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Nathanaël Boy
Development of Progressive Web Apps
Berlin, Germany
Experience
Apr 2020 -
Present
5 years 4 months
Development of Progressive Web Apps
Glide certified expert and ambassador. Development of MVPs and prototypes.
Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.
Oct 2018 -
Present
6 years 10 months
Berlin, Germany
Marketing Automation/CRM/Tech
Freelance
Vitamin – Lifecycle journey relaunch.
eBay – Head of seller marketing automation. Team lead of 10 journey builders.
LucaNet FR & CH – Planning, email/CRM, Google & LinkedIn Ads, automation, reporting.
LucaNet DACH – Product research on predictive analytics, feature ideas, go-to-market strategy.
Outfittery – Deployment of a customer data platform & email solutions. Direct mail campaigns.
Automotive company – LinkedIn marketing. Editorial strategy for a product launch.
Sep 2016 -
Mar 2017
7 months
Berlin, Germany
Head of Marketing
360dialog
Managed the relationship with Forrester Research. Achieved 4 company mentions.
Generated warm leads via newsletter, social media, dmexco and a 1-day internal event.
Supervised the application to German Accelerator Tech: we were accepted into the program.
Jan 2015 -
Present
9 years 7 months
Co-founder
A&B GbR
Co-managing a small fund. Portfolio of about 75 assets. Software and real estate in the EU.
Aug 2015 -
Aug 2016
1 year 1 month
Berlin, Germany
Head of Marketing
Webtrekk (acquired by Mapp)
Marketing operations grew from 2 to 6 members. Managed marketing plan, budget, reporting.
Tested Webtrekk’s marketing suite and programmatic solution for the product and QA teams.
Set up a touchpoint attribution model in Salesforce and NPS for management and the board.
Relaunched Google Ads campaigns in English, including retargeting on GDN. Reduced costs.
Featured Webtrekk in Forrester and Marketing Land’s Enterprise Digital Analytics Platforms.
Aug 2013 -
Jul 2015
2 years
Berlin, Germany
Senior International Marketing Manager
Webtrekk (acquired by Mapp)
Introduced kanban, scrum and inbound methodologies to the marketing team.
Relaunched website in 5 languages.
Created video testimonials, quarterly statistics reports, customer stories, use case infographics.
Boosted branding and lead generation on LinkedIn: increased followers, set up scheduled posts.
Jan 2011 -
Dec 2014
2 years
Paris, France
Founder
Tennisalacarte.com
Created an app for tennis players in France to locate and filter tournaments on Google Maps.
Closed when the Google Maps Engine was discontinued.
Jan 2010 -
Dec 2013
2 years
France
Founder
Linden Road SAS
Development (R&D, procurement, prototyping, launch) of an innovative line of clothing.
Closed due to failed positioning.
Languages
English
Native
French
Native
German
Advanced
Japanese
Intermediate
Spanish
Elementary
Education
Apr 2007 -
Mar 2008
Waseda University
MBA, Entrepreneurship & Toyota Production System (product design, kanban) · Japan
Oct 2002 -
Jun 2006
Institut Mines-Telecom BS
MSc ICT Management · Évry-Courcouronnes, France
Oct 2002 -
Jun 2006
Université Paris Dauphine
MSc Corporate Finance & Entrepreneurship · Paris, France
Certifications & licenses
Glide Certified Expert
Glide
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