Nathanaël B. - Development of Progressive Web Apps

Berlin, Germany

Experience

Apr 2020 - Present

5 years 6 months

Glide certified expert and ambassador. Development of MVPs and prototypes.
Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.

Oct 2018 - Present

7 years

Berlin, Germany

Vitamin – Lifecycle journey relaunch.
eBay – Head of seller marketing automation. Team lead of 10 journey builders.
LucaNet FR & CH – Planning, email/CRM, Google & LinkedIn Ads, automation, reporting.
LucaNet DACH – Product research on predictive analytics, feature ideas, go-to-market strategy.
Outfittery – Deployment of a customer data platform & email solutions. Direct mail campaigns.
Automotive company – LinkedIn marketing. Editorial strategy for a product launch.

Sep 2016 - Mar 2017

7 months

Berlin, Germany

Managed the relationship with Forrester Research. Achieved 4 company mentions.
Generated warm leads via newsletter, social media, dmexco and a 1-day internal event.
Supervised the application to German Accelerator Tech: we were accepted into the program.

Jan 2016 - Present

9 years 9 months

Co-managing a small fund. Portfolio of about 75 assets. Software and real estate in the EU.

Aug 2015 - Aug 2016

1 year 1 month

Berlin, Germany

Marketing operations grew from 2 to 6 members. Managed marketing plan, budget, reporting.
Tested Webtrekk’s marketing suite and programmatic solution for the product and QA teams.
Set up a touchpoint attribution model in Salesforce and NPS for management and the board.
Relaunched Google Ads campaigns in English, including retargeting on GDN. Reduced costs.
Featured Webtrekk in Forrester and Marketing Land’s Enterprise Digital Analytics Platforms.

Aug 2013 - Jul 2015

2 years

Berlin, Germany

Introduced kanban, scrum and inbound methodologies to the marketing team.
Relaunched website in 5 languages.
Created video testimonials, quarterly statistics reports, customer stories, use case infographics.
Boosted branding and lead generation on LinkedIn: increased followers, set up scheduled posts.

Jan 2012 - Dec 2013

2 years

Paris, France