Recommended expert

Michael Schneider

Online Marketing

Michael Schneider
Düsseldorf, Germany

Experience

Jan 2022 - Present
4 years 1 month

Online Marketing

Self-employed

  • Development and implementation of cross-platform online marketing strategies.
  • Performance Marketing & Conversion Optimization for online shops, websites & marketplaces.
  • Specialties: Google Ads, Conversion Optimization, Meta Ads, LinkedIn Ads, Amazon Marketplace.
Jan 2019 - Dec 2022
4 years
Düsseldorf, Germany

Head of Marketing

Roboexpert GmbH & Co. KG

  • Strategic leadership and development of the marketing team of four employees.
  • Responsible for SEA, SEO, PSM and email marketing for the 13 online shops of the Roboexpert brand.
  • Budget planning and control across all marketing channels.
  • Strategic development of new work structures and processes within the team and cross-team with IT, purchasing and customer service.
  • Training employees in marketing, especially SEA.
  • Managing and briefing external service providers and agencies in SEA, SEO and content creation.
Jan 2017 - Dec 2019
3 years

Online Marketing Manager

Vieler GmbH & Co. KG

  • Strategic planning, design and implementation of international SEA campaigns and their optimization.
  • Conversion Optimization, taking into account ROAS and KUV targets.
  • Development of new online marketing strategies and exploration of new marketing channels for the companies within the group.
  • Specialties: Google Ads, Social Ads, Amazon Marketplace, Digital Marketing.
Jan 2016 - Dec 2017
2 years

Online Marketing Specialist

Zoro Tools Europe GmbH

  • Planning, managing & optimizing SEA campaigns to meet revenue targets and relevant KPIs.
  • Coordinating and aligning affiliate activities with external service providers.
  • Briefing, conducting pitches and negotiating contracts with external agencies.
Jan 2014 - Dec 2016
3 years

Account Manager SEA

metapeople GmbH

  • Planning and managing SEA campaigns.
  • Client management and consulting for international and national clients.
  • Developing new strategies for the successful expansion and optimization of online campaigns.
  • Campaign optimization and management to meet client goals like CPO and ROI.
Jan 2013 - Dec 2014
2 years

Online Marketing Trainee

TWT Online Marketing GmbH

  • Independent planning, organization and management of projects.
  • Creation of traffic and performance reports.
  • Continuous monitoring and optimization of SEA campaigns.
  • Analysis of existing websites and development of recommendations for search engine optimization (SEO).
Jan 2010 - Dec 2011
2 years

Working Student E-Commerce

Medion AG

  • Presentation of offers and products in the online shop.
  • Competitor and market analyses.
  • Independent creation of newsletters.

Summary

As a performance marketing freelancer, I currently support clients and companies from a wide range of industries and have over 13 years of experience. I always stay up to date with the latest trends and tools in digital marketing and have experience leading teams and projects.

Skills

  • Google Ads
  • Conversion Optimization
  • Social Ads
  • Amazon Marketplace
  • Digital Marketing

Languages

German
Native
English
Advanced

Education

Oct 2011 - Jun 2013

Ruhr-Universität Bochum

Master of Sports Science, Sports Consulting · Sports Science · Bochum, Germany · 2,1

Oct 2009 - Jun 2010

San Diego State University

Bachelor of Sports Science, Sports Management · Sports Science · San Diego, United States · 2,1

Oct 2006 - Jun 2011

Ruhr-Universität Bochum

Bachelor of Sports Science, Sports Management · Sports Science · Bochum, Germany · 2,1

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