Sascha (Rene) K.
Senior Digital Marketing Professional
Experience
Jan 2021 - Present
4 years 8 monthsHünfelden, Germany
Senior Digital Marketing Professional
Xperience Digital
- Freelance expert and interim manager for online marketing and digital skills.
- Online marketing: display advertising, retargeting, email marketing, e-detailing, SEA, social media
- Websites: search engine optimized planning, implementation (SEO), KPI optimization
- Digital projects for marketing/sales, staff training
Jan 2021 - Dec 2022
2 yearsGermany
Senior Manager Digital Communications Germany
STADA Arzneimittel AG
- Expanded STADA web and social media channels
- Managed and optimized the STADA.de company website for Germany
- Led technology change and harmonization of website sections for STADA Germany
- Digital communication for product launches and campaigns, digital press conferences, and digital PR activities
Jan 2015 - Dec 2021
7 yearsGermany
Senior Manager Digital Communications
STADAPHARM GmbH
- Digital marketing strategies: planning and implementation
- Consulting and developing product management on digital marketing and digitizing communication channels (sales/collaboration)
- B2B/B2C display, email, content, affiliate marketing campaigns (OTC/diagnostics/Rx/biosimilars)
- SEM (SEA/SEO)
- Planning, implementation, and relaunch of multiple websites
- Web platforms (TYPO3, Umbraco) and optimization
- E-detailing and webinars
- Web analytics (Google Analytics)
Jan 2005 - Dec 2015
11 yearsGermany
Manager New Media
STADApharm GmbH
- Strategic marketing partnerships (physician and pharmacy software)
- Field team leadership (project management)
- CMS (TYPO3) implementation and migration
- Project management
- Planning and launch of topic pages on erectile dysfunction (ED) and contraceptives
- Display, email, content, affiliate marketing campaigns
- SEM (SEA/SEO)
- Web analytics (Google Analytics)
Jan 2003 - Dec 2005
3 yearsGermany
Strategic Group IT
STADA Arzneimittel AG
- Strategic planning for harmonizing the group-wide IT infrastructure
- Organizational development
- Project lead for document management system (DMS)
- Creation of an IT knowledge database
Summary
Are you looking to boost and further enhance your company’s and products’ digital presence in a results-driven and personal way? Experienced and skilled digital support is the best fit for that—possibly as a supplement or interim help to quickly fill vacancies with "flexible reinforcement" and expand your team. Let’s find the right solutions for your needs in a personal meeting. I’m looking forward to it!
Languages
German
NativeEnglish
AdvancedEducation
Europa Fachhochschule Fresenius
Diploma in Media Management · Media Management · Idstein, Germany
Europa Fachhochschule Fresenius
Diploma in Health Economics · Health Economics · Idstein, Germany
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