Recommended expert

Tim (M.) Hölscher

External Attribution & Paid Media Auditor & Consultant

Tim Hölscher
Düsseldorf, Germany

Experience

Aug 2024 - Present
1 year 6 months
Düsseldorf, Germany

External Attribution & Paid Media Auditor & Consultant

P&C

  • Identified attribution and media opportunities with seven-figure potential
  • Conducted audits of MMM, MTA, ROPO
  • Developed full funnel omnichannel media strategy
  • Managed channels: SEA, Social Paid, Display, Online Video, Affiliate, TV, OOH, Print, Radio, CRM
Feb 2024 - Jun 2024
5 months

External Digital Marketing Auditor

Allnatura

  • Uncovered annual contribution margin potential in the six-figure range
  • Analyzed and strategized online marketing channels and attribution
  • Managed channels: SEA, SEO, Affiliate
Mar 2023 - Nov 2023
9 months

External Campaign & Performance Marketing Manager

Amiva

  • Executed full funnel online brand launch with positive brand lift study
  • Planned digital media and managed campaigns
  • Performed marketing and web analytics
  • Managed channels: YouTube Ads, Pinterest Ads, Meta Ads, Display, Native
Jul 2022 - Mar 2024
1 year 9 months

External Performance Marketing Consultant

Gorilla Sports / Maxxus

  • Achieved significant optimization and scaling of Google Search and Shopping
  • Analyzed and strategized performance marketing operations in Germany
  • Managed channels: Google Search & PLA, Affiliate, Meta Ads, Display, SEO
Nov 2020 - Oct 2021
1 year

External E-Com Marketing Consultant

s.Oliver / comma / Liebeskind

  • Insourced paid social and optimized tracking and attribution
  • Conducted full funnel workshops
  • Provided strategic and operational consulting in digital performance and branding
  • Managed channels: Meta Ads, Google Ads, Pinterest Ads, Display, Affiliate, SEO
Dec 2019 - Oct 2020
11 months

External Digital Performance Marketing Consultant

Esprit

  • Delivered positive contribution margins across all channels
  • Insourced social ads
  • Provided strategic and operational consulting in digital performance and branding
  • Managed channels: Meta Ads, Google Search & PLA, Display, Native, SEO
Apr 2019 - Nov 2019
8 months

Inhouse Teamlead Performance Marketing & CRM

Snipes Group

  • Achieved year-on-year growth with reduced budget
  • Prepared insourcing of SEA and CRM revamp
  • Led strategic and operational performance and retention teams
  • Managed channels: Google Search & PLA, Meta Ads, Display, Affiliate, Email
Aug 2018 - Dec 2018
5 months

External E-Commerce & Online Marketing Analyst

Breuninger

  • Introduced holistic online shop KPI and startup spinoff reporting
  • Performed analysis, reporting, and consulting for online shop and marketing
  • Managed channels: Direct Response TV, Retargeting
Dec 2017 - Jun 2018
7 months

External Social Media Specialist

C&A

  • Halved costs of Meta performance campaigns while improving performance
  • Directed external agency in campaign execution, analysis, and reporting
  • Managed channels: Meta Ads, YouTube Ads
Jan 2016 - Dec 2016
1 year

Inhouse Online Marketing & Product Lead

OPUS / someday

  • Achieved double-digit profitable e-commerce growth and insourced SEA and Meta Ads
  • Led performance marketing and online shop optimization and BI
  • Managed channels: Google Search & PLA, Meta Ads, Display, Email, SEO
Sep 2015 - Dec 2015
4 months

External Product Owner

OPUS / someday

  • Implemented new online shop checkout and established Scrum and Kanban
  • Introduced product owner role and managed projects
  • Conducted web analytics
Jan 2014 - May 2015
1 year 5 months

Inhouse COO

HomeToGo

  • Developed pre-launch to €6 million financing
  • Built and led product and operations teams of over 10 members
May 2013 - Oct 2013
6 months

External Mobile Marketing Manager

Spyke Media

  • Successfully scaled performance campaigns in Italy and Mexico
  • Managed programmatic display campaigns (RTB) for mobile subscription models
  • Managed channels: Display
Feb 2012 - Dec 2012
11 months

Inhouse COO

ClipFlip

  • Multiplied and diversified revenue and completed successful funding round
  • Led product and operations teams of over 10 members
Oct 2009 - Apr 2010
7 months

Inhouse COO

Erdbeerlounge

  • Nearly doubled visits in six months and launched a fashion price search engine
  • Led product, business development, marketing, and community teams

Skills

  • Digital Marketing: 11 Years Paid Media, Reporting & Analytics, Martech, Tracking, Attribution
  • 360° Media: Agency/in-house/consultant, Performance/brand/organic/crm, Web/app/offline
  • Product Owner: 5 Years Backend/web/app, Cro, Web Analytics, Waterfall/scrum/kanban
  • Tech: Cdps, Crms, Feeds, A/b Testing, Tag Managers, Html/css/js, Gen Ai, Mta, Mmm
  • Leadership: 3x Startup Coo, Team Lead, Entrepreneur, International Experience

Languages

German
Native
English
Advanced

Education

Oct 2017 - Mar 2019

London College of Fashion

Executive MBA, Fashion · Fashion · London, United Kingdom

Sep 2011 - Dec 2011

Indian Institute of Management Indore

Post Graduate Programme · Management · Indore, India

Oct 2009 - Jan 2012

University of Münster

M.Sc. · Marketing & Strategic Management · Münster, Germany

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