Nathanaël Boy

Development of Progressive Web Apps

Berlin, Germany

Experience

Apr 2020 - Present
5 years 4 months

Development of Progressive Web Apps

  • Glide certified expert and ambassador. Development of MVPs and prototypes.
  • Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.
Oct 2018 - Present
6 years 10 months
Berlin, Germany

Marketing Automation/CRM/Tech

Freelance

  • Vitamin – Lifecycle journey relaunch.
  • eBay – Head of seller marketing automation. Team lead of 10 journey builders.
  • LucaNet FR & CH – Planning, email/CRM, Google & LinkedIn Ads, automation, reporting.
  • LucaNet DACH – Product research on predictive analytics, feature ideas, go-to-market strategy.
  • Outfittery – Deployment of a customer data platform & email solutions. Direct mail campaigns.
  • Automotive company – LinkedIn marketing. Editorial strategy for a product launch.
Sep 2016 - Mar 2017
7 months
Berlin, Germany

Head of Marketing

360dialog

  • Managed the relationship with Forrester Research. Achieved 4 company mentions.
  • Generated warm leads via newsletter, social media, dmexco and a 1-day internal event.
  • Supervised the application to German Accelerator Tech: we were accepted into the program.
Jan 2015 - Present
9 years 7 months

Co-founder

A&B GbR

  • Co-managing a small fund. Portfolio of about 75 assets. Software and real estate in the EU.
Aug 2015 - Aug 2016
1 year 1 month
Berlin, Germany

Head of Marketing

Webtrekk (acquired by Mapp)

  • Marketing operations grew from 2 to 6 members. Managed marketing plan, budget, reporting.
  • Tested Webtrekk’s marketing suite and programmatic solution for the product and QA teams.
  • Set up a touchpoint attribution model in Salesforce and NPS for management and the board.
  • Relaunched Google Ads campaigns in English, including retargeting on GDN. Reduced costs.
  • Featured Webtrekk in Forrester and Marketing Land’s Enterprise Digital Analytics Platforms.
Aug 2013 - Jul 2015
2 years
Berlin, Germany

Senior International Marketing Manager

Webtrekk (acquired by Mapp)

  • Introduced kanban, scrum and inbound methodologies to the marketing team.
  • Relaunched website in 5 languages.
  • Created video testimonials, quarterly statistics reports, customer stories, use case infographics.
  • Boosted branding and lead generation on LinkedIn: increased followers, set up scheduled posts.
Jan 2011 - Dec 2014
2 years
Paris, France

Founder

Tennisalacarte.com

  • Created an app for tennis players in France to locate and filter tournaments on Google Maps.
  • Closed when the Google Maps Engine was discontinued.
Jan 2010 - Dec 2013
2 years
France

Founder

Linden Road SAS

  • Development (R&D, procurement, prototyping, launch) of an innovative line of clothing.
  • Closed due to failed positioning.

Languages

English
Native
French
Native
German
Advanced
Japanese
Intermediate
Spanish
Elementary

Education

Apr 2007 - Mar 2008

Waseda University

MBA, Entrepreneurship & Toyota Production System (product design, kanban) · Japan

Oct 2002 - Jun 2006

Institut Mines-Telecom BS

MSc ICT Management · Évry-Courcouronnes, France

Oct 2002 - Jun 2006

Université Paris Dauphine

MSc Corporate Finance & Entrepreneurship · Paris, France

Certifications & licenses

Glide Certified Expert

Glide