Amina Apithy
Freelancer for Social Media, Project Management & Strategy
Experience
Amazon Prime Video
- Implementing international social media guidelines for Facebook, Instagram and TikTok
- Client briefings, posting, briefings, screening and quality assurance of video trailer production
- Key account management
German Red Cross
- Setting up Instagram and Facebook channels
- Conceptual collaboration on a social recruiting campaign
HRiT GmbH and Scheelen AG
- Managing the LinkedIn, Facebook and Instagram profiles
- Content creation and event promotion
Medical One
- Briefing agencies
- KPI analysis and reporting
- Website concept development
- Briefing for lead generation initiatives
NovoDaily
- Complete setup of Instagram and Facebook channels
- Daily content creation
- Developing a social media strategy "lifestyle meets science"
- Performance analysis and running ads
- Community management
Stadtwerke Lübeck und Gasnetz Hamburg
- Setting up the TikTok account
- Briefing video production
- Recommendations for media budgets
- Editorial planning and paid ad campaigns via TikTok Ad Manager
- Community management, reporting, and content creation for trainee reels
TLGG / Mercedes AMG, G-Klasse, Maybach
- Managing Facebook, Instagram, LinkedIn, and Twitter accounts
- Posting and quality assurance for the AMG, G-Class, and Maybach brand accounts
VT GmbH
- Rebuilding the Facebook and Instagram profiles
- Creating content and reels
- Editorial planning
- Creating a social media corporate design
- Paid ad campaigns (Meta)
- Analysis and creation of a KPI dashboard
wall2art und Hampton Pier Interior
- Complete rebuild of the Instagram account
- Creating and planning content
- Conceptual consulting for the online shop (customer journey, usability)
- Developing social branding
- Performance reporting and community management
Freelancer for Social Media, Project Management & Strategy
Self-employed
- Developing digital strategies to boost brand awareness and performance goals
- Operational execution, coordination, and project management of marketing campaigns
- Reporting, analysis, and performance measurement, as well as audience targeting and briefing creation
- Collaborating with agencies and partners
- Editorial and graphic creation of content, plus regular editorial planning
- Operational and conceptual setup of social media profiles
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (5 years), Advertising (5 years), Healthcare (4 years), Energy (4 years), Utilities (4 years), and Automotive (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (5 years), Project Management (5 years), Strategy (5 years), Quality Assurance (4 years), Sales (4 years), and Human Resources (4 years).
Summary
My name is Amina Apithy, I am a freelance Social Media Manager & Content Creator.
As a freelancer, I help small, medium and large companies set up or continuously manage their social media channels.
According to my clients' objectives and task descriptions, I manage the whole process – from content planning to the creative and graphic production of content to operational execution – including paid ad campaigns – and evaluating the results.
Skills
Automotive
Beauty & Cosmetics
Fashion
Media Agencies
Interior Design
Hr/coaching
Recruiting
Plastic Surgery
Streaming
Gaming
Supplements & Nutrition
Developing Digital Strategies To Boost Brand Awareness And/or Performance Goals
Operational Execution, Control And Project Management Of Marketing Campaigns
Reporting, Analysis, Performance Measurement, As Well As Audience Targeting And Creating Briefs When Collaborating With Agencies/partners
Editorial And Graphic Content Creation
Regular Editorial Planning As Well As Operational And Conceptual Development Of Social Media Profiles
Consistent And Brand-compliant Content Strategies
Conducting Trend And Competitor Analyses
Project Management Skills And Strong Organizational Talent, Able To Manage Multiple Projects At Once And Meet Deadlines
Hands-on Experience In Planning And Running Marketing Campaigns
Campaign Management Including Budget Responsibility
Content Creation, Copywriting, Video/reel Production
Meta Business Suite / Ad Management Tools
Agency Background And Corporate Background
Languages
Education
High school diploma (Abitur)
Training as a bank clerk · Bank clerk
Bachelor's degree in Business Administration (BA) · Business economist
Profile
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