Recommended expert

Sascha (Rene) Keller

(Senior) Digital Marketing Professional

Sascha Keller
Hünfelden, Germany

Experience

Jan 2021 - Present
5 years 1 month

(Senior) Digital Marketing Professional

Xperience Digital

  • Online marketing: Display advertising, retargeting, email marketing, e-detailing, SEA, social media
  • Websites: search engine optimized planning, implementation (SEO), KPI optimization
  • Digital projects for marketing/sales
  • Employee training
Jan 2021 - Dec 2022
2 years
Germany

Senior Manager Digital Communications

STADA Arzneimittel AG

  • Expansion of STADA's web and social media channels
  • Management and optimization of the STADA.de corporate website across Germany
  • Technology migration and harmonization of website areas for STADA Germany
  • Digital communication for product launches and campaigns
  • Digital press conferences and PR activities
Jan 2015 - Dec 2021
7 years

Senior Manager Digital Communications

STADAPHARM GmbH

  • Design and execution of digital marketing strategies
  • Advising and developing product management on digital marketing
  • Digitization of communication channels (sales/collaboration)
  • B2B/B2C display, email, content, and affiliate marketing campaigns (OTC/diagnostics/Rx/biosimilars)
  • SEM (SEA/SEO)
  • Planning, implementation, and relaunch of numerous websites (TYPO3, Umbraco)
  • E-detailing and webinars
  • Web analysis with Google Analytics
Jan 2005 - Dec 2015
11 years

Manager New Media

STADAPHARM GmbH

  • Strategic marketing partnerships (doctor and pharmacy software)
  • Field service team leadership (project management)
  • CMS implementation and migration (TYPO3)
  • Project management
  • Planning and launch of topic pages on erectile dysfunction (ED) and contraceptives
  • Display, email, content, and affiliate marketing campaigns
  • SEM (SEA/SEO)
  • Web analysis with Google Analytics
Jan 2003 - Dec 2005
3 years

Strategic Corporate IT

STADA Arzneimittel AG

  • Strategic planning and harmonization of group-wide IT infrastructure
  • Organizational development
  • Project lead for a document management system (DMS)
  • Creation of an IT knowledge database

Skills

  • Ms Office
  • Web Design
  • Cms Typo3
  • Cms Umbraco
  • Cms Wordpress
  • Google Analytics
  • Graphic/design
  • Online Marketing
  • Websites
  • Display Advertising
  • Social Media
  • Seo
  • Sea
  • E-commerce
  • Email Marketing

Languages

German
Native
English
Advanced

Education

Europa Fachhochschule Fresenius

Diploma in Media Management · Media Management · Idstein, Germany

Europa Fachhochschule Fresenius

Diploma in Health Economics · Health Economics · Idstein, Germany

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