Nazanin H.

E-Commerce & Marketing Consultant

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Hamburg, Germany

Experience

Feb 2024 - Oct 2025
1 year 9 months
Hamburg, Germany

E-Commerce & Marketing Consultant

Freelance

  • Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
  • Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
  • Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
  • optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
  • Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
  • Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.
Apr 2021 - Jan 2023
1 year 10 months
Hamburg, Germany

Business & Marketing Manager Europe

Philips GmbH

  • Owned commercial and marketing strategy for the Food Preparation portfolio across seven European markets, translating business goals into actionable plans that increased portfolio profitability and market share.
  • Led strategic cross-functional projects focused on commercial optimization and operational efficiency, including channel performance improvement, SKU rationalization, and margin enhancement initiatives.
  • Defined and implemented go-to-market frameworks for new product launches, aligning marketing, category, and supply chain teams on priorities, timelines, and activation plans.
  • Partnered with finance and business teams on P&L management and forecasting to align marketing investments with profitability targets.
  • Translated performance data and market insights into strategic decisions, optimizing investment allocation across the region.
  • Led a Lean supply-chain initiative to streamline lifecycle processes, accelerating time-to-market and reducing operational inefficiencies.
Mar 2019 - Apr 2021
2 years 2 months
Hamburg, Germany

Brand Manager DACH

Philips GmbH

  • Managed brand and product strategy for Philips Sonicare and Zoom across the DACH region, leading go-to-market plans, campaigns, and portfolio performance.
  • Coordinated cross-functional teams across sales, marketing, and training to align campaigns, product launches, and commercial objectives.
  • Served as a key stakeholder driving the introduction of a CRM program for the dental professional segment, collaborating with IT, data, and central CRM to build the database and first journeys.
  • Partnered with agencies and dental associations to execute targeted B2B campaigns that strengthened brand presence and engagement among professionals.
  • Evaluated campaign performance data and sales outcomes to refine marketing activations and identify new growth opportunities.
Feb 2016 - Mar 2019
3 years 2 months
Amsterdam, Netherlands

Business Development Manager Europe

Royal Philips

  • Steered business development and marketing alignment across nine European markets, translating global marketing frameworks into regional commercial execution.
  • Acted as key liaison between global business, marketing, and market teams, ensuring priorities, timelines, and launches were coordinated effectively.
  • Supported channel and pricing strategy implementation, ensuring consistency across regions.
  • Developed and coordinated multi-market project plans, managing new product introductions, promotional activations, and major industry events from planning through on-site execution.
  • Analyzed sales data and market performance to identify growth opportunities and inform strategic recommendations.
Aug 2015 - Feb 2016
7 months
Amsterdam, Netherlands

Business Development Intern

Royal Philips

  • Supported market and competitive analysis for new product development within the oral healthcare portfolio, contributing insights to category and innovation planning.
  • Coordinated logistics for regional marketing events in partnership with local teams and dental associations, ensuring smooth execution and cross-team alignment.

Summary

Strategic Marketing & Brand Manager with 9+ years of experience driving multi-market brand strategies, portfolio management, and go-to-market excellence across European B2B and B2C markets. Skilled in translating business goals into actionable marketing plans, aligning diverse stakeholders, and delivering data-driven, customer-centric results with measurable commercial impact.

Skills

  • Strategic Marketing & Planning

  • Cross-functional Project Leadership

  • Go-to-market Strategy (Gtm)

  • Stakeholder & Agency Management

  • Performance Marketing & Optimization

  • Customer & Market Insights

  • Product & Portfolio Management

  • Google Ads Manager

  • Meta Ads Manager

  • Tiktok Ads Manager

  • Klaviyo

  • Google Analytics

  • Sql (Basic)

  • Python (Basic)

  • Shopify

  • Wordpress

Languages

Persian
Native
German
Advanced
English
Advanced

Education

Sep 2014 - Dec 2015

Erasmus University Rotterdam

Master's degree, Business Administration – Cum Laude · Business Administration · Rotterdam, Netherlands

Sep 2010 - Jun 2012

Delft University of Technology

Master's degree, Architecture, Urbanism and Building Science · Architecture, Urbanism and Building Science · Delft, Netherlands

Feb 2005 - Dec 2009

Guilan University

Bachelor's degree, Architecture · Architecture · Rasht, Iran, Islamic Republic of

Certifications & licenses

Royal Philips Wordpress Website Development & SEO

Telc Deutsch B2 Beruf

Comprehensive Digital Marketing Certification

Growth Marketing

Google Ads

SEO Foundations

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