Silke Faust - Email Marketing Manager

Q: Where is Silke based?

Silke is based in Hamburg, Germany .

Q: What languages does Silke speak?

Silke speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Silke have?

Silke has at least 12 years of experience. During this time, Silke has worked in at least 13 different roles and for 21 different companies . The average length of individual experience is 1 year and 7 months . Note that Silke may not have shared all experience and actually has more experience.

Q: What is Silke's latest experience?

Silke's most recent position is Email Marketing Manager at Stage Entertainment .

Q: What companies has Silke worked for in recent years?

In recent years, Silke has worked for Stage Entertainment , Aquila Capital Investment GmbH , Stadtwerke Lübeck GmbH , Statkraft Markets GmbH , and Agentur Experience One .

Q: Which industries is Silke most experienced in?

Silke is most experienced in industries like Media, Entertainment and Publishing , Advertising , and Banking and Finance . Silke also has some experience in Transportation and Logistics , Manufacturing , and Energy .

Q: Which business areas is Silke most experienced in?

Silke is most experienced in business areas like Marketing , Project Management , and Product Development . Silke also has some experience in Strategy and Planning and Quality Assurance (QA) .

Q: Which industries has Silke worked in recently?

Silke has recently worked in industries like Banking and Finance , Advertising , and Retail .

Q: Which business areas has Silke worked in recently?

Silke has recently worked in business areas like Marketing , Project Management , and Product Development .

Recommended expert

Hamburg, Germany

Experience

Jul 2025 - Oct 2025

4 months

Email Marketing Manager

Stage Entertainment

Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
Developing and implementing targeted and seasonal email campaigns.
Analyzing campaign data to optimize customer outreach.
Increasing open rates through targeted segmentation strategies.
Coordinating the creative team to design engaging content.
Creating monthly performance reports to measure success.

Oct 2024 - May 2025

8 months

Corporate Communication

Aquila Capital Investment GmbH

Writing editorial texts for blog posts, newsletters, and landing pages.
Developing dynamic campaigns to strengthen brand positioning.
Reporting and optimizing communication needs and planning new digital marketing measures (B2B).
Developing and implementing a communication strategy for 2024/2025.
Proactively coordinating internal and external communication projects.
Crafting press releases to increase media presence.
Creating content for social media channels and newsletter distribution.

May 2024 - Oct 2024

6 months

Performance Manager

Stadtwerke Lübeck GmbH

Writing and sending newsletters on energy-related topics.
Creating content and visuals for landing pages.
Website relaunch Trave EE: coordinating and planning content around renewable energy projects.
Conducting A/B tests to improve open rates.
Analyzing and optimizing campaigns with Google Ads and common social media marketing tools.
Coordinating and collaborating with internal and external partners.

Oct 2023 - Feb 2024

5 months

Online Marketing Manager

Statkraft Markets GmbH

Planning campaigns and budgeting strategic, target-group-oriented marketing measures for renewable energy.
Reporting and analyzing data to optimize marketing activities.
Coordinating with internal teams to improve online presence.
Creating content plans and editorial calendars for social media.
Developing and implementing marketing strategies.

May 2023 - Dec 2023

8 months

Technical Writing / UX Writing

Agentur Experience One

Crafting user-focused UX texts for the relaunch of AOK MAC web communication.
Preparing FAQs and creating technical documentation.
Developing user-friendly texts for digital products.
Training the team on best practices for technical communication.
Optimizing user interfaces through targeted UX writing.

Nov 2022 - Mar 2023

5 months

Project Manager

PPI Group

Develop creative ideas for integrated and digital projects.
Create and monitor project schedules and budgets.
Coordinate and manage online campaigns and digital projects.
Monitor project progress and ensure deadlines are met.
Prepare status reports for clear team communication.

Aug 2022 - Dec 2022

5 months

Technical Editor for Financial Advisors

DVAG

Develop and coordinate B2B editorial communications during change processes.
Create and send editorial newsletters.
Optimize existing content for user-friendliness and clarity.
Coordinate with internal teams to ensure quality standards.
Analyze user feedback to continuously improve documents.

