Tim Hölscher - External Attribution & Paid Media Auditor & Consultant

Q: Where is Tim based?

Tim is based in Düsseldorf, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Tim have?

Tim has at least 11 years of experience. During this time, Tim has worked in at least 13 different roles and for 14 different companies . The average length of individual experience is 1 year and 9 months . Note that Tim may not have shared all experience and actually has more experience.

Q: What is Tim's latest experience?

Tim's most recent position is External Attribution & Paid Media Auditor & Consultant at P&C .

Q: What companies has Tim worked for in recent years?

In recent years, Tim has worked for P&C , Allnatura , Amiva , Gorilla Sports / Maxxus , and s.Oliver / comma / Liebeskind .

Q: Which industries is Tim most experienced in?

Tim is most experienced in industries like Retail , Fashion and Apparel , and Sport and Recreation . Tim also has some experience in Tourism and Hospitality , Information Technology (IT) , and Advertising .

Q: Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Marketing , Product Development , and Business Intelligence . Tim also has some experience in Operations , Strategy and Planning , and Project Management .

Q: Which industries has Tim worked in recently?

Tim has recently worked in industries like Retail , Fashion and Apparel , and Sport and Recreation .

Q: Which business areas has Tim worked in recently?

Tim has recently worked in business areas like Marketing and Business Intelligence .

Recommended expert

Düsseldorf, Germany

Experience

Aug 2024 - Present

1 year 7 months

Düsseldorf, Germany

External Attribution & Paid Media Auditor & Consultant

P&C

Identified attribution and media opportunities with seven-figure potential
Conducted audits of MMM, MTA, ROPO
Developed full funnel omnichannel media strategy
Managed channels: SEA, Social Paid, Display, Online Video, Affiliate, TV, OOH, Print, Radio, CRM

Feb 2024 - Jun 2024

5 months

External Digital Marketing Auditor

Allnatura

Uncovered annual contribution margin potential in the six-figure range
Analyzed and strategized online marketing channels and attribution
Managed channels: SEA, SEO, Affiliate

Mar 2023 - Nov 2023

9 months

External Campaign & Performance Marketing Manager

Amiva

Executed full funnel online brand launch with positive brand lift study
Planned digital media and managed campaigns
Performed marketing and web analytics
Managed channels: YouTube Ads, Pinterest Ads, Meta Ads, Display, Native

Jul 2022 - Mar 2024

1 year 9 months

External Performance Marketing Consultant

Gorilla Sports / Maxxus

Achieved significant optimization and scaling of Google Search and Shopping
Analyzed and strategized performance marketing operations in Germany
Managed channels: Google Search & PLA, Affiliate, Meta Ads, Display, SEO

Nov 2020 - Oct 2021

1 year

External E-Com Marketing Consultant

s.Oliver / comma / Liebeskind

Insourced paid social and optimized tracking and attribution
Conducted full funnel workshops
Provided strategic and operational consulting in digital performance and branding
Managed channels: Meta Ads, Google Ads, Pinterest Ads, Display, Affiliate, SEO

Dec 2019 - Oct 2020

11 months

External Digital Performance Marketing Consultant

Esprit

Delivered positive contribution margins across all channels
Insourced social ads
Provided strategic and operational consulting in digital performance and branding
Managed channels: Meta Ads, Google Search & PLA, Display, Native, SEO

Apr 2019 - Nov 2019

8 months

Inhouse Teamlead Performance Marketing & CRM

Snipes Group

Achieved year-on-year growth with reduced budget
Prepared insourcing of SEA and CRM revamp
Led strategic and operational performance and retention teams
Managed channels: Google Search & PLA, Meta Ads, Display, Affiliate, Email

Aug 2018 - Dec 2018

5 months

External E-Commerce & Online Marketing Analyst

Breuninger

Introduced holistic online shop KPI and startup spinoff reporting
Performed analysis, reporting, and consulting for online shop and marketing
Managed channels: Direct Response TV, Retargeting

Dec 2017 - Jun 2018

7 months

External Social Media Specialist

C&A

Halved costs of Meta performance campaigns while improving performance
Directed external agency in campaign execution, analysis, and reporting
Managed channels: Meta Ads, YouTube Ads

