Nathanaël Boy
Automation engineer | Glide developer | I turn your spreadsheets and processes into mobile and web applications
Experience
Apr 2020 - Present
4 years 11 monthsProgressive Web Apps Developer
- Glide certified expert and ambassador
- Development of MVPs and prototypes
- Client apps: simple CRM, real estate app, artist portfolio, calculators, portals
Oct 2018 - Present
6 years 5 months Berlin, Germany
Freelance Marketing Automation/CRM/Tech Consultant
- Vitamin: Lifecycle journey relaunch
- eBay: Head of seller marketing automation, team lead of 10 journey builders
- LucaNet FR & CH: Planning, email/CRM, Google & LinkedIn Ads, automation, reporting
- LucaNet DACH: Product research on predictive analytics, feature ideas, go-to-market strategy
- Outfittery: Deployment of a customer data platform & email solutions, direct mail campaigns
- Automotive company: LinkedIn marketing, editorial strategy for a product launch
Sep 2016 - Mar 2017
7 months Berlin, Germany
Head of Marketing
360dialog
- Managed the relationship with Forrester Research, achieved 4 company mentions
- Generated warm leads via newsletter, social media, dmexco and a 1-day internal event
- Supervised the application to German Accelerator Tech: we were accepted into the program
Jan 2015 - Present
9 years 2 monthsCo-founder
A&B GbR
Co-managing a small investment fund. Portfolio of about 75 assets. Software and real estate in the EU.
Aug 2015 - Aug 2016
1 year 1 month Berlin, Germany
Head of Marketing
Webtrekk
- Marketing operations grew from 2 to 6 members
- Managed marketing plan, budget, reporting
- Tested Webtrekk's marketing suite and programmatic solution for the product and QA teams
- Set up a touchpoint attribution model in Salesforce and NPS for management and the board
- Relaunched Google Ads campaigns in English, including retargeting on GDN, reduced costs
- Featured Webtrekk in Forrester and Marketing Land's Enterprise Digital Analytics Platforms
Aug 2013 - Jul 2015
2 years Berlin, Germany
Senior International Marketing Manager
Webtrekk
- Introduced kanban, scrum and inbound methodologies to the marketing team
- Relaunched website in 5 languages
- Created video testimonials, quarterly statistics reports, customer stories, use case infographics
- Boosted branding and lead generation on LinkedIn: increased followers, set up scheduled posts
Jan 2011 - Dec 2014
2 years Paris, France
Founder
Tennisalacarte.com
- Created an app for tennis players in France to locate and filter tournaments on Google Maps
- Closed when the Google Maps Engine was discontinued
Jan 2010 - Dec 2013
2 years France
Founder
Linden Road SAS
- Development (R&D, procurement, prototyping, launch) of an innovative line of clothing
- Closed due to failed positioning
Summary
I help you build powerful mobile and web apps by turning your spreadsheets into applications.
I work operationally and strategically with marketing automation teams, connecting multiple stakeholders in your company: marketing, martech, developers, data, product, management, your end users. I'm experienced in building and leading teams, setting up marketing tools, automation, and processes. What you may often hear me say: Users first.
- marketing automation
- nocode
- visual programming
- go to market
- marketing strategy and operations
- CRM and inbound marketing
- growth
- team management
- data
- analytics and dashboards
- tech products and services
- product management
- mobile apps
- prototypes
- MVP
- SaaS
- software
- startups
- business development
- sports
- tennis
- crossfit
Languages
English
Native
French
Native
German
Advanced
Japanese
Intermediate
Spanish
Elementary
Education
Oct 2007 - Jun 2008
Waseda University
MBA · MBA, Entrepreneurship & Toyota Production System · Japan
Oct 2002 - Jun 2006
Université Paris Dauphine
MSc · Corporate Finance & Entrepreneurship · Paris, France
Oct 2002 - Jun 2006