Mar 2022 - May 2022

3 months

Marketing Manager

Ceva Tiergesundheit GmbH

Plan content for seasonal campaigns, promotions, and new products.
Create and send targeted newsletters (B2B and B2C).
Set up automated newsletter mailings (workflow, personalization, segmentation).
Develop and implement new marketing strategies to increase brand awareness.
Increase customer loyalty with innovative communication measures.

Jul 2021 - Jan 2022

7 months

Senior Marketing Manager for e-Commerce

Swiss Sense

Segment and personalize marketing activities for different audiences and seasons.
Plan and execute newsletter mailings.
Develop and implement comprehensive digital marketing strategies.
Coordinate promotions across multiple digital channels.
Monitor KPIs to ensure marketing goals are met.

May 2021 - Sep 2021

5 months

Senior B2B Copywriter

Siemens Communications & Projects

Write informative and creative content and processes tailored to the audience for the new Siemens Logistics website.
Develop technical documentation for new products.
Review and update existing content to keep it current.
Implement quality assurance standards for technical writing.

Jun 2020 - Aug 2020

3 months

Corporate Communication

EnBW

Collaborated on transformation processes for a newsroom, focusing on corporate communication to media, employees, and municipalities.
Developed the master story based on the core story, turning emotional stories into engaging, personal, and dialogue-oriented formats.
Developed and implemented the communication strategy with stakeholders.
Created and maintained editorial and communication plans.

Aug 2018 - Mar 2020

1 year 8 months

Senior Copywriter

Agentur Ray Sono

Website relaunch: Actively managed and further developed the corporate website until rollout.
Conceptualized and produced video formats.
Executed theme- and product-related campaigns in design and text using Adobe Creative Cloud.
Coordinated and aligned with stakeholders, the sales, marketing, and product management teams on strategy and marketing the product portfolio.
Created compelling ad copy for various media channels.
Developed creative concepts to increase brand awareness.
Reviewed and updated existing content for quality and relevance.

Aug 2017 - Jan 2018

6 months

Corporate Communication

Allianz AG

Designed and implemented digital communication initiatives and improved usability.
Defined and created content elements (infographics, podcasts, blogs, videos).
Managed interfaces with stakeholders, departments, and external agencies.
Developed and executed strategic communication plans.
Monitored and analyzed communication strategy and results.

Oct 2016 - Jan 2017

4 months

Online Marketing Manager

DB Systel Deutsche Bahn AG

Website relaunch: Project management and consulting for the career portal.
Planned and optimized existing online communication for the "DB Reisemarkt" for SEO.
Strategy workshops: Identified optimization opportunities for buyer personas and lead generation.

Mar 2015 - Aug 2016

1 year 6 months

Corporate Communication

Deutsche Bank AG

Website relaunch for the international intranet: project-based campaign planning and consulting.
Managed editorial responsibilities, editing and ensuring content quality.
Managed interfaces with stakeholders and departments.
Created content for internal and external communication channels.
Improved internal communications through regular feedback sessions.
Coordinated internal communication across different departments.

Oct 2014 - Jan 2015

4 months

Senior Copywriter

Publicis Pixelpark Agency

Editorial and content management for Dräger Werke Lübeck / medical technology, covering text, images, landing pages, and blog.
Development of content for internal and external communication channels.
Coordination of internal and external communication initiatives.

Feb 2014 - Aug 2014

7 months

Newsletter Manager

Bertelsmann / DeutschlandCard

Editing the weekly newsletter.
Optimizing newsletter campaigns (CTAs, teasers, A/B testing).
Creating content that achieved high engagement rates.
Analyzing performance and optimizing send frequencies.

Feb 2013 - Sep 2013

8 months

Editor

Ruska Martin Agency / Villeroy & Boch

Corporate publishing: editorial and media planning and implementation of texts for the print edition "Friends" using InDesign and Photoshop.
Preparation of SEO-optimized texts to ensure a consistent Villeroy & Boch brand experience.
Editorial quality assurance of all published content.
Analysis of reader feedback to improve future content.

