Andreas Jänecke - Certified AI Expert Trainee

Q: Where is Andreas based?

Andreas is based in Hürth, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced), Polish (Elementary) .

Q: How many years of experience does Andreas have?

Andreas has at least 26 years of experience. During this time, Andreas has worked in at least 22 different roles and for 14 different companies . The average length of individual experience is 1 year and 1 month . Note that Andreas may not have shared all experience and actually has more experience.

Q: What is Andreas's latest experience?

Andreas's most recent position is Certified AI Expert Trainee at Scaly Academy .

Q: What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Scaly Academy , eComCo – Intelligent Solutions for the Digital Age , Gen Digital (Avast Deutschland GmbH) , Avast Deutschland GmbH , and Malwarebytes .

Q: Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Information Technology (IT) , Education , and Retail . Andreas also has some experience in Advertising and Professional Services .

Q: Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Marketing , Sales , and Information Technology (IT) . Andreas also has some experience in Product Development , Project Management , and Operations .

Q: Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Information Technology (IT) and Education .

Q: Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Marketing , Sales , and Information Technology (IT) .

Recommended expert

Hürth, Germany

Experience

Mar 2025 - Aug 2025

6 months

Germany

Certified AI Expert Trainee

Scaly Academy

Further training to become a certified AI expert in the company
Fundamentals of AI
AI tools
Prompt engineering (creation of professional prompts)
(Advanced) Process automation with AI and make.com
AI in marketing and sales
Legally compliant use of AI in companies
Intelligent knowledge management
AI in customer management
Developing AI guidelines for the company
AI integration into the company

Nov 2023 - Present

2 years 4 months

Cologne, Germany

Freelancer

eComCo – Intelligent Solutions for the Digital Age

Assistance in supporting companies with digital transformation

Nov 2022 - Oct 2023

1 year

Germany

Director of Web Direct Acquisition and Sales

Gen Digital (Avast Deutschland GmbH)

Director of Web Direct Acquisition and Sales under the new GenTMGroup
Merger of Avast and NortonLifeLock (formerly Symantec)

Jun 2021 - Oct 2022

1 year 5 months

Germany

Director of Web Direct Acquisition and Sales

Avast Deutschland GmbH

Main focus on global growth for paid direct-to-consumer services
Cross-functional collaboration in the development and implementation of global acquisition campaigns
Spokesperson responsible for paid direct-to-consumer services in various business areas within a freemium business landscape
Web compliance in collaboration with CMA (Competition and Markets Authority, UK) to reduce legal risk for the merger with Norton LifeLock

Nov 2019 - May 2021

1 year 7 months

Germany

International Engagement and Retention Manager

Malwarebytes

Focus on engagement and retention in online growth (consumer and SME)
Manual and automatic renewal optimization
Reduction of churn
Point of contact for product engagement
International pricing for VPN products
Project manager (strategy and implementation) End-of-life online migration to a suitable new product (SMB)
Driver for activities to build consumer trust
Monetization strategies (free to paid)

Nov 2017 - Oct 2019

2 years

Germany

Mobile and International Online Growth Manager

Malwarebytes

Responsible for international online growth for top revenue sources (in-app, renewals, SEM, SEO, affiliates, email)
Deputy Marketing Manager for mobile products
Repositioning of the Android security app and launch of the iOS app
Growth of international markets through mobile-first strategy
"Malwarebytes Challenge" growth campaign to acquire users
WinRAR partnership
International price optimization
Winner of the company-wide "Ideabytes" competition: marketing implementation with eSports partner

Jan 2016 - Oct 2017

1 year 10 months

Germany

Head of International Online Sales (Consumer)

Malwarebytes

Significant increase in conversion rates worldwide due to excellent experimental collaboration with an e-commerce platform provider

Jan 2016 - Oct 2017

1 year 10 months

Cologne, Germany

Freelancer

eComCo – eCommerce Consulting

Comprehensive consulting and expertise in e-commerce and online/digital business based on many years of practical experience in an international environment with proven economic success, as well as knowledge of trends from Silicon Valley (California, USA)

Jul 2015 - Dec 2015

6 months

Sabbatical

Personal time off for travel, reorientation, and work on a project for self-employment.

Dec 2014 - Jun 2015

7 months

Ratingen, Germany

Online Business Manager, Central Europe Region

Symantec (Germany) GmbH

Responsibility for the entire online sales business (online acquisition and online retention)
Driving force in the development and implementation of regional strategies in line with global objectives
Optimization of customer experience, merchandising, and pricing strategy
Forecasting, managing, monitoring, and analyzing online sales performance based on specific KPIs
Creation, implementation, and prioritization of online sales initiatives, campaigns, and promotions

Highlight: Highest continuous growth rates worldwide in terms of sales and units in the highly competitive German market (fiscal year 2015, April 2014 – March 2015)

Jul 2014 - Nov 2014

5 months

Online Renewals Manager, Central Europe and Scandinavia (Consumer)

Symantec (Germany) GmbH

Interim additional responsibility for the Nordics (Sweden, Norway, Denmark, and Finland)

Aug 2013 - Jun 2014

11 months

Online Renewals Manager, Central Europe Region (Consumer)

Symantec (Germany) GmbH

Separation of online acquisition and online retention
Consulting for online acquisition
Very close teamwork with the payments team in Luxembourg to optimize payment options and introduce SEPA (Single European Payments Area)

Apr 2011 - Jul 2013

2 years 4 months

Ratingen, Germany

Online Store Manager, Central Europe Region (Consumer)

Symantec (Germany) GmbH

Focus on pure marketing organization without the term "sales"
Focus on top markets within the Central Europe region

Highlight: Standing Ovation Award for OEM eStore Performance & Optimization (May 2013)

Sep 2007 - Mar 2011

3 years 7 months

Ratingen, Germany

Online Sales Manager, Central Europe region including Eastern Europe and Russia (Consumer)

Symantec (Germany) GmbH

Responsible for the entire online business (online acquisition and online retention)
Driving online strategy and implementing additional resellers in the ESD sector
Very close relationship with local sales and marketing teams

Apr 2007 - Aug 2007

5 months

Senior Online Consumer Marketing Specialist, Central Europe Region

Symantec (Germany) GmbH

Online marketing including online store connection with Eastern Europe and Russia

Jan 2006 - Mar 2007

1 year 3 months

Online Consumer Marketing Specialist, Central Europe region

Symantec (Germany) GmbH

Regional product marketing, including customer support for external partners such as TÜV and GfK
ISP/OEM partner marketing (Deutsche Telekom, Toshiba, etc.) for Germany
Online advertising/media for Germany
Online and product localization DACH (Germany, Austria, Switzerland)
Search engine marketing
Affiliate marketing
Interface with the customer service department

Highlight: Global Marketing Star Award (November 2006)

Jun 2005 - Dec 2005

7 months

eCommerce Project Coordinator (Consumer)

Symantec (Germany) GmbH

Symantec Storefront Manager DACH
Websites for consumers and small businesses
ClubSymantec existing customer newsletter input and optimization for DACH
Marketing for online partners
Member of the SWAT team for the "Madagascar" Christmas promotion at EMEA level, responsible for online marketing

Oct 2004 - May 2005

8 months

Project Manager

marketingverbund network GmbH

Project planning and execution as part of a consulting contract with a top mail order company

Dec 2003 - Sep 2004

10 months

Assistant to the Managing Director

marketingverbund network GmbH

Further development of the advertising sales model for a leading department store company
Completion of CPM® (customer profile measurement) and response analysis
Sales support measures
Development of test designs on a statistical basis

Sep 2002 - Nov 2003

1 year 3 months

Operating Officer and Principal Consultant

Omega Programme Ltd.

Preparation of market analyses and selection of new markets and development of corresponding marketing strategies
Planning of an internal communication solution
Recruitment for clients in the field of executive search
Acquisition of clients in the German market
Marketing concepts to support existing and new services and design of the website
Preparation and implementation of process optimizations

Jan 2001 - Dec 2001

1 year

Student Assistant

Seminar for General Business

Sep 1998 - Aug 2000

2 years

Working Student, Administration, Procurement and Product Policy

University of Cologne

Collaboration on the creation of templates for three textbooks, including "Product Marketing," 6th edition
Webmaster for the seminar website
Network administration (installation, maintenance, servicing)
Employee training in electronic data processing
Database programming and evaluation

Mar 1997 - Mar 1997

1 month

Organization Team Member

VI German Economic Congress "World Business Dialogue"

Working for the technical team
Process optimization during the conference

Sep 1995 - Oct 1995

2 months

Intern

Kaufhof Warenhaus AG

Central purchasing for shoes
Procurement of goods from all over the world
Initiate delivery to stores
Assortment creation (selection of new products based on samples, listing of new products)

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (20 years), Education (3.5 years), Retail (2 years), Advertising (1.5 years), and Professional Services (1 year).

Information Technology

Education

Retail

Advertising

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (19.5 years), Sales (9 years), Information Technology (4 years), Product Development (3.5 years), Project Management (2.5 years), and Strategy (2 years).

Marketing

Sales

Information Technology

Product Development

Project Management

Strategy

Summary

Over 20 years of experience as an international leader in customer-oriented online growth (e-commerce, digital/online marketing, and sales). Expert in subscription products (SaaS) for consumers and small to medium-sized businesses with a proven track record of increasing success (several million dollars/euros per quarter) in a fast-paced environment. Highly skilled at managing organizational change and developing and implementing demand and monetization strategies for regional markets to both acquire and retain customers. As an AI expert within the company, a driver of innovation who supports digital transformation.

Skills

Proficient In Chatgpt, Claude, Mistral, Gemini, And Llama (Large Language Models)
Proficiency With Perplexity.ai (Research)
Working With Voicebot Software Vapi.ai, Elevenlabs, And Deepgram
Working With Content Creation Software: Images With Midjourney, Videos/ai Avatars With Heygen
Working With Web Scraping Apify
Knowledge Of Setting Up And Using Mcp (Model Context Protocol) Servers
Advanced Knowledge Of Microsoft 365 And Google Workspace
Working With Google Analytics, Domo, Tableau, Power Bi, And Qlikview (Business Intelligence Software)
Working With Jira (Issue And Project Tracking Software) Plus Confluence And Smartsheet (Collaboration And Work Management Software)
Experience With Miro (Online Collaborative Whiteboard Tool)
Experience With Zeplin And Invisionapp (Collaboration And Handoff For Product Teams) To Ensure An Optimized User Experience
Proficiency With Optimizely, Sitespect, Intellimize, Google Optimize, And Hotjar (Optimization)
Proficiency With Similarweb (Digital Data And Insights)
Working With Salesforce Marketing Cloud
Web Design And Programming (Html, Css, Javascript)
Working With Windows, Mac Os, Ios, And Android
Working With Zoom, Teams, Google Meet, And Slack For Daily Business Communication
Familiar With Cleverbridge, Verifone (2checkout/avangate), And Zuora (Provider Of Saas E-commerce Platforms)
Very High Level Of Internet Literacy And Social Media Skills
Exposure To Scrum And Kanban Processes
Remove Dysfunctions Of A Team And Transform It Into A High-performing Team
Root Cause Analysis (Rca) To Identify Problems And Implement Appropriate Action

Languages

German

Native

English

Advanced

Polish

Elementary

Education

Aug 2000 - Dec 2000

Pennsylvania State University (PennState)

Business Administration · United States

Oct 1994 - Apr 2002

University of Cologne

Diplom-Kaufmann (equivalent to an MBA) · Business Administration · Cologne, Germany

Certifications & licenses

Certified AI Expert

Scaly Academy

Profile

Created

September 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andreas based?

Andreas is based in Hürth, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced), Polish (Elementary).

How many years of experience does Andreas have?

Andreas has at least 26 years of experience. During this time, Andreas has worked in at least 22 different roles and for 14 different companies. The average length of individual experience is 1 year and 1 month. Note that Andreas may not have shared all experience and actually has more experience.

What roles would Andreas be best suited for?

Based on recent experience, Andreas would be well-suited for roles such as: Certified AI Expert Trainee, Freelancer, Director of Web Direct Acquisition and Sales.

What is Andreas's latest experience?

Andreas's most recent position is Certified AI Expert Trainee at Scaly Academy.

What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Scaly Academy, eComCo – Intelligent Solutions for the Digital Age, Gen Digital (Avast Deutschland GmbH), Avast Deutschland GmbH, and Malwarebytes.

Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Information Technology (IT), Education, and Retail. Andreas also has some experience in Advertising and Professional Services.

Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Marketing, Sales, and Information Technology (IT). Andreas also has some experience in Product Development, Project Management, and Operations.

Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Information Technology (IT) and Education.

Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Marketing, Sales, and Information Technology (IT).

What is Andreas's education?

Andreas holds a Master in Business Administration from University of Cologne.

Does Andreas have any certificates?

Andreas has 1 certificate: Certified AI Expert.

What is the availability of Andreas?

Andreas is immediately available part-time for suitable projects.

What is the rate of Andreas?

Andreas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.