Hong T
Performance Ads Consultant (Meta)
Experience
Performance Ads Consultant (Meta)
Agila Hundeversicherung AG
- Created D2C conversion funnels using AI lookalike and interest-based targeting.
- Optimized creative assets with AI copy and image analysis tools.
- Implemented predictive pacing and dynamic budget optimization in Meta Ads.
- Increased lead quality by 30% through iterative audience refinement.
- Scaled profitable ad sets with automated testing and bid strategies.
Performance Marketing Consultant
Allianz Deutschland AG
- Designed SEM and display funnels integrating predictive bid models and automation.
- Linked Google Ads and Salesforce for end-to-end attribution and ROI tracking.
- Built AI-based lead scoring and customer segmentation to improve CPL efficiency.
- Created campaign reporting dashboards using GA4 and Looker Studio.
- Scaled paid acquisition using keyword automation and dynamic creative testing.
Digital Marketing Consultant (Performance & Analytics)
AstraZeneca GmbH
- Developed AI-powered SEM, Display and CRM workflows for multi-market digital rollouts.
- Created predictive dashboards in Looker Studio integrating GA4 and Salesforce data.
- Applied behavioral targeting and retargeting for physician engagement.
- Enhanced funnel efficiency via machine-learning audience segmentation.
- Delivered data visualization reports driving 20% higher digital ROI.
Head of Performance & E-Commerce
Bauer Media Group
- Scaled e-commerce subscription funnels through SEO, SEA, affiliates and programmatic.
- Introduced AI-powered creative testing and copy optimization tools.
- Improved retention with lifecycle automation and CRM segmentation.
- Implemented attribution dashboards linking media spend to revenue KPIs.
- Delivered growth experiments achieving double-digit ROAS improvement.
Digital Marketing Specialist (Interim)
Boehringer Ingelheim Pharma GmbH
- Managed SEO/SEA, Display and YouTube campaigns applying AI bidding models.
- Automated reporting, pacing and optimization scripts for real-time adjustments.
- reduced cost per qualified lead by 22% using data-driven experiments.
- Implemented GA4 dashboards and cross-channel analytics for global teams.
- Coordinated agencies ensuring consistent campaign quality and compliance.
Interim Consultant Lead Generation
Eberhardt AG
- Developed B2B lead generation funnel for premium automotive brands including Tesla.
- Implemented CRM automation and retargeting workflows via HubSpot and Zapier.
- Optimized paid campaigns with predictive audience modeling and AI bidding.
- Built dashboards consolidating leads, MQLs and pipeline metrics.
- Increased qualified lead volume through automated cross-channel nurture.
Teamlead Digital Marketing Consultant (E-Commerce & CRM)
Gebr. Heinemann SE & Co. KG
- Directed omnichannel campaigns combining SEA, Paid Social, and Email CRM.
- Implemented AI product recommendations and dynamic personalization.
- Built retargeting sequences driving 18% repurchase rate.
- Optimized SEO architecture and search intent content for international stores.
- Automated audience segmentation across CRM and ad platforms.
Digital Marketing & Paid Media Consultant
Grifols GmbH
- Managed SEM, Display and YouTube campaigns using AI-driven keyword clustering and audience intelligence.
- Automated bidding, pacing and creative testing with Optmyzr and Performance Max.
- Increased CTR by 45% and conversions by 25% through multivariate ad experiments.
- Connected CRM, GA4 and BI dashboards for data-driven budget reallocation.
- Executed compliant healthcare marketing with scalable growth automation.
Growth Manager (New Venture Development)
Holtzbrinck Digital eLab Incubator GmbH
- Coached startups in growth marketing, AI automation, SEO/SEA and CRM systems.
- Built scalable acquisition engines integrating predictive analytics.
- Designed data models for funnel tracking and conversion reporting.
- Implemented no-code workflows (Zapier, n8n) for marketing automation.
- Mentored founders on testing, scaling and performance forecasting.
Social Media & Performance Consultant
Lidl Digital
- Managed Meta, TikTok and YouTube Ads driving D2C traffic and conversions.
- Applied AI creative optimization and automated audience segmentation.
- Reduced CPM and increased CTR via predictive creative testing.
- Integrated content funnel analytics and conversion tracking in GA4.
- Supported campaign scaling with machine-learning bidding automation.
Lead Performance Marketing Consultant
Metro AG
- Managed omnichannel SEM, Display and Native Ads campaigns using AI automation.
- Improved ROI by 28% through attribution modeling and cross-channel optimization.
- Applied machine learning to forecast conversion probability and ad performance.
- Oversaw agency execution and global media budget allocation.
- Strengthened data-driven decision culture through marketing analytics enablement.
Director Digital (Automotive & Lead Gen)
Omnicom Media Group
- Directed automotive lead generation across Search, Display and Social Ads.
