Nathanaël Boy
Development of Progressive Web Apps
Experience
Apr 2020 - Present
5 years 4 monthsDevelopment of Progressive Web Apps
- Glide certified expert and ambassador. Development of MVPs and prototypes.
- Client apps: simple CRM, real estate app, artist portfolio, calculators, portals.
Oct 2018 - Present
6 years 10 months Berlin, Germany
Marketing Automation/CRM/Tech
Freelance
- Vitamin – Lifecycle journey relaunch.
- eBay – Head of seller marketing automation. Team lead of 10 journey builders.
- LucaNet FR & CH – Planning, email/CRM, Google & LinkedIn Ads, automation, reporting.
- LucaNet DACH – Product research on predictive analytics, feature ideas, go-to-market strategy.
- Outfittery – Deployment of a customer data platform & email solutions. Direct mail campaigns.
- Automotive company – LinkedIn marketing. Editorial strategy for a product launch.
Sep 2016 - Mar 2017
7 months Berlin, Germany
Head of Marketing
360dialog
- Managed the relationship with Forrester Research. Achieved 4 company mentions.
- Generated warm leads via newsletter, social media, dmexco and a 1-day internal event.
- Supervised the application to German Accelerator Tech: we were accepted into the program.
Jan 2015 - Present
9 years 7 monthsCo-founder
A&B GbR
- Co-managing a small fund. Portfolio of about 75 assets. Software and real estate in the EU.
Aug 2015 - Aug 2016
1 year 1 month Berlin, Germany
Head of Marketing
Webtrekk (acquired by Mapp)
- Marketing operations grew from 2 to 6 members. Managed marketing plan, budget, reporting.
- Tested Webtrekk’s marketing suite and programmatic solution for the product and QA teams.
- Set up a touchpoint attribution model in Salesforce and NPS for management and the board.
- Relaunched Google Ads campaigns in English, including retargeting on GDN. Reduced costs.
- Featured Webtrekk in Forrester and Marketing Land’s Enterprise Digital Analytics Platforms.
Aug 2013 - Jul 2015
2 years Berlin, Germany
Senior International Marketing Manager
Webtrekk (acquired by Mapp)
- Introduced kanban, scrum and inbound methodologies to the marketing team.
- Relaunched website in 5 languages.
- Created video testimonials, quarterly statistics reports, customer stories, use case infographics.
- Boosted branding and lead generation on LinkedIn: increased followers, set up scheduled posts.
Jan 2011 - Dec 2014
2 years Paris, France
Founder
Tennisalacarte.com
- Created an app for tennis players in France to locate and filter tournaments on Google Maps.
- Closed when the Google Maps Engine was discontinued.
Jan 2010 - Dec 2013
2 years France
Founder
Linden Road SAS
- Development (R&D, procurement, prototyping, launch) of an innovative line of clothing.
- Closed due to failed positioning.
Languages
English
Native
French
Native
German
Advanced
Japanese
Intermediate
Spanish
Elementary
Education
Apr 2007 - Mar 2008
Waseda University
MBA, Entrepreneurship & Toyota Production System (product design, kanban) · Japan
Oct 2002 - Jun 2006
Institut Mines-Telecom BS
MSc ICT Management · Évry-Courcouronnes, France
Oct 2002 - Jun 2006
Université Paris Dauphine
MSc Corporate Finance & Entrepreneurship · Paris, France
Certifications & licenses
Glide Certified Expert
Glide
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