Nazanin H.
E-Commerce & Marketing Consultant
Experience
Feb 2024 - Oct 2025
1 year 9 monthsE-Commerce & Marketing Consultant
Freelance
- Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and go-to-market strategy (GTM) conversion tracking.
- Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
- Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
- Optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
- Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
- Led digital strategy, e-commerce setup, and performance marketing for Lucky Bambino Studios, a creative streetwear concept.
Apr 2021 - Jan 2023
1 year 10 monthsHamburg, Germany
Business & Marketing Manager Europe
Philips GmbH
- Owned commercial and marketing strategy for the Food Preparation portfolio across seven European markets, translating business goals into actionable plans that increased portfolio profitability and improved market share.
- Led strategic cross-functional projects focused on commercial optimization and operational efficiency, including channel performance improvement, SKU rationalization, and margin enhancement initiatives.
- Defined and implemented go-to-market frameworks for new product launches, aligning marketing, category, and supply chain teams on priorities, timelines, and activation plans.
- Partnered with finance and business teams on P&L management and forecasting to align marketing investments with profitability targets.
- Translated performance data and market insights into strategic decisions, optimizing investment allocation across the region.
- Led a Lean supply-chain initiative to streamline lifecycle processes—accelerating time-to-market and reducing operational inefficiencies.
Mar 2019 - Apr 2021
2 years 2 monthsHamburg, Germany
Brand Manager DACH
Philips GmbH
- Managed brand and product strategy for Philips Sonicare and Zoom across the DACH region, leading go-to-market plans, campaigns, and portfolio performance.
- Coordinated cross-functional teams across sales, marketing, and training to align campaigns, product launches, and commercial objectives.
- Served as a key stakeholder in the introduction of a CRM program for the dental professional segment, collaborating with IT, data, and central CRM to build the database and first journeys.
- Partnered with agencies and dental associations to execute targeted B2B campaigns that strengthened brand presence and engagement among professionals.
- Evaluated campaign performance data and sales outcomes to refine marketing activations and identify new growth opportunities.
Feb 2016 - Mar 2019
3 years 2 monthsAmsterdam, Netherlands
Business Development Manager Europe
Royal Philips
- Steered business development and marketing alignment across nine European markets, translating global marketing frameworks into regional commercial execution.
- Acted as key liaison between global business, marketing, and market teams, ensuring priorities, timelines, and launches were coordinated effectively.
- Supported channel and pricing strategy implementation, ensuring consistency across regions.
- Developed and coordinated multi-market project plans, managing new product introductions, promotional activations, and major industry events from planning through on-site execution.
- Analyzed sales data and market performance to identify growth opportunities and inform strategic recommendations.
Aug 2015 - Feb 2016
7 monthsAmsterdam, Netherlands
Business Development Intern
Royal Philips
- Supported market and competitive analysis for new product development within the oral healthcare portfolio, contributing insights to category and innovation planning.
- Coordinated logistics for regional marketing events in partnership with local teams and dental associations, ensuring smooth execution and cross-team alignment.
Summary
Strategic Marketing & Brand Manager with 9+ years of experience driving multi-market brand strategies, portfolio management, and go-to-market excellence across European B2B and B2C markets.
Skilled in translating business goals into actionable marketing plans, aligning diverse stakeholders, and delivering data-driven, customer-centric results with measurable commercial impact.
Languages
Persian
NativeEnglish
AdvancedGerman
IntermediateEducation
Sep 2014 - Dec 2015
Erasmus University Rotterdam
Master's Degree in Business Administration, Cum Laude · Business Administration · Rotterdam, Netherlands
Sep 2010 - Jun 2012
Delft University of Technology
Master's Degree in Architecture, Urbanism and Building Science · Architecture, Urbanism and Building Science · Delft, Netherlands
Feb 2005 - Dec 2009
Guilan University
Bachelor's Degree in Architecture · Architecture · Rasht, Iran, Islamic Republic of
Certifications & licenses
Wordpress Website Development & SEO
Royal Philips
Telc Deutsch B2 Beruf
Comprehensive Digital Marketing Certification
Growth Marketing
Google Ads
SEO Foundations
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