Kevin B.

Leadership Trainer and Executive Coach

Hamburg, Germany

Experience

Apr 2019 - Feb 2024
4 years 11 months
Verden, Germany

Head of Demand Generation

Lavazza Professional Germany GmbH

  • Budget responsibility for SEM, SMM, and affiliate marketing

  • Disciplinary management and development of the 10-person Demand Generation team

  • Development and implementation of the digital strategy

  • Development of the supplier network

  • Optimization of workflows for maximum efficiency and effectiveness

  • Close collaboration with Sales and Marketing

  • Reporting to the CEO

  • Optimizing lead handling by increasing capacity and efficiency with the same headcount

  • Developing and improving the EU Salesforce ecosystem, beyond my own department

  • Increasing field sales conversion by shifting new business acquisition from outbound to inbound

  • Redesigning the team's way of working, goals, and values

Sep 2015 - Mar 2019
3 years 7 months
Hamburg, Germany

Online Project Manager

STULZ GmbH

  • Responsibility for the strategic direction and further development of the global STULZ websites

  • Building, developing, and controlling the service provider network

  • Strategic development of local and global websites

  • Controlling service provider budgets

  • International coordination

  • Project management

  • Team management

  • Agency selection and contract negotiations

  • Managing agencies and coordinating framework agreements

  • Process optimization

  • Managing still and motion shoots

  • Developing and implementing a global digital roadmap

  • Selecting and onboarding an appropriate digital agency partner

  • Managing the digital agency handover under strict efficiency requirements

  • Planning and managing the international rollout of the online presence to 18 countries

  • Building and rolling out email marketing

  • Selecting and implementing a SaaS project management and collaboration suite and starting the global rollout

  • Developing the lead generation process

  • Optimizing internal and external briefing processes

Apr 2015 - Jul 2015
4 months
Hamburg, Germany

Senior Consultant

polargold GmbH

  • Developing a new customer strategy in alignment with executive management and strategy

  • Coordinating new client research

  • Prioritizing and coordinating acquisition activities

  • Preparing and conducting chemistry meetings

  • Requirements management and aligning initial briefings / rebriefings

  • Conducting cooperation talks with potential PR partners alongside executive management

  • Maintaining and expanding client relationships for STULZ, Olympus, and Helm

  • Operational leadership of the consulting team and the involved departments through all project phases

  • Acquisition and management of external service providers

  • Managing complex, long- and short-term integrated projects like launches and relaunches

  • Training team members

  • Creating and approving cost estimates

  • Monitoring project timelines

  • Reporting project and budget status to executive management

  • Crisis management

  • Reviewing projects and guiding process improvements in the internal structure and client collaboration

  • Winning a new client in the pharmaceutical sector

  • Launching a complex relaunch project under extreme time pressure in a highly agile project environment

Jun 2013 - Mar 2015
1 year 10 months
Hamburg, Germany

Senior Account Manager

Elephant Seven Hamburg GmbH

  • Initiating and building new client business

  • Contract negotiations

  • Developing and aligning initial briefings / rebriefings

  • Maintaining and expanding client relationships with BARMER GEK, SCA (Zewa), UBS, Renault, Nissan, Commerzbank, UKE, Ratiopharm, and Publicis Worldwide

  • Presenting deliverables

  • Planning and conducting workshops

  • Continuous reporting of project status and budget consumption

  • Expanding existing accounts

  • Managing complex, long- and short-term integrated projects such as launches, relaunches, and extensive website rebrushes, along with related communication activities

  • Conducting cross-unit integrated (pilot) projects within the agency network

  • Acquiring and managing external service providers

  • Creating and approving cost estimates

  • Developing, approving, and monitoring project timelines and resource planning

  • Reporting project and budget status to unit leadership, executive management, and the board

  • Managing multiple disciplines from kick-off to go-live

  • Reporting KPIs to the client and deriving improvements

  • Overseeing a major relaunch project with international coordination as the primary contact

  • Leading a healthcare project for a public-sector client

  • Conducting complex contract negotiations with a leading European healthcare client

  • Delivering a complex microsite and a full rebrush of the existing portal

May 2011 - Sep 2012
1 year 5 months
Hamburg, Germany

Senior Project Manager

DDB Tribal Hamburg GmbH

  • Building and developing the team

  • Conducting personnel and hiring interviews

  • Managing and developing the budgets for Volkswagen and Deutsche Telekom

  • Expanding client relationships

  • Regular project status and budget reporting to the client

  • Preparing monthly, quarterly, and annual closing reports

  • Managing large integrated digital campaigns

  • Approving briefings, deliverables, and cost estimates

  • Coordinating resource planning with the team

  • Monitoring project timelines and project controlling

  • Presenting project results

  • Crisis management

Sep 2010 - Feb 2011
6 months
Hamburg, Germany

Project Manager

KMF Werbung GmbH

  • Advising on the adaptation of international campaigns for Procter & Gamble
  • Expanding client relationships
  • Creating briefs, resource planning, and approving work deliverables
  • Cost estimation and project controlling
  • Coordinating internal and external partners
  • Monitoring project timelines
  • Crisis management
  • Presenting project results
May 2009 - Aug 2010
1 year 4 months
Hamburg, Germany

Social Media Concept Developer

Scholz & Friends Hamburg GmbH

  • Advising on selecting suitable communication channels and formats (Facebook, Google, YouTube, Qype)
  • Creating presentations, cost estimates, and invoices
  • Creating and aligning job lists and briefs
  • Managing and executing internal and external approval processes
  • Resource planning
  • Cost estimation
  • Planning and monitoring project timelines
  • Coordinating with external and internal partners
  • Crisis management
  • Presenting project results

Summary

I am an excellent communicator, quickly build networks, and am an inspiring motivator with a clear vision.

I'm used to executing transformative projects in a structured way and reporting to C-level in a clear, transparent way. I'm convinced that an agile approach with quick wins secures lasting support.

I create a safe environment for my team and develop motivation and performance in an individual, targeted way. I lead situationally - managing when needed and leading when possible.

Plus, it's fun to work with me:)

Languages

German
Native
English
Advanced

Education

Jun 1997 - Jun 1997

Lise Meitner Gymnasium Hamburg

General university entrance qualification (Abitur) · Hamburg, Germany

Certifications & licenses

Agile Coach

Agile Heroes

Systemic Coach

Competence on Top

Team Coach

Competence on Top

Trainer

Competence on Top

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions