Ralf Lienesch

Interim Campaign & Project Management

Ralf Lienesch
Düsseldorf, Germany

Experience

Apr 2025 - Aug 2025
5 months

Interim Campaign & Project Management

Samsung Electronics GmbH

  • Campaign lead for media campaign launching Samsung Galaxy Z Fold7/Flip7 and advising on media strategies for other product and brand campaigns.
  • Holistic and efficiency-focused media strategy and execution across awareness to performance marketing channels including Social Media, SEA, OLV/CTV, TV, DOOH.
  • Achieved sales target ahead of schedule for the Samsung Galaxy Z Fold7/Flip7 campaign.
Feb 2024 - Jun 2024
5 months

Interim Paid Media Manager

Otto Wilde Grillers GmbH

  • Took over paid media responsibilities (Search, Shopping, Social) including audit, agency management and internal project management (tracking, content, customer journey, CRO).
  • Increased revenue and efficiency of paid media investments through optimized monitoring and integration of additional relevant compensation models and media KPIs into ad accounts.
Jan 2024 - Feb 2025
1 year 2 months

E-commerce Marketing

Biome Diagnostics GmbH

Jun 2022 - Nov 2024
2 years 6 months

Samsung D2C Account Management

Starcom Germany GmbH

  • Strategic lead for paid media activities of Samsung #blackweeks including budget allocation, performance forecasting, strategy meetings and execution.
  • Real-time campaign steering based on performance metrics and inventory availability.
  • Achieved three consecutive revenue records for Samsung #blackweeks with increased efficiency through data-driven media strategy using tools such as Meta Business Manager, Google Ads, Taboola, VWO, hotjar, SiSense, GA4, Canva, ChatGPT, Excel, PowerPoint, Word, PowerQuery.
Feb 2022 - Present
4 years

Independent Marketing & Media Consultant

Enable Scale

Jan 2022 - May 2022
5 months

Senior Project Manager Marketing

ALDI SÜD Dienstleistungs-SE & Co. OHG

  • Analyzed paid media setup and provided strong recommendations.
  • Communicated clearly and professionally with agency partners, enabling structured implementation of recommendations within the planned timeframe.
Jan 2022 - May 2022
5 months

Head of Digital Marketing

quofox GmbH

Jul 2018 - Jan 2021
2 years 7 months

Team Leader Paid Media

auxmoney GmbH

Sep 2014 - Jun 2016
1 year 10 months

Performance Marketing Manager

performics GmbH

Jan 2014 - Aug 2014
8 months

Key Account Manager SEA

Internet Online Media GmbH

Apr 2013 - Dec 2013
9 months

Team Leader SEA

Internet Online Media GmbH

Nov 2012 - Mar 2013
5 months

Trainee SEA

Internet Online Media GmbH

Summary

Marketing & media impact from day one. I have invested over €150M with maximum efficiency and measurable growth for brands like Samsung, VISA, and Otto Wilde Grillers. I leverage my more than 13 years of experience on both the agency and client side.

Skills

  • Media Strategy

  • Media Planning

  • Media Consulting

  • Digital Marketing

  • Performance

  • Project Management

  • Team Leadership

  • Target Audience Strategy

  • Awareness

  • Customer Experience

  • Marketing Channels: Social Media

  • Marketing Channels: Sea

  • Marketing Channels: Olv/ctv

  • Marketing Channels: Tv

  • Marketing Channels: Dooh

  • Marketing Channels: Programmatic

  • Marketing Channels: Influencer

  • Marketing Channels: Email

  • Marketing Channels: Crm

  • Marketing Channels: Display

  • Marketing Channels: Native

  • Marketing Channels: Affiliate

  • Marketing Channels: Seo

  • Tools: Best4planning Online Wizard

  • Tools: Google Ads

  • Tools: Meta Business Manager

  • Tools: Taboola

  • Tools: Vwo

  • Tools: Hotjar

  • Tools: Sisense

  • Tools: Ga4

  • Tools: Canva

  • Tools: Chatgpt

  • Tools: Excel

  • Tools: Powerpoint

  • Tools: Word

  • Tools: Powerquery

  • Tools: Jira

  • Tools: Notion

  • Tools: Asana

  • Tools: Slack

  • Tools: Mural

  • Hourly Rate

  • Daily Rate

  • Retainer

Languages

German
Native
English
Advanced

Education

Oct 2010 - Nov 2013

Heinrich Heine University Düsseldorf

Master of Arts, Social Sciences · Social Sciences · Düsseldorf, Germany

Oct 2007 - Sep 2010

University of Vechta

Bachelor of Arts, Social Sciences · Social Sciences · Vechta, Germany

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