- Managed €10M+ budget with AI-assisted bid strategies and smart pacing models.
- Reduced CPL by 25% through creative testing and conversion optimization.
- Built real-time dashboards integrating GA4, CRM and campaign data.
- Oversaw cross-market strategy alignment for multi-brand lead generation.
Consultant Digital Transformation & Marketing
Schott Pharma AG & Co. KGaA
- Led performance strategy integrating SEO, content, automation and CRM flows.
- Launched AI-assisted nurture campaigns increasing MQL-to-SQL conversion by 40%.
- Built real-time dashboards for pipeline attribution and ROI tracking.
- Optimized landing pages via UX and CRO testing with VWO.
- Strengthened B2B lead gen infrastructure through data modeling and segmentation.
Interim International Growth Manager
Straumann AG
- Built B2B lead generation funnel using HubSpot CRM automation and AI-based scoring across EU markets.
- Optimized LinkedIn and Meta Ads with predictive algorithms and creative experimentation.
- Reduced CAC by 30% via performance data analysis, funnel optimization and retargeting.
- Implemented automated attribution reporting through GA4 and Salesforce.
- Enabled global growth by aligning marketing, sales and automation workflows.
E-Commerce Performance Consultant
Tourmade GmbH
- Managed full-funnel acquisition using Meta, Google, and Email automation.
- Improved UX and checkout experience via CRO experimentation.
- Applied GA4 dashboards for conversion attribution and forecasting.
- Boosted ROAS by 45% through multivariate creative and offer testing.
- Deployed retargeting flows reducing cart abandonment by 20%.
Interim Teamlead E-Commerce & Performance Marketing
Villeroy & Boch AG
- Directed B2C growth strategy integrating paid media, SEO/SEA, CRO and AI automation for measurable revenue uplift.
- Launched predictive bidding, machine learning targeting and A/B testing to scale campaigns across Meta, Google and Programmatic.
- Redesigned homepage and checkout UX, increasing AOV and CVR through data-driven testing.
- Built advanced GA4 dashboards with revenue attribution and forecasting models.
- Scaled omnichannel funnels and retargeting systems to secure double-digit online growth.
Summary
AI-driven digital marketing, e-commerce and growth strategist with over 17 years of experience in scaling revenue and customer acquisition across B2B and D2C markets.
Expert in paid performance, SEO/SEA, CRM automation, and data-driven growth frameworks that combine creativity and analytics for measurable ROI.
Worked with leading global brands such as Villeroy & Boch, Straumann, AstraZeneca, Boehringer Ingelheim, Metro, Lidl, Allianz, and Bauer Media.
Proven success in AI-assisted campaign optimization, growth hacking, CRO, funnel architecture, A/B testing and marketing automation across multiple verticals.
Drives business impact as Interim Performance Marketing Lead / Growth Expert, integrating predictive analytics, machine learning and automation to deliver growth consistency.
Skills
Areas Of Expertise**
Performance Marketing (Meta, Google, Linkedin, Tiktok, Native, Programmatic)
B2b & D2c Growth Marketing, Customer Acquisition & Retention
Seo/sea, Ppc, Keyword Strategy & Search Intent Mapping
Ai-driven Optimization (Predictive Bidding, Smart Creatives, Machine Learning Targeting)
Funnel Architecture, Conversion Optimization & Retargeting Frameworks
Marketing Automation (Hubspot, Salesforce, Klaviyo, Zapier, N8n)
Data Analytics, Attribution Modeling & Roi Forecasting
Creative Strategy, Growth Hacking & Experimentation Systems
E-commerce Scaling, Crm, Lifecycle & Email Marketing
Leadership In Cross-functional Teams & Agency Management
Tools & Platforms**
Google Ads, Meta Ads, Tiktok Ads, Linkedin Campaign Manager, Dv360, Outbrain, Taboola, Native Dsps
Ga4, Looker Studio, Powerbi, Semrush, Ahrefs, Screaming Frog, Supermetrics
Chatgpt, Jasper, Adcreative.ai, Optmyzr, Pattern89, Hubspot Ai, Salesforce Einstein, Phrasee
Vwo, Convert.com, Hotjar, Optimizely, Crazyegg, Mutiny
Hubspot, Salesforce, Klaviyo, Activecampaign, Sendinblue, Mailchimp
Notion, Asana, Clickup, Slack, Trello
Additional Skills**
Growth Hacking, Experimentation & Rapid Iteration
Ai-based Media Optimization & Predictive Forecasting
Funnel Architecture For B2b Lead Gen & D2c Commerce
Landing Page Cro & Conversion Copywriting
Creative Automation & Personalization Frameworks
Attribution Modeling, Data Visualization & Kpi Design
Lifecycle Crm, Email Marketing & Retention Strategies
Machine Learning Applications In Paid Media
Team Leadership, Agency Steering & Global Coordination
Languages
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