Jan 2011 - Dec 2011

1 year

Editor

Emotion Publishing

Finding topics, researching, and writing journalistic articles, interviews, and reports for the magazine.
Planning and executing marketing campaigns for publications.

Jan 2009 - Oct 2009

10 months

Editor

Hoffmann & Campe

Finding topics, researching, and writing articles, interviews, and reports for client magazines.
Editing and adapting texts for different channels.
Developing creative concepts to improve reader engagement.

Feb 2008 - Mar 2010

2 years 2 months

Editor

Schau Medien

Planning editorial layouts and content for various client magazines.
Creating editorial content for digital platforms.
Developing communication strategies to reach target audiences.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (4 years), Banking and Finance (2.5 years), Advertising (2.5 years), Utilities (0.5 years), Energy (0.5 years), and Retail (0.5 years).

Media and Entertainment

Banking and Finance

Advertising

Utilities

Energy

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (11 years), Project Management (2.5 years), Product Development (2 years), Quality Assurance (0.5 years), and Strategy (0.5 years).

Marketing

Project Management

Product Development

Quality Assurance

Strategy

Summary

Experienced marketing manager with proven expertise in planning and executing digital marketing strategies and data-driven performance campaigns. Special strengths in data analysis, campaign optimization, and editorial work. Successfully developed strategies to increase customer outreach and engagement in various B2B and B2C areas. Creative and strategic, I lead projects efficiently with a strong focus on results and stakeholder satisfaction.

Skills

Strategy, Concept Development, And Implementation Of Digital Marketing And Performance Measures
Editorial And Journalistic Expertise
Campaign Optimization
Data Analysis
Project Coordination
Seo Strategy And Seo Content
Stakeholder Management
Project Management Tools (Atlassian, Miro, A-work)
Cms (Aem/adobe Campaign, Storyblok, Hubspot, Klaviyo, Typo3, Wordpress)
Digital Marketing Tools
Data Analysis Tools
Email Automation
Chatgpt Pro
Adobe Creative Cloud
Html And Css Skills

Languages

German

Native

English

Advanced

French

Elementary

Education

Christian Albrecht University

Diploma in Business Administration · Business administration with a focus on marketing and statistics · Kiel, Germany

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Silke based?

Silke is based in Hamburg, Germany.

What languages does Silke speak?

Silke speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Silke have?

Silke has at least 12 years of experience. During this time, Silke has worked in at least 13 different roles and for 21 different companies. The average length of individual experience is 1 year and 7 months. Note that Silke may not have shared all experience and actually has more experience.

What roles would Silke be best suited for?

Based on recent experience, Silke would be well-suited for roles such as: Email Marketing Manager, Corporate Communication, Performance Manager.

What is Silke's latest experience?

Silke's most recent position is Email Marketing Manager at Stage Entertainment.

What companies has Silke worked for in recent years?

In recent years, Silke has worked for Stage Entertainment, Aquila Capital Investment GmbH, Stadtwerke Lübeck GmbH, Statkraft Markets GmbH, and Agentur Experience One.

Which industries is Silke most experienced in?

Silke is most experienced in industries like Media, Entertainment and Publishing, Advertising, and Banking and Finance. Silke also has some experience in Transportation and Logistics, Manufacturing, and Energy.

Which business areas is Silke most experienced in?

Silke is most experienced in business areas like Marketing, Project Management, and Product Development. Silke also has some experience in Strategy and Planning and Quality Assurance (QA).

Which industries has Silke worked in recently?

Silke has recently worked in industries like Banking and Finance, Advertising, and Retail.

Which business areas has Silke worked in recently?

Silke has recently worked in business areas like Marketing, Project Management, and Product Development.

What is Silke's education?

Silke holds a Bachelor in Business administration with a focus on marketing and statistics from Christian Albrecht University.

What is the availability of Silke?

Silke will be available from March 2026.

What is the rate of Silke?

Silke's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.