Sascha (Rene) Keller
Senior Digital Marketing Professional
Experience
Jan 2020 - Present
4 years 7 months Hünfelden, Germany
Senior Digital Marketing Professional
Xperience Digital
- Freelance expert and interim manager for online marketing and digital competencies.
- Online marketing: display advertising, retargeting, email marketing, e-detailing, SEA, social media
- Websites: search engine optimized planning, implementation (SEO), KPI optimization
- Digital projects for marketing/sales, employee training
Jan 2020 - Dec 2022
2 years Germany
Senior Manager Digital Communications Germany
STADA Arzneimittel AG
- Expansion of STADA web and social media channels
- STADA.de: management and optimization of the nationwide corporate website
- Technology transition and harmonization of website sections for STADA Germany
- Digital communication of product launches and campaigns, digital press conferences, and digital PR measures
Jan 2015 - Dec 2021
7 years Germany
Senior Manager Digitale Kommunikation
STADAPHARM GmbH
- Digital marketing strategies: concept and implementation
- Consulting and development of product management on digital marketing, digitization of communication channels (sales/collaboration)
- B2B/B2C display, email, content, affiliate marketing campaigns (OTC/diagnostics/rx/biosimilars)
- SEM (SEA/SEO)
- Conceptualization, implementation, and relaunch of numerous websites
- Web platforms (TYPO3, Umbraco) and optimization
- e-detailing/webinars
- Web analytics (Google Analytics)
Jan 2004 - Dec 2015
11 years Germany
Manager Neue Medien
STADApharm GmbH
- Strategic marketing collaborations (physician and pharmacy software)
- Field team leadership (project management)
- CMS (TYPO3) implementation and migration
- Project management
- Concept and launch of landing pages on erectile dysfunction (ED) and contraceptives
- Display, email, content, and affiliate marketing campaigns
- SEM (SEA/SEO)
- Web analytics (Google Analytics)
Jan 2003 - Dec 2005
3 years Germany
Strategische Konzern IT
STADA Arzneimittel AG
- Strategic planning for harmonizing group-wide IT infrastructure
- Organizational development
- Project management for document management system (DMS)
- Development of an IT knowledge database
Summary
Success-oriented: should the digital visibility of your company and your products be individually and personally strengthened and further enhanced? For this, experienced and competent digital support is best suited—possibly also as a complement or interim solution to promptly bridge vacancies with "external reinforcement" and expand your team? Let us find the right solutions for your individual requirements in a personal conversation. I look forward to it!
Languages
German
Native
English
Advanced
Education
Europa Fachhochschule Fresenius
Diploma in Media Management · Media Management · Idstein, Germany
Europa Fachhochschule Fresenius
Diploma in Health Economics · Health Economics · Idstein, Germany
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