Ralf Lienesch
Interim Campaign & Project Management
Experience
Interim Campaign & Project Management
Samsung Electronics GmbH
- Campaign lead for media campaign launching Samsung Galaxy Z Fold7/Flip7 and advising on media strategies for other product and brand campaigns.
- Holistic and efficiency-focused media strategy and execution across awareness to performance marketing channels including Social Media, SEA, OLV/CTV, TV, DOOH.
- Achieved sales target ahead of schedule for the Samsung Galaxy Z Fold7/Flip7 campaign.
Interim Paid Media Manager
Otto Wilde Grillers GmbH
- Took over paid media responsibilities (Search, Shopping, Social) including audit, agency management and internal project management (tracking, content, customer journey, CRO).
- Increased revenue and efficiency of paid media investments through optimized monitoring and integration of additional relevant compensation models and media KPIs into ad accounts.
E-commerce Marketing
Biome Diagnostics GmbH
Samsung D2C Account Management
Starcom Germany GmbH
- Strategic lead for paid media activities of Samsung #blackweeks including budget allocation, performance forecasting, strategy meetings and execution.
- Real-time campaign steering based on performance metrics and inventory availability.
- Achieved three consecutive revenue records for Samsung #blackweeks with increased efficiency through data-driven media strategy using tools such as Meta Business Manager, Google Ads, Taboola, VWO, hotjar, SiSense, GA4, Canva, ChatGPT, Excel, PowerPoint, Word, PowerQuery.
Independent Marketing & Media Consultant
Enable Scale
Senior Project Manager Marketing
ALDI SÜD Dienstleistungs-SE & Co. OHG
- Analyzed paid media setup and provided strong recommendations.
- Communicated clearly and professionally with agency partners, enabling structured implementation of recommendations within the planned timeframe.
Head of Digital Marketing
quofox GmbH
Team Leader Paid Media
auxmoney GmbH
Performance Marketing Manager
performics GmbH
Key Account Manager SEA
Internet Online Media GmbH
Team Leader SEA
Internet Online Media GmbH
Trainee SEA
Internet Online Media GmbH
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (7.5 years), Professional Services (4 years), Banking and Finance (2.5 years), Biotechnology (1 year), Healthcare (1 year), and Information Technology (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (10 years), Business Intelligence (2.5 years), Project Management (1 year), and Sales (0.5 years).
Summary
Marketing & media impact from day one. I have invested over €150M with maximum efficiency and measurable growth for brands like Samsung, VISA, and Otto Wilde Grillers. I leverage my more than 13 years of experience on both the agency and client side.
Skills
Media Strategy
Media Planning
Media Consulting
Digital Marketing
Performance
Project Management
Team Leadership
Target Audience Strategy
Awareness
Customer Experience
Marketing Channels: Social Media
Marketing Channels: Sea
Marketing Channels: Olv/ctv
Marketing Channels: Tv
Marketing Channels: Dooh
Marketing Channels: Programmatic
Marketing Channels: Influencer
Marketing Channels: Email
Marketing Channels: Crm
Marketing Channels: Display
Marketing Channels: Native
Marketing Channels: Affiliate
Marketing Channels: Seo
Tools: Best4planning Online Wizard
Tools: Google Ads
Tools: Meta Business Manager
Tools: Taboola
Tools: Vwo
Tools: Hotjar
Tools: Sisense
Tools: Ga4
Tools: Canva
Tools: Chatgpt
Tools: Excel
Tools: Powerpoint
Tools: Word
Tools: Powerquery
Tools: Jira
Tools: Notion
Tools: Asana
Tools: Slack
Tools: Mural
Hourly Rate
Daily Rate
Retainer
Languages
Education
Heinrich Heine University Düsseldorf
Master of Arts, Social Sciences · Social Sciences · Düsseldorf, Germany
University of Vechta
Bachelor of Arts, Social Sciences · Social Sciences · Vechta, Germany
Profile
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