Kevin (Gunnar Malte) Baltruweit
Head of Demand Generation
Experience
Head of Demand Generation
Lavazza Professional Germany GmbH
Budget responsibility for SEM, SMM and affiliate marketing
Direct management and development of the 10-person Demand Generation team
Development and implementation of the digital strategy
Development of the supplier network
Optimization of workflows for maximum efficiency and effectiveness
Close collaboration with sales and marketing
Reporting to the CEO
Optimized lead handling by increasing capacity and efficiency without adding headcount
Development and enhancement of the EU Salesforce ecosystem beyond own department
Increased field sales conversion by shifting new business acquisition from outbound to inbound
Reshaped working methods, goals and values within the team
Online Project Manager
STULZ GmbH
Responsible for the strategic direction and development of the global STULZ websites
Building, developing and monitoring the service provider network
Strategic development of local and global websites, including management of service provider budgets
International coordination and project management
Team management, agency selection and contract negotiations
Agency management and coordination of framework agreements
Process optimization and management of photo and video shoots
Developed and implemented a global digital roadmap
Selected and established a suitable digital agency partner
Managed the digital agency handover under strict efficiency requirements
Planned and managed the international rollout of the online presence in 18 countries
Set up and rolled out email marketing
Selected and implemented a SaaS project management and collaboration suite and started its global rollout
Developed the lead generation process
Optimized internal and external briefing processes
Senior Consultant
polargold GmbH
Developed a new client strategy in coordination with management and strategy teams
Coordinated new client research and prioritized acquisition activities
Prepared and conducted chemistry meetings
Managed requirements and coordinated initial and follow-up briefings
Led partnership discussions with potential PR partners
Maintained and grew client relationships for STULZ, OLYMPUS and HELM
Operational leadership of the consulting team and management of involved disciplines
Acquired and managed external service providers
Managed complex integrated projects such as launches and relaunches
Trained team members
Created and approved cost estimates
Monitored project timelines and reported project and budget status to management
Crisis management and project reviews, including guiding process improvements
Senior Account Manager
Elephant Seven Hamburg GmbH
Initiated and developed new client business and managed contract negotiations
Created and aligned initial briefings and rebriefings
Maintained and grew client relationships for BARMER GEK, SCA, UBS, Renault, Nissan, Commerzbank, UKE, Ratiopharm and Publicis Worldwide
Presented deliverables and planned and conducted workshops
Continuously reported on project status and budget consumption
Managed complex integrated projects such as website launches, relaunches and rebrushes
Carried out integrated pilot projects within the agency network
Acquired and managed external service providers
Prepared and approved cost estimates, project timelines and resource planning
Reported KPIs to clients and derived improvements
Managed a large international relaunch project as the central point of contact
Led a healthcare project with a public sector client
Conducted complex contract negotiations with a leading European healthcare client
Delivered a large microsite and portal rebrush under a pilot cross-agency collaboration
Senior Project Manager
DDB Tribal Hamburg GmbH
- Built and developed the campaign team, including conducting personnel and hiring interviews
- Managed and developed budgets for Volkswagen and Deutsche Telekom
- Provided regular project status and budget reports to clients
- Prepared monthly, quarterly and annual reports
- Managed large integrated digital campaigns, including approving briefings and deliverables
- Coordinated resource planning with the team
- Approved cost estimates and oversaw project controlling
- Monitored project timelines
- Presented project results and managed crises
Project Manager
KMF Werbung GmbH
- Advising on adapting international campaigns for Procter & Gamble
- Expanding client relationships and growing the account
- Creating briefings and job lists
- Resource planning and approval of deliverables
- Cost calculation, project controlling and monitoring project timelines
- Coordinating internal and external partners
- Crisis management and presenting project results
Social Media Concept Developer
Scholz & Friends Hamburg GmbH
- Advising on selecting appropriate communication channels and formats (Facebook, Google, YouTube, Qype)
- Creating presentations, cost estimates and invoices
- Creating and coordinating job lists and briefings
- Managing and executing internal and external approval processes
- Resource planning, cost calculation and monitoring project timelines
- Coordinating with external and internal partners and crisis management
- Presenting project results
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Food and Beverage (5 years), Advertising (5 years), and Manufacturing (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (13.5 years), Project Management (7.5 years), Sales (5 years), Accounting (1.5 years), and Strategy (0.5 years).
Languages
Education
Lise Meitner Gymnasium
Abitur · General university entrance qualification · Hamburg, Germany · 3.6
Profile
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