Pasun Zarif - Marketing Manager E-Commerce EU-W | FRATCH

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de

Munich, Germany

Experience

May 2023 - Nov 2025

2 years 7 months

Garching, Germany

Marketing Manager E-Commerce EU-W

LEDVANCE GmbH

Management and optimization of all marketplaces in the advertising area, focusing on Amazon, eBay & Otto and other smaller marketplaces
Budget and revenue responsibility for the advertising area
Achieved an ad revenue of approx. €13M with approx. €2.5M ad spend in 2.5 years
Integration and implementation of ad technologies for optimal execution of all relevant ad measures
Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better use of intraday and audience data
Expertise in Search Engine Advertising

Aug 2022 - Apr 2023

9 months

Berlin, Germany

Senior E-Commerce Consultant

Digitas Pixelpark

Expertise in Affiliate Marketing
Expertise in Amazon Advertising
Support of agency clients in Amazon Advertising
Product and agency demonstrations for new pitches
Support of agencies in Paid Search
Reporting and web analytics analyses
Support of vendors and sellers in integrating ad technologies
Expertise in Web Analytics
Expertise in Tracking, Attribution & Reporting
Expertise in Bid Management
Expertise in Campaign Management

Apr 2021 - Jul 2022

1 year 4 months

Munich, Germany

Director E PWR & IntelliAd Management

emarketing AG

Leadership in supporting direct and agency clients in using our SaaS solutions intelliAd and E PWR (Amazon PPC)
Development and extension of the SaaS solutions with the product team, backend dev team and frontend dev team
Management and leadership of employees, especially the key-account management team
Support in new customer acquisition
Leadership and expansion of the partner program, especially Amazon Ads

Aug 2020 - Present

5 years 6 months

Munich, Germany

Lecturer for SEA, Affiliate Marketing and Amazon PPC

Münchner Marketingakademie

Trainings and workshops in the form of one-day seminars in affiliate marketing
Advanced trainings and workshops in the form of one-day and two-day seminars in SEA (mainly Google Ads)
Advanced trainings and workshops in the form of one-day and two-day seminars in Amazon Advertising
In-house trainings and workshops for SMBs in SEA, affiliate marketing and Amazon Advertising

Oct 2017 - Mar 2021

3 years 6 months

Munich, Germany

Senior Client Success Manager

Diva-e Products GmbH (intelliAd Media GmbH)

Support of direct and agency clients in using the intelliAd and E PWR (Amazon PPC) software
Support in onboarding and existing client care in using the intelliAd Bid Management and multichannel tracking solution
Support in onboarding and existing client care in using the intelliAd campaign management solution for Google Shopping
Support of vendors, sellers and agencies in all Amazon Advertising measures using the intelliAd E PWR software solution in reporting, bid management and campaign management
Support in new customer acquisition
Training of new employees via onboarding and trainings

Nov 2016 - Sep 2023

6 years 11 months

Munich, Germany

Freelancer for SEA & Amazon PPC

Zarif Media

Managing my own clients in search engine advertising and Amazon Ads in Germany
Responsible for budget management and reaching targets
Optimizing Google Ads and Amazon Ads accounts for B2C clients
Bi-weekly and monthly status meetings to review performance

Oct 2015 - Oct 2016

1 year 1 month

Munich, Germany

SEA Account Manager

norisk Group GmbH

Managing Google Ads clients in the B2C sector
Monthly budget responsibility of about €150,000
Managing Google Ads clients such as Sport Münzinger, Sport Schuster, BayWa AG and Ludwig Beck
Google Shopping feed and performance optimization using Productsup
Analyzing performance with Google Analytics, Google Data Studio and other reporting tools
Automating Google Ads accounts using Google Ads scripts

Dec 2013 - Sep 2015

1 year 10 months

Munich, Germany

Junior Content Marketing Manager

NetPress Content Marketing GmbH

Strategic content marketing
Social media marketing (paid and organic)
Social media community management
Reporting

Skills

Expertise In Search Engine Advertising
Expertise In Affiliate Marketing
Expertise In Amazon Advertising
Expertise In Amazon Vendor Business (Fba)
Expertise In Web Analytics
Expertise In Tracking, Attribution & Reporting
Expertise In Bid Management
Expertise In Campaign Management
Skai
E Pwr
Intelliad
Sistrix
Semrush
Emax Digital
Hubspot
Jira

Languages

German

Native

English

Native

Education

Aug 2008 - Dec 2012

Freed-Hardeman University

Bachelor of Science, Social and Behavioral Sciences, Minor in Marketing · Sociology · Henderson, United States · 2.8

Certifications & licenses

Class B

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