Nazanin Hemmati - E-Commerce & Marketing Consultant

Q: Where is Nazanin based?

Nazanin is based in Hamburg, Germany .

Q: What languages does Nazanin speak?

Nazanin speaks the following languages: Persian (Native), German (Advanced), English (Advanced) .

Q: How many years of experience does Nazanin have?

Nazanin has at least 9 years of experience. During this time, Nazanin has worked in at least 5 different roles and for 3 different companies . The average length of individual experience is 2 years and 10 months . Note that Nazanin may not have shared all experience and actually has more experience.

Q: What is Nazanin's latest experience?

Nazanin's most recent position is E-Commerce & Marketing Consultant at Freelance .

Q: What companies has Nazanin worked for in recent years?

In recent years, Nazanin has worked for Freelance and Philips GmbH .

Q: Which industries is Nazanin most experienced in?

Nazanin is most experienced in industries like Healthcare , Manufacturing , and Fashion and Apparel . Nazanin also has some experience in Retail .

Q: Which business areas is Nazanin most experienced in?

Nazanin is most experienced in business areas like Marketing , Product Development , and Project Management . Nazanin also has some experience in Business Intelligence , Finance , and Supply Chain Management .

Q: Which industries has Nazanin worked in recently?

Nazanin has recently worked in industries like Healthcare , Manufacturing , and Fashion and Apparel .

Q: Which business areas has Nazanin worked in recently?

Nazanin has recently worked in business areas like Marketing , Product Development , and Finance .

Recommended expert

Hamburg, Germany

Experience

Feb 2024 - Oct 2025

1 year 9 months

Hamburg, Germany

E-Commerce & Marketing Consultant

Freelance

Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.

Apr 2021 - Jan 2023

1 year 10 months

Hamburg, Germany

Business & Marketing Manager Europe

Philips GmbH

Owned commercial and marketing strategy for the Food Preparation portfolio across seven European markets, translating business goals into actionable plans that increased portfolio profitability and market share.
Led strategic cross-functional projects focused on commercial optimization and operational efficiency, including channel performance improvement, SKU rationalization, and margin enhancement initiatives.
Defined and implemented go-to-market frameworks for new product launches, aligning marketing, category, and supply chain teams on priorities, timelines, and activation plans.
Partnered with finance and business teams on P&L management and forecasting to align marketing investments with profitability targets.
Translated performance data and market insights into strategic decisions, optimizing investment allocation across the region.
Led a Lean supply-chain initiative to streamline lifecycle processes, accelerating time-to-market and reducing operational inefficiencies.

Mar 2019 - Apr 2021

2 years 2 months

Hamburg, Germany

Brand Manager DACH

Philips GmbH

Managed brand and product strategy for Philips Sonicare and Zoom across the DACH region, leading go-to-market plans, campaigns, and portfolio performance.
Coordinated cross-functional teams across sales, marketing, and training to align campaigns, product launches, and commercial objectives.
Served as a key stakeholder driving the introduction of a CRM program for the dental professional segment, collaborating with IT, data, and central CRM to build the database and first journeys.
Partnered with agencies and dental associations to execute targeted B2B campaigns that strengthened brand presence and engagement among professionals.
Evaluated campaign performance data and sales outcomes to refine marketing activations and identify new growth opportunities.

Feb 2016 - Mar 2019

3 years 2 months

Amsterdam, Netherlands

Business Development Manager Europe

Royal Philips

Steered business development and marketing alignment across nine European markets, translating global marketing frameworks into regional commercial execution.
Acted as key liaison between global business, marketing, and market teams, ensuring priorities, timelines, and launches were coordinated effectively.
Supported channel and pricing strategy implementation, ensuring consistency across regions.
Developed and coordinated multi-market project plans, managing new product introductions, promotional activations, and major industry events from planning through on-site execution.
Analyzed sales data and market performance to identify growth opportunities and inform strategic recommendations.