Jan 2016 - Dec 2016

1 year

Inhouse Online Marketing & Product Lead

OPUS / someday

Achieved double-digit profitable e-commerce growth and insourced SEA and Meta Ads
Led performance marketing and online shop optimization and BI
Managed channels: Google Search & PLA, Meta Ads, Display, Email, SEO

Sep 2015 - Dec 2015

4 months

External Product Owner

OPUS / someday

Implemented new online shop checkout and established Scrum and Kanban
Introduced product owner role and managed projects
Conducted web analytics

Jan 2014 - May 2015

1 year 5 months

Inhouse COO

HomeToGo

Developed pre-launch to €6 million financing
Built and led product and operations teams of over 10 members

May 2013 - Oct 2013

6 months

External Mobile Marketing Manager

Spyke Media

Successfully scaled performance campaigns in Italy and Mexico
Managed programmatic display campaigns (RTB) for mobile subscription models
Managed channels: Display

Feb 2012 - Dec 2012

11 months

Inhouse COO

ClipFlip

Multiplied and diversified revenue and completed successful funding round
Led product and operations teams of over 10 members

Oct 2009 - Apr 2010

7 months

Inhouse COO

Erdbeerlounge

Nearly doubled visits in six months and launched a fashion price search engine
Led product, business development, marketing, and community teams

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (7 years), Fashion (5 years), Sport (1.5 years), Tourism (1.5 years), Information Technology (1.5 years), and Advertising (1 year).

Retail

Fashion

Sport

Tourism

Information Technology

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (8.5 years), Product Development (4 years), Business Intelligence (2.5 years), Operations (2 years), Strategy (1 year), and Project Management (0.5 years).

Marketing

Product Development

Business Intelligence

Operations

Strategy

Project Management

Skills

Digital Marketing: 11 Years Paid Media, Reporting & Analytics, Martech, Tracking, Attribution
360° Media: Agency/in-house/consultant, Performance/brand/organic/crm, Web/app/offline
Product Owner: 5 Years Backend/web/app, Cro, Web Analytics, Waterfall/scrum/kanban
Tech: Cdps, Crms, Feeds, A/b Testing, Tag Managers, Html/css/js, Gen Ai, Mta, Mmm
Leadership: 3x Startup Coo, Team Lead, Entrepreneur, International Experience

Languages

German

Native

English

Advanced

Education

Oct 2017 - Mar 2019

London College of Fashion

Executive MBA, Fashion · Fashion · London, United Kingdom

Sep 2011 - Dec 2011

Indian Institute of Management Indore

Post Graduate Programme · Management · Indore, India

Oct 2009 - Jan 2012

University of Münster

M.Sc. · Marketing & Strategic Management · Münster, Germany

Profile

Created

June 2023

Last Update

April 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tim based?

Tim is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced).

How many years of experience does Tim have?

Tim has at least 11 years of experience. During this time, Tim has worked in at least 13 different roles and for 14 different companies. The average length of individual experience is 1 year and 9 months. Note that Tim may not have shared all experience and actually has more experience.

What roles would Tim be best suited for?

Based on recent experience, Tim would be well-suited for roles such as: External Attribution & Paid Media Auditor & Consultant, External Digital Marketing Auditor, External Campaign & Performance Marketing Manager.

What is Tim's latest experience?

Tim's most recent position is External Attribution & Paid Media Auditor & Consultant at P&C.

What companies has Tim worked for in recent years?

In recent years, Tim has worked for P&C, Allnatura, Amiva, Gorilla Sports / Maxxus, and s.Oliver / comma / Liebeskind.

Which industries is Tim most experienced in?

Tim is most experienced in industries like Retail, Fashion and Apparel, and Sport and Recreation. Tim also has some experience in Tourism and Hospitality, Information Technology (IT), and Advertising.

Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Marketing, Product Development, and Business Intelligence. Tim also has some experience in Operations, Strategy and Planning, and Project Management.

Which industries has Tim worked in recently?

Tim has recently worked in industries like Retail, Fashion and Apparel, and Sport and Recreation.

Which business areas has Tim worked in recently?

Tim has recently worked in business areas like Marketing and Business Intelligence.

What is Tim's education?

Tim holds a Master in Fashion from London College of Fashion, a Master in Management from Indian Institute of Management Indore and a Master in Marketing & Strategic Management from University of Münster.