Sascha (Rene) K.

Senior Digital Marketing Professional

Hünfelden, Germany

Experience

Jan 2021 - Present
4 years 8 months
Hünfelden, Germany

Senior Digital Marketing Professional

Xperience Digital

  • Freelance expert and interim manager for online marketing and digital skills.
  • Online marketing: display advertising, retargeting, email marketing, e-detailing, SEA, social media
  • Websites: search engine optimized planning, implementation (SEO), KPI optimization
  • Digital projects for marketing/sales, staff training
Jan 2021 - Dec 2022
2 years
Germany

Senior Manager Digital Communications Germany

STADA Arzneimittel AG

  • Expanded STADA web and social media channels
  • Managed and optimized the STADA.de company website for Germany
  • Led technology change and harmonization of website sections for STADA Germany
  • Digital communication for product launches and campaigns, digital press conferences, and digital PR activities
Jan 2015 - Dec 2021
7 years
Germany

Senior Manager Digital Communications

STADAPHARM GmbH

  • Digital marketing strategies: planning and implementation
  • Consulting and developing product management on digital marketing and digitizing communication channels (sales/collaboration)
  • B2B/B2C display, email, content, affiliate marketing campaigns (OTC/diagnostics/Rx/biosimilars)
  • SEM (SEA/SEO)
  • Planning, implementation, and relaunch of multiple websites
  • Web platforms (TYPO3, Umbraco) and optimization
  • E-detailing and webinars
  • Web analytics (Google Analytics)
Jan 2005 - Dec 2015
11 years
Germany

Manager New Media

STADApharm GmbH

  • Strategic marketing partnerships (physician and pharmacy software)
  • Field team leadership (project management)
  • CMS (TYPO3) implementation and migration
  • Project management
  • Planning and launch of topic pages on erectile dysfunction (ED) and contraceptives
  • Display, email, content, affiliate marketing campaigns
  • SEM (SEA/SEO)
  • Web analytics (Google Analytics)
Jan 2003 - Dec 2005
3 years
Germany

Strategic Group IT

STADA Arzneimittel AG

  • Strategic planning for harmonizing the group-wide IT infrastructure
  • Organizational development
  • Project lead for document management system (DMS)
  • Creation of an IT knowledge database

Summary

Are you looking to boost and further enhance your company’s and products’ digital presence in a results-driven and personal way? Experienced and skilled digital support is the best fit for that—possibly as a supplement or interim help to quickly fill vacancies with "flexible reinforcement" and expand your team. Let’s find the right solutions for your needs in a personal meeting. I’m looking forward to it!

Languages

German
Native
English
Advanced

Education

Europa Fachhochschule Fresenius

Diploma in Media Management · Media Management · Idstein, Germany

Europa Fachhochschule Fresenius

Diploma in Health Economics · Health Economics · Idstein, Germany

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