Andreas J. - Freelancer

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Hürth, Germany

Experience

Mar 2025 - Aug 2025

6 months

AI Expert

Scaly Academy

Fundamentals of AI
AI tools
Prompt engineering (creating professional prompts)
(Advanced) process automation with AI and make.com
AI in Marketing & Sales
Legally compliant use of AI in the company
Intelligent knowledge management
AI in customer management
Developing AI guidelines for the company
AI integration into the company

Nov 2023 - Present

1 year 11 months

Business Transformation Consultant

eComCo - Intelligent Solutions for the Digital Age

Helping companies transforming into the next level of business

Nov 2022 - Oct 2023

1 year

Germany

Director Web Direct Acquisition and Sales

Gen™

Gen™ is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.

Jun 2021 - Oct 2022

1 year 5 months

Cologne, Germany

Director Web Direct Acquisition and Sales

Avast

Spearheaded growth initiatives for paid Direct to Consumer, enhancing market presence.
Collaborated globally to develop and implement acquisition campaigns across business units.
Advocated for compliance with CMA regulations to mitigate legal risks during the Norton LifeLock merger.

Nov 2019 - May 2021

1 year 7 months

Cologne, Germany

International Engagement & Retention Online Growth (Consumer & SMB)

Malwarebytes

Focused on engagement and retention strategies to optimize manual and auto-renewal processes.
Led the project for the End Of Life online migration to new SMB products, ensuring a smooth transition.
Drove consumer trust-building activities and developed monetization strategies from free to paid models.

Nov 2017 - Oct 2019

2 years

Cologne, Germany

Mobile and International Online Growth (Consumer)

Malwarebytes

Advocacy for international online growth for top revenue streams (In-App, Renewals, SEM, SEO, Affiliates, Email)
Acting Mobile Product Marketing Manager (re-position Android Security App and introduce iOS App, grow international markets through mobile first strategy)
Malwarebytes Challenge user acquisition growth campaign
WinRAR partnership
International pricing optimization
eSports company-wide “Ideabytes” winner: Marketing execution

Jan 2016 - Oct 2017

1 year 10 months

Cologne, Germany

Lead of International Online Sales

Malwarebytes

Defined online sales strategy for international markets, with strong focus in EMEA markets
Drove implementation of eCommerce optimization initiatives resulting in higher conversion rates and/or revenue per visitor
Provided consultative guidance for eCommerce enhancements in key areas
Acted as liaison with cleverbridge headquartered operations (payments, billing, affiliate, development, optimization etc.)
Generated and nurtured business development opportunities targeting top-of-funnel demand
Advocated for international online sales for top revenue streams (In-App, renewals, SEM, SEO, affiliates, email)
Played active role advocating for user experience on site, communications, and product strategy
Liaised with other functions regionally (B2B Sales, Customer Success)

Jan 2016 - Oct 2017

1 year 10 months

Cologne, Germany

Managing Consultant

eComCo - eCommerce Consulting

Consultant with decades of practical, e-commerce and online / digital business know-how.
Holistic consulting and expertise in e-commerce and online / digital business based on long-term experience in the international environment with proven economic success, as well as long-term experience and knowledge about trends from Silicon Valley (California, USA).

Jul 2015 - Dec 2015

6 months

Sabbatical

Private

Personal time off for travelling, resetting and looking into a self-employment project

Dec 2014 - Jun 2015

7 months

Ratingen, Germany

Online Business Manager, Central Europe Region

Symantec (Germany) GmbH

Responsibility for the whole online-sales business (online-acquisition and online-retention)
Driving force at creating and implementing regional strategies in accordance with worldwide targets
Optimization of the customer experience, merchandising and pricing strategy
Forecast, management, monitoring and analysis of the online sales performance based on specific KPIs
Creation, implementation and prioritization of online sales initiatives, campaigns and promotions

Jul 2014 - Nov 2014

5 months

Ratingen, Germany

Online Renewals Manager, Central Europe Region & Nordics (Consumer)

Symantec (Deutschland) GmbH

Interim additional responsibility for Nordics (Sweden, Norway, Denmark and Finland)

