Claudia Glandt - Specialist in strategic email marketing and eCRM | FRATCH

en
de

Hamburg, Germany

Experience

Mar 2022 - Present

3 years 11 months

Hamburg, Germany

Specialist in strategic email marketing and eCRM

Freelance

Development and implementation of strategic email marketing & eCRM strategies
ESP & tool consulting, switching and setup
Creation and expansion of email marketing automations
Consulting and training in email marketing and eCRM
Planning, designing and sending newsletters
Designing and creating transactional emails
Newsletter templates (design and implementation as drag & drop or HTML email templates)
Development and implementation of lead generation strategies (popups, funnels, landing pages, banners, forms, etc.)

Aug 2020 - Feb 2022

1 year 7 months

Hamburg, Germany

CRM Strategist

&revenue

Creating email marketing and CRM strategies
Leading an account team
Holistic strategic consulting and further development of clients
Developing and delivering workshops, trainings and courses
Identifying training needs and coaching team members
Monitoring all relevant client KPIs
Creating audits

Apr 2019 - Aug 2020

1 year 5 months

Hamburg, Germany

Email Marketing & CRM Manager

&revenue

Planning, creating and analyzing email marketing campaigns and automation flows
Account management
Monitoring all relevant client KPIs
Planning and managing lead generation campaigns

Nov 2016 - Mar 2019

2 years 5 months

Ahrensburg, Germany

Marketing Manager

Cruise Consultant

Managing social media channels
Planning, executing and analyzing social media campaigns
Creating and analyzing email marketing campaigns
Writing PR texts and blog posts

May 2016 - Oct 2016

6 months

Ahrensburg, Germany

Working Student

Cruise Consultant

Managing social media channels
Writing PR texts and blog posts
Creating the newsletter

Sep 2015 - Feb 2016

6 months

Rostock, Germany

Working student

Gusti Leder

Managing social media channels
Planning, executing, and analyzing social media campaigns

Sep 2014 - Apr 2015

8 months

Paris, France

Intern

Ring Tours

Drafting customized offers for group trips to France, including accommodation, restaurants, and activities
Handling customer inquiries (mainly B2B)

Jun 2013 - Sep 2013

4 months

Spain

Entertainment host

Alltours

Supervising and entertaining hotel guests
Organizing and executing the entertainment program, focusing on children's activities

May 2011 - Jun 2011

2 months

Rostock, Germany

Intern

FBM Werbeagentur

Image editing
Creating flyers and graphics

Skills

Microsoft Office
Google Analytics
Adobe Photoshop
Adobe Indesign
Klaviyo
Activecampaign
Emarsys
Mailchimp
Optimizely
Hubspot
Bloomreach
Mailerlite
Campaign.plus
Brevo
Braze
Pipedrive
Salesforce

Languages

German

Native

English

Advanced

Spanish

Advanced

French

Advanced

Education

Feb 2014 - Jul 2014

Universidad de Cádiz

Semester abroad · Cádiz, Spain

Sep 2011 - Oct 2016

Stenden University of Applied Sciences

BBA International Tourism Management · International Tourism Management · Leeuwarden, Netherlands

Oct 2010 - Jul 2011

Technical University

Media Informatics · Dresden, Germany

...and 1 more

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