels integrating predictive bid models and automation.
Linked Google Ads and Salesforce for end-to-end attribution and ROI tracking.
Built AI-based lead scoring and customer segmentation to improve CPL efficiency.
Created campaign reporting dashboards using GA4 and Looker Studio.
Scaled paid acquisition using keyword automation and dynamic creative testing.

Oct 2025 - Present

1 month

Digital Marketing Consultant (Performance & Analytics)

Non disclosure company

Developed AI-powered SEM, display and CRM workflows for multi-market digital rollouts.
Created predictive dashboards in Looker Studio integrating GA4 and Salesforce data.
Applied behavioral targeting and retargeting for physician engagement.
Enhanced funnel efficiency via machine-learning audience segmentation.
Delivered data visualization reports driving 20% higher digital ROI.

Oct 2025 - Present

1 month

Head of Performance & E-Commerce

Non disclosure company

Scaled e-commerce subscription funnels through SEO, SEA, affiliates and programmatic.
Introduced AI-powered creative testing and copy optimization tools.
Improved retention with lifecycle automation and CRM segmentation.
Implemented attribution dashboards linking media spend to revenue KPIs.
Delivered growth experiments achieving double-digit ROAS improvement.

Oct 2025 - Present

1 month

Digital Marketing Specialist (Interim)

Non disclosure company

Managed SEO/SEA, display and YouTube campaigns applying AI bidding models.
Automated reporting, pacing and optimization scripts for real-time adjustments.
Reduced cost per qualified lead by 22% using data-driven experiments.
Implemented GA4 dashboards and cross-channel analytics for global teams.
Coordinated agencies ensuring consistent campaign quality and compliance.

Oct 2025 - Present

1 month

Interim Teamlead E-Commerce & Performance Marketing

Non disclosure company

Directed B2C growth strategy integrating paid media, SEO/SEA, CRO and AI automation for measurable revenue uplift.
Launched predictive bidding, machine learning targeting and A/B testing to scale campaigns across Meta, Google and programmatic.
Redesigned homepage and checkout UX, increasing AOV and CVR through data-driven testing.
Built advanced GA4 dashboards with revenue attribution and forecasting models.
Scaled omnichannel funnels and retargeting systems to secure double-digit online growth.

Oct 2025 - Present

1 month

E-Commerce Performance Consultant

Non disclosure company

Managed full-funnel acquisition using Meta, Google and email automation.
Improved UX and checkout experience via CRO experimentation.
Applied GA4 dashboards for conversion attribution and forecasting.
Boosted ROAS by 45% through multivariate creative and offer testing.
Deployed retargeting flows reducing cart abandonment by 20%.

Oct 2025 - Present

1 month

Interim International Growth Manager

Non disclosure company

Built B2B lead generation funnel using HubSpot CRM automation and AI-based scoring across EU markets.
Optimized LinkedIn and Meta ads with predictive algorithms and creative experimentation.
Reduced CAC by 30% via performance data analysis, funnel optimization and retargeting.
Implemented automated attribution reporting through GA4 and Salesforce.
Enabled global growth by aligning marketing, sales and automation workflows.

Oct 2025 - Present

1 month

Director Digital

Non disclosure company

Directed automotive lead generation across search, display and social ads.
Managed €10M+ budget with AI-assisted bid strategies and smart pacing models.
Reduced CPL by 25% through creative testing and conversion optimization.
Built real-time dashboards integrating GA4, CRM and campaign data.
Oversaw cross-market strategy alignment for multi-brand lead generation.

Oct 2025 - Present

1 month

Interim Consultant Lead Generation

Non disclosure company

Developed B2B lead generation funnel for premium automotive brands including Tesla.
Implemented CRM automation and retargeting workflows via HubSpot and Zapier.
Optimized paid campaigns with predictive audience modeling and AI bidding.
Built dashboards consolidating leads, MQLs and pipeline metrics.
Increased qualified lead volume through automated cross-channel nurture.

Oct 2025 - Present

1 month

Teamlead Digital Marketing Consultant (E-Commerce & CRM)

Non disclosure company

Directed omnichannel campaigns combining SEA, paid social and email CRM.
Implemented AI product recommendations and dynamic personalization.
Built retargeting sequences driving 18% repurchase rate.
Optimized SEO architecture and search intent content for international stores.
Automated audience segmentation across CRM and ad platforms.

Oct 2025 - Present

1 month

Social Media & Performance Consultant

Non disclosure company

Managed Meta and YouTube ads driving D2C traffic and conversions.
Applied AI creative optimization and automated audience segmentation.
Reduced CPM and increased CTR via predictive creative testing.
Integrated content funnel analytics and conversion tracking in GA4.
Supported campaign scaling with machine-learning bidding automation.

Oct 2025 - Present

1 month

Consultant Digital Transformation & Marketing

Non disclosure company

Led performance strategy integrating SEO, content, automation and CRM flows.
Launched AI-assisted nurture campaigns increasing MQL-to-SQL conversion by 40%.
Built real-time dashboards for pipeline attribution and ROI tracking.
Optimized landing pages via UX and CRO testing with VWO.
Strengthened B2B lead gen infrastructure through data modeling and segmentation.

Oct 2025 - Present

1 month

Lead Performance Marketing Consultant

Non disclosure company

Managed omnichannel SEM, display and native ads campaigns using AI automation.
Improved ROI by 28% through attribution modeling and cross-channel optimization.
Applied machine learning to forecast conversion probability and ad performance.
Oversaw agency execution and global media budget allocation.
Strengthened data-driven decision culture through marketing analytics enablement.

Oct 2025 - Present

1 month

Digital Marketing & Paid Media Consultant

Non disclosure company

Managed SEM, display and YouTube campaigns using AI-driven keyword clustering and audience intelligence.
Automated bidding, pacing and creative testing with Optmyzr and Performance Max.
Increased CTR by 45% and conversions by 25% through multivariate ad experiments.
Connected CRM, GA4 and BI dashboards for data-driven budget reallocation.
Executed compliant healthcare marketing with scalable growth automation.

Oct 2025 - Present

1 month

Growth Manager (New Venture Development)

Non disclosure company

Coached startups in growth marketing, AI automation, SEO/SEA and CRM systems.
Built scalable acquisition engines integrating predictive analytics.
Designed data models for funnel tracking and conversion reporting.
Implemented no-code workflows (Zapier, n8n) for marketing automation.
Mentored founders on testing, scaling and performance forecasting.

Summary

AI-driven digital marketing, e-commerce and growth strategist with over 17 years of experience in scaling revenue and customer acquisition across B2B and D2C markets. Expert in paid performance, SEO/SEA, CRM automation, and data-driven growth frameworks that combine creativity and analytics for measurable ROI. Worked with leading global brands such as Villeroy & Boch, Straumann, AstraZeneca, Boehringer Ingelheim, Metro, Lidl, Allianz, and Bauer Media. Proven success in AI-assisted campaign optimization, growth hacking, CRO, funnel architecture, A/B testing and marketing automation across multiple verticals. Drives business impact as Interim Performance Marketing Lead / Growth Expert, integrating predictive analytics, machine learning and automation to deliver growth consistency.