Aug 2015 - Feb 2016

7 months

Amsterdam, Netherlands

Business Development Intern

Royal Philips

Supported market and competitive analysis for new product development within the oral healthcare portfolio, contributing insights to category and innovation planning.
Coordinated logistics for regional marketing events in partnership with local teams and dental associations, ensuring smooth execution and cross-team alignment.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Healthcare (5.5 years), Manufacturing (2 years), Fashion (1.5 years), and Retail (1.5 years).

Healthcare

Manufacturing

Fashion

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (9 years), Product Development (5.5 years), Project Management (3 years), Business Intelligence (2 years), Finance (2 years), and Supply Chain Management (2 years).

Marketing

Product Development

Project Management

Business Intelligence

Finance

Supply Chain Management

Summary

Strategic Marketing & Brand Manager with 9+ years of experience driving multi-market brand strategies, portfolio management, and go-to-market excellence across European B2B and B2C markets. Skilled in translating business goals into actionable marketing plans, aligning diverse stakeholders, and delivering data-driven, customer-centric results with measurable commercial impact.

Skills

Strategic Marketing & Planning
Cross-functional Project Leadership
Go-to-market Strategy (Gtm)
Stakeholder & Agency Management
Performance Marketing & Optimization
Customer & Market Insights
Product & Portfolio Management
Google Ads Manager
Meta Ads Manager
Tiktok Ads Manager
Klaviyo
Google Analytics
Sql (Basic)
Python (Basic)
Shopify
Wordpress

Languages

Persian

Native

German

Advanced

English

Advanced

Education

Sep 2014 - Dec 2015

Erasmus University Rotterdam

Master's degree, Business Administration – Cum Laude · Business Administration · Rotterdam, Netherlands

Sep 2010 - Jun 2012

Delft University of Technology

Master's degree, Architecture, Urbanism and Building Science · Architecture, Urbanism and Building Science · Delft, Netherlands

Feb 2005 - Dec 2009

Guilan University

Bachelor's degree, Architecture · Architecture · Rasht, Iran, Islamic Republic of

Certifications & licenses

Royal Philips Wordpress Website Development & SEO

Telc Deutsch B2 Beruf

Comprehensive Digital Marketing Certification

Growth Marketing

Google Ads

SEO Foundations

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Nazanin based?

Nazanin is based in Hamburg, Germany.

What languages does Nazanin speak?

Nazanin speaks the following languages: Persian (Native), German (Advanced), English (Advanced).

How many years of experience does Nazanin have?

Nazanin has at least 9 years of experience. During this time, Nazanin has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 2 years and 10 months. Note that Nazanin may not have shared all experience and actually has more experience.

What roles would Nazanin be best suited for?

Based on recent experience, Nazanin would be well-suited for roles such as: E-Commerce & Marketing Consultant, Business & Marketing Manager Europe, Brand Manager DACH.

What is Nazanin's latest experience?

Nazanin's most recent position is E-Commerce & Marketing Consultant at Freelance.

What companies has Nazanin worked for in recent years?

In recent years, Nazanin has worked for Freelance and Philips GmbH.

Which industries is Nazanin most experienced in?

Nazanin is most experienced in industries like Healthcare, Manufacturing, and Fashion and Apparel. Nazanin also has some experience in Retail.

Which business areas is Nazanin most experienced in?

Nazanin is most experienced in business areas like Marketing, Product Development, and Project Management. Nazanin also has some experience in Business Intelligence, Finance, and Supply Chain Management.

Which industries has Nazanin worked in recently?

Nazanin has recently worked in industries like Healthcare, Manufacturing, and Fashion and Apparel.

Which business areas has Nazanin worked in recently?

Nazanin has recently worked in business areas like Marketing, Product Development, and Finance.

What is Nazanin's education?

Nazanin holds a Master in Business Administration from Erasmus University Rotterdam, a Master in Architecture, Urbanism and Building Science from Delft University of Technology and a Bachelor in Architecture from Guilan University.

Does Nazanin have any certificates?

Nazanin has 6 certificates. Among them, these include: Royal Philips Wordpress Website Development & SEO, Telc Deutsch B2 Beruf, and Comprehensive Digital Marketing Certification.

What is the availability of Nazanin?

Nazanin is immediately available part-time for suitable projects.

What is the rate of Nazanin?

Nazanin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.