Anna S. - Prompt Engineer – German speaking markets

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Düsseldorf, Germany

Experience

Jul 2023 - Present

2 years 5 months

Prompt Engineer – German speaking markets

Scale AI

Design, refine, and optimize high-impact prompts, ensuring AI model precision and scalability for German-speaking markets
Lead advanced data annotation and analysis to enhance machine learning workflows
Conduct error diagnostics and fine-tune algorithms to improve AI response relevance
Collaborate with engineers and data scientists to implement innovative strategies
Author training protocols and guidelines to establish best practices

Dec 2018 - Jun 2023

4 years 7 months

Independent Digital Marketing Consultant

Supported marketing teams in efficient and intelligent campaign execution via optimized processes, platforms, and data infrastructure/access
Performed ROI analysis to evaluate efficiency and effectiveness of campaigns contributions to the business and tracked through all stages of the funnel
Created social content, and managed social presence including social calendars, brand image/voice, and campaigns
Established overall positioning and creation of go-to-market strategy
Built account-based landing pages, emails, and webinars to help prospects, users, and customers understand, try, adopt, and renew the offerings
Improved the targeting and messaging by implementing automation tools

Sep 2016 - Sep 2018

2 years 1 month

Düsseldorf, Germany

Social Media Manager

Saatchi & Saatchi

Developed a full social media strategy for Lexus & Toyota Germany
Created social media event marketing strategies for Renault & Dacia Germany
Designed social media advertising campaigns that ensured ROI
Planned and implemented promotional campaigns
Developed social media campaigns to promote product launches
Analyzed potential strategic partner relationships for marketing
Built strategic relationships and partnered with key industry influencers
Worked remotely from international shows and events
Worked with business partners to translate data-related questions into structured analyses

Oct 2015 - Sep 2016

1 year

Neuss, Germany

Online Marketing Manager

Permax GmbH

Developed and implemented comprehensive e-commerce marketing strategies
Launched PPC campaigns and banner ads to drive ROI
Designed promotions, contests, and original content aligned with company goals
Partnered with influencers on marketing campaigns
Managed a remote IT team effectively
Trained and mentored junior team members
Conducted and analyzed A/B tests to improve website and channel performance
Analyzed metrics to measure and optimize marketing ROI

Jan 2014 - Dec 2015

2 years

Düsseldorf, Germany

Social Media Marketing Manager

SOS Tierschutz e.V.

Developed a comprehensive social media strategy and monitored performance
Planned and executed digital campaigns from concept to delivery
Managed social media marketing campaigns to achieve ROI
Optimized website and social media channels for SEO and user experience
Recruited and led the social media marketing team
Trained staff in community engagement and management

Mar 2013 - Dec 2013

10 months

International Production Assistant

Warner Bros. International Television Production Germany GmbH

Managed end-to-end production of German reality TV shows in Thailand and Poland
Led social media initiatives for casting calls and premiere promotions
Coordinated and booked travel for 70 contestants and crew members
Oversaw logistics, including distribution, shipping, and storage of production equipment
Secured sponsorship deals with international airlines
Negotiated hotel rates, saving over $5,000 for the production
Streamlined communication between international teams to meet tight deadlines
Resolved on-site challenges during filming, ensuring smooth production operations

Nov 2012 - Feb 2013

4 months

Ōtāne, New Zealand

Online Marketing Assistant

Millstream Gardens Ltd.

Optimized online shop performance for better user experience
Created content for website and blog to boost engagement

May 2012 - Oct 2012

6 months

Canada

Rental and Marketing Assistant

Ambassador RV Delta

Managed office operations efficiently
Developed social media strategy, ran Facebook ads, and oversaw community management

Jun 2009 - Jul 2011

2 years 2 months

Düsseldorf, Germany

Event Marketing Manager

Rudas Studios GmbH

Planned and executed communication campaigns across social media platforms
Organized, coordinated, and supervised marketing events at the venue

Nov 2008 - Apr 2012

3 years 6 months

Düsseldorf, Germany

Project Management Assistant

Stofff Postproduction GmbH

Managed postproduction of TV campaigns, ensuring branding alignment
Coordinated productions and audiovisual and graphic design teams
Collaborated with international clients such as Alliance, GSK, P&G, and Weight Watchers
Developed concepts for corporate image and mood films
Completed training in media production with a focus on postproduction