Claudia G.
Specialist in strategic email marketing and eCRM
Experience
Mar 2022 - Present
3 years 6 monthsHamburg, Germany
Specialist in strategic email marketing and eCRM
Freelance
- Development and implementation of strategic email marketing & eCRM strategies
- ESP & tool consulting, switching and setup
- Creation and extension of email marketing automations
- Consulting and training in email marketing and eCRM
- Newsletter planning, concept and sending
- Design and creation of transactional emails
- Newsletter templates (design and implementation as drag & drop or HTML templates)
- Development and implementation of lead generation strategies (popups, funnels, landing pages, banners, forms, etc.)
Aug 2020 - Feb 2022
1 year 7 monthsHamburg, Germany
CRM strategist
&revenue
- Creation of email marketing and CRM strategies
- Leading an account team
- Comprehensive strategic consulting and development of clients
- Preparation and delivery of workshops, trainings and coaching sessions
- Identifying training needs and coaching team members
- Monitoring all relevant client KPIs
- Conducting audits
Apr 2019 - Aug 2020
1 year 5 monthsHamburg, Germany
Email Marketing & CRM Manager
&revenue
- Planning, creation and analysis of email marketing campaigns and automation flows
- Account management
- Monitoring all relevant client KPIs
- Planning and control of lead generation campaigns
Nov 2016 - Mar 2019
2 years 5 monthsAhrensburg, Germany
Marketing Manager
Kreuzfahrtberater
- Managing social media channels
- Planning, implementing and analyzing social media campaigns
- Creating and analyzing email marketing campaigns
- Writing PR texts and blog posts
May 2016 - Oct 2016
6 monthsAhrensburg, Germany
Working student
Kreuzfahrtberater
- Managing social media channels
- Writing PR texts and blog posts
- Creating the newsletter
Sep 2015 - Feb 2016
6 monthsRostock, Germany
Working Student
Gusti Leder
- Managing social media channels
- Planning, executing and analyzing social media campaigns
Sep 2014 - Apr 2015
8 monthsParis, France
Intern
Ring Tours
- Creating custom offers for group trips to France, including accommodation, restaurants, and activities
- Handling customer inquiries (mainly B2B)
Jun 2013 - Sep 2013
4 monthsSpain
Entertainment Host
Alltours
- Looking after and entertaining hotel guests
- Organizing and running the entertainment program, with a focus on children's activities
May 2011 - Jun 2011
2 monthsRostock, Germany
Intern
FBM Werbeagentur
- Image editing
- Creating flyers and graphics
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedFrench
AdvancedEducation
Feb 2014 - Jul 2014
Universidad de Cádiz
Cádiz, Spain
Sep 2011 - Oct 2016
Stenden University of Applied Sciences
Bachelor of Business Administration, International Tourism Management · International Tourism Management · Leeuwarden, Netherlands
Oct 2010 - Jul 2011
Technical University
Media Informatics · Dresden, Germany
...and 1 more
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