Budget responsibility for SEM, SMM, and affiliate marketing
Disciplinary management and development of the 10-person Demand Generation team
Development and implementation of the digital strategy
Development of the supplier network
Optimization of workflows for maximum efficiency and effectiveness
Close collaboration with Sales and Marketing
Reporting to the CEO
Optimizing lead handling by increasing capacity and efficiency with the same headcount
Developing and improving the EU Salesforce ecosystem, beyond my own department
Increasing field sales conversion by shifting new business acquisition from outbound to inbound
Redesigning the team's way of working, goals, and values
Responsibility for the strategic direction and further development of the global STULZ websites
Building, developing, and controlling the service provider network
Strategic development of local and global websites
Controlling service provider budgets
International coordination
Project management
Team management
Agency selection and contract negotiations
Managing agencies and coordinating framework agreements
Process optimization
Managing still and motion shoots
Developing and implementing a global digital roadmap
Selecting and onboarding an appropriate digital agency partner
Managing the digital agency handover under strict efficiency requirements
Planning and managing the international rollout of the online presence to 18 countries
Building and rolling out email marketing
Selecting and implementing a SaaS project management and collaboration suite and starting the global rollout
Developing the lead generation process
Optimizing internal and external briefing processes
Developing a new customer strategy in alignment with executive management and strategy
Coordinating new client research
Prioritizing and coordinating acquisition activities
Preparing and conducting chemistry meetings
Requirements management and aligning initial briefings / rebriefings
Conducting cooperation talks with potential PR partners alongside executive management
Maintaining and expanding client relationships for STULZ, Olympus, and Helm
Operational leadership of the consulting team and the involved departments through all project phases
Acquisition and management of external service providers
Managing complex, long- and short-term integrated projects like launches and relaunches
Training team members
Creating and approving cost estimates
Monitoring project timelines
Reporting project and budget status to executive management
Crisis management
Reviewing projects and guiding process improvements in the internal structure and client collaboration
Winning a new client in the pharmaceutical sector
Launching a complex relaunch project under extreme time pressure in a highly agile project environment
Initiating and building new client business
Contract negotiations
Developing and aligning initial briefings / rebriefings
Maintaining and expanding client relationships with BARMER GEK, SCA (Zewa), UBS, Renault, Nissan, Commerzbank, UKE, Ratiopharm, and Publicis Worldwide
Presenting deliverables
Planning and conducting workshops
Continuous reporting of project status and budget consumption
Expanding existing accounts
Managing complex, long- and short-term integrated projects such as launches, relaunches, and extensive website rebrushes, along with related communication activities
Conducting cross-unit integrated (pilot) projects within the agency network
Acquiring and managing external service providers
Creating and approving cost estimates
Developing, approving, and monitoring project timelines and resource planning
Reporting project and budget status to unit leadership, executive management, and the board
Managing multiple disciplines from kick-off to go-live
Reporting KPIs to the client and deriving improvements
Overseeing a major relaunch project with international coordination as the primary contact
Leading a healthcare project for a public-sector client
Conducting complex contract negotiations with a leading European healthcare client
Delivering a complex microsite and a full rebrush of the existing portal
Building and developing the team
Conducting personnel and hiring interviews
Managing and developing the budgets for Volkswagen and Deutsche Telekom
Expanding client relationships
Regular project status and budget reporting to the client
Preparing monthly, quarterly, and annual closing reports
Managing large integrated digital campaigns
Approving briefings, deliverables, and cost estimates
Coordinating resource planning with the team
Monitoring project timelines and project controlling
Presenting project results
Crisis management
I am an excellent communicator, quickly build networks, and am an inspiring motivator with a clear vision.
I'm used to executing transformative projects in a structured way and reporting to C-level in a clear, transparent way. I'm convinced that an agile approach with quick wins secures lasting support.
I create a safe environment for my team and develop motivation and performance in an individual, targeted way. I lead situationally - managing when needed and leading when possible.
Plus, it's fun to work with me:)
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