Michael Schneider
Online Marketing
Experience
Jan 2021 - Present
3 years 7 monthsOnline Marketing
Self-employed
- Development and implementation of cross-platform online marketing strategies.
- Performance marketing & conversion optimization for online shops, websites & marketplaces.
- Specialties: Google Ads, conversion optimization, Meta Ads, LinkedIn Ads, Amazon Marketplace.
Jan 2019 - Dec 2022
4 yearsHead of Marketing
Roboexpert GmbH & Co. KG
- Strategic leadership and development of the marketing team of four employees.
- Responsible for SEA, SEO, PSM, and email marketing across the 13 online shops of the Roboexpert brand.
- Budget planning and control for all marketing channels.
- Strategic development of new work structures and processes within the team and across IT, procurement, and customer service.
- Training staff in marketing, especially SEA.
- Management and briefing of external service providers and agencies for SEA, SEO, and content creation.
Jan 2016 - Dec 2020
3 yearsOnline Marketing Manager
Vieler GmbH & Co. KG
- Strategic planning, design, and implementation of international SEA campaigns and their optimization based on ROAS and CUV targets.
- Development of new online marketing strategies and exploration of new marketing channels for companies within the group.
Jan 2015 - Dec 2017
2 yearsOnline Marketing Specialist
Zoro Tools Europe GmbH
- Design, management & optimization of SEA campaigns focused on sales targets and key performance indicators.
- Coordination and alignment of affiliate measures with external service providers.
- Briefing, pitching, and contract negotiation with external agencies.
Jan 2014 - Dec 2016
3 yearsAccount Manager SEA
metapeople GmbH
- Design and management of SEA campaigns.
- Customer management and consulting for international and national clients.
- Development of new strategies for successful growth and optimization of online campaigns.
- Campaign optimization and management focused on client goals such as CPO and ROI.
Jan 2013 - Dec 2015
2 yearsTrainee Online Marketing
TWT Online Marketing GmbH
- Independent planning, organization, and management of projects.
- Creation of traffic and performance reports.
- Continuous monitoring and optimization of SEA campaigns.
- Analysis of existing websites and development of SEO recommendations.
Jan 2009 - Dec 2011
2 yearsWorking Student E-Commerce
Medion AG
- Presentation of offers and products in the webshop.
- Competitor and market analysis.
- Independent creation of newsletters.
Summary
As a performance marketing freelancer, I currently support clients and companies from a wide range of industries and bring over 13 years of experience. I always engage with the latest trends and tools in digital marketing and have experience leading teams and projects.
Languages
English
Advanced
German
Advanced
Education
Oct 2011 - Jun 2013
Ruhr-Universität Bochum
Master of Sports Science, Sports Consulting · Sports Science · Bochum, Germany · 2.1
Oct 2009 - Jun 2010
San Diego State University
Bachelor of Sports Science, Sports Management · Sports Science · San Diego, United States · 2.1
Oct 2006 - Jun 2011
Ruhr-Universität Bochum
Bachelor of Sports Science, Sports Management · Sports Science · Bochum, Germany · 2.1
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