Kevin Baltruweit - Head of Demand Generation

Recommended expert

Hamburg, Germany

Experience

Apr 2019 - Feb 2024

4 years 11 months

Verden, Germany

Budget responsibility for SEM, SMM and affiliate marketing
Direct management and development of the 10-person Demand Generation team
Development and implementation of the digital strategy
Development of the supplier network
Optimization of workflows for maximum efficiency and effectiveness
Close collaboration with sales and marketing
Reporting to the CEO
Optimized lead handling by increasing capacity and efficiency without adding headcount
Development and enhancement of the EU Salesforce ecosystem beyond own department
Increased field sales conversion by shifting new business acquisition from outbound to inbound
Reshaped working methods, goals and values within the team

Sep 2015 - Mar 2019

3 years 7 months

Hamburg, Germany

Responsible for the strategic direction and development of the global STULZ websites
Building, developing and monitoring the service provider network
Strategic development of local and global websites, including management of service provider budgets
International coordination and project management
Team management, agency selection and contract negotiations
Agency management and coordination of framework agreements
Process optimization and management of photo and video shoots
Developed and implemented a global digital roadmap
Selected and established a suitable digital agency partner
Managed the digital agency handover under strict efficiency requirements
Planned and managed the international rollout of the online presence in 18 countries
Set up and rolled out email marketing
Selected and implemented a SaaS project management and collaboration suite and started its global rollout
Developed the lead generation process
Optimized internal and external briefing processes

Apr 2015 - Jul 2015

4 months

Hamburg, Germany

Developed a new client strategy in coordination with management and strategy teams
Coordinated new client research and prioritized acquisition activities
Prepared and conducted chemistry meetings
Managed requirements and coordinated initial and follow-up briefings
Led partnership discussions with potential PR partners
Maintained and grew client relationships for STULZ, OLYMPUS and HELM
Operational leadership of the consulting team and management of involved disciplines
Acquired and managed external service providers
Managed complex integrated projects such as launches and relaunches
Trained team members
Created and approved cost estimates
Monitored project timelines and reported project and budget status to management
Crisis management and project reviews, including guiding process improvements

Jun 2013 - Mar 2015

1 year 10 months

Hamburg, Germany

Initiated and developed new client business and managed contract negotiations
Created and aligned initial briefings and rebriefings
Maintained and grew client relationships for BARMER GEK, SCA, UBS, Renault, Nissan, Commerzbank, UKE, Ratiopharm and Publicis Worldwide
Presented deliverables and planned and conducted workshops
Continuously reported on project status and budget consumption
Managed complex integrated projects such as website launches, relaunches and rebrushes
Carried out integrated pilot projects within the agency network
Acquired and managed external service providers
Prepared and approved cost estimates, project timelines and resource planning
Reported KPIs to clients and derived improvements
Managed a large international relaunch project as the central point of contact
Led a healthcare project with a public sector client
Conducted complex contract negotiations with a leading European healthcare client
Delivered a large microsite and portal rebrush under a pilot cross-agency collaboration

May 2011 - Sep 2012

1 year 5 months

Hamburg, Germany

Built and developed the campaign team, including conducting personnel and hiring interviews
Managed and developed budgets for Volkswagen and Deutsche Telekom
Provided regular project status and budget reports to clients
Prepared monthly, quarterly and annual reports
Managed large integrated digital campaigns, including approving briefings and deliverables
Coordinated resource planning with the team
Approved cost estimates and oversaw project controlling
Monitored project timelines
Presented project results and managed crises

Sep 2010 - Feb 2011

6 months

Hamburg, Germany

May 2009 - Aug 2010

1 year 4 months

Hamburg, Germany

Advising on selecting appropriate communication channels and formats (Facebook, Google, YouTube, Qype)
Creating presentations, cost estimates and invoices
Creating and coordinating job lists and briefings
Managing and executing internal and external approval processes
Resource planning, cost calculation and monitoring project timelines
Coordinating with external and internal partners and crisis management
Presenting project results