Nathanaël Boy
Development of Progressive Web Apps
Experience
Development of Progressive Web Apps
Independent
- Glide certified expert and ambassador. Development of MVPs and prototypes.
- Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.
Marketing automation/CRM/tech
Freelance
- Vitamin – Lifecycle journey relaunch.
- eBay – Head of seller marketing automation. Team lead of 10 journey builders.
- LucaNet FR & CH – Planning, email/CRM, Google & LinkedIn Ads, automation, reporting.
- LucaNet DACH – Product research on predictive analytics, feature ideas, go-to-market strategy.
- Outfittery – Deployment of a customer data platform & email solutions. Direct mail campaigns.
- Automotive company – LinkedIn marketing. Editorial strategy for a product launch.
Head of Marketing
360dialog
- Managed the relationship with Forrester Research. Achieved 4 company mentions.
- Generated warm leads via newsletter, social media, dmexco and a 1-day internal event.
- Supervised the application to German Accelerator Tech: we were accepted into the program.
Co-founder
A&B GbR
- Co-managing a small fund. Portfolio of about 75 assets. Software and real estate in the EU.
Head of Marketing
Webtrekk
- Marketing operations grew from 2 to 6 members. Managed marketing plan, budget, reporting.
- Tested Webtrekk’s marketing suite and programmatic solution for the product and QA teams.
- Set up a touchpoint attribution model in Salesforce and NPS for management and the board.
- Relaunched Google Ads campaigns in English, including retargeting on GDN. Reduced costs.
- Featured Webtrekk in Forrester and Marketing Land’s Enterprise Digital Analytics Platforms.
Senior International Marketing Manager
Webtrekk
- Introduced kanban, scrum and inbound methodologies to the marketing team.
- Relaunched website in 5 languages.
- Created video testimonials, quarterly statistics reports, customer stories, use case infographics.
- Boosted branding and lead generation on LinkedIn: increased followers, set up scheduled posts.
Founder
Tennisalacarte.com
- Created an app for tennis players in France to locate and filter tournaments on Google Maps.
- Closed when the Google Maps Engine was discontinued.
Founder
Linden Road SAS
- Development (R&D, procurement, prototyping, launch) of an innovative line of clothing.
- Closed due to failed positioning.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (12.5 years), Real Estate (10 years), Banking and Finance (10 years), Automotive (7.5 years), Retail (7.5 years), and Arts and Crafts (6 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (11 years), Finance (10 years), Investments and M&A (10 years), Product Development (9 years), Information Technology (8 years), and Procurement (2 years).
Skills
Platforms
- Hubspot
- Act-on
- Intercom
- Pipedrive
- Salesforce
- Mapp
- Mailchimp
Automation
- Zapier
- Make (Integromat)
- Phantombuster
- Dropcontact
Channels
- Crm
- Google Ads
- Direct Mail (Optilyz)
Builders
- Glide
- Wordpress
- Typo3
- Brizy Cloud
- Html/css
Data Tools
- Google Sheets
- Analytics
- Data Studio
- Airtable
- Tableau
Business Tools
- G Suite
- Jira/confluence
- Notion
- Trello
- Zoho
- Logmein
Management
- Hiring
- Team Lead
- Mentoring
- Budgeting
- Planning
- Reporting
- Kanban/scrum
Languages
Education
Waseda University
MBA, Entrepreneurship & Toyota Production System (product design, kanban) · Business Administration · Japan
Institut Mines-Telecom BS
MSc ICT Management · ICT Management · Évry-Courcouronnes, France
Université Paris Dauphine
MSc Corporate Finance & Entrepreneurship · Corporate Finance & Entrepreneurship · Paris, France
Certifications & licenses
Glide Certified Expert
Glide
Profile
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