Tim (M.) H.
External Attribution & Paid Media Auditor & Consultant
Experience
Aug 2024 - Present
1 year 1 monthDüsseldorf, Germany
External Attribution & Paid Media Auditor & Consultant
P&C Düsseldorf
- Identified attribution and media opportunities with seven-figure potential
- Audited MMM, MTA, ROPO, full-funnel omnichannel media strategy
- Channels: SEA, social paid, display, online video, affiliate, TV, OOH, print, radio, CRM
Feb 2024 - Jun 2024
5 monthsGermany
External Digital Marketing Auditor
Allnatura
- Uncovered annual contribution margin potential in the six-figure range
- Analysis & strategy for online marketing channels, attribution
- Channels: SEA, SEO, affiliate
Mar 2023 - Nov 2023
9 monthsGermany
External Campaign & Performance Marketing Manager
Amiva
- Full-funnel online brand launch, positive brand lift study
- Digital media planning, campaign management, marketing & web analytics
- Channels: YouTube Ads, Pinterest Ads, Meta Ads, display, native
Jul 2022 - Mar 2024
1 year 9 monthsGermany
External Performance Marketing Consultant
Gorilla Sports / Maxxus
- Significant Google Search/Shopping optimization & scaling
- Analysis & strategy, operational management of performance marketing in DE
- Channels: Google Search & PLA, affiliate, Meta Ads, display, SEO
Nov 2020 - Oct 2021
1 yearGermany
External E-Com Marketing Consultant
s.Oliver / comma / Liebeskind
- Paid social in-housing, optimized tracking & attribution, full-funnel workshop
- Strategic and operational advice in digital performance and branding
- Channels: Meta Ads, Google Ads, Pinterest Ads, display, affiliate, SEO
Dec 2019 - Oct 2020
11 monthsGermany
External Digital Performance Marketing Consultant
Esprit
- Positive contribution margins in all channels, social ads in-housing
- Strategic and operational advice in digital performance and branding
- Channels: Meta Ads, Google Search & PLA, display, native, SEO
Apr 2019 - Nov 2019
8 monthsGermany
Inhouse Teamlead Performance Marketing & CRM
Snipes Group
- YoY growth with less budget, prepared in-housing of SEA & CRM revamp
- Strategic and operational leadership of the performance & retention team
- Channels: Google Search & PLA, Meta Ads, display, affiliate, email
Aug 2018 - Dec 2018
5 monthsGermany
External E-Commerce & Online Marketing Analyst
Breuninger
- Introduced holistic online shop KPI & start-up spinoff reporting
- Analysis, reporting and consulting for online shop and marketing
- Channels: direct response TV, retargeting
Dec 2017 - Jun 2018
7 monthsGermany
External Social Media Specialist
C&A
- Halved costs of Meta performance campaigns with better performance
- Guided external agency in execution, analysis, reporting
- Channels: Meta Ads, YouTube Ads
Jan 2016 - Dec 2016
1 yearGermany
Inhouse Online Marketing & Product Lead
OPUS / someday
- Double-digit profitable e-com growth, in-housing SEA & Meta Ads
- Led performance marketing & online shop optimization, BI
- Channels: Google Search & PLA, Meta Ads, display, email, SEO
Sep 2015 - Dec 2015
4 monthsGermany
External Product Owner
OPUS / someday
- Implemented new online shop checkout, established Scrum & Kanban
- Introduced product owner role, project management, web analytics
Jan 2014 - May 2015
1 year 5 monthsGermany
Inhouse COO
HomeToGo
- Successfully developed from pre-launch to €6M funding
- Built and led product and operation teams (up to 10+ FTEs)
May 2013 - Oct 2013
6 monthsGermany
External Mobile Marketing Manager
Spyke Media
- Successfully scaled performance campaigns in Italy and Mexico
- Programmatic display campaigns (RTB) for mobile subscription models
- Channels: display
Feb 2012 - Dec 2012
11 monthsGermany
Inhouse COO
ClipFlip
- Multiplied and diversified revenue, successful funding round
- Led product and operation teams (up to 10+ FTEs)
Oct 2009 - Apr 2010
7 monthsGermany
Inhouse COO
Erdbeerlounge
- Almost doubled visits in 6 months, launched a fashion price search engine
- Led product, business development, marketing, community teams
Summary
- Digital Marketing 11 years Paid Media, Reporting & Analytics, MarTech, Tracking, Attribution
- 360° media agency/in-house/consultant, Performance/Brand/Organic/CRM, Web/App/Offline
- Product Owner 5 years Backend/Web/App, CRO, Web Analytics, Waterfall/Scrum/Kanban
- Tech CDPs, CRMs, Feeds, A/B Testing, Tag Managers, HTML/CSS/JS, Gen AI, MTA, MMM
- Leadership 3x Startup COO, Team lead, Entrepreneur, international experience
Languages
German
NativeEnglish
AdvancedEducation
Oct 2017 - Mar 2019
London College of Fashion
Executive MBA, Fashion · London, United Kingdom
Sep 2011 - Dec 2011
IIM Indore
Post Graduate Programme in Management · Management · Indore, India
Oct 2009 - Jan 2012
Uni Münster
M.Sc. · Marketing & Strategic Management · Münster, Germany
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