Aug 2013 - Jun 2014

11 months

Ratingen, Germany

Online Renewals Manager, Central Europe Region (Consumer)

Symantec (Deutschland) GmbH

Separation of online-acquisition and online-retention (renewals)
Consultancy for online-acquisition
Close teamwork with payments team in Luxembourg to optimize payment options and introduce SEPA (Single European Payments Area)

Apr 2011 - Jul 2013

2 years 4 months

Ratingen, Germany

Online Store Manager, Central Europe Region (Consumer)

Symantec (Deutschland) GmbH

Title changed due to reorganization to focus as a pure marketing organization without term “Sales” and focus on top markets within the Central Europe Region
Standing Ovation Award for OEM eStore performance & optimization for excellent online-performance improvement with OEM partners and key player in the online implementation of the strategic partnership with Computer Bild (May 2013)

Sep 2007 - Mar 2011

3 years 7 months

Ratingen, Germany

Online Sales Manager, Central Europe Region incl. Eastern Europe and Russia (Consumer)

Symantec (Deutschland) GmbH

Responsibility for the whole online business (online-acquisition and online-retention)
Drove online strategy and implemented additional resellers in ESD (Electronic Software Distribution)
Maintained close relationship with local sales & marketing teams, acting like one single family
Award for successful eStore launch for Germany, Austria, Switzerland, Eastern Europe and Russia (January 2010)

Apr 2007 - Aug 2007

5 months

Ratingen, Germany

Senior Online Consumer Marketing Specialist, Central Europe Region

Symantec (Deutschland) GmbH

Online marketing (including online-store) liaison with Eastern Europe and Russia

Jan 2006 - Mar 2007

1 year 3 months

Ratingen, Germany

Online Consumer Marketing Specialist, Central Europe Region

Symantec (Deutschland) GmbH

Regional product marketing including customer liaison of external partners like TÜV and GfK
ISP / OEM partner marketing (Deutsche Telekom, Toshiba etc.) for Germany
Online advertising / media for Germany
Online and product localization DACH (Germany, Austria and Switzerland)
Search engine marketing
Affiliate marketing
Customer service liaison
Global Marketing Star Award (November 2006)

Jun 2005 - Dec 2005

7 months

Ratingen, Germany

Electronic-Commerce Project Coordinator (Consumer)

Symantec (Deutschland) GmbH

Managed Symantec Storefront “Manager” DACH (Germany, Austria and Switzerland)
Consumer and small business websites
Optimized ClubSymantec existing customers newsletter for DACH
Marketing for online partners
Member of the SWAT team for Xmas promotion “Madagascar” on an EMEA level, responsible for online marketing

Oct 2004 - May 2005

8 months

Langenfeld, Germany

Project Leader

marketingverbund network GmbH

Project planning and execution under a consultancy contract with a top customer (mail order company)

Dec 2003 - Sep 2004

10 months

Langenfeld, Germany

Assistant to the General Manager (Marketing)

marketingverbund network GmbH

Further development of the advertising distribution model for a leading department store company
Completion of CPM® (Customer Profile Measurement) and response analysis
Sales support measures
Development of test designs on a statistical basis

May 2003 - Nov 2003

7 months

Cologne, Germany

Operating Officer and Principal Consultant

Omega Programme Ltd.

Created market analyses and selected new markets and developed related marketing strategies
Planned internal company communication solution
Recruited for clients in the field of executive search applying new search measures
Acquired clients in the German market

Sep 2002 - Apr 2003

8 months

Milan, Italy

Operating Officer and Principal Consultant

Omega Programme Ltd.

Created market analyses and selected new markets and developed related marketing strategies
Planned internal company communication solution
Recruited for clients in the field of executive search applying new search measures
Acquired clients in the German market

Summary

Over 20 years of experience as an international leader in customer-oriented online growth (e-commerce, digital/online marketing, and sales). Expert in subscription products (SaaS) for consumers and small to medium-sized businesses with a proven track record of increasing success (several million dollars/euros per quarter) in a fast-paced environment. Highly skilled at managing organizational change and developing and implementing demand and monetization strategies for regional markets to both acquire and retain customers. As an AI expert within the company, a driver of innovation who supports digital transformation.