Amina Apithy
Freelancer for Social Media & Content Creation
Experience
Jan 2022 - Dec 2025
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Amazon Prime Video
- Implementation of international social media guidelines on Facebook, Instagram and TikTok
- Client briefings and key account management
- Posting, briefings, screening and quality assurance of video trailer production
Jan 2022 - Dec 2025
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German Red Cross
- Set up Instagram and Facebook profiles
- Conceptual collaboration on the social recruiting campaign
Jan 2022 - Dec 2025
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HRiT GmbH and Scheelen AG
- Management of LinkedIn, Facebook and Instagram profiles
- Content creation and event promotion
Jan 2022 - Dec 2025
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Medical One
- Agency briefing
- KPI analysis and reporting
- Website concept and briefing for lead generation measures
Jan 2022 - Dec 2025
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NovoDaily
- Full setup of Instagram and Facebook channels
- Daily content creation and community management
- Development of the social media strategy “lifestyle meets science”
- Performance analysis and ad placements
Jan 2022 - Dec 2025
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Stadtwerke Lübeck and Gasnetz Hamburg
- Set up the TikTok account and brief video production
- Media budget recommendations and paid ad campaigns via TikTok Ad Manager
- Editorial planning, community management and reporting
- Content creation for trainee reels
Jan 2022 - Dec 2025
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TLGG
- Management of brand accounts AMG, G-Class and Maybach on Facebook, Instagram, LinkedIn and Twitter
- Posting and quality assurance
Jan 2022 - Dec 2025
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VT GmbH
- New setup of Facebook and Instagram profiles
- Creation of content and reels as well as editorial planning
- Development of a social media corporate design
- Execution of paid ad campaigns (Meta)
- Creation of analyses and KPI dashboards
Jan 2022 - Dec 2025
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wall2art and Hampton Pier Interior
- Complete new setup of the Instagram account
- Content creation and planning
- Conceptual advice on the online shop (customer journey, usability)
- Development of social branding and performance reports
- Community management
Jan 2021 - Present
4 years 7 monthsHamburg, Germany
Freelancer for Social Media, Project Management & Strategy
Self-employment
- Development of digital strategies to boost brand awareness and/or performance goals
- Operational implementation, management and project management of marketing campaigns
- Reporting, analysis and performance measurement as well as target group targeting and brief creation
- Editorial and graphic creation of content
- Regular editorial planning and operational and conceptual setup of social media profiles
- Collaboration with agencies and partners
Summary
My name is Amina Apithy and I am a self-employed Social Media Manager & Content Creator. As a freelancer, I support small, medium and large companies in building or continuously managing their social media channels. Based on my clients' goals and task descriptions, I manage the entire process — from content planning to the creative and graphic production of content, to operational execution — including paid ad campaigns — and measuring the results.
Languages
German
NativeEnglish
AdvancedItalian
Elementary Education
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High school diploma
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Bank clerk
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Bachelor · Business